Travel & Tourism Marketing & Trends

The Vital Role of Revenue Management and Brand Reputation

Revfine.com2024-11-19T10:40:58+01:00

It’s an antiquated idea that revenue management works independently from sales and marketing. Each department impacts the other and influences the hotel’s overall profitability. Every business goal contributes to the bottom line. When the revenue-generating departments work together on shared goals, they can contribute to a fatter bottom line. In today’s world, hotel bookings start with getting found online. Without

The Vital Role of Revenue Management and Brand ReputationRevfine.com2024-11-19T10:40:58+01:00

From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s Journey

Revfine.com2024-11-05T13:54:23+01:00

In an era where digital connectivity defines our daily lives, the hospitality industry continues to evolve at the intersection of tradition and innovation. The influence of social media on travel planning and hotel booking has only intensified in recent years, fundamentally altering the traveler's journey. This shift has reshaped the booking funnel, making it more dynamic, interactive and influenced by

From Scrolling to Booking: How Social Media is Reshaping the Modern Traveler’s JourneyRevfine.com2024-11-05T13:54:23+01:00

5 Marketing Campaigns to Reengage Your Past Guests

Revfine.com2024-11-05T13:55:18+01:00

Studies show that 64% of loyalty members are business travelers, and these loyal guests contribute a significant portion of hotel revenue, ranging from 30% to 60%. Despite the numbers, many hotels are still focusing only on attracting new guests and creating new bookings, when the truth is that re-engaging past guests is an essential strategy to maintain a steady stream

5 Marketing Campaigns to Reengage Your Past GuestsRevfine.com2024-11-05T13:55:18+01:00

9 Tips to Structure Your Pre-Arrival Communication

Revfine.com2024-10-08T19:22:20+02:00

As a hotelier, it is important to prioritize pre-arrival communication with your guests. This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you. Why Is Pre-Arrival Communication Important for Hotels? Pre-arrival communication is all about creating a positive first impression and setting

9 Tips to Structure Your Pre-Arrival CommunicationRevfine.com2024-10-08T19:22:20+02:00

Why Simplifying Group Bookings Is the Secret to Business Hotel Success

Revfine.com2024-10-08T19:27:06+02:00

Group bookings are vital for business hotels, but outdated, fragmented systems complicate the process. Managing accommodation, meeting spaces, and event services across multiple platforms often results in errors, wasted time, and client dissatisfaction. By adopting integrated technology, hotels can simplify operations, minimize mistakes, and improve profitability, ensuring they meet growing demand and operate more efficiently. Simplifying Group Bookings for Boosting

Why Simplifying Group Bookings Is the Secret to Business Hotel SuccessRevfine.com2024-10-08T19:27:06+02:00

Greeting and Welcoming Guests: How to Make a Great First Impression

Martijn Barten2024-11-02T13:51:41+01:00

Greeting and welcoming guests includes everything from a verbal introduction to providing a written welcome message. Your greeting may also involve leaving gifts, offering useful information and answering questions. The importance of these initial interactions is difficult to overstate because guests will often make snap judgments based on them. You never get a second chance to make a first impression,

Greeting and Welcoming Guests: How to Make a Great First ImpressionMartijn Barten2024-11-02T13:51:41+01:00

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry Pitfall

Revfine.com2024-09-23T18:23:16+02:00

In the ever-evolving landscape of digital marketing, the hotel industry finds itself at a crossroads. While embracing the digital revolution, many hoteliers have fallen into a trap that threatens to undermine their marketing efforts; an obsessive focus on individual channel return on ad spend (ROAS). This fixation, while seemingly logical, is creating a significant disconnect in the industry's approach to

The Myopic Pursuit of Channel ROAS: How to Avoid this Hotel Industry PitfallRevfine.com2024-09-23T18:23:16+02:00

Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries

Revfine.com2024-09-17T12:43:29+02:00

Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth

Loyal Guests: Unlocking Revenue with Loyalty Programs and AncillariesRevfine.com2024-09-17T12:43:29+02:00

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel Teams

Revfine.com2024-08-27T12:27:11+02:00

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good. By effectively marketing these initiatives, hotels can attract conscious travelers, enhance their brand reputation, and play an important role in shaping the future of tourism. Rising Demand for Travel That Gives Back: Regenerative Tourism In

Green is Gold: How Regenerative Tourism is Transforming Marketing Strategy for Hotel TeamsRevfine.com2024-08-27T12:27:11+02:00

