In the fast-paced world of hospitality, hoteliers often find themselves juggling multiple responsibilities. One way to streamline marketing efforts and improve overall efficiency is by automating some of your touchpoints with guests. The good news is that this is not difficult to do. By setting up intelligent triggers that automate specific actions, hotel managers, front desk, or marketing teams can
How long a guest can stay at a hotel is something that many people, both guests and hoteliers, ask. The answer needs to account for the types of service, amenities, comfort, and so much more. The subject is important since it touches on almost every aspect of the experience. Whether or not the hotelier and guest will consider their transaction
A hotel room maintenance checklist is a comprehensive list, designed to help hotel staff to carry out checks and maintenance work within guest rooms. The checklist covers inspections and preventative maintenance tasks. These checklists are important because they help to ensure compliance and prevent important tasks from being overlooked. By following procedures, hotels can help to ensure guest comfort and
With digital technology continuously evolving, it should come as little surprise that its applications within the hotel industry evolve, too. Indeed, over the past few years, several notable digital trends have taken the industry by storm, and the year ahead promises to be no different. Crucially, the businesses that benefit most from using digital technology are those with the foresight
Tipping hotel housekeeping staff involves leaving a small amount of money for the individual employees who clean your hotel room. It is a great way to show appreciation and can help staff who often have a low base wage. Understanding the standard for tipping housekeeping staff is important because it is an area of anxiety for guests. Many guests want
Data is the backbone of modern hospitality and relying on outdated, fragmented systems can be a recipe for disaster, especially in managing group and meeting bookings. If your hotel is not harnessing the full potential of integrated data management, you are jeopardizing the guest experience. Disjointed platforms can lead to miscommunications, missed opportunities and operational chaos. By leveraging analytics, you
Question for Our Revenue Management Expert Panel: What are the best practices for building and maintaining successful collaboration and communication between hotel eCommerce and Revenue Management teams? (Question by Aida Muñoz) Our Revenue Management Expert PanelTamie Matthews - Sales & Marketing Consultant, RevenYouConnor Vanderholm - CEO, ToplineDiego Fernández Pérez De Ponga - Director of
Client-server architecture has long powered hospitality IT but limits scalability and agility. Microservice-based PMS offers a solution enabling rapid innovation and flexibility, essential for today’s evolving hotel tech needs. In this article, you will explore the microservice hotel PMS architecture world and why it is the future of hotel tech architecture. From Traditional PMS Architecture to Leading-Edge Microservice Architecture Over
Understanding guests’ communication preferences and engaging on their terms is the key to elevating your hotel’s upselling strategy. From email and SMS to front desk conversations, learn how a multi-channel approach and data-driven technology can improve guest satisfaction, increase revenue, and create memorable experiences that set your hotel apart. Engage Guests on Their Terms: The Key to Effective Upselling A
It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without
The hospitality sector is evolving rapidly. The digital age has brought new challenges and opportunities for hoteliers, making it essential to adopt advanced systems to optimize operations and enhance guest experiences. Two critical components of a hotel’s technology ecosystem are the Property Management System (PMS) and the Revenue Management System (RMS). Together, they help hotels stay competitive and adapt to
Hotel check-in timing refers to when guests can check into a room or check out after their stay. It's often best to consider it as a window where staff and guests can align their needs. The timing is important to guests because it can limit or control their schedule. At the same time, it's important to hoteliers as it allows
Question for Our Revenue Management Expert Panel: Is there value to be had in introducing metrics from other industries into hospitality? Do you think they have a place in Hotel Revenue Management? (Question by Pablo Torres)Â Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Dr. Betsy Stringam-Bender - Professor of Hotels
Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)Â Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of
In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by
While OTAs have dominated the digital travel booking space in recent years, their influence is quietly dwindling as travelers seek more authentic experiences. In parallel, hoteliers now have access to more tools and resources for digital optimization. In fact, hotels of all sizes can significantly boost online bookings by taking a few notes from these eCommerce giants. After all, they’ve
As a hotelier, making sense of your data is not a simple task. It often involves consolidating information across multiple systems to understand guest preferences, improve the financial health of your business, and proactively plan for the future. Hospitality-Focused BI Tools vs. Generic Options Business intelligence (BI) software has become an indispensable tool for hoteliers looking to make informed decisions
Accommodation in tourism refers to various places to stay overnight, which are geared towards tourists. Some of the most common examples include hotels, bed and breakfasts, hostels and resorts. The role of accommodation is crucial, as people traveling to new locations need a place to sleep. Accommodation businesses play a major part in the overall tourism experience, providing shelter, hospitality,