Hotel Industry

Top Sites Like Airbnb That Can Help Hoteliers Maximize Bookings

Martijn Barten2026-06-03T06:59:55+02:00

Sites like Airbnb represent an important expansion in peer-to-peer rental options. Airbnb sparked huge changes in the hospitality sector by first introducing the model. However, websites like Airbnb are becoming more common and offer innovative and unique opportunities for owners and travelers alike. Likewise, as a hotel owner, they're both a source of inspiration and your competition. In this article,

Top Sites Like Airbnb That Can Help Hoteliers Maximize BookingsMartijn Barten2026-06-03T06:59:55+02:00

What Would Your Ideal Revenue Management AI Agent Do?

Suzanne2026-05-26T14:29:15+02:00

Question for Our Revenue Management Expert Panel If you could design just one AI Agent to support your revenue management projects and workflows, without any restrictions or limitations, what would it do and why? (Question by Michael J. Goldrich.) Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder &

What Would Your Ideal Revenue Management AI Agent Do?Suzanne2026-05-26T14:29:15+02:00

What Would Your Ideal AI Agent for Hotel Marketing Do?

Suzanne2026-05-26T14:33:36+02:00

Question for Our Hotel Marketing Expert Panel If you could design just one AI Agent to support your hotel marketing projects and workflows, without any restrictions or limitations, what would it do and why? (Question by Michael J. Goldrich.) Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Nicolas

What Would Your Ideal AI Agent for Hotel Marketing Do?Suzanne2026-05-26T14:33:36+02:00

What Skills Do Hotel Revenue Managers Need in the AI Era?

Suzanne2026-05-22T20:49:51+02:00

Question for Our Revenue Management Expert Panel What are the top skills hotel revenue management teams need to succeed in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing

What Skills Do Hotel Revenue Managers Need in the AI Era?Suzanne2026-05-22T20:49:51+02:00

What Skills Do Hotel Marketers Need in the AI Era?

Suzanne2026-05-22T20:50:48+02:00

Question for Our Hotel Marketing Expert Panel What are the top skills hotel marketing teams need to ensure success in an AI-driven hospitality landscape? How can they improve and future-proof their skills to leverage AI to its full potential? Our Marketing Expert Panel Stephanie Smith-Sparks - Founder, Cogwheel Marketing Michael J. Goldrich -

What Skills Do Hotel Marketers Need in the AI Era?Suzanne2026-05-22T20:50:48+02:00

How Hotel Competitor Analysis Can Improve Your Market Position

Martijn Barten2026-05-22T14:53:45+02:00

Hotel competitor analysis is a systematic process where you evaluate rival properties. This allows you to get a clear sense of their strengths, weaknesses, reputation, unique selling proposition, and overall market position. Analyzing competitors is important because it allows you to make more strategic decisions about your own pricing, marketing, and hotel services. It can also help to alert you

How Hotel Competitor Analysis Can Improve Your Market PositionMartijn Barten2026-05-22T14:53:45+02:00

What AI-Driven Discovery Means for Hotel Revenue?

Revfine.com2026-05-22T14:53:55+02:00

AI-driven discovery is changing how travelers find hotels, compare options, and decide where to book. Instead of browsing pages of search results, guests increasingly ask AI tools for specific recommendations based on budget, location, amenities, and preferences. This shift has major implications for hotel revenue, channel mix, OTA dependency, and direct demand capture. For revenue managers, visibility in AI-generated answers

What AI-Driven Discovery Means for Hotel Revenue?Revfine.com2026-05-22T14:53:55+02:00

Hotel Activities: Essential Guide to Engaging Guest Experiences

Martijn Barten2026-05-22T14:54:05+02:00

Hotel activities are the various things guests can do for enjoyment during their stay. Examples can range from spa treatments and live entertainment, to city tours and outdoor adventure activities. The hotel activities on offer can make a huge difference to the guest experience, helping to create memorable moments. Designing your hotel to offer interesting or unique activities can help

Hotel Activities: Essential Guide to Engaging Guest ExperiencesMartijn Barten2026-05-22T14:54:05+02:00

What Does ChatGPT’s Booking Shift Mean for Hotels

Revfine.com2026-05-22T14:54:14+02:00

AI search is quickly changing how travelers discover, compare, and choose hotels. As ChatGPT moves away from completing transactions inside the platform, hotels have a stronger opportunity to turn AI-driven discovery into direct website traffic. This shift makes Generative Engine Optimization more important than ever. Hotel websites need clear answers, structured content, schema markup, and trusted authority signals to appear

What Does ChatGPT’s Booking Shift Mean for HotelsRevfine.com2026-05-22T14:54:14+02:00

