Hospitality is awash with data. From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? What to Do with the Hotel Data? The sheer amount of data can be daunting, because it typically requires several platforms to access and interpret
An effective, data-driven room pricing strategy is the cornerstone of hotel distribution management, with the ultimate goal of finding the ideal price per room that ensures you can maximize revenue without losing guests to competing properties. 9 Effective Strategies for Rate Pricing While overall rate optimization is the main objective, there are various ways to get there. In this article,
An online food ordering system plays a key role in the restaurant industry, allowing customers to place orders and pay for them, while allowing your restaurant to receive orders, update inventory information, and access valuable customer data. In this article, you can learn about the most important features to look for when choosing your system. Table of Contents: Defining the
A hotel night auditor has one of the most important roles within a modern hotel, handling many of the critical end-of-day tasks, including both front desk and accounting duties. In this article, you can examine the role technology is playing in assisting night auditors, while also learning about some of the future opportunities and challenges. Table of Contents: What is
Deciding what kinds of accommodation to offer your guests can be complex. In this article, you'll learn about the different types of hotel rooms, how they're categorized, and what types of guests they may attract. You'll learn about room categories based on use, number of occupants, and purpose, as well as pricing strategies for every room type. Table of Contents:
Revenue management systems (RMS) are a new way of working for the vast majority of hotels – in fact, for most, this kind of software was not even an option before. But times are changing. Property management systems (PMS) are becoming more user-friendly, and such systems can help you simplify your life, save you time, and result in more revenue.
Was your summer a revenue bonanza, or more of a busy bust? The summer busy season is undoubtedly a critical stretch for holiday park owners. For many, it's the time to bolster your budgets and make up for the slower months. While plenty of work must be done to ensure your next summer's guests have an excellent experience, it's also
Question for Our Revenue Management Expert Panel: What Forward-Looking Data Should Hotels Use to Understand Guest Behavior and Upcoming Trends? Our Revenue Management Expert Panel Nikolas Hall - Principal Owner, N. Hall Consulting Chaya Kowal- Cluster Director Of Revenue Management, Potato Head Family Damiano Zennaro - Founder, DZ Consulting Heiko Rieder - Vice
Fear not. Robots won’t take our jobs. In the hospitality sphere, robots - or rather artificial intelligence - can propel our productivity, making our work more effective and our time more efficient. Here are six ways hotel marketing teams are using AI today. The Rise Of AI It’s barely been a year since access to generative artificial intelligence (AI) technology
Modern hotels appeal to customers in several ways, including the quality of customer service, the facilities on offer, and the property's design, but also through hotel technology. This technology is often used to deliver a superior customer experience. It is especially important to do so in the post-COVID era, when those customer expectations have changed, and people need to be
Partnering with travel companies can benefit hoteliers, potentially boosting revenue, increasing booking rates, and extending a hotel's reach into new and hard-to-access markets. In this article, you'll discover some of the advantages of a travel company partnership and be introduced to some of the biggest names in travel and tourism operating in the world today. Table of Contents: What Are
In this article, we'll interview Adam Harris, the CEO and co-founder of Cloudbeds. Adam has vastly simplified the typically complicated world of OTAs, payments, reservations, and reporting so hoteliers can spend time on their most important job - taking care of their guests. Can you tell us a bit about yourself? I'm the
Partnering with tour companies can have many advantages for hotel owners. It can increase occupancy rates, help connect you and your guests with local attractions, streamline hotel operations, and take the pressure off your busy marketing team. In this article, you'll discover the top eight benefits of partnering with tour companies. Table of Contents: What Is the Hotel Industry? What
Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder, The Host Kaylie Holley - Hospitality and Tourism Marketing Professional
Question for Our Revenue Management Expert Panel: How Does the Onboarding Process of Revenue Management Teams Differ According to Level? Which Topics Should Be Emphasized for Each Level? (Question by Daniel Feitosa) Our Revenue Management Expert Panel Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme Hotels Alenka McMahon -
An online restaurant ordering system can broaden your horizons and allow you to reach a wider customer base, but you need to make sure you select the right system. In this article, you can explore the most important features and functions to look for when choosing your ordering system, so you can maximize your restaurant's potential. Table of Contents: Defining
Navigating the vast world of social media can feel like wandering a bustling marketplace without a map, where each stall is a unique platform vying for attention. However, choosing the right platforms can totally transform your hotel's digital narrative. Whether you're a cozy boutique inn or an expansive hotel chain, a strategic approach to your online space is crucial. Remember,
As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. With the ever-evolving digital landscape, it's becoming increasingly difficult to keep up with the latest trends and ensure consistent brand messaging across all channels. To make matters worse, gathering insights from guest data is often time-consuming, and manual