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Hotel Industry

Spa Software: How to Choose the Best Software for Your Spa?

2024-10-18T17:34:43+02:00

Spa software is used within spas, beauty salons and similar businesses to manage day-to-day operations. The software typically allows you to manage bookings and finances, create employee schedules, and oversee inventory information. The importance of spa software lies in its ability to help staff manage important information. This includes data related to customer bookings and information relevant to spa employees.

Spa Software: How to Choose the Best Software for Your Spa?2024-10-18T17:34:43+02:00

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?

2024-10-10T18:34:10+02:00

Question for Our Hotel Marketing Expert PanelHow can hotels incorporate their F&B outlets into their greater hotel marketing strategy? And how can they leverage the additional touchpoints in the customer experience?(Question by Stephanie Smith) Our Marketing Expert Panel Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of Marketing

How Can Hotels Integrate F&B Outlets into Marketing to Enhance The Guest Experience?2024-10-10T18:34:10+02:00

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone

2024-09-23T18:20:47+02:00

In today’s complex and competitive hospitality environment, complacency is not an option. Data-driven decision-making is essential for the success of your business. In most organizations commercial analytics are the domain of sales, marketing and particularly revenue management. Financial data is leveraged by Accounting and Finance teams focusing on costs, profitability and overall financial health. In this article you’ll learn why

Breaking the Silos: Marrying Commercial and Finance Analytics for the Greater Good of Everyone2024-09-23T18:20:47+02:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall2024-09-23T18:23:16+02:00

The Digital Concierge: How Technology Helps Hotels Add a Human Touch

2024-09-23T18:23:47+02:00

For modern hotels, balancing digital tools and human interaction is key to delivering exceptional guest experiences. In this article, you’ll explore how automation frees staff to make meaningful connections, while powering personalized offers that drive guest satisfaction and ancillary revenue. You’ll learn how to use technology to boost efficiency, build stronger relationships, and turn every guest interaction into an opportunity

The Digital Concierge: How Technology Helps Hotels Add a Human Touch2024-09-23T18:23:47+02:00

The Differences between Hotels and Service Apartments Explained

2024-10-18T17:38:17+02:00

What is the difference between hotel and service apartment properties? These two types of lodging are similar but still quite distinct from each other, to the point where they deserve some extra attention. The difference between a service apartment and a hotel is important for both hoteliers and guests alike as it sets goals and expectations. You know what to

The Differences between Hotels and Service Apartments Explained2024-10-18T17:38:17+02:00

How to Attract Different Segments Through a Diverse Distribution Strategy

2024-09-23T18:25:24+02:00

With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore

How to Attract Different Segments Through a Diverse Distribution Strategy2024-09-23T18:25:24+02:00

A/B Testing: The Secret to Success on Your Hotel Website

2024-09-23T18:26:43+02:00

Digital marketers should never underestimate the power of testing. It is invaluable for understanding diverse audiences and determining what changes can result in the best online performance. The Importance of A/B Testing When it comes to a hotel website, each and every adjustment made to the booking engine, ads, CTAs, landing page, and even images can be put to the

A/B Testing: The Secret to Success on Your Hotel Website2024-09-23T18:26:43+02:00

Accessible Hotel Rooms: Implementing Accessible Design Elements

2024-11-02T13:48:13+01:00

Accessible hotel rooms are rooms that have been designed to cater to the needs of people with disabilities and other special requirements. These rooms may include adaptations made to improve comfort and ease of access for guests. Providing accessible hotel rooms is important for the guest experience, helping many people to enjoy their stay. In many countries, the inclusion of

Accessible Hotel Rooms: Implementing Accessible Design Elements2024-11-02T13:48:13+01:00

Late Check-Out Hotel Strategies: A Comprehensive Guide for Hoteliers

2024-10-18T17:36:38+02:00

Late check-out hotel strategies are based on allowing guests to extend their stay beyond the standard check-out time. Hotels will often charge guests extra for the option of checking out late. These strategies are important for the guest experience because they add an extra level of convenience. In addition, late check-out can be important for hotels because it provides an

