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Hotel Industry

Customer Lifetime Value (CLV) in Hotels Beyond Booking Revenue

2026-09-21T19:41:44+02:00

Customer Lifetime Value (CLV) estimates the economic value a customer generates across their full relationship with your hotel, rather than from one reservation. For commercial decisions, CLV is useful only when you calculate it by segment and distinguish lifetime revenue from the contribution the relationship actually produces. Key Takeaways: Customer lifetime value is useful only when hotels measure contribution

Customer Lifetime Value (CLV) in Hotels Beyond Booking Revenue2026-09-21T19:41:44+02:00

ChatGPT Hotel Ads Explained Before the Auction Heats Up

2026-10-23T11:39:39+02:00

ChatGPT hotel ads are paid placements shown while travelers research, compare, and plan trips through conversation. What began as a small 2026 pilot has quickly become a global advertising channel, with hotel brands and OTAs already competing for travel demand. Hotels now need to decide where paid ChatGPT visibility fits alongside organic AI discovery and direct booking. Key Takeaways:

ChatGPT Hotel Ads Explained Before the Auction Heats Up2026-10-23T11:39:39+02:00

What Is eNPS in Hotels? The Metric That Predicts Turnover

2026-09-21T19:42:08+02:00

Employee Net Promoter Score (eNPS) is a workforce metric that measures how willing employees are to recommend your hotel as a place to work. It gives hotel managers a fast signal of employee sentiment, but the score becomes useful only when you connect it to departmental feedback, retention, and management action. Key Takeaways: eNPS measures employee advocacy on one

What Is eNPS in Hotels? The Metric That Predicts Turnover2026-09-21T19:42:08+02:00

Why Hotel Guests Care More About Digital Privacy Than Ever

2026-09-14T12:05:16+02:00

Digital privacy has become an important part of the hotel guest experience. Travelers increasingly notice how properties collect, store, and protect personal information across Wi-Fi logins, mobile apps, payment systems, and loyalty programs. For hotels, this makes privacy more than an IT concern. It now influences trust, booking confidence, guest satisfaction, and the long-term strength of direct customer relationships. How

Why Hotel Guests Care More About Digital Privacy Than Ever2026-09-14T12:05:16+02:00

Hotel Budgets Are Changing. Here’s What You Can’t Ignore

2026-09-04T12:47:19+02:00

The hotel marketing budget conversation is changing. AI, third-party acquisition costs, first-party data, and digital experiences are forcing a rethink of where investment creates the most value. The hotels that prioritize the right capabilities now will create stronger foundations to Find, Book, and Grow in the years ahead. Why Hotel Budget Planning Needs a New Approach Hotel budget season used

Hotel Budgets Are Changing. Here’s What You Can’t Ignore2026-09-04T12:47:19+02:00

Learn How Breakfast Service Can Be a Profit Center for Your Hotel

2026-09-04T12:49:59+02:00

OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising that guests want to maximize their time and energy by enjoying breakfast within the hotel. It's one less decision they need to make. In this article, you'll see how thinking of breakfast as a profit center – setting, food, service, environment – impacts your hotel's

Learn How Breakfast Service Can Be a Profit Center for Your Hotel2026-09-04T12:49:59+02:00

11 Tips To Increase Your Hotel Bookings Through OTAs

2026-09-26T17:10:43+02:00

Maximizing demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers, and revenue managers must work to get the most from them. In this article, you will find out more about what an OTA can do for you

11 Tips To Increase Your Hotel Bookings Through OTAs2026-09-26T17:10:43+02:00

European Hotel Performance: The 7 Trends Shaping 2026

2026-09-04T12:48:01+02:00

European hotels are navigating a complicated year. Economic uncertainty, changing travel patterns, and rising costs are putting pressure on performance. Yet the latest data shows a more resilient picture: occupancy and RevPAR are ahead of last year, while guest behavior and technology adoption are changing how revenue is generated. With data from more than 3,000 hotels and 37 million reservations,

European Hotel Performance: The 7 Trends Shaping 20262026-09-04T12:48:01+02:00

Fall 2026 Travel Trends: What They Mean for Hotel Pricing

2026-09-04T12:48:37+02:00

Fall 2026 comes with a mixed bag of signals. Corporate travel confidence has wobbled, leisure travelers are booking anyway, and a run of stadium shows and arena tours is about to hand some hotels their best weeks of the year. Here's what the numbers actually say, and how you can turn all that shifting signal into a pricing strategy that

Fall 2026 Travel Trends: What They Mean for Hotel Pricing2026-09-04T12:48:37+02:00

