{"id":385,"date":"2024-01-02T20:00:14","date_gmt":"2024-01-02T19:00:14","guid":{"rendered":"https:\/\/revfine.com\/?p=385"},"modified":"2024-06-05T14:53:16","modified_gmt":"2024-06-05T12:53:16","slug":"revenue-management-vs-yield-management","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/gestion-de-ingresos-vs-gestion-de-rendimiento\/","title":{"rendered":"Gesti\u00f3n de ingresos frente a gesti\u00f3n de rendimiento"},"content":{"rendered":"<p><em>Dentro de la industria hotelera, <a href=\"https:\/\/www.revfine.com\/es\/gestion-de-los-ingresos\/\">ingresos <\/a>y la gesti\u00f3n del rendimiento son dos de las herramientas m\u00e1s \u00fatiles disponibles para los gerentes, que les permiten maximizar el dinero que ganan con los hu\u00e9spedes. Aunque los dos conceptos est\u00e1n estrechamente relacionados y comparten muchas similitudes, tambi\u00e9n existen algunas diferencias importantes. En esta publicaci\u00f3n de blog, explicamos las diferencias y comparamos las dos estrategias con mayor detalle.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 18pt;\">Tabla de contenido:<\/span><\/p>\n<ul>\n<li><a href=\"#defining-two-strategies\"><span style=\"text-decoration: underline;\">Definici\u00f3n de las dos estrategias<\/span><\/a><a id=\"defining-two-strategies\"><\/a><\/li>\n<li><a href=\"#why-are-yield-revenue-management-important\"><span style=\"text-decoration: underline;\">\u00bfPor qu\u00e9 son importantes la gesti\u00f3n del rendimiento y de los ingresos?<\/span><\/a><\/li>\n<li><a href=\"#table-revenue-management-vs-yield-management\"><span style=\"text-decoration: underline;\">Tabla que explica la gesti\u00f3n de ingresos frente a la gesti\u00f3n del rendimiento<\/span><\/a><\/li>\n<li><a href=\"#revenue-management-kpis\"><span style=\"text-decoration: underline;\">KPI de gesti\u00f3n de ingresos<\/span><\/a><\/li>\n<li><a href=\"#more-related-articles\"><span style=\"text-decoration: underline;\">Art\u00edculos m\u00e1s relevantes<\/span><\/a><\/li>\n<\/ul>\n<h2>Definici\u00f3n de gesti\u00f3n de ingresos frente a gesti\u00f3n del rendimiento<\/h2>\n<p>Como un <a href=\"https:\/\/www.revfine.com\/es\/estrategias-de-precios-industria-hotelera\/\">estrategia para colocar precios<\/a>, la gesti\u00f3n del rendimiento se ocupa de generar los m\u00e1ximos ingresos posibles a partir de un inventario perecedero. Dentro de <a href=\"https:\/\/www.revfine.com\/es\/gestion-hotelera\/\">gesti\u00f3n hotelera<\/a>, esto significa que se ocupa del uso de datos para garantizar que la habitaci\u00f3n adecuada se venda al cliente adecuado en el momento adecuado y al precio m\u00e1s alto posible.<\/p>\n<p>Efectivamente, se trata de utilizar la discriminaci\u00f3n de precios para optimizar los resultados empresariales. <a href=\"https:\/\/www.revfine.com\/es\/los-huespedes-del-hotel\/\">Los hu\u00e9spedes del hotel<\/a> est\u00e1n condicionados a pagar diferentes precios por el mismo producto, dependiendo de cu\u00e1ndo se hospedan en un hotel, qu\u00e9 tan cerca de la fecha de check-in hicieron la reserva, el nivel de demanda de la habitaci\u00f3n y diversos factores externos.<a id=\"why-are-yield-revenue-management-important\"><\/a><\/p>\n<p>La gesti\u00f3n de ingresos es un concepto relacionado, aunque tiene un enfoque m\u00e1s amplio. Se ocupa de maximizar los ingresos de las habitaciones de hotel de la misma manera, pero tambi\u00e9n se ocupa del costo de venta y del dinero obtenido de otros aspectos, como los servicios de alimentaci\u00f3n y lavander\u00eda. Por lo tanto, puede describirse como una preocupaci\u00f3n por el panorama general.<\/p>\n<h3>V\u00eddeo: \u00bfQu\u00e9 es la gesti\u00f3n de ingresos?<\/h3>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Reproductor de video de YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/97YMgJBZdXE?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>V\u00eddeo: \u00bfQu\u00e9 es la gesti\u00f3n del rendimiento?<\/h3>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Reproductor de video de YouTube 2\" src=\"https:\/\/www.youtube.com\/embed\/JRku325maX0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>\u00bfPor qu\u00e9 son importantes la gesti\u00f3n del rendimiento y de los ingresos?