Late Check-Out Hotel Strategies: A Comprehensive Guide for Hoteliers2024-10-18T17:36:38+02:00

Interview with Founder and CEO Vassilis Syropoulos of Juyo Analytics

2024-09-18T11:26:39+02:00

In this article, we're interviewing Vassilis Syropoulos. Vassilis is the founder and CEO of Juyo Analytics. He founded the company to provide a consolidated analytics solution for the hospitality industry. One which makes it easy to work with complex data using an easy-to-understand interface. Can you tell us a bit about yourself? It's

Interview with Founder and CEO Vassilis Syropoulos of Juyo Analytics2024-09-18T11:26:39+02:00

How to Craft Your Hotel Website’s Navigation into a Digital Lobby

2025-03-24T14:23:40+01:00

It should come as no surprise that your hotel's website, in fact, serves as a virtual lobby for your business. The question is—are you treating it as such? The Importance of Your Digital Lobby In a similar way to how your property’s lobby sets the tone for a new guest’s stay, your website will set the expectations for any potential

How to Craft Your Hotel Website’s Navigation into a Digital Lobby2025-03-24T14:23:40+01:00

How to Increase Revenue with Minimum Stay Rule: Solving the Case, Sherlock Holmes Style.

2024-09-09T21:10:09+02:00

Imagine yourself as the Sherlock Holmes of hospitality, piecing together clues to solve the case of boosting your hotel’s revenue. One of the intriguing clues? Minimum stay restrictions. This strategy might seem simple, but when used correctly, it can open the door to higher occupancy rates and increased revenue. In this article, you’ll dive into the mysteries of minimum stay

How to Increase Revenue with Minimum Stay Rule: Solving the Case, Sherlock Holmes Style.2024-09-09T21:10:09+02:00

The Power of Modern Technology: Future-Proofing Your Hotel for Enhanced Guest Experiences

2024-09-09T21:10:32+02:00

In an industry where guest expectations are continually evolving, the adoption of modern technology is no longer just an option—it's a necessity. For hotels, building a future-proof tech stack is essential to ensure that operations are not only smooth and efficient but also capable of delivering personalized services that create memorable guest experiences. By leveraging technology, hotel staff can focus

The Power of Modern Technology: Future-Proofing Your Hotel for Enhanced Guest Experiences2024-09-09T21:10:32+02:00

Hotel Welcome Message for Guests: How to Write + 5 Free Examples

2024-10-18T17:05:46+02:00

A hotel welcome message for guests is a short message, which serves to greet guests and provide them with important information. These messages can be delivered physically or digitally. Learning to write a high-quality welcome message for guests is important because it helps to shape first impressions of your hotel. The message can also help you to highlight services and

Hotel Welcome Message for Guests: How to Write + 5 Free Examples2024-10-18T17:05:46+02:00

Hotel Energy Solution: Save Money and The Planet

2024-10-18T16:09:50+02:00

The right hotel energy solution is a major concern for any hotel business. Rising energy costs can dramatically affect your bottom line. In addition, today's eco-minded travelers are increasingly concerned with the impact of their stay on the environment. In this article, you'll learn how your hotel business can reduce costs, attract more guests, and care for the planet at

Hotel Energy Solution: Save Money and The Planet2024-10-18T16:09:50+02:00

5 Trends to Be Aware of for Your Hotel’s Strategy

2024-08-27T12:25:04+02:00

As guest expectations evolve, so too should the strategies hoteliers use to communicate with them. Understanding these changing expectations and valuing what guests want is the foundation of any communication strategy. 5 Crucial Guest Trends to Include in Your Hotel’s Strategy Let’s delve into these expectations, explore how you, as a hotelier, can adopt strategies to meet them and understand

5 Trends to Be Aware of for Your Hotel’s Strategy2024-08-27T12:25:04+02:00

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries

2024-09-17T12:43:29+02:00

Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries2024-09-17T12:43:29+02:00
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