For years, hotel strategy has run on one assumption: grow RevPAR, and profit takes care of itself. That link is weakening. Revenue is holding steady across most markets, but costs are not, and GOPPAR is under pressure even where the top line looks healthy. For revenue and commercial leaders, the job is shifting. It's no longer only about driving more
AI agents in hotel housekeeping are software systems that read live operational data, prioritize cleaning work, take approved actions, and escalate exceptions on their own. An AI agent is software that pursues a defined goal without waiting for instructions. In housekeeping, the goal is to have every room ready at the right moment with the fewest wasted labor minutes. Key
Hotel marketing content used to mean a website page, a seasonal email, and maybe a blog post once a month. That's changed. Guests now expect fresh, relevant content across a dozen channels at once, and the old way of producing it just can't keep up. Here's what's driving the shift, and what you can do about it. What Changed in
In the hospitality industry, the first impression often begins long before a guest steps into their room. The way guests access a property and its amenities often shapes their first impression of the overall experience. For years, the magnetic stripe key card was the standard, a significant step up from metal keys. Today, however, guest expectations have evolved, and technology
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue Guru Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue
Question for Our Hotel Marketing Expert Panel What are the best practices for building and marketing experience-led campaigns versus rate-led ones? Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas Fissendjidis - Founder, The Orange Studio Daniel Zelling - Managing Director & Founder, Opensmjle Stephanie Smith-Sparks -
Room inspection is the last quality gate between your housekeeping team and your guest, yet at most properties, it is the least systematic step in the entire room turn. This article explains how AI-powered room inspections work, why they matter for your review scores and revenue, and how you can pilot the approach without adding headcount or disrupting your existing
From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that shapes how your brand is perceived and directly impacts your bottom line. Turning Happy Guests into Higher Profits The connection between guest satisfaction and revenue isn’t just intuitive — it’s
Flexible schedules are changing how hotels manage arrivals and departures. Guests increasingly expect options that align with flights, meetings, and personal plans. This shift requires operational adjustments that maintain service quality while unlocking additional revenue streams. Why Flexible Timings Are Now Part of the Guest Experience Industry data shows rising demand for adaptable check-in and check-out. A Statista Report from
Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight into how a business is performing and are key tools
You've got the systems. But if you and your staff are still spending hours each week fixing rate discrepancies, chasing failed syncs, and patching data gaps, those systems are working against you. This article unpacks the real causes of hotel tech stress and gives you practical steps to save time, reduce errors, and protect your revenue. Why Hotel Technology Stress
There’s a growing assumption in hospitality that AI is replacing search. If AI rises, search must fall. But this zero-sum mindset isn’t reality. Instead of replacing search, AI is expanding it. And it has the power to supercharge every hotel’s Find, Book, and Grow strategy too. Why Search Is Becoming an AI-Powered Journey The problem isn’t that search is disappearing.
AI agents for hotels represent the next evolution of artificial intelligence in hospitality. Unlike traditional AI tools or chatbots that respond to prompts, AI agents can analyze data, make decisions, and take action across departments automatically. This will enable hotels to contend with staffing challenges and continue to meet and exceed guest expectations. In this article, you’ll learn what AI
Hotel review websites play a critical role in today's digital-first landscape. Crucially, they are no longer just a platform for customers to explore options; they can also serve as vital platforms for marketing and reputation management. Managing your reputation on these platforms is important because guests often check online reviews before booking a hotel. You want to make sure they
Self-check-in hotel solutions can help to improve the guest experience within hotels, while also making life easier for your front desk employees. In this article, you can learn all about self-check-in hotel technology, explore the different options available, gain an appreciation of the benefits and find out about the most advanced options. Table of Contents: What is the Hotel Industry?
Most hotels recognize the need for modern technology. But far fewer understand how to implement it successfully. In reality, transformations are rarely about technology alone. Without clear communication, strong leadership, and structured training, even the best systems can fall flat. In this article, we explore ten lessons from hotels that have successfully navigated major technology changes – and what you
Many hotels approach artificial intelligence the wrong way. They start with the technology, then go hunting for problems it might solve. Six months later, the pilots are everywhere, and the impact is nowhere. In this article, you will learn a five-step framework for choosing the right AI workflow, pressure-testing it, and proving measurable returns before you scale anything further. Why