Hotel Industry

Increase Hotel Direct Sales with AI & Omnichannel Communication

Revfine.com2024-01-18T16:25:21+01:00

Omnichannel communication and artificial intelligence enable hotels to deliver a much more engaging e-commerce experience and increase direct online bookings by 10% on average. In this article, you'll find tips to increase direct hotel bookings with AI and omnichannel communication. Attract More People to Your Direct Reservation Process Through Omnichannel Engagement To increase direct sales, you first must ensure you

Increase Hotel Direct Sales with AI & Omnichannel CommunicationRevfine.com2024-01-18T16:25:21+01:00

How Does Your 2021 Hotel Performance Affect Your 2022 Forecast?

Revfine.com2024-04-02T13:12:56+02:00

As a hotelier, you know Occupancy and Revpar (revenue per available room) data are fundamental to your bottom line. Such data helps you interpret and compare the profitability of your property from year to year. As a revenue manager, you can make educated predictions. This article will review the benchmarks of the past two years and will use 2019 data

How Does Your 2021 Hotel Performance Affect Your 2022 Forecast?Revfine.com2024-04-02T13:12:56+02:00

What are the Top Hotel Benchmarking Tips and Strategies for 2022?

Suzanne2023-12-06T15:38:20+01:00

Question for Our Hotel Marketing Expert Panel As a hotelier, or an advisor to hoteliers, how and what do you currently benchmark? How do you benchmark your hotel competition? What changes are you planning to make in your 2022 benchmarking strategy? (Question proposed by Andrew Kavanagh) Our Marketing Expert Panel Susanne Williams

What are the Top Hotel Benchmarking Tips and Strategies for 2022?Suzanne2023-12-06T15:38:20+01:00

How Can Hotels Reach Their Ancillary Revenue Management Potential?

Suzanne2023-12-06T15:47:16+01:00

Question for Our Revenue Management Expert Panel: The importance of Ancillary Revenue Management is growing. What ARM strategies can be used to increase room revenue / revenue per guest? (Question proposed by Pablo Torres) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Nikhil Roy - Revenue & Pricing Manager, Key

How Can Hotels Reach Their Ancillary Revenue Management Potential?Suzanne2023-12-06T15:47:16+01:00

Considerations When Setting Stay Extension Pricing

Revfine.com2023-12-06T15:47:39+01:00

Most revenue managers are well aware of the latest industry trend of monetizing the requests for early check-ins and late departures. Why is this activity now trending? Before the pandemic, generally, favorable market conditions made normalized stay extension offers operational challenges simply not worth the effort. However, owners and asset managers are now pressing the commercial teams to find 'recovery

Considerations When Setting Stay Extension PricingRevfine.com2023-12-06T15:47:39+01:00

List of the 13 Excellent Hotel Brands to Work For

Martijn Barten2024-07-07T16:31:44+02:00

When seeking employment within the hotel industry, finding the right hotel brand for your tastes, needs, and preferences can be important. Of course, for job seekers based in Europe or hoping to move to Europe for work, this means understanding the best European hotel brands to focus on and learning about what they offer. You can find all of this

List of the 13 Excellent Hotel Brands to Work ForMartijn Barten2024-07-07T16:31:44+02:00

Restaurant Management: Everything You Need to Know

Martijn Barten2024-06-01T15:57:05+02:00

Restaurant management involves overseeing day-to-day operations within a restaurant. Still, it also has a significant strategic component because managers are ultimately tasked with guiding a business to long-term success. Here, we provide all the information you need on restaurant management, its definition, why it is so important, and the qualities and qualifications required to work in such a role. Table

Restaurant Management: Everything You Need to KnowMartijn Barten2024-06-01T15:57:05+02:00

What are the Top Market Segmentation Trends for Hotels in 2022?

Suzanne2023-12-06T15:49:07+01:00

Question for Our Hotel Marketing Expert Panel How do you think market segmentation will change for hotels in 2022? What do you expect the top trends will be? (Question proposed by Luminita Mardale) Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminita Mardale - Director

What are the Top Market Segmentation Trends for Hotels in 2022?Suzanne2023-12-06T15:49:07+01:00

5 Hotel Website Personalization Tactics to Boost Direct Bookings in 2022

Revfine.com2023-12-20T18:41:46+01:00

Picture this. You want to surprise your partner for Valentine’s day with a romantic getaway. You start exploring options, but after entering your search dates on the hotel’s booking engine, the following message pops up: “Early bird offer. Enjoy an incredible 20% discount on family bookings this summer!” How random. Chances are you would leave the website to look for

5 Hotel Website Personalization Tactics to Boost Direct Bookings in 2022Revfine.com2023-12-20T18:41:46+01:00

How do Hotel Review Scores impact Pricing Strategies?

