Hotels can apply upselling at four main moments in the guest journey: when the guest books, pre-stay, during check-in and during the guest’s stay. Offering extras via the hotel website’s booking engine is an approach many hoteliers are comfortable with, even though it slows the booking process and lowers conversion rates. Instead of that, let’s focus on how pre-stay upselling
A global distribution system (GDS) is a network allowing travel agents to access hotel inventories and sell rooms to their clients. For those in the hotel industry, this functions as an important method for distribution, allowing access to a wider customer base. In this article, you will learn more about what a global distribution system is, how it works, and
Hotel software helps hotels streamline their processes resulting in increased revenue, cost reductions, and improved guest experiences. But which hotel software solutions does a hotel need? In this article, you will learn about the most useful hotel management software systems that will help ease your day-to-day operations. What is Hotel Software? Hotel software allows hotel owners or managers to streamline
A property management system, or PMS system for short, is an increasingly useful tool within modern hotels, assisting owners and other staff with various tasks. However, with more PMS software on the market than ever, it is also essential to know which features are most important to make the right decision. What is a PMS System? A property management system
Videos are increasingly important in the world of hotel marketing. The right hotel video can make a tremendous difference to your sales, raising your profile in the hotel industry. Whether you're unveiling a new facility, announcing a special offer, or letting people know about improvements you've made, video is the perfect medium. There are various types of videos that you
Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. In this article, you can learn more about hospitality trends for 2025. Table of Contents: What is Hospitality Marketing? Why is
A global distribution system (GDS) is one of the key distribution channels for hotel owners, allowing travel agencies to access live information related to inventories and pricing, to sell hotel rooms to their customers. In this article, you will learn more about the Travelport GDS and how it can benefit those in the travel industry. What is a GDS System?
The use of mobile apps for everyday activities has become more commonplace, leading to the rise of hotel apps. These hotel apps can then allow users to access a range of services, or to perform a range of different actions. In this article, you will learn more about hotel apps, their benefits of them, and how hotel owners can use
For hotel owners, it is important to keep up with the latest video marketing trends, and the 360 video hotel tour is one of the most significant trends of recent times. In this article, you will learn more about 360 movie technology, how it differs from the VR hotel offerings, and 10 of the best examples of its use within
A hotel advertisement campaign is one of the major ways for hotels to generate interest and promote their unique offerings. However, there are various hotel advertising strategies, and it is usually best to adopt several of these to create a diverse marketing mix. In this article, you will find out more about hotel ads, the different available options, and the
Business travel is growing. As a result, hotels and others in the travel industry are looking to attract more business travelers, but to do so effectively, you need to know what those travelers are looking for. In this article, you will learn more about the latest trends influencing modern business travel decisions. Table of Contents: What is Business Travel? Business
A growing number of hotel owners are turning to virtual reality companies to assist with their hotel marketing strategies. Indeed, in many ways, virtual reality is the ultimate marketing tool for those in the travel and hospitality industries, helping to showcase facilities and increase bookings. Moreover, modern VR video tours can be viewed on all devices, including desktops, laptops, smartphones,
Bleisure travel is one of the emerging concepts in the travel industry, and its growth has meant a greater focus is now placed on the needs of the corporate traveler who wants to enjoy some leisure time during their trip. In this article, you will learn more about bleisure travel and what the average bleisure traveler is looking for. Table
Today's hospitality and travel industry has access to more marketing tools than ever. While having a strong brand with a high social media presence may sound great, you need to focus more on interactivity to be one step ahead of your competitors. For example, virtual reality videos let users fully immerse themselves in the hotel’s or resort’s experience as though
Voice-controlled smart hubs and speakers, such as Amazon Echo, have become extremely popular as home technology products in recent years. However, their uses do not stop there and are increasingly used to deliver a superior customer experience in various industries. One of the most significant examples of this is within hotels, and the Alexa for Hospitality offering from Amazon will
Hotel Revenue Management is a crucial part of running a hotel. You can maximize revenue and minimize your outgoings by effectively balancing supply and demand. A Hotel Revenue Management Course can help you understand this important topic. Hotel Revenue Management Courses will give you the tools and strategies you need. Learn about course providers and what studying Hotel Revenue Management
When potential clients reach out to Revenue Management Software (RMS) companies, they often have the same question: “How much extra revenue will I make?”. To which the only honest answer is “We don’t know, exactly”. You may come across companies promising 30% or 50% more than you are receiving now. But, in reality, it depends on so many factors; for
Revenue management stands for “Selling the right product to the right client at the right moment at the right price via the right distribution channel with the best cost efficiency”. But what does revenue management really mean for the extraordinary hotelier? What should you take care of in order to increase the revenue for your property? Basics of Revenue Management