Before You Buy AI for Your Hotel, Ask These Six Questions

2026-09-10T09:28:46+02:00

Every vendor pitching hotel AI right now can show you a polished demo. Very few can tell you, in specific terms, what data that AI is actually reasoning from, and that distinction matters more than the demo suggests. Hoteliers have spent the past few years fielding pitches for AI pricing tools, guest messaging bots, and predictive dashboards. The features multiply

Before You Buy AI for Your Hotel, Ask These Six Questions2026-09-10T09:28:46+02:00

AI Agents for Hotel Marketing Are Picking Winners Already

2026-09-04T17:21:14+02:00

AI agents for hotel marketing are systems that can plan, recommend, and execute defined marketing workflows within limits set by the hotel. They matter because agents now influence both sides of demand: the campaigns hotels run and the AI assistants travelers use before they ever reach a booking engine. Key Takeaways: AI agents for hotel marketing work best when they

AI Agents for Hotel Marketing Are Picking Winners Already2026-09-04T17:21:14+02:00

Smart Hotel Solutions: 9 Ways to Make Your Hotel Smarter

2026-09-23T13:30:30+02:00

Smart hotel solutions are connected systems that link guest rooms, building controls, and hotel software so rooms respond to occupancy and guest preferences automatically. The most valuable setup connects the property management system to room energy controls first, then adds guest controls, personalization, and security. Installing guest-facing features before that integration adds cost without operating savings. Key Takeaways: Smart

Smart Hotel Solutions: 9 Ways to Make Your Hotel Smarter2026-09-23T13:30:30+02:00

Smart Hotel Technology: 11 Technologies to Smart Up Your Hotel

2026-09-25T12:19:12+02:00

Guests live in a world of smart technology at home, and they expect their hotel room to match it. Smart hotel technology is the set of connected devices and software that lets guests control their room and lets hotels run it automatically. The technologies that pay back first are room controls, energy management, and the systems behind them. Voice assistants,

Smart Hotel Technology: 11 Technologies to Smart Up Your Hotel2026-09-25T12:19:12+02:00

What Is Average Rate Index (ARI)? The Rate Gap Hotels Miss

2026-09-14T13:03:49+02:00

Average Rate Index (ARI) compares your hotel's Average Daily Rate (ADR) with an aggregated competitive benchmark. It shows whether you are pricing above or below the market, but a higher ARI is only valuable when the occupancy trade-off still produces strong Revenue per Available Room (RevPAR). Key Takeaways: ARI scores your ADR against your competitive set, where 100 means

What Is Average Rate Index (ARI)? The Rate Gap Hotels Miss2026-09-14T13:03:49+02:00

What Is Hotel MPI and Why a Low Score Is Not a Rate Cut

2026-09-14T13:11:59+02:00

Market Penetration Index (MPI) measures how your hotel's occupancy performs against a competitive set, market, or submarket. An MPI above 100 means your property is capturing more than its expected occupancy share, but the number only becomes commercially useful when you read it alongside rate, RevPAR, and competitive-set quality. Key Takeaways: MPI compares your hotel's occupancy with its competitive

What Is Hotel MPI and Why a Low Score Is Not a Rate Cut2026-09-14T13:11:59+02:00

What Is RevPAM in Hotels and How Do You Calculate It

2026-09-03T12:15:11+02:00

RevPAM (Revenue per Available Square Meter) measures the revenue each square meter of hotel space generates, from meeting rooms and restaurants to the lobby and the parking deck. It is important to calculate because RevPAR says nothing about the parts of your building that aren't guest rooms, and those parts still carry energy, labor, and debt. Key Takeaways: RevPAM

What Is RevPAM in Hotels and How Do You Calculate It2026-09-03T12:15:11+02:00

What Is Average Length of Stay (ALOS) in Hotels?

2026-09-03T15:20:50+02:00

Average Length of Stay (ALOS) is the average number of nights represented by each hotel stay during a defined period. It matters because stay duration changes how inventory is consumed and how frequently rooms turn over, so two hotels with identical occupancy can have very different operating and revenue patterns. Key Takeaways: ALOS measures nights per reservation, not nights

What Is Average Length of Stay (ALOS) in Hotels?2026-09-03T15:20:50+02:00

What Is Hotel Marketing? How to Build Profitable Demand

2026-09-03T15:20:56+02:00

Hotel marketing is the discipline of creating, capturing, and retaining profitable guest demand for a hotel. It connects positioning, search visibility, distribution, content, reputation, direct booking, and guest relationships so the right traveler finds your property, understands its value, and chooses to book. Key Takeaways: Hotel marketing connects demand creation, conversion, retention, and channel economics rather than treating every

What Is Hotel Marketing? How to Build Profitable Demand2026-09-03T15:20:56+02:00
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