{"id":27513,"date":"2023-11-30T09:00:56","date_gmt":"2023-11-30T08:00:56","guid":{"rendered":"https:\/\/www.revfine.com\/?post_type=avada_portfolio&#038;p=27513"},"modified":"2023-12-01T14:39:49","modified_gmt":"2023-12-01T13:39:49","slug":"playbook-mastering-ancillary-revenue","status":"publish","type":"avada_portfolio","link":"https:\/\/www.revfine.com\/es\/page\/libro-de-jugadas-para-dominar-los-ingresos-auxiliares\/","title":{"rendered":"Mastering Ancillary Revenue Playbook"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:-10px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-sep-color:#d4a763;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What Will You Learn?<\/h2><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-1\"><p>A detailed playbook based on the guidelines Iberostar&#8217;s Global Ancillary Revenue Director, Pere Estela shared. Use his framework to set up a strong ancillary revenue strategy at your hotel.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-sep-color:#d4a763;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">What Are the Topics?<\/h2><\/div>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:-20px;margin-bottom:30px;width:100%;max-width:55px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#d4a763;border-color:#d4a763;border-top-width:4px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div>\n<div class=\"fusion-text fusion-text-2\"><p>Below you will find an overview of all topics.<\/p>\n<ul>\n<li>Understand and agree on positioning<\/li>\n<li>Evaluate the target segments<\/li>\n<li>Choose the right business model<\/li>\n<li>Optimize the guest journey<\/li>\n<li>Localised services<\/li>\n<li>Introduce fundamental ancillary services and profit drivers<\/li>\n<li>Adjust to new segments: Millennials and Gen Z<\/li>\n<li>The future is automation<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_2_3 2_3 fusion-two-third fusion-column-first\" style=\"--awb-padding-bottom:-20px;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-3\"><h3 data-fontsize=\"22\" data-lineheight=\"26.4px\"><a href=\"https:\/\/www.revfine.com\/page\/oaky\/\">This playbook is provided by our Expert Partner Oaky.<\/a><\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_3 1_3 fusion-one-third fusion-column-last\" style=\"--awb-padding-bottom:-20px;--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/hubs.li\/Q029SjZ70\"><span class=\"fusion-button-text\">Go to Playbook<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:-20px;--awb-margin-bottom:-40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:#e0dede;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":27645,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[662],"portfolio_skills":[],"portfolio_tags":[226],"class_list":["post-27513","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-revenue-management","portfolio_tags-oaky-ebooks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mastering Ancillary Revenue Playbook Including Guidelines<\/title>\n<meta name=\"description\" content=\"In the playbook &quot;Mastering Ancillary Revenue,&quot; you find Iberostar&#039;s framework by Pere Estela to establish an ancillary revenue strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/page\/libro-de-jugadas-para-dominar-los-ingresos-auxiliares\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mastering Ancillary Revenue Playbook Including Guidelines\" \/>\n<meta property=\"og:description\" content=\"In the playbook &quot;Mastering Ancillary Revenue,&quot; you find Iberostar&#039;s framework by Pere Estela to establish an ancillary revenue strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/es\/page\/libro-de-jugadas-para-dominar-los-ingresos-auxiliares\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-01T13:39:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Mastering-Ancillary-Revenue-Playbook-and-Guidelines.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/\",\"url\":\"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/\",\"name\":\"Mastering Ancillary Revenue Playbook Including Guidelines\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Mastering-Ancillary-Revenue-Playbook-and-Guidelines.jpg\",\"datePublished\":\"2023-11-30T08:00:56+00:00\",\"dateModified\":\"2023-12-01T13:39:49+00:00\",\"description\":\"In the playbook \\\"Mastering Ancillary Revenue,\\\" you find Iberostar's framework by Pere Estela to establish an ancillary revenue strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/#primaryimage\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Mastering-Ancillary-Revenue-Playbook-and-Guidelines.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Mastering-Ancillary-Revenue-Playbook-and-Guidelines.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Mastering Ancillary Revenue Playbook and Guidelines\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revfine.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/www.revfine.com\/page\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mastering Ancillary Revenue Playbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revfine.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\",\"name\":\"Revfine.com\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png\",\"width\":600,\"height\":310,\"caption\":\"Revfine.com\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mastering Ancillary Revenue Playbook Including Guidelines","description":"In the playbook \"Mastering Ancillary Revenue,\" you find Iberostar's framework by Pere Estela to establish an ancillary revenue strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/es\/page\/libro-de-jugadas-para-dominar-los-ingresos-auxiliares\/","og_locale":"es_ES","og_type":"article","og_title":"Mastering Ancillary Revenue Playbook Including Guidelines","og_description":"In the playbook \"Mastering Ancillary Revenue,\" you find Iberostar's framework by Pere Estela to establish an ancillary revenue strategy.","og_url":"https:\/\/www.revfine.com\/es\/page\/libro-de-jugadas-para-dominar-los-ingresos-auxiliares\/","og_site_name":"Revfine.com","article_modified_time":"2023-12-01T13:39:49+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Mastering-Ancillary-Revenue-Playbook-and-Guidelines.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"10 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/","url":"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/","name":"Mastering Ancillary Revenue Playbook Including Guidelines","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Mastering-Ancillary-Revenue-Playbook-and-Guidelines.jpg","datePublished":"2023-11-30T08:00:56+00:00","dateModified":"2023-12-01T13:39:49+00:00","description":"In the playbook \"Mastering Ancillary Revenue,\" you find Iberostar's framework by Pere Estela to establish an ancillary revenue strategy.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Mastering-Ancillary-Revenue-Playbook-and-Guidelines.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Mastering-Ancillary-Revenue-Playbook-and-Guidelines.jpg","width":1200,"height":628,"caption":"Mastering Ancillary Revenue Playbook and Guidelines"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/page\/playbook-mastering-ancillary-revenue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/pt\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.revfine.com\/page\/"},{"@type":"ListItem","position":3,"name":"Mastering Ancillary Revenue Playbook"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimising Revenue","publisher":{"@id":"https:\/\/www.revfine.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.revfine.com\/pt\/#organization","name":"Revfine.com","url":"https:\/\/www.revfine.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png","width":600,"height":310,"caption":"Revfine.com"},"image":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/avada_portfolio\/27513"}],"collection":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/comments?post=27513"}],"version-history":[{"count":3,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/avada_portfolio\/27513\/revisions"}],"predecessor-version":[{"id":27626,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/avada_portfolio\/27513\/revisions\/27626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media\/27645"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/media?parent=27513"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/portfolio_category?post=27513"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/portfolio_skills?post=27513"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.revfine.com\/es\/wp-json\/wp\/v2\/portfolio_tags?post=27513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}