Hotel Industry

Redefining Revenue Strategy: When AI and Human Expertise Work Together

Revfine.com2026-01-20T06:55:47+01:00

In a world defined by uncertainty, data gaps, and increasingly complex demand patterns, one truth stands out: automation alone isn’t enough — nor is relying solely on manual processes. The future lies in a Hybrid Revenue Management Strategy, where intelligent systems handle the heavy lifting while human insight fine-tunes the results. Incorporating Local Knowledge Into the Algorithm: The Role of

Redefining Revenue Strategy: When AI and Human Expertise Work TogetherRevfine.com2026-01-20T06:55:47+01:00

The Next Era of Hotel SEO Is Here and It’s Called GEO

Revfine.com2026-01-20T12:55:20+01:00

Planning a trip often involves juggling multiple platforms. Travelers typically bounce between online travel agencies, metasearch engines, and Google in search of the perfect hotel. But that process is changing. Today, nearly 30% of travelers have used generative AI (GenAI) tools (1), like ChatGPT, Gemini, and Perplexity, to plan a trip. These platforms are designed to deliver curated recommendations, and

The Next Era of Hotel SEO Is Here and It’s Called GEORevfine.com2026-01-20T12:55:20+01:00

Smart Strategies for Buying Wholesale Hotel Supplies in Bulk

Martijn Barten2025-08-06T15:53:35+02:00

Wholesale hotel supplies are everyday hotel items that are acquired from suppliers in bulk, in order to reduce the per-unit cost. Through strategic purchases and positive relationships with suppliers, hotels can keep total costs down. It is more essential than ever to acquire wholesale supplies, because hotels face numerous financial pressures. Examples include growing supply costs and rising customer expectations

Smart Strategies for Buying Wholesale Hotel Supplies in BulkMartijn Barten2025-08-06T15:53:35+02:00

Cliches About Revenue Management, Guests’ Quality, and Brand Reputation

Revfine.com2026-01-21T19:24:28+01:00

What do hoteliers resist about revenue management? One common pushback is lowering prices below a certain psychological threshold. Yet, it's essential during low demand and pays off later. Some hoteliers believe: "I cannot sell below a certain figure because otherwise low-quality guests will arrive and lower the hotel's image; I prefer to stay empty and not sell." Yet, those who

Cliches About Revenue Management, Guests’ Quality, and Brand ReputationRevfine.com2026-01-21T19:24:28+01:00

Airbnb China Hotel Guide Including Alternative Booking Platforms

Martijn Barten2025-08-05T20:03:48+02:00

Airbnb China was a pioneering attempt to bring the platform and overseas guests to a new Chinese market. A number of issues, including the pandemic and operational hurdles, caused Airbnb to suspend Chinese domestic operations in July 2022. Airbnb's disappearance left a hole in the economic landscape of the hospitality industry. Hotels suddenly found themselves with new options to recapture

Airbnb China Hotel Guide Including Alternative Booking PlatformsMartijn Barten2025-08-05T20:03:48+02:00

What Does EBITDA Stand for?

Martijn Barten2025-08-17T19:38:21+02:00

Earnings before interest, taxes, depreciation, amortization, or EBITDA for short, is a KPI becoming increasingly prevalent in hotel management. Sometimes referred to as operating cash flow, the metric can be used to determine the operational profitability of a business, taking into account only its key daily running costs. In this article, you’ll learn what EBITDA means for hotels, how it

What Does EBITDA Stand for?Martijn Barten2025-08-17T19:38:21+02:00

Hospitality Marketing Trends: 19 Must-Know Upcoming Trends for 2026

Martijn Barten2025-11-21T17:44:09+01:00

Adopting the right hospitality marketing strategy can be crucial for your business's long-term success, helping you attract customers, optimize revenue, and build recognition and trust. Achieving this requires you to keep up with the latest hospitality marketing trends. In this article, you can learn more about hospitality trends for 2026. Table of Contents: What is Hospitality Marketing? Why is

Hospitality Marketing Trends: 19 Must-Know Upcoming Trends for 2026Martijn Barten2025-11-21T17:44:09+01:00

26 Essential Hotel Marketing Strategies For More Bookings in 2026

Martijn Barten2025-10-30T15:07:40+01:00

The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will find a list of 26 essential hotel marketing strategies for hotel businesses to focus on in 2026.

26 Essential Hotel Marketing Strategies For More Bookings in 2026Martijn Barten2025-10-30T15:07:40+01:00

23 Revenue Management Strategies to Grow Your Hotel Business in 2026

Martijn Barten2025-12-05T09:12:32+01:00

For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, you'll find 23 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective in 2026.

