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Revenue Management

Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property

2025-05-20T09:25:59+02:00

Should you accept that group request or wait for more lucrative individual guests? This decision can significantly impact your hotel's profitability. In this article, you'll discover how to confidently assess each booking opportunity through a practical approach. Group or Transient? Why This Choice Is So Important Whether you run a boutique hotel, B&B, or small chain, every room matters. Say

Group Bookings vs. Transient: How to Always Choose What’s Best for Your Property2025-05-20T09:25:59+02:00

Airbnb Fees and Their Impact on Your Hotel’s Competitive Strategy

2025-05-25T13:53:55+02:00

Airbnb fees have gone from a novelty to one of the most important discussions within the hospitality industry. Airbnb has proven itself to be a notable competitor to the standard hotel model. The associated fees for using the Airbnb service, for both hosts and guests alike, aren't always so readily apparent. Understanding how Airbnb's revenue system works and how to

Airbnb Fees and Their Impact on Your Hotel’s Competitive Strategy2025-05-25T13:53:55+02:00

Should Hotels Apply Strict or Flexible Cancellation Policies?

2025-05-13T13:45:59+02:00

Question for Our Revenue Management Expert Panel: What are the benefits and risks of applying strict cancellation policies versus flexible? How does the competition influence a hotel's cancellation policy? (Question proposed by Niko Krauseneck)  Our Revenue Management Expert Panel Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue

Should Hotels Apply Strict or Flexible Cancellation Policies?2025-05-13T13:45:59+02:00

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation

2025-05-06T16:31:07+02:00

Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception. While some might view marketing as simply crafting social media posts and eye-catching visuals, the truth is that there are many other aspects to marketing, and all of them are crucial for your brand to succeed. Unlocking Revenue Growth Through Smart Marketing

Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation2025-05-06T16:31:07+02:00

How Guest Experience Drives Hotel Revenue (and How to Maximize It)

2025-05-06T11:36:03+02:00

From discovering your hotel to booking a room, from checking in to ordering room service — the guest experience isn’t a set of isolated touchpoints. It’s a journey. One that shapes how your brand is perceived and directly impacts your bottom line. Turning Happy Guests into Higher Profits The connection between guest satisfaction and revenue isn’t just intuitive — it’s

How Guest Experience Drives Hotel Revenue (and How to Maximize It)2025-05-06T11:36:03+02:00

A Steady Hand: How Revenue Management Solutions Can Help Hoteliers Navigate Economic Uncertainty

2025-05-06T11:39:04+02:00

It’s a foreboding statement that surely hoteliers are getting at least a little tired of seeing - particularly with the economic shock of COVID-19 firmly in our rear-view mirrors. While it’ll take time for the dust to settle, an aggressive and often-shifting trade policy from the world’s largest economy has undoubtedly injected a substantial amount of uncertainty into the plans

A Steady Hand: How Revenue Management Solutions Can Help Hoteliers Navigate Economic Uncertainty2025-05-06T11:39:04+02:00

Calculate RevPAR and Maximize Your Hotel’s Revenue

2025-05-24T13:05:11+02:00

Calculate RevPAR for strategic optimization and success. It's a common mantra within the hospitality sphere. However, your Revenue Per Available Room (RevPAR) involves more than you might think, and every variable impacts your potential profit. RevPAR is a metric that explains your hotel's performance and helps identify areas for optimization and revenue growth. In this article, you'll discover the basics

Calculate RevPAR and Maximize Your Hotel’s Revenue2025-05-24T13:05:11+02:00

Revenue Management Guide: Calculating Costs & Quality Analysis

2025-04-18T15:04:10+02:00

As a hotelier, you know many factors go into your room rates. Three of those factors are your costs, current demand, and your hotel’s online visibility. Revenue management is the science of assessing these and other factors and raising your profitability year after year. This article offers a guide to analyzing your costs and improving your analysis with the goal

Revenue Management Guide: Calculating Costs & Quality Analysis2025-04-18T15:04:10+02:00

Top Revenue Management Trends for Luxury Hospitality in 2025

2025-04-18T15:05:46+02:00

Question for Our Revenue Management Expert Panel:  What are the most important revenue management trends that should be on the radar of the luxury hospitality segment this year? (Question proposed by Pallavi Gaonkar)  Our Revenue Management Expert Panel Pallavi Gaonkar - Director of Revenue, Ayada Maldives Kathryn Baker - COO, TCRM (Total Customized

Top Revenue Management Trends for Luxury Hospitality in 20252025-04-18T15:05:46+02:00