<\/h2>\n<p>Tanto la gesti\u00f3n del rendimiento como la de los ingresos permiten a los propietarios de hoteles y a los responsables de la toma de decisiones adoptar un enfoque medido y calculado para la fijaci\u00f3n de precios. En consecuencia, pueden maximizar los ingresos que generan a partir de un inventario limitado y perecedero de habitaciones de hotel.<\/p>\n<p>Las dos estrategias se pueden utilizar juntas porque tratan cosas ligeramente diferentes. Producir <a id=\"table-revenue-management-vs-yield-management\"><\/a>El enfoque de la administraci\u00f3n en maximizar los ingresos provenientes \u00fanicamente de las habitaciones de hotel es importante porque permite a los propietarios optimizar el n\u00facleo mismo de su negocio. Sin embargo, el enfoque m\u00e1s amplio de la gesti\u00f3n de ingresos complementa esto porque permite a los propietarios maximizar los ingresos generales generados por su hotel.<\/p>\n<p>Para obtener informaci\u00f3n m\u00e1s detallada sobre la gesti\u00f3n de ingresos y rendimiento, lea los art\u00edculos <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/que-es-la-gestion-de-ingresos\/\">&quot;\u00bfQu\u00e9 es la gesti\u00f3n de ingresos?&quot;<\/a><\/span> y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/que-es-la-gestion-del-rendimiento\/\">&quot;\u00bfQu\u00e9 es la gesti\u00f3n del rendimiento?&quot;<\/a><\/span>.<\/p>\n<h2>Tabla que explica la gesti\u00f3n de ingresos frente a la gesti\u00f3n del rendimiento<\/h2>\n<p>Para comprender mejor los conceptos de gesti\u00f3n de ingresos hoteleros frente a gesti\u00f3n de rendimiento, explore la siguiente tabla.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Aspecto<\/strong><\/th>\n<th align=\"left\"><strong>Gesti\u00f3n de ingresos en hosteler\u00eda<\/strong><\/th>\n<th align=\"left\"><strong>Gesti\u00f3n del rendimiento en la hosteler\u00eda<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Definici\u00f3n<\/strong><\/td>\n<td align=\"left\">Una estrategia centrada en predecir el comportamiento del consumidor y optimizar la disponibilidad y el precio del producto para maximizar los ingresos en el sector hotelero.<\/td>\n<td align=\"left\">Una estrategia de precios variables destinada a maximizar los ingresos de un recurso fijo y perecedero, como las habitaciones de hotel.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>\u00c1reas clave de enfoque<\/strong><\/td>\n<td align=\"left\"><a href=\"https:\/\/redstagfulfillment.com\/what-is-demand-forecasting\/\" target=\"_blank\" rel=\"noopener\">Previsi\u00f3n de la demanda<\/a>, optimizaci\u00f3n de precios, segmentaci\u00f3n de mercado, estrategia de distribuci\u00f3n y gesti\u00f3n de relaciones con los clientes.<\/td>\n<td align=\"left\">El precio se basa en la oferta y la demanda, la disponibilidad del tipo de habitaci\u00f3n, la duraci\u00f3n de la estad\u00eda y las estrategias de overbooking.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Integraci\u00f3n Tecnol\u00f3gica<\/strong><\/td>\n<td align=\"left\">Implica el uso de software sofisticado para an\u00e1lisis de datos, pron\u00f3sticos y fijaci\u00f3n de precios din\u00e1micos. Destaca el uso de la IA y <a href=\"https:\/\/www.ibm.com\/topics\/machine-learning\" target=\"_blank\" rel=\"noopener\">aprendizaje autom\u00e1tico<\/a>.<a id=\"revenue-management-kpis\"><\/a><\/td>\n<td align=\"left\">Depende en gran medida de sistemas de procesamiento de datos en tiempo real para la gesti\u00f3n de inventario y ajustes de precios, a menudo utilizando an\u00e1lisis predictivos.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Impacto en la experiencia del cliente<\/strong><\/td>\n<td align=\"left\">Tiene como objetivo maximizar los ingresos manteniendo la satisfacci\u00f3n del cliente a trav\u00e9s de ofertas personalizadas y comprendiendo las necesidades y comportamientos de los clientes.<\/td>\n<td align=\"left\">Se centra en optimizar la ocupaci\u00f3n y los ingresos, lo que en ocasiones puede generar desaf\u00edos en la satisfacci\u00f3n del cliente debido a la sobreventa o los precios.