The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall
Revfine.com2024-09-23T18:23:16+02:00In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to