Top Hotel Marketing KPI Recommendations from Hospitality Leaders

2025-04-28T13:26:31+02:00

Question for Our Hotel Marketing Expert Panel Beyond ROAS (Return on Ad Spend), which digital marketing KPIs best help hotels track performance and align with their commercial strategy? (Question proposed by Stephanie Smith) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Michael J. Goldrich - Founder

Top Hotel Marketing KPI Recommendations from Hospitality Leaders2025-04-28T13:26:31+02:00

Why Context is Everything in Hotel Analytics: Six Real-World Lessons

2025-04-07T14:21:53+02:00

In hotel management, numbers are everywhere: dashboards, reports, presentations. These numbers offer a sense of control and clarity. But numbers on their own don’t tell the full story. Relying on isolated metrics can lead to misguided strategies, missed opportunities, and costly mistakes. It’s the context that brings meaning to the numbers: in addition to the numbers as shown, is there

Why Context is Everything in Hotel Analytics: Six Real-World Lessons2025-04-07T14:21:53+02:00

Broadened Horizons: 3 Ways Revenue Management Tools Can Influence Commercial Success

2025-04-07T14:22:21+02:00

If you think of revenue management tools as solely a means for rolling out dynamic pricing strategies and making the most out of the demand for your property’s room inventory, it’s time to challenge that assumption. While these tried-and-true capabilities are a staple at most hotels, today’s advanced revenue management systems are making great strides in breaking down the barriers

Broadened Horizons: 3 Ways Revenue Management Tools Can Influence Commercial Success2025-04-07T14:22:21+02:00

Hotel Invoice Guide: Essential Tips & Best Practices for Hotel Professionals

2025-04-22T12:58:29+02:00

A hotel invoice is a document presented to guests at the end of their stay, breaking down the charges they have incurred. This can include the room rate, additional services they used, taxes and more. Hotel invoices are essential for maintaining accurate financial records and providing guests with a transparent overview of charges. They can assist with compliance, preventing disputes

Hotel Invoice Guide: Essential Tips & Best Practices for Hotel Professionals2025-04-22T12:58:29+02:00

What to Do When Your GM Wants You to “Fix” the Forecast

2025-04-07T14:23:06+02:00

Forecasting is never easy—but it gets a whole lot harder when someone asks you to "adjust" the numbers. If your General Manager (GM) pushes for a rosier picture than the data shows, how do you stay realistic without rocking the boat? In this article, we'll walk through how to handle the pressure, maintain integrity, and turn tricky conversations into alignment.

What to Do When Your GM Wants You to “Fix” the Forecast2025-04-07T14:23:06+02:00

The Five Building Blocks of Hotel Revenue Maximization

2025-03-24T14:34:10+01:00

Revenue is the lifeblood of any hotel. The more effectively you generate, capture, and optimize it, the more successful your property will be. But too many revenue managers still rely on outdated revenue strategies, legacy metrics and clunky technology that hold them back. The result? Missed opportunities and money left on the table. Modern revenue management isn’t about following the

The Five Building Blocks of Hotel Revenue Maximization2025-03-24T14:34:10+01:00

Profitable Forecasting: How to Boost Hotel Profitability with Revenue Management

2025-03-24T14:34:32+01:00

Well-run and profitable hotels are like a symphony where talented performers play their parts within the framework of the score. Their skilled cooperation creates the business foundation for the hotel to meet or exceed its business goals. Revenue management principles provide such a framework, with the revenue manager serving as the conductor. The Strategic Framework Behind Profitable Hotel Revenue Management

Profitable Forecasting: How to Boost Hotel Profitability with Revenue Management2025-03-24T14:34:32+01:00

Using Financial Data to Take Your Hotel’s Profit Game to the Next Level

2025-02-24T14:02:46+01:00

In hospitality, revenue is only half the story: profitability is what truly matters. And to maximize profitability, finance analytics is the game-changer. Understanding the flow of revenue, cost structures, and operational efficiencies allows hoteliers to make smarter, data-driven decisions. With fixed costs dominating the industry, tracking the right financial metrics (like flow-through and GOPPAR) can mean the difference between thriving

Using Financial Data to Take Your Hotel’s Profit Game to the Next Level2025-02-24T14:02:46+01:00

4 Important Trends for Revenue Managers in 2025

2025-02-24T14:01:23+01:00

Hospitality is always changing. However, the current pace of change feels faster than ever, which throws up both challenges and opportunities for those within the industry. For revenue managers, the real question isn’t just about managing change – it’s about how to harness that change to drive profitability and long-term growth. 4 Trends for Revenue Managers in 2025 Revenue optimization

4 Important Trends for Revenue Managers in 20252025-02-24T14:01:23+01:00
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