Hotel Industry

3 Key Metrics for Evaluating Your Personalization Strategy

Revfine.com2024-06-17T15:42:46+02:00

Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for

3 Key Metrics for Evaluating Your Personalization StrategyRevfine.com2024-06-17T15:42:46+02:00

How Can Hotels use Micro-segmentation to its Full Potential?

Suzanne2024-06-25T10:11:15+02:00

Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick -

How Can Hotels use Micro-segmentation to its Full Potential?Suzanne2024-06-25T10:11:15+02:00

The Housekeeping Robots Driving Hospitality Industry Innovation

Martijn Barten2024-10-18T16:18:42+02:00

Housekeeping robots are machines capable of carrying out tasks typically associated with housekeeping departments, such as cleaning, tidying and moving objects. These machines are used to reduce the workload of housekeeping staff and improve operational efficiency. In this article, you can learn more about housekeeping robots and explore examples of some of the most innovative robots in use right now.

The Housekeeping Robots Driving Hospitality Industry InnovationMartijn Barten2024-10-18T16:18:42+02:00

Hospitality Consulting: What is It and How Can It Benefit You?

Martijn Barten2024-10-18T16:19:09+02:00

Advisors offer Hospitality consulting services to help hospitality businesses improve operations, boost customer satisfaction, and achieve better financial results. Consulting can take many forms, and in this article, you will learn about different types of hospitality consulting and why they are so valuable. Table of Contents: What is Hospitality Consulting? Why is Hospitality Consulting Important? The Different Types of Hospitality

Hospitality Consulting: What is It and How Can It Benefit You?Martijn Barten2024-10-18T16:19:09+02:00

Hotel Room Category: Learn About Categorizing Hotel Rooms

Martijn Barten2024-12-07T13:54:17+01:00

Hotel room category definitions are typically seen as short descriptions of a room's layout. However, in reality, the category definitions include a wide range of information ranging from pricing estimates to furnishings and various amenities. It's an important subject for both hotel owners and guests as it conveys exactly what both parties expect. Guests can specify what kind of experience

Hotel Room Category: Learn About Categorizing Hotel RoomsMartijn Barten2024-12-07T13:54:17+01:00

Early Check-in Hotels: Optimize the Guest Experience & Hotel Revenue

Martijn Barten2024-10-18T16:45:52+02:00

Early check-in hotels are properties that allow guests to check in before the conventional time of between 2:00pm and 4:00pm. This may mean offering earlier check-ins, offering 24/7 check-ins, or offering self-check-ins. Providing options for early check-ins can be especially important for hotels receiving lots of international guests, as many flights land early in the morning. Early check-ins can optimize

Early Check-in Hotels: Optimize the Guest Experience & Hotel RevenueMartijn Barten2024-10-18T16:45:52+02:00

What are the Best Marketing Strategies for Hotels on a Budget?

Suzanne2024-09-26T15:22:51+02:00

Question for Our Hotel Marketing Expert Panel For hotels with a smaller budget, what marketing strategies carry the biggest impact? What could move the needle the furthest, but with the lowest amount of investment? (Question by Cory Falter) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio

What are the Best Marketing Strategies for Hotels on a Budget?Suzanne2024-09-26T15:22:51+02:00

Common Booking Funnel Bottlenecks and How to Overcome Them

Revfine.com2024-06-03T14:21:11+02:00

The road from research to booking is not exactly straightforward for today’s travelers. The competition is fierce for hoteliers, and so is the pushback from OTAs. It’s crucial for hoteliers to optimize their booking funnel so that the transition from research to booking feels smooth and natural for guests. 5 Ways to Overcome the Booking Funnel Bottlenecks The booking funnel

Common Booking Funnel Bottlenecks and How to Overcome ThemRevfine.com2024-06-03T14:21:11+02:00

The 2024 Ultimate Guide to Google Hotel Ads

Revfine.com2024-06-03T14:21:52+02:00

72% of travelers use metasearch engines in their booking journey! Google Hotel Ads (GHA) is a powerful metasearch solution for hoteliers looking to attract more guests and elevate their direct bookings and visibility. Whether you're a seasoned hotelier looking to enhance your direct bookings or a newcomer to the world of digital marketing, this guide will provide you with the

The 2024 Ultimate Guide to Google Hotel AdsRevfine.com2024-06-03T14:21:52+02:00

Hotel Association: 8 Benefits of Joining for Hotel Owners

Martijn Barten2024-10-18T16:43:58+02:00

A hotel association is a collective trade group or industry body for the hotel industry. Associations of this kind are typically made up of hotel brands, owners, management companies, suppliers, and other industry partners. Hotel associations are important because they provide support, networking opportunities, marketing assistance, guidelines, and access to valuable data. A hotel association will also advocate for the

