Some hotel groups are geared towards the higher end of the market. They focus on offering premium luxury accommodations and services to the more discerning traveler. A certain amount of cache comes with working for a high-end hotel group, as well as better compensation and benefits. Here are some of the most luxurious hotel groups you can work for today.
Question for Our Revenue Management Expert Panel In markets where last-minute rates are often dropped, what pricing strategy will help keep hotels competitive without jeopardising long-term revenue goals? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - International Business
Question for Our Hotel Marketing Expert Panel Why is personal branding essential for hospitality sales professionals to build strong client relationships and drive B2B revenue? (Question by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Pablo Torres - Hotel Consultant Moriya Rockman - Chief of Marketing, Smiling House
Hotel revenue management is no longer limited to pricing rooms and protecting RevPAR. Rising costs, changing guest behavior, and growing demand for experiences are pushing hotels to rethink where revenue comes from and how value is captured. Today, guests spend across multiple touchpoints, both on and off property, creating new opportunities for hotels to increase total booking value. In this
Your hotel can do everything right, but if your customers aren’t happy, that can lead to a loss of revenue. Why? Unhappy customers leave negative reviews, and that affects future bookings. The Importance of a Positive Hotel Reputation Recently, while browsing some online property reviews, one stood out. "... we were disappointed by the lack of clarity of the reception
From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that shapes how your brand is perceived and directly impacts your bottom line. Turning Happy Guests into Higher Profits The connection between guest satisfaction and revenue isn’t just intuitive — it’s
Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each
The right hotel energy solution is a major concern for any hotel business. Rising energy costs can dramatically affect your bottom line. In addition, today's eco-minded travelers are increasingly concerned with the impact of their stay on the environment. In this article, you'll learn how your hotel business can reduce costs, attract more guests, and care for the planet at
PMS integration refers to the capacity for a property management system (PMS) to connect with other hotel systems. By connecting your PMS to systems like booking engines, CRM software, and channel managers, you can share data. Sharing this data between systems can boost efficiency, reduce data duplication, and prevent inconsistencies. It can also reduce or eliminate the need for manual
Forecasting sits at the heart of every hotel strategy. Yet in many organizations, it remains slow, reactive, and quietly mistrusted. Not because teams lack skill, but because the data behind the forecast is fragmented. This article explores why forecasting breaks down and how aligning your data changes not just accuracy, but the speed and confidence of every decision. Forecasting Is
Volatility has become the defining characteristic of the modern travel economy. The forces shaping demand today, geopolitical tensions, economic swings, rapid changes in airline capacity, shifting traveler psychology, and rising operating costs, are no longer rare disruptions. They’re the backdrop against which hotels must perform every single day. Turning Volatility Into Revenue Confidence Booking patterns that once followed a predictable
Revenue managers have traditionally worked toward a fairly straightforward goal: maximize revenue. That meant pushing rates when demand was strong, filling rooms when it softened, and staying one step ahead of the competition. But in 2026, that playbook is becoming harder to rely on. From Revenue Growth to Profit Protection Pricing power is weakening as travelers grow more price-sensitive, while
Housekeeping robots are machines capable of carrying out tasks typically associated with housekeeping departments, such as cleaning, tidying, and moving objects. These machines are used to reduce the workload of housekeeping staff and improve operational efficiency. In this article, you can learn more about housekeeping robots and explore examples of some of the most innovative robots in use right now.
AI agents in the travel industry are autonomous software systems that are able to work independently to achieve specific goals. They do not require human intervention and can make decisions and learn from outcomes over time. Within the travel industry, AI agents are useful as the industry currently faces key challenges that they can assist with. These agents can simplify
Big chain hotels might have big wallets, but boutique and independent hotels have agility and creativity. They have the freedom to easily pivot their marketing strategies, and they are able to build unique, more engaging stories that are harder to tell at scale. They focus on attracting a profitable segment of customers and are exceptionally good at wowing their guests.
Question for Our Revenue Management Expert Panel What analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli -
Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury
Videos are an undeniably powerful marketing tool, especially for the hotel and travel industry. After all, they can capture the attention of the audience much quicker than text and have the power to generate extremely high traffic to your website. No wonder video marketing has taken the Internet by storm. This effective tool is so versatile that you can use