23 Revenue Management Strategies to Grow Your Hotel Business in 2026Martijn Barten2025-12-05T09:12:32+01:00

What Is Hotel Revenue Management?

Martijn Barten2025-07-17T11:16:23+02:00

For those operating in the hotel industry, revenue management is a key concept, as it enables hotel owners to predict levels of demand and optimize things like distribution and pricing in order to maximize financial results. In this article, you will learn more about hotel revenue management, why it is so valuable to hotel owners, and the necessary conditions for

What Is Hotel Revenue Management?Martijn Barten2025-07-17T11:16:23+02:00

Revenue Management Consulting; Benefits of Hiring a Consultant

Martijn Barten2025-07-15T16:05:19+02:00

It is becoming increasingly common for hotel owners and others in the hospitality industry to acquire revenue management consulting services to optimize prices, distribution, and occupancy rates and maximize financial results. These services will often be acquired from a revenue management consulting firm. In this article, you will learn about the benefits of enlisting a revenue management consultant for your

Revenue Management Consulting; Benefits of Hiring a ConsultantMartijn Barten2025-07-15T16:05:19+02:00

Revenue Management System: Not Just for Booms, but for Bumps Too

Revfine.com2025-08-16T10:02:02+02:00

When a big event is on the horizon, expectations run high. You plan for full occupancy, increase your rates, and prepare your team. But what happens when the bookings don’t come as expected? That’s when a revenue management system becomes more than a nice-to-have. In this article, we’ll explore how a revenue management system (RMS) helps hoteliers navigate that gap

Revenue Management System: Not Just for Booms, but for Bumps TooRevfine.com2025-08-16T10:02:02+02:00

Revenue Strategy for Resorts and All-Inclusives: Exploring the Challenges and Opportunities

Revfine.com2026-01-22T10:28:06+01:00

Wouldn’t it be nice if effective revenue management for resorts and all-inclusive properties were as relaxing as the guest experiences they offer? While commercial success at these complex properties will likely never be akin to sipping mojitos poolside (one can dream, though), today’s advanced revenue management technology can simplify and streamline the elements needed to make it happen. Key Challenges

Revenue Strategy for Resorts and All-Inclusives: Exploring the Challenges and OpportunitiesRevfine.com2026-01-22T10:28:06+01:00

Guest Experience Trends Shaping 2025 and Beyond

Revfine.com2026-01-14T15:36:42+01:00

The hospitality industry made a remarkable recovery in 2024, contributing a record-high $11.1 trillion to global GDP. But beyond financial success, what is truly driving this transformation? Guest expectations are evolving, and AI-driven insights, along with online reputation management, are reshaping the industry. Understanding these trends is crucial for hoteliers aiming to stay ahead in 2025 and beyond. 8 Guest

Guest Experience Trends Shaping 2025 and BeyondRevfine.com2026-01-14T15:36:42+01:00

Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)

Martijn Barten2025-07-01T16:29:47+02:00

Hotel rooms don't sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at your hotel. Advertising packages online is a good idea to ensure that your package deals get the best visibility. Here are some of the top websites where you can market

Hotel Websites Where Hoteliers Can Sell Packages (Including Examples)Martijn Barten2025-07-01T16:29:47+02:00

Discover Hotel Marketing Trends Reshaping the Future of Hospitality in 2026

Martijn Barten2025-12-16T09:40:13+01:00

Hotel marketing is key in helping you attract bookings and optimize revenue. For the most part, your marketing messages are how customers will become aware of your hotel and also how they will understand your values and unique selling proposition. Of course, to optimize your marketing, you need to be aware of the latest hotel marketing trends for 2026. In

Discover Hotel Marketing Trends Reshaping the Future of Hospitality in 2026Martijn Barten2025-12-16T09:40:13+01:00

Steps for Success: Evaluating and Pricing Group Business

Revfine.com2026-01-22T10:21:57+01:00

Group business is an undeniably important piece of the revenue puzzle for hotels. However, not all group revenue is equally valuable or desirable. To achieve an ideal mix of group and transient business, hotels must undergo a detailed evaluation process—one that can be greatly aided with an advanced revenue management system. Ten Crucial Steps to Evaluating and Pricing Group Business

Steps for Success: Evaluating and Pricing Group BusinessRevfine.com2026-01-22T10:21:57+01:00

A Guide to Marketing Hotel Sustainability

Revfine.com2026-01-21T15:48:48+01:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel SustainabilityRevfine.com2026-01-21T15:48:48+01:00

Strategies, Tactics, and Insights for the Hotel Industry

Optimize revenue, innovate processes, and improve customer experience