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Desaf\u00edos y consideraciones<\/strong><\/td>\n<td align=\"left\">Incluye la gesti\u00f3n de una amplia gama de datos, la adaptaci\u00f3n a los cambios del mercado, la integraci\u00f3n de tecnolog\u00eda para an\u00e1lisis en tiempo real y el equilibrio de la satisfacci\u00f3n del cliente.<\/td>\n<td align=\"left\">Implica gestionar la caducidad del servicio, predecir la demanda con precisi\u00f3n, gestionar el overbooking y mantener un equilibrio entre los precios y la satisfacci\u00f3n del cliente.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h2>KPI de gesti\u00f3n de ingresos<a id=\"more-related-articles\"><\/a><\/h2>\n<p>La gesti\u00f3n de ingresos y la gesti\u00f3n del rendimiento utilizan varios KPI (indicadores clave de rendimiento) para medir e identificar \u00e1reas de \u00e9xito y fracaso, as\u00ed como tendencias relacionadas con la demanda y el comportamiento del cliente. Echa un vistazo a nuestros art\u00edculos dentro de la categor\u00eda <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/revenue-management-kpi\/\">&quot;KPI de gesti\u00f3n de ingresos&quot;<\/a><\/span> para obtener informaci\u00f3n sobre los KPI de gesti\u00f3n de ingresos m\u00e1s utilizados.<\/p>\n<h2>Preguntas frecuentes sobre gesti\u00f3n de ingresos frente a gesti\u00f3n de rendimiento<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-385-1\"><div class=\"fusion-panel panel-default panel-842438f7efa54365b fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_842438f7efa54365b\"><a aria-expanded=\"false\" aria-controls=\"842438f7efa54365b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#842438f7efa54365b\" href=\"#842438f7efa54365b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfSon intercambiables la gesti\u00f3n del rendimiento y la gesti\u00f3n de ingresos?<\/span><\/a><\/h3><\/div><div id=\"842438f7efa54365b\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_842438f7efa54365b\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>No, pero los dos conceptos est\u00e1n estrechamente relacionados. La gesti\u00f3n del rendimiento implica maximizar los ingresos de un inventario perecedero, como habitaciones de hotel, y puede considerarse un elemento de la gesti\u00f3n de ingresos. Sin embargo, la gesti\u00f3n de ingresos es una estrategia m\u00e1s amplia, que abarca todos los flujos de ingresos y se centra en los precios, la distribuci\u00f3n y la previsi\u00f3n.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-554a6838962f7eb6a fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_554a6838962f7eb6a\"><a aria-expanded=\"false\" aria-controls=\"554a6838962f7eb6a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#554a6838962f7eb6a\" href=\"#554a6838962f7eb6a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfEs lo mismo rendimiento que ingresos?<\/span><\/a><\/h3><\/div><div id=\"554a6838962f7eb6a\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_554a6838962f7eb6a\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>No. El rendimiento se expresa como porcentaje y se refiere a la cantidad de ingresos generados por una fuente de ingresos en relaci\u00f3n con los ingresos potenciales m\u00e1ximos. Entonces, por ejemplo, si todas las habitaciones de un hotel se vendieran al mismo precio y el hotel vendiera la mitad de esas habitaciones, el rendimiento ser\u00eda 50%. Los ingresos, por el contrario, se refieren a las ganancias totales de todas las fuentes.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-7b10d494fe863d0a6 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_7b10d494fe863d0a6\"><a aria-expanded=\"false\" aria-controls=\"7b10d494fe863d0a6\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#7b10d494fe863d0a6\" href=\"#7b10d494fe863d0a6\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfQu\u00e9 significa rendir en la gesti\u00f3n de ingresos?