{"id":13408,"date":"2023-06-17T15:00:01","date_gmt":"2023-06-17T13:00:01","guid":{"rendered":"https:\/\/www.revfine.com\/?p=13408"},"modified":"2023-12-06T16:19:32","modified_gmt":"2023-12-06T15:19:32","slug":"how-upselling-provides-low-cost-revenue-and-loyal-customers","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/de\/wie-upselling-zu-geringen-kosten-fur-umsatz-und-treue-kunden-sorgt\/","title":{"rendered":"Wie Upselling kosteng\u00fcnstige Einnahmen und treue Kunden bietet"},"content":{"rendered":"<p><em>Alle Arten von Unternehmen nutzen Upselling, um das Kundenerlebnis zu verbessern und den Umsatz bestehender Verk\u00e4ufe zu maximieren. Vom McDonald&#039;s-Kellner, der fragt: \u201eM\u00f6chten Sie Pommes dazu?\u201c, bis hin zu Fluggesellschaften, die Sitzplatz-Upgrades anbieten. Upselling bietet die M\u00f6glichkeit, den Wert jedes Kunden zu maximieren. Nicht alle Upselling-Bem\u00fchungen werden gut angenommen \u2013 insbesondere Bem\u00fchungen, die nur durch den Wunsch getrieben werden, mehr Geld zu verdienen. Wenn Sie es richtig machen, k\u00f6nnen Sie mit Upselling n\u00e4her an Ihre G\u00e4ste herankommen, mehr Umsatz erzielen, die Kundenbindung verbessern und die Kundenabwanderung verringern.<\/em><\/p>\n<h2>Upselling schafft bessere Beziehungen zu Ihren Kunden<\/h2>\n<p>Wenn jemand \u00fcber Upselling spricht, denkt man leider als erstes an einen schmierigen Verk\u00e4ufer, der Dienstleistungen und Produkte anpreist, die man nicht braucht oder will. Die Wahrheit ist, dass Upselling in den meisten F\u00e4llen Gl\u00fccksgef\u00fchle f\u00f6rdert. Tats\u00e4chlich ist Upselling eng verbunden mit <a href=\"https:\/\/www.groovehq.com\/support\/upsells\" target=\"_blank\" rel=\"noopener\">Kundenzufriedenheit<\/a>.<\/p>\n<p>Der Sinn des Upselling besteht darin, dem Kunden alle Optionen aufzuzeigen, damit er bessere und fundiertere Entscheidungen treffen kann. Wenn Sie die Erwartungen und das bisherige Verhalten eines bestehenden Kunden kennen, k\u00f6nnen Sie ihn besser zu dem Produkt oder der Dienstleistung f\u00fchren, die am besten zu ihm passt. Indem Sie zeigen, dass Sie seine Bed\u00fcrfnisse und Vorlieben verstehen, bauen Sie tiefere Beziehungen zu den Kunden auf. Es ist eine Win-Win-Situation. Sie haben das Gef\u00fchl, dass Sie ihnen einen besonderen Mehrwert geboten haben, w\u00e4hrend Sie mehr Umsatz generieren.<\/p>\n<h2>Upselling ist einfacher und profitabler als der Verkauf an Neukunden<\/h2>\n<p>Jeder wei\u00df, dass Kundenakquise teuer ist. Die Kosten sind betr\u00e4chtlich: Marketingkampagnen, Vertriebsteams, Provisionen usw. m\u00fcssen bezahlt werden, um Kunden ins Haus zu holen. Ein Artikel in der Harvard Business Review-Forschung von <a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noopener\">Frederick Reichheld von Bain &amp; Company<\/a> fanden heraus, dass die Gewinnung eines Neukunden zwischen f\u00fcnf und sage und schreibe 25 Mal teurer ist als die Bindung eines Bestandskunden.<\/p>\n<p>Anstatt aufwendige Marketingkampagnen und Sensibilisierungsanzeigen zu betreiben und gutes Geld bei OTAs dem schlechten hinterherzuwerfen, k\u00f6nnen Sie einfach Upselling an Ihre bestehenden Kunden betreiben. Sie haben bereits die anf\u00e4ngliche <em>&quot;teuer&quot;<\/em> Funnel und sind daher Ihre profitabelsten Kunden, da sie weitaus weniger Vertriebs- und Marketingausgaben erfordern. Es ist viel einfacher und g\u00fcnstiger, einen Upselling-Versuch an einen Gast zu optimieren, der Ihnen bereits vertraut und in der Vergangenheit etwas bei Ihnen gekauft hat, als zu versuchen, einen Upselling-Versuch an einen Gast zu unternehmen, der Ihre Marke noch nicht kennt.<\/p>\n<p>Laut Marketing Metrics von Paul Farris haben Unternehmen eine Erfolgsquote von 60 \u2013 70% beim Upselling von Produkten und Dienstleistungen an bestehende Kunden, verglichen mit einer Chance von 5 \u2013 20% beim Verkauf an neue Kunden. Dar\u00fcber hinaus werden bestehende Kunden wahrscheinlich auch <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noopener\">Geben Sie 31% mehr aus<\/a>, im Vergleich zu Neukunden.