Voice search within the travel industry is one of the emerging trends that marketers, business owners, and other senior figures within businesses in this area need to become aware of. In this article, you will find information about voice search technology, a list of the key benefits, and some tips for adopting an effective voice search strategy. Table of Contents:
There's no doubt that 2022 brought terrific developments for the hospitality industry. Most countries reopened their borders and did away with travel restrictions, and demand matched or even exceeded 2019 levels. However, it's not smooth sailing all around. Our sector faced many ongoing challenges due to the pandemic, and some new issues cropped up, too. What could have been the
Artificial intelligence is constantly improving, making it more reliable and attractive as a business solution. In particular, businesses in the travel industry are taking advantage of AI to perform various administrative and customer service tasks. Here, you will learn the uses and benefits of artificial intelligence and explain how it is changing how travel companies operate. Table of Contents: Understanding
The launch of the Google Travel Insights platform is intended to help those in the travel industry by providing a single location to access important market data, industry insights, and relevant tools. In this article, you can learn more about the service and the numerous ways it can help travel companies improve business performance. Table of Contents: What is Google
Question for Our Hotel Marketing Expert Panel What are the essential skills and characteristics that hotels should look for when recruiting for Marketing leadership roles? What advice can you offer to hotels in this position? Our Marketing Expert Panel Adele Gutman - Culture and Guest Experience Expert, Hospitality Reputation Marketing Podcast Max Starkov
For anyone interested in finding the best travel jobs, industry job boards are often some of the best places to look. These platforms are used by various employers across the different travel sectors and allow you to identify ideal roles and apply for them online. In this article, you will find a list of some of the best options to
Question for Our Hotel Marketing Expert Panel How will business traveller behaviours change this year? What advice can you share on marketing messages for hybrid stays / workcation / bleisure offers? (Question proposed by Susanne Williams) Our Marketing Expert Panel Daphne Beers - Owner, Your-Q Hospitality Academy Adele Gutman - Culture and Guest
NFT travel marketing and promotional opportunities are emerging, disrupting all aspects of the travel industry, including hotels, airlines, restaurants, and entertainment venues. In this article, you can find out what NFTs are, how the technology works, and how businesses use these tokens. Table of Contents: What Is a Non-Fungible Token (NFT)? NFT Travel Marketing and the Metaverse Why Should NFTs
It is important that those working in the industry deeply understand travel as a concept. This means being equipped with a basic travel meaning or definition, as well as an understanding of the history of travel. In this article, you can obtain this information and access an overview of the different types of travel. Table of Contents: Travel Meaning: A
Slow tourism is an emerging tourism trend that serves as an antidote to some of the negative aspects of mass tourism. At the same time, slow tourism places a strong emphasis on sustainability, engagement with local culture, and fully appreciating travel experiences. Here, you can learn more about slow tourism, including how it is defined, its growing importance, and how
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie
Guest experience is everything. It's what ensures that your hotel will be remembered and a big part of whether a guest will return to stay with you again. You don't need to move mountains or even free up a large budget. The good news is that there are some really effective ways to enhance the experience that your guests have
It is impossible to run a successful hotel without hiring the right hotel staff. After all, success in the industry relies hugely on customer service, and many additional tasks and duties need to be carried out. For instance, most hotels need marketers, receptionists, HR staff, accountants, cleaners, IT support workers, chefs, waiters, concierge staff, etc. Here, you will find tips
All kinds of businesses use upselling to enhance their customer experience and maximize revenue on existing sales. From the McDonald’s server asking, “Do you want fries with that?”, to airlines offering seat upgrades. Upselling provides the opportunity to maximize the value of every customer. Not all upselling efforts are well-received — particularly efforts driven by the sole desire to make
It only stands to reason that the travel industry needs to evolve in line with the technology needs of its customers. Since the corona pandemic, customers have been more careful about touching public devices, creating new needs. One area of interest involves how travelers can now pay for a reservation or other services. Let us look at why physical payments
No one can be blamed for prioritising the survival of their business in the past year, which was challenging to a degree no one could have expected. As hospitality gears up to welcome guests again, it's clear that some priorities have shifted permanently. However, there are many, like the journey towards environmentally responsible tourism, that will undoubtedly return as matters
Due to the COVID outbreak, the travel industry has been placed under an immense amount of pressure. This is the very same reason why travel and tourism professionals have needed to place a much greater emphasis on the concept of safety. How can such an approach be used with your ongoing marketing campaigns and guest communication? We provide tips on
During the coronavirus (COVID-19) crisis, there is a lot of uncertainty in the travel industry. Billions of damage are imminent for the travel industry. The only relief from measures against the Corona (COVID-19) virus can ease the economic pain. The hope of travel organizations is focused on summer and autumn business. But how do you deal with online marketing during