Suzanne2023-12-06T15:49:50+01:00

Question for Our Revenue Management Expert Panel: Great hotel reviews have a powerful influence on guests when deciding to book. How does a hotel’s review score impact its pricing strategy? (Question proposed by Massimiliano Terzulli) Our Revenue Management Expert Panel Theresa Prins - Founder, Revenue Resolutions Sandra Gannon - Commercial Consultant, Revenue Puzzle

How do Hotel Review Scores impact Pricing Strategies?Suzanne2023-12-06T15:49:50+01:00

The Limits of Rules-Based Revenue Management Technology

Revfine.com2023-12-06T15:50:17+01:00

There are automated revenue management decision-making systems, and then there are revenue management support tools that rely on a rules-based approach to setting and changing prices. While perhaps an efficient method for some proficient users, rules-based technology requires consistent manual intervention and will undoubtedly struggle as market conditions shift and staffing changeover occurs. Keep reading to understand the limitations of

The Limits of Rules-Based Revenue Management TechnologyRevfine.com2023-12-06T15:50:17+01:00

Pricing Your Rooms in 2022 – Getting The Best Results in Times of Uncertainty

Revfine.com2023-12-06T15:50:45+01:00

Cast your minds back to midnight on new years eve. You probably weren’t thinking about your room pricing. But if you had been, would you have felt confident about how demand will play out this year? How much would you bet on being right? If you are in charge of setting prices for a hotel, then a lot of money

Pricing Your Rooms in 2022 – Getting The Best Results in Times of UncertaintyRevfine.com2023-12-06T15:50:45+01:00

What Digital Marketing Tools Will be Essential for Hotels in 2022?

Suzanne2023-12-06T15:51:31+01:00

Question for Our Hotel Marketing Expert Panel What digital marketing tools (e.g., software, platforms, etc.) will be essential for hotels in 2022? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale - Director Of Marketing And Business Development, Vienna House Thomas Dieben - Founder,

What Digital Marketing Tools Will be Essential for Hotels in 2022?Suzanne2023-12-06T15:51:31+01:00

Housekeeping Responsibilities: Learn About the Hotel Cleaning Tasks

Martijn Barten2024-06-01T15:45:59+02:00

The housekeeping department within a hotel plays a vital role in ensuring guests feel comfortable, safe, and satisfied over the course of their stay. In this article, you can explore the various housekeeping responsibilities, learn about the tasks that housekeeping staff work on, and understand the true value of the department. Table of Contents: What is Hotel Housekeeping? The Significance

Housekeeping Responsibilities: Learn About the Hotel Cleaning TasksMartijn Barten2024-06-01T15:45:59+02:00

Metaverse and the Hotel Industry; The No. 1 Information Guide!

Martijn Barten2024-06-01T15:53:45+02:00

The concept of the metaverse hotel has been discussed a lot recently, and for a good reason, as the technology to make the metaverse a reality becomes more widespread and accessible. In this article, you can discover more about the metaverse and the various ways hotels can benefit from it in the future. Table of Contents: What is the Metaverse?

Metaverse and the Hotel Industry; The No. 1 Information Guide!Martijn Barten2024-06-01T15:53:45+02:00

How Can Revenue Management Ensure Collaboration Amongst Hotel Teams?

Suzanne2023-12-06T15:52:48+01:00

Question for Our Revenue Management Expert Panel: Successful Total Revenue Management strategies rely on great communication between all hotel departments. What tips can you offer to Revenue Management teams to help ensure a collaborative effort? Our Revenue Management Expert Panel Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions

How Can Revenue Management Ensure Collaboration Amongst Hotel Teams?Suzanne2023-12-06T15:52:48+01:00

How can Hotels Balance their use of OTAs Vs Direct Booking Channels?

Suzanne2023-12-20T18:42:06+01:00

Question for Our Hotel Marketing Expert Panel What advice can you offer hotels on finding the right balance between OTAs Vs Direct Booking channels? Are there any occasions where hotels should not use OTAs? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Luminata Mardale

How can Hotels Balance their use of OTAs Vs Direct Booking Channels?Suzanne2023-12-20T18:42:06+01:00

Cool Hotels: What Makes a Hotel Cool and What are Some Examples?

Martijn Barten2024-06-01T15:56:34+02:00

Cool hotels are an alternative to the generic accommodation that many chains offer. Hotels without character or aesthetic appeal don't offer much to tempt the more discerning visitor. With more people traveling than ever before, the demand for interesting places to stay in the hotel industry is growing. In this article, you'll learn how to benefit from the cool hotel

Cool Hotels: What Makes a Hotel Cool and What are Some Examples?Martijn Barten2024-06-01T15:56:34+02:00

Strategies, Tactics, and Insights for the Hotel Industry

Optimize revenue, innovate processes, and improve customer experience