How Unified Guest Data Cuts OTA Costs and Grows Direct Bookings

Revfine.com2026-05-22T14:54:28+02:00

Every night, guests check into your hotels. They share their names, email addresses, preferences, and payment details. They order room service, book spa treatments, connect to Wi-Fi, and leave reviews. Then they check out, and most of that data either disappears into a disconnected system or sits untouched in a spreadsheet no one opens again. For independent hotel groups across

How Unified Guest Data Cuts OTA Costs and Grows Direct BookingsRevfine.com2026-05-22T14:54:28+02:00

How Hotels Can Outrank OTAs for Direct Bookings

Revfine.com2026-05-22T14:52:51+02:00

For years, hoteliers have relied heavily on Online Travel Agencies to fill rooms. While platforms like Booking.com and Expedia provide undeniable reach, they come at a steep cost. Commission rates often slice deeply into profit margins, leaving revenue managers constantly searching for ways to balance third-party distribution with direct sales. Moving into late 2026, the landscape of digital travel planning

How Hotels Can Outrank OTAs for Direct BookingsRevfine.com2026-05-22T14:52:51+02:00

How AI Voice Agents Can Improve Guest Communication in Hotels

Revfine.com2026-05-13T09:20:59+02:00

Guest communication is one of the first things people notice about a hotel. A guest may call before booking a room. Another guest may call after reaching the airport. Someone may ask about check-in time, breakfast, parking, Wi-Fi, room service, and many other small things. These questions may look simple, but they matter a lot. When guests get a clear

How AI Voice Agents Can Improve Guest Communication in HotelsRevfine.com2026-05-13T09:20:59+02:00

Hotel Groups: Top 10 Luxurious Hotel Groups to Work For

Martijn Barten2026-05-04T16:52:57+02:00

Some hotel groups are geared towards the higher end of the market. They focus on offering premium luxury accommodations and services to the more discerning traveler. A certain amount of cache comes with working for a high-end hotel group, as well as better compensation and benefits. Here are some of the most luxurious hotel groups you can work for today.

Hotel Groups: Top 10 Luxurious Hotel Groups to Work ForMartijn Barten2026-05-04T16:52:57+02:00

How Can Hotels Stay Competitive Without Slashing Last-Minute Rates?

Suzanne2026-04-27T12:47:57+02:00

Question for Our Revenue Management Expert Panel In markets where last-minute rates are often dropped, what pricing strategy will help keep hotels competitive without jeopardising long-term revenue goals? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Massimiliano Terzulli - International Business

How Can Hotels Stay Competitive Without Slashing Last-Minute Rates?Suzanne2026-04-27T12:47:57+02:00

How Personal Branding Can Help Drive Hotel Sales Revenue?

Suzanne2026-04-27T12:47:33+02:00

Question for Our Hotel Marketing Expert Panel Why is personal branding essential for hospitality sales professionals to build strong client relationships and drive B2B revenue? (Question by Cory Falter) Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Pablo Torres - Hotel Consultant Moriya Rockman - Chief of Marketing, Smiling House

How Personal Branding Can Help Drive Hotel Sales Revenue?Suzanne2026-04-27T12:47:33+02:00

Revenue Beyond Rooms: A Guide to Maximize Total Guest Value

Revfine.com2026-04-21T10:33:59+02:00

Hotel revenue management is no longer limited to pricing rooms and protecting RevPAR. Rising costs, changing guest behavior, and growing demand for experiences are pushing hotels to rethink where revenue comes from and how value is captured. Today, guests spend across multiple touchpoints, both on and off property, creating new opportunities for hotels to increase total booking value. In this

Revenue Beyond Rooms: A Guide to Maximize Total Guest ValueRevfine.com2026-04-21T10:33:59+02:00

Hotel Reception Staff Role in Revenue Management Success

Revfine.com2026-04-21T11:47:51+02:00

Your hotel can do everything right, but if your customers aren’t happy, that can lead to a loss of revenue. Why? Unhappy customers leave negative reviews, and that affects future bookings. The Importance of a Positive Hotel Reputation Recently, while browsing some online property reviews, one stood out. "... we were disappointed by the lack of clarity of the reception

Hotel Reception Staff Role in Revenue Management SuccessRevfine.com2026-04-21T11:47:51+02:00

Ancillary Revenue Guide: Grow Your Hotel Revenue Smartly

Martijn Barten2026-04-21T11:32:11+02:00

Ancillary revenue describes earnings that originate from the sale of products or services besides your primary offering. In the case of hotels, this means products and services beyond the sale of hotel rooms. For hotels, ancillary revenue is important because it provides additional income. When ancillary services are of a high standard, a hotel can extract more revenue from each

Ancillary Revenue Guide: Grow Your Hotel Revenue SmartlyMartijn Barten2026-04-21T11:32:11+02:00

Strategies, Tactics, and Insights for the Hotel Industry

Optimize revenue, innovate processes, and improve customer experience