Hotel Industry

Hospitality Marketing Trends: 19 Must-Know Upcoming Trends for 2027

Martijn Barten2026-09-15T10:27:18+02:00

Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. In this article, you can learn more about hospitality trends for 2027. Table of Contents: What is Hospitality Marketing? Why is

Hospitality Marketing Trends: 19 Must-Know Upcoming Trends for 2027Martijn Barten2026-09-15T10:27:18+02:00

27 Essential Hotel Marketing Strategies For More Bookings in 2027

Martijn Barten2026-09-14T13:57:01+02:00

Hotel marketing is the collection of strategies, channels, and tactics a hotel uses to attract guests, generate direct bookings, build brand awareness, and develop long-term guest loyalty across both digital and offline touchpoints. In this article, you will find a list of 27 essential hotel marketing strategies for hotel businesses to focus on in 2027. Key Takeaways: Your hotel

27 Essential Hotel Marketing Strategies For More Bookings in 2027Martijn Barten2026-09-14T13:57:01+02:00

23 Revenue Management Strategies to Grow Your Hotel Business in 2027

Martijn Barten2026-09-14T13:51:46+02:00

For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, you'll find 23 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective in 2027.

23 Revenue Management Strategies to Grow Your Hotel Business in 2027Martijn Barten2026-09-14T13:51:46+02:00

What Is Hotel Revenue Management?

Martijn Barten2025-07-17T11:16:23+02:00

For those operating in the hotel industry, revenue management is a key concept, as it enables hotel owners to predict levels of demand and optimize things like distribution and pricing in order to maximize financial results. In this article, you will learn more about hotel revenue management, why it is so valuable to hotel owners, and the necessary conditions for

What Is Hotel Revenue Management?Martijn Barten2025-07-17T11:16:23+02:00

Revenue Management Consulting; Benefits of Hiring a Consultant

Martijn Barten2025-07-15T16:05:19+02:00

It is becoming increasingly common for hotel owners and others in the hospitality industry to acquire revenue management consulting services to optimize prices, distribution, and occupancy rates and maximize financial results. These services will often be acquired from a revenue management consulting firm. In this article, you will learn about the benefits of enlisting a revenue management consultant for your

Revenue Management Consulting; Benefits of Hiring a ConsultantMartijn Barten2025-07-15T16:05:19+02:00

Revenue Management System: Not Just for Booms, but for Bumps Too

Revfine.com2025-08-16T10:02:02+02:00

When a big event is on the horizon, expectations run high. You plan for full occupancy, increase your rates, and prepare your team. But what happens when the bookings don’t come as expected? That’s when a revenue management system becomes more than a nice-to-have. In this article, we’ll explore how a revenue management system (RMS) helps hoteliers navigate that gap

Revenue Management System: Not Just for Booms, but for Bumps TooRevfine.com2025-08-16T10:02:02+02:00

Revenue Strategy for Resorts and All-Inclusives: Exploring the Challenges and Opportunities

Revfine.com2026-01-22T10:28:06+01:00

Wouldn’t it be nice if effective revenue management for resorts and all-inclusive properties were as relaxing as the guest experiences they offer? While commercial success at these complex properties will likely never be akin to sipping mojitos poolside (one can dream, though), today’s advanced revenue management technology can simplify and streamline the elements needed to make it happen. Key Challenges

Revenue Strategy for Resorts and All-Inclusives: Exploring the Challenges and OpportunitiesRevfine.com2026-01-22T10:28:06+01:00

Guest Experience Trends Shaping 2025 and Beyond

Revfine.com2026-01-14T15:36:42+01:00

The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest

Guest Experience Trends Shaping 2025 and BeyondRevfine.com2026-01-14T15:36:42+01:00

Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)

Martijn Barten2025-07-01T16:29:47+02:00

Hotel rooms don't sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at your hotel. Advertising packages online is a good idea to ensure that your package deals get the best visibility. Here are some of the top websites where you can market

Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)Martijn Barten2025-07-01T16:29:47+02:00