<\/p>\n<h2>Steigern Sie den Customer Lifetime Value<\/h2>\n<p>Beim Upselling geht es darum, Ihren Kunden den bestm\u00f6glichen Wert zu bieten, damit diese Ihnen wiederum den bestm\u00f6glichen Wert bieten. Dieser Aufwand wird sich viele Jahre lang auszahlen. Um es ins rechte Licht zu r\u00fccken:<\/p>\n<blockquote><p>Verkaufsguru Jeffrey Gitomer beschreibt es so: Helfen Sie Ihren Kunden, zu gewinnen. \u201eSagen Sie ihnen, wie sie gewinnen. Wenn sie gewinnen, gewinnen Sie. Zeigen Sie ihnen einfach, wie ein Upselling ihnen zum Erfolg verhilft \u2026 und Sie liefern mehr Wert. Das festigt Beziehungen.\u201c<\/p><\/blockquote>\n<p>Ihre Bem\u00fchungen k\u00f6nnten zu einem Gewinn von etwa 70-901 TP291T f\u00fchren, verglichen mit den lediglich 5-301 TP291T, die bei einem ersten oder einmaligen Verkauf erzielt werden.<\/p>\n<p><strong>Upselling ist eine der einfachsten M\u00f6glichkeiten, den Customer Lifetime Value Ihrer treuen Kunden zu steigern. Richtig eingesetzt ist die Konzentration auf Upselling an Kunden, die bereits Geld bei Ihrem Unternehmen ausgegeben haben, eine effektive M\u00f6glichkeit, den Customer Lifetime Value Ihres Kunden zu steigern.<\/strong><\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Weitere Tipps zum Wachstum Ihres Unternehmens<\/h3>\n<strong>Revfine.com<\/strong> ist eine Wissensplattform f\u00fcr die Hotel- und Reisebranche. Fachleute nutzen unsere Erkenntnisse, Strategien und umsetzbaren Tipps, um sich inspirieren zu lassen, den Umsatz zu optimieren, Prozesse zu innovieren und das Kundenerlebnis zu verbessern. Sie k\u00f6nnen alle finden <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/de\/category\/hotelblog\/\">Hotel- und Hospitality-Tipps<\/a><\/span> in den Kategorien <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/de\/category\/hotelblog\/revenue-management\/\">Revenue Management<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/de\/category\/hotelblog\/marketing\/\">Marketing &amp; Vertrieb<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/de\/category\/hotelblog\/hotelbetrieb\/\">Hotelbetrieb<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/de\/category\/hotelblog\/careers\/\">Personal &amp; Karriere<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/de\/category\/hotelblog\/technology\/\">Technologie<\/a><\/span> und <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/de\/category\/hotelblog\/software\/\">Software<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Einen Artikel einreichen<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Alle Arten von Unternehmen nutzen Upselling, um das Kundenerlebnis zu verbessern und den Umsatz bestehender Verk\u00e4ufe zu maximieren. Vom McDonald&#039;s-Kellner, der fragt: \u201eM\u00f6chten Sie Pommes dazu?\u201c, bis hin zu Fluggesellschaften, die Sitzplatz-Upgrades anbieten. Upselling bietet die M\u00f6glichkeit, den Wert jedes Kunden zu maximieren. Nicht alle Upselling-Bem\u00fchungen werden gut angenommen \u2013 insbesondere Bem\u00fchungen, die nur aus dem Wunsch heraus getrieben werden, [\u2026]<\/p>","protected":false},"author":1,"featured_media":13413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,799,765],"tags":[660],"class_list":["post-13408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-marketing","category-revenue-management-strategies","category-hotel-upselling","tag-roomdex"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Upselling Provides Low-Cost Revenue and Loyal Customers<\/title>\n<meta name=\"description\" content=\"Upselling provides the opportunity to maximize the value of every customer. 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