Hotel Association: 8 Benefits of Joining for Hotel OwnersMartijn Barten2024-10-18T16:43:58+02:00

Marriott Hotel Brands: Exploring the Brands of Marriott International

Martijn Barten2024-10-18T16:47:23+02:00

The various Marriott hotel brands combine to make up the multinational corporation, Marriott International. These brands include hotels, resorts, and timeshare properties, with luxury, premium, midscale and extended stay options. Marriott International's importance can be highlighted by the fact that it is currently the largest hotel company in the world by total rooms available. All in all, Marriott hotel brands

Marriott Hotel Brands: Exploring the Brands of Marriott InternationalMartijn Barten2024-10-18T16:47:23+02:00

Five Rate Mistakes in Revenue Management and How You Can Solve Them

Revfine.com2024-06-03T14:22:35+02:00

Ask any hotel staffer not directly involved in revenue management about the daily tasks of a revenue manager, and they'll likely suggest it's all about 'setting' or 'raising rates.' While these activities are indeed crucial, they often eclipse the comprehensive analysis that underpins each pricing decision. Five Rate Mistakes in Revenue Management and How You Can Solve Them As a

Five Rate Mistakes in Revenue Management and How You Can Solve ThemRevfine.com2024-06-03T14:22:35+02:00

Getting Started with AI: A Step-by-Step Guide for Hoteliers

Revfine.com2024-12-20T15:06:39+01:00

Adopting smart technology and artificial intelligence (AI) in the hotel industry has been a growing trend in the last few years, accelerated by the COVID-19 pandemic and subsequent staff shortages. Tools that enhance operational efficiency and appeal to guests are becoming increasingly popular - but how do you start choosing one that suits your hotel brand best? Catch up with

Getting Started with AI: A Step-by-Step Guide for HoteliersRevfine.com2024-12-20T15:06:39+01:00

Interview with Founder and CEO Tom Dibble of Screen Pilot

Revfine.com2024-06-04T13:43:00+02:00

In this interview, we're talking to Tom Dibble, the founder, and CEO of Screen Pilot. Screen Pilot optimizes hotels' direct distribution channels with comprehensive digital marketing solutions. This provides several benefits, including increased booking and brand recognition, decreased need for third-party services, and a larger return on investment. Can you tell us a

Interview with Founder and CEO Tom Dibble of Screen PilotRevfine.com2024-06-04T13:43:00+02:00

Should Sales Teams Receive Revenue Management Training?

Suzanne2024-06-13T12:20:56+02:00

Question for Our Revenue Management Expert Panel: Should Directors of Sales be trained in Revenue Management? How would it affect their understanding of Revenue Management complexities, their results & strategy? (Question by Connor Vanderholm) Our Revenue Management Expert Panel Connor Vanderholm - CEO, Topline Tanya Hadwick - Group Revenue & Yield Leader, SunSwept

Should Sales Teams Receive Revenue Management Training?Suzanne2024-06-13T12:20:56+02:00

Interview with CEO and Co-founder Ari Andricopoulos of RoomPriceGenie

Revfine.com2024-05-27T09:24:55+02:00

We're interviewing Ari Andricopoulos, the CEO and Co-founder of RoomPriceGenie. Ari developed automation that helps hoteliers determine the best pricing policy for any given moment. It's not just a flat number, either. But as an easy-to-understand analysis that both provides advice and explains the reasoning behind the decisions. Can you tell us a

Interview with CEO and Co-founder Ari Andricopoulos of RoomPriceGenieRevfine.com2024-05-27T09:24:55+02:00

11 Hotel Marketing Podcasts Every Hotel Professional Should Listen To

Martijn Barten2024-06-25T14:29:08+02:00

Hotel marketing podcasts offer an excellent way for hotel professionals to access advice, learn new techniques and strategies, and hear first-hand insights and experiences from marketing experts. In this article, you can explore the rise of hotel marketing podcasts and read a list of 11 of the best podcasts available. Table of Contents: The Hotel Industry Explained What Are Hotel

11 Hotel Marketing Podcasts Every Hotel Professional Should Listen ToMartijn Barten2024-06-25T14:29:08+02:00

4 Steps for Improving Meetings & Events Revenue Performance

Revfine.com2024-05-21T15:43:19+02:00

Revenue leaders across the globe devote a considerable amount of their efforts to driving room revenue performance. It’s an understandable decision, given that rooms are the obvious staple of any hotel operation and there are only so many hours in a day. 4 Steps for Improving Meetings & Events Revenue Performance With meetings and events (M&E) being responsible for nearly

4 Steps for Improving Meetings & Events Revenue PerformanceRevfine.com2024-05-21T15:43:19+02:00

Strategies, Tactics, and Insights for the Hotel Industry

Optimize revenue, innovate processes, and improve customer experience