A 3-Step Guide to Improving Conversion Rates with A/B Testing

Revfine.com2024-08-13T17:13:04+02:00

Want to turn more website visitors into hotel guests? A/B testing is your secret weapon! By comparing two versions of a page or message, you can find out what really clicks with your audience. For hotel websites, this means better user experience and more direct bookings. In this blog, we'll cover everything from identifying the key elements to testing to

A 3-Step Guide to Improving Conversion Rates with A/B TestingRevfine.com2024-08-13T17:13:04+02:00

5 Ways Personalization Marketing is Used in the Travel Industry

Martijn Barten2024-06-05T14:07:48+02:00

The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalized experience where they are treated as individuals. Personalization marketing is one of the best ways to achieve this because it means marketing content is more tailored and relevant. In this post, you will learn more about

5 Ways Personalization Marketing is Used in the Travel IndustryMartijn Barten2024-06-05T14:07:48+02:00

15 Destination Marketing Strategies to Attract More Visitors

Martijn Barten2024-06-06T12:47:27+02:00

Destination marketing can be invaluable for anyone who makes money by increasing the number of people traveling to a location. This includes local and national governments, airlines, travel agents, entertainment venues, tourist attractions, and operators of hotels and resorts. In this article, you will learn more about some of the destination marketing strategies that can help to attract more visitors.

15 Destination Marketing Strategies to Attract More VisitorsMartijn Barten2024-06-06T12:47:27+02:00

Account Analytics: Optimize Corporate & Agency Performance with Data

Revfine.com2024-05-22T18:27:11+02:00

Account Analytics is much more than most Sales Managers are currently equipped with, usually in an Excel sheet or PMS report: Room Nights, ADR, and Revenue per account. Understand how deeper Account Analytics across Corporate and Agency accounts can help your hotel's commercial team analyze the entire segment of individual accounts and leverage the data for better commercial decisions. What

Account Analytics: Optimize Corporate & Agency Performance with DataRevfine.com2024-05-22T18:27:11+02:00

5 Hot Digital Trends in the Tourism Industry

Martijn Barten2024-06-06T17:11:09+02:00

The tourism industry is constantly evolving as new digital technology emerges. In this article, we explore some of the digital trends that are going to be most significant in the industry throughout the next year: from virtual reality, which is changing the booking process, to augmented reality, which is enhancing the in-person experience, to artificial intelligence, which is fundamentally changing

5 Hot Digital Trends in the Tourism IndustryMartijn Barten2024-06-06T17:11:09+02:00

3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and Beyond

Revfine.com2024-03-25T10:56:35+01:00

In 2024, chasing demand will be a top priority for the travel industry as we head in for a year of moderate growth. While the outlook is promising, lodging businesses are now challenged to increase their RevPAR without alienating price-sensitive guests, as demand is expected to remain relatively flat and inflation rates are high globally. 3 Ways Hoteliers Can Prepare

3 Ways Hoteliers Can Prepare for the Biggest Trends of 2024 and BeyondRevfine.com2024-03-25T10:56:35+01:00

5 Ways Big Data Can Benefit the Travel Industry

Martijn Barten2024-05-31T13:22:41+02:00

Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilizing it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience, and increase revenue. In this article, you will learn more about

5 Ways Big Data Can Benefit the Travel IndustryMartijn Barten2024-05-31T13:22:41+02:00

8 Ways to Improve Customer Experience in the Travel Industry

Martijn Barten2024-05-31T13:17:16+02:00

Hotels, airlines, car rental companies, and others in the travel industry prioritize the customer experience as one of the most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and build positive reputations. In this article, you will find eight of the most effective ways for those in the tourism industry to

8 Ways to Improve Customer Experience in the Travel IndustryMartijn Barten2024-05-31T13:17:16+02:00

The Latest Travel Marketing Tips to Optimize Your Results in 2024

Martijn Barten2024-06-06T12:27:00+02:00

The quality of travel marketing can greatly affect the overall success of businesses operating in the travel industry, including hotels, airlines, and OTAs. In particular, companies must use the right travel marketing strategies and keep up to date with the latest trends. With this in mind, in this article, you will find some of the most important travel marketing tips

The Latest Travel Marketing Tips to Optimize Your Results in 2024Martijn Barten2024-06-06T12:27:00+02:00

Travel & Tourism Marketing & Trends

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