Bleisure travel - the combination of business and leisure travel - is growing. This has led to heightened interest from the hotel industry, with hotels looking to appeal to bleisure travelers. In this article, you will find seven tips that can help to make accommodation more attractive to this emerging and increasingly important demographic. Table of Contents: What is the
Upselling is a great way to boost both your guests’ experience and your revenue through paid upgrades and ancillary services. In this article you will learn how you can calculate additional revenue, made by upselling. Additionally you find a handy tool to help you to estimate the potential. Success Factors for Upselling A recently published benchmarking report shows that elements like
Hotels often prioritize direct bookings because they result in wider profit margins and greater overall control. Therefore, many hotel owners are keen to explore new ways to encourage guests to book directly, and chatbots are emerging as one of the best options. In this article, you will find out how a chatbot can increase your direct bookings. The Importance of
Maximizing demand for rooms is a vital component of revenue management and long-term business success for hotels, and online travel agents, or OTAs, can be ideal for achieving this. However, hotel owners, marketers, and revenue managers must work to get the most from them. In this article, you will find out more about what an OTA can do for you
Direct bookings are a possibility for Hotel Owners to receive more return on investment. With Google focusing more and more on the travel industry, Google Hotel Ads could play an important role to reach more travellers directly instead of through an online travel agency. In this article, you can find more info on how to create, manage and optimise your
The importance of upselling within the hotel industry has increased over recent years. No wonder, because a good upselling strategy can significantly boost hotels revenue. But is upselling beneficial for every type of hotel? Is it worth for your hotel? In this article, you find a comparison of the upsell performance per type of hotel, based on a recent benchmark
Corporate travel agents specialize in organizing business trips and events for the employees of companies. By presenting your property correctly to these agents, including delivering real-time availability and rates, hotels can create the possibility to attract more corporate travelers. In this article, you learn what corporate travel agents are, why companies use them, and how they benefit hotels. You also
Hotel management software is increasingly important for hotel industry professionals, offering more efficient, cost-effective ways to take care of many tasks and operations. In this article, you will learn about the various available hotel management software solutions, as well as the key benefits hotel software can provide. What is Hotel Management Software? Simply put, hotel management software refers to any
Destination management is a broad process based on ensuring tourism benefits a particular destination. It is usually the responsibility of a destination management organization, or DMO for short. Over the course of this article, you will learn more about what a destination management organization is. Table of Contents: What is Destination Management? What is a Destination Marketing Organization (DMO)? How
Revenue management is an important concept for those in the hotel industry. A revenue management system (RMS system) can go a long way towards ensuring you make informed decisions, based on evidence and data. In this article, you will learn more about RMS software, and the most important features to look out for. What is Revenue Management? Revenue management is making
Property management software, or PMS software, is widely utilized within the hospitality industry, helping owners to manage many of their daily operations from a single location. However, it is also important for your PMS system to offer integration with other software solutions, which may be more specialized. In this article, you will learn more about the most important integration options
Hotels can apply upselling at four main moments in the guest journey: when the guest books, pre-stay, during check-in and during the guest’s stay. Offering extras via the hotel website’s booking engine is an approach many hoteliers are comfortable with, even though it slows the booking process and lowers conversion rates. Instead of that, let’s focus on how pre-stay upselling
A global distribution system (GDS) is a network allowing travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more about what a global distribution system is, how it works, and
Hotel software helps hotels streamline their processes resulting in increased revenue, cost reductions, and improved guest experiences. But which hotel software solutions does a hotel need? In this article, you will learn about the most useful hotel management software systems that will help ease your day-to-day operations. What is Hotel Software? Hotel software allows hotel owners or managers to streamline
A property management system, or PMS system for short, is an increasingly useful tool within modern hotels, assisting owners and other staff with various tasks. However, with more PMS software on the market than ever, it is also essential to know which features are most important to make the right decision. What is a PMS System? A property management system
Videos are increasingly important in the world of hotel marketing. The right hotel video can make a tremendous difference to your sales, raising your profile in the hotel industry. Whether you're unveiling a new facility, announcing a special offer, or letting people know about improvements you've made, video is the perfect medium. There are various types of videos that you
Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. Still, there are challenges here, too, especially with the after-effects of the COVID pandemic and the associated changes to how hospitality
A global distribution system (GDS) is one of the key distribution channels for hotel owners, allowing travel agencies to access live information related to inventories and pricing, to sell hotel rooms to their customers. In this article, you will learn more about the Travelport GDS and how it can benefit those in the travel industry. What is a GDS System?