<\/span><\/a><\/h3><\/div><div id=\"7b10d494fe863d0a6\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_7b10d494fe863d0a6\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Dentro de la gesti\u00f3n de ingresos, el t\u00e9rmino rendimiento se refiere a la pr\u00e1ctica de ajustar los precios y la disponibilidad para satisfacer el nivel de demanda de modo que se maximicen el rendimiento y los ingresos. Yielding ayuda a los hoteles a optimizar sus resultados financieros.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-168fced7df75f2aad fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_168fced7df75f2aad\"><a aria-expanded=\"false\" aria-controls=\"168fced7df75f2aad\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#168fced7df75f2aad\" href=\"#168fced7df75f2aad\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfLos ingresos son una ganancia o un rendimiento?<\/span><\/a><\/h3><\/div><div id=\"168fced7df75f2aad\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_168fced7df75f2aad\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Ni. Los ingresos describen los ingresos totales generados por todas las fuentes de ingresos. El rendimiento describe el porcentaje de ingresos obtenidos en comparaci\u00f3n con los ingresos m\u00e1ximos alcanzables. La ganancia se calcula deduciendo los costos de los ingresos.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-ab71d2f481c9cdfc5 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_ab71d2f481c9cdfc5\"><a aria-expanded=\"false\" aria-controls=\"ab71d2f481c9cdfc5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-385-1\" data-target=\"#ab71d2f481c9cdfc5\" href=\"#ab71d2f481c9cdfc5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">\u00bfCu\u00e1l es el papel de la gesti\u00f3n del rendimiento?<\/span><\/a><\/h3><\/div><div id=\"ab71d2f481c9cdfc5\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_ab71d2f481c9cdfc5\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>La gesti\u00f3n del rendimiento permite a los hoteles hacer el mejor uso posible de su inventario de habitaciones de hotel, generalmente ajustando los precios y la disponibilidad para satisfacer la demanda y optimizar los resultados financieros.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<h2>\u00bfLe gust\u00f3 este art\u00edculo sobre Revenue Management versus Yield Management?<\/h2>\n<p>Quiz\u00e1s tambi\u00e9n te interesen los siguientes art\u00edculos:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/es\/estrategias-de-gestion-de-ingresos-hotelera-industria\/\">Estrategias de gesti\u00f3n de ingresos para hacer crecer su negocio hotelero<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/es\/consejos-de-prevision-gestion-de-ingresos\/\">Consejos de previsi\u00f3n para mejorar su estrategia de gesti\u00f3n de ingresos<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/es\/precio-abierto\/\">Open Pricing: \u00bfPor qu\u00e9 es la pr\u00f3xima estrategia de gesti\u00f3n de ingresos hoteleros?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/es\/gerencia-restaurante-hotel\/\">Gesti\u00f3n de restaurantes de hoteles: consejos para maximizar los ingresos de su hotel<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/es\/how-hotels-can-combine-revenue-management-and-cro\/\">\u00bfC\u00f3mo pueden los hoteles combinar la gesti\u00f3n de ingresos y la CRO?<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>M\u00e1s consejos para hacer crecer su negocio<\/h3>\n<strong>Revfine.com<\/strong> es una plataforma de conocimiento para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar procesos y mejorar la experiencia del cliente. Puedes encontrar todo <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/\">consejos de hotel y hospitalidad<\/a><\/span> en las categorias <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/gestion-de-los-ingresos\/\">Gesti\u00f3n de los ingresos<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/marketing\/\">Comercializaci\u00f3n y distribuci\u00f3n<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/operaciones-hoteleras\/\">Operaciones Hoteleras<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/careers\/\">Dotaci\u00f3n de personal y carrera<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/technology\/\">Tecnolog\u00eda<\/a><\/span> y <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/es\/category\/hotel-blog\/software\/\">Software<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Enviar un art\u00edculo<\/span><\/a><\/div>\n\n<div class=\"molongui-clearfix\"><\/div><div id=\"mab-1337546807\" class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Este art\u00edculo est\u00e1 escrito por:<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/es\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/es\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/es\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Hola, soy Martijn Barten, fundador de Revfine.com. Con 20 a\u00f1os de experiencia en la industria hotelera, me especializo en optimizar los ingresos combinando revenue management con estrategias de marketing. He desarrollado, implementado y administrado con \u00e9xito revenue management y estrategias de marketing para propiedades individuales y carteras de propiedades m\u00faltiples.<\/p><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Ver el perfil de Facebook de Martijn Barten\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Ver el perfil de Linkedin de Martijn Barten\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Ver el perfil de Twitter de Martijn Barten\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/es\/sobre\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Ver el perfil web de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><style id=\"molongui-author-box-shortcode-inline-css\" type=\"text\/css\">#mab-1337546807.m-a-box{width:100%;margin-top:40px!important;margin-right:!important;margin-bottom:20px!important;margin-left:!important}#mab-1337546807 .m-a-box-header{margin-bottom:20px}#mab-1337546807 .m-a-box-header>:first-child,#mab-1337546807 .m-a-box-header a.m-a-box-header-url{font-size:20px;line-height:px}#mab-1337546807 .m-a-box-container{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;border-style:solid;border-top-width:1px;border-right-width:0;border-bottom-width:1px;border-left-width:0;border-color:#e8e8e8;background-color:#f7f8f9;box-shadow:10px 10px 10px 0 #ababab}#mab-1337546807 .m-a-box-avatar img,#mab-1337546807 .m-a-box-avatar div[data-avatar-type=acronym]{border-style:solid;border-width:2px;border-color:#bfbfbf;border-radius:100%}#mab-1337546807 .m-a-box-name *{font-size:23px;line-height:px;text-align:left}#mab-1337546807 .m-a-box-container[min-width~=\"600px\"] .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-name *{text-align:left}#mab-1337546807 .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-meta *{font-size:12px;line-height:px}#mab-1337546807 .m-a-box-meta-divider{padding:0 .2em}#mab-1337546807 .m-a-box-bio>*{font-size:14px;line-height:px}#mab-1337546807 .m-icon-container{background-color:inherit;border-color:inherit;color:#999999!important;font-size:20px}#mab-1337546807 .m-a-box-related-entry-title,#mab-1337546807 .m-a-box-related-entry-title a{font-size:14px}#mab-1337546807 .m-a-box-profile .m-a-box-content-bottom{background-color:#e0e0e0;border-top-style:none;border-top-color:#b6b6b6}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>Dentro de la industria hotelera, la gesti\u00f3n de ingresos y rendimiento son dos de las herramientas m\u00e1s \u00fatiles disponibles para los gerentes, permiti\u00e9ndoles maximizar el dinero que ganan con los hu\u00e9spedes. Aunque los dos conceptos est\u00e1n estrechamente relacionados y comparten muchas similitudes, tambi\u00e9n existen algunas diferencias importantes. En esta publicaci\u00f3n de blog, explicamos las diferencias y comparamos las dos estrategias [\u2026]<\/p>","protected":false},"author":24,"featured_media":386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771],"tags":[],"class_list":["post-385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revenue Management vs Yield Management | Revfine.com<\/title>\n<meta name=\"description\" content=\"In this article, we clearly explain the difference between revenue management and yield management and define those two strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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