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Sustainability

Integrating Sustainability Practices into Hotel Marketing Strategies

2024-11-07T09:46:00+01:00

Question for Our Hotel Marketing Expert Panel How can sustainability practices be integrated into hotel marketing strategies to appeal to the growing eco-conscious consumer base? What are the common challenges? (Question by Michael J. Goldrich)  Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of

Integrating Sustainability Practices into Hotel Marketing Strategies2024-11-07T09:46:00+01:00

Hotel Energy Solution: Save Money and The Planet

2024-10-18T16:09:50+02:00

The right hotel energy solution is a major concern for any hotel business. Rising energy costs can dramatically affect your bottom line. In addition, today's eco-minded travelers are increasingly concerned with the impact of their stay on the environment. In this article, you'll learn how your hotel business can reduce costs, attract more guests, and care for the planet at

Hotel Energy Solution: Save Money and The Planet2024-10-18T16:09:50+02:00

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams

2024-08-27T12:27:11+02:00

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams2024-08-27T12:27:11+02:00

Smart Hotel: What Are the Benefits for Hotel Owners and Guests?

2024-05-31T13:14:57+02:00

One of the most important technological trends within the hotel industry today is the rise of smart hotel technology. This technology can benefit both hotel owners and guests alike, potentially improving financial results as well as the customer experience itself. In this article, you will learn more about a smart hotel, why technology is becoming so important, and the various

Smart Hotel: What Are the Benefits for Hotel Owners and Guests?2024-05-31T13:14:57+02:00

A Guide to Marketing Hotel Sustainability

2024-01-15T09:20:31+01:00

Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness

A Guide to Marketing Hotel Sustainability2024-01-15T09:20:31+01:00

21 Key Technology Trends Emerging in the Travel Industry in 2024

2024-11-03T12:59:11+01:00

Technology is crucial to the tourism and travel industry, helping businesses with day-to-day operations while improving the customer experience. For this reason, hotels, airlines, restaurants, and other companies must keep up with the latest technology trends within the travel industry. In this article, you can learn more about the new travel tech trends of 2024. Table of Contents: What is

21 Key Technology Trends Emerging in the Travel Industry in 20242024-11-03T12:59:11+01:00

6 Benefits of Sustainable Tourism Development

2024-06-06T13:44:30+02:00

Tourism development refers to the creation and maintenance of a tourism industry within a particular location, and sustainable tourism development is concerned with ensuring this process takes factors like environmental, cultural, and economic sustainability into account. Here, you can find out more about sustainability within tourism. Table of Contents: What Is Sustainable Tourism Development? Key Stakeholders of Sustainable Tourism Development

6 Benefits of Sustainable Tourism Development2024-06-06T13:44:30+02:00

Sustainable Tourism Guide: What is, Why Important, Examples and More…

2024-07-12T11:58:52+02:00

Sustainable tourism aims to reduce the harms caused by the tourism industry, protect communities and secure the industry's long-term future. As a concept, it's concerned with minimizing any negative environmental, economic and social consequences stemming from tourism activities. The importance of sustainable tourism is growing as people become more aware of the threat of climate change. There is also heightened

Sustainable Tourism Guide: What is, Why Important, Examples and More…2024-07-12T11:58:52+02:00

Ecotourism: What it is, Advantages & Disadvantages, Examples & More

2024-06-06T13:40:59+02:00

One of the growing trends within the tourism industry is the growth of ecotourism, which centers on ecological conservation. However, to fully understand this concept, looking at the advantages and disadvantages and some real-world examples of ecotourism in action is essential. Table of Contents: What is Ecotourism? What Are the Principles of Ecotourism? What is the Difference Between Ecotourism and

Ecotourism: What it is, Advantages & Disadvantages, Examples & More2024-06-06T13:40:59+02:00

Hotel Trends: Discover The Latest Hotel Industry Trends for 2024!

2024-06-06T11:50:19+02:00

Owners and marketers need to keep pace with the latest hotel trends, because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their customers do business. The effects of the COVID pandemic can still be felt in the customer decision process, making hotels adapt. In this article, you can learn more about the

Hotel Trends: Discover The Latest Hotel Industry Trends for 2024!2024-06-06T11:50:19+02:00

Travel Trends: 21 Opportunities for the Travel Industry in 2024

2024-07-12T11:57:36+02:00

Travel trends are the various behaviors, preferences, strategies and technologies that shape the travel industry. These trends can be the result of innovations, lifestyle factors and local or global events. For businesses operating in the travel industry, it's essential to stay up-to-date with the latest travel trends, because this assists with efforts to either meet or exceed customer expectations. Additionally,

Travel Trends: 21 Opportunities for the Travel Industry in 20242024-07-12T11:57:36+02:00

Slow Tourism: What It Is, Its Importance, and Examples

2024-06-01T15:55:04+02:00

Slow tourism is an emerging tourism trend that serves as an antidote to some of the negative aspects of mass tourism. At the same time, slow tourism places a strong emphasis on sustainability, engagement with local culture, and fully appreciating travel experiences. Here, you can learn more about slow tourism, including how it is defined, its growing importance, and how

Slow Tourism: What It Is, Its Importance, and Examples2024-06-01T15:55:04+02:00

How Can Hotels Convey Sustainability Efforts in Marketing Messages?

2023-12-20T14:30:39+01:00

Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie

How Can Hotels Convey Sustainability Efforts in Marketing Messages?2023-12-20T14:30:39+01:00

The Year of The Eco-Conscious Hotelier!

2023-12-20T14:31:15+01:00

No one can be blamed for prioritising the survival of their business in the past year, which was challenging to a degree no one could have expected. As hospitality gears up to welcome guests again, it's clear that some priorities have shifted permanently. However, there are many, like the journey towards environmentally responsible tourism, that will undoubtedly return as matters

The Year of The Eco-Conscious Hotelier!2023-12-20T14:31:15+01:00

Tourism Startups Focus on Innovation and Sustainability

2023-12-20T14:36:22+01:00

The World Tourism Organization (UNWTO), in association with Globalia, the leading tourism group in Spain and Latin America, has selected the finalists of the 2nd Global Tourism Startup Competition, an initiative that the two entities have been working on since 2018 when its first edition was held. In the competition’s first two editions, Wakalua, the global tourism innovation hub powered

Tourism Startups Focus on Innovation and Sustainability2023-12-20T14:36:22+01:00
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