Steps for Success: Evaluating and Pricing Group Business

Revfine.com2026-01-22T10:21:57+01:00

Group business is an undeniably important piece of the revenue puzzle for hotels. However, not all group revenue is equally valuable or desirable. To achieve an ideal mix of group and transient business, hotels must undergo a detailed evaluation process—one that can be greatly aided with an advanced revenue management system. Ten Crucial Steps to Evaluating and Pricing Group Business

Steps for Success: Evaluating and Pricing Group BusinessRevfine.com2026-01-22T10:21:57+01:00

A Guide to Marketing Hotel Sustainability

Revfine.com2026-01-21T15:48:48+01:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel SustainabilityRevfine.com2026-01-21T15:48:48+01:00

Hotel Financial Statements: Essential Documents for Effective Hospitality Management

Martijn Barten2025-07-14T10:13:43+02:00

Hotel financial statements are vital documents that provide an overview of financial data, including revenue, expenses, profit and loss. The documents also break down financial data based on the different departments. For hotels, such statements are valuable for understanding and assessing financial health. They can also be used to inform strategies and identify relevant trends, making it easier to plan

Hotel Financial Statements: Essential Documents for Effective Hospitality ManagementMartijn Barten2025-07-14T10:13:43+02:00

8 Revenue Management Trends Transforming the Hotel Industry

Revfine.com2026-01-20T06:59:18+01:00

The hotel industry in 2025 is undergoing a profound transformation, driven by technological advancements, shifting guest expectations, and the demand for sustainable practices. Revenue management has become a cornerstone for success in the hospitality sector, leveraging data and innovation to maximize profitability. 8 Revenue Management Trends Transforming the Hotel Industry This article delves into the top trends reshaping revenue management

8 Revenue Management Trends Transforming the Hotel IndustryRevfine.com2026-01-20T06:59:18+01:00

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10

Revfine.com2026-01-21T19:36:05+01:00

Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate

How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10Revfine.com2026-01-21T19:36:05+01:00

20 Revenue Management Tips for Hotels

Martijn Barten2025-07-03T13:23:19+02:00

Revenue management within the hospitality industry involves predicting consumer demand to optimize sales, allowing businesses to sell at the right price to the right customer at the right time. In a hotel, this may mean turning away business now to do more profitable business tomorrow. When carried out correctly, revenue management can be extremely effective, helping companies significantly boost their

20 Revenue Management Tips for HotelsMartijn Barten2025-07-03T13:23:19+02:00

How to Write a Hotel Welcome Card for Guests + 5 Free Examples

Martijn Barten2026-02-10T19:55:23+01:00

A hotel welcome card is a personalized note, left on a card for guests to read upon arrival. It is similar to a welcome letter, but will typically be shorter, including only the most essential information. Learning to write a hotel welcome card is important because these messages set the tone and provide details that enhance a guest's stay. Leaving

How to Write a Hotel Welcome Card for Guests + 5 Free ExamplesMartijn Barten2026-02-10T19:55:23+01:00

Top Tips to Keep Hotel Revenue Management Teams Trained and Updated

Suzanne2025-06-11T15:10:23+02:00

Question for Our Revenue Management Expert Panel: What are the most impactful ways to ensure a hotel's Revenue Management team stays up to date with industry trends and best practices? (Question proposed by Diego Fernández Pérez De Ponga) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Kathryn Baker - COO, TCRM

Top Tips to Keep Hotel Revenue Management Teams Trained and UpdatedSuzanne2025-06-11T15:10:23+02:00

The Insights & Misconceptions of Social Selling in Hospitality

Suzanne2025-06-11T15:10:08+02:00

Question for Our Hotel Marketing Expert Panel What is the impact of social selling in hospitality? What are the best practices for success? Are there any misconceptions about it and if so, why? (Question proposed by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Moriya Rockman - Chief of

The Insights & Misconceptions of Social Selling in HospitalitySuzanne2025-06-11T15:10:08+02:00

Strategies, Tactics, and Insights for the Hotel Industry

Optimize revenue, innovate processes, and improve customer experience