{"id":9870,"date":"2023-06-06T15:00:45","date_gmt":"2023-06-06T13:00:45","guid":{"rendered":"https:\/\/www.revfine.com\/?p=9870"},"modified":"2023-12-20T18:06:38","modified_gmt":"2023-12-20T17:06:38","slug":"success-story-hotel-van-der-valk-leusden","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/es\/caso-de-exito-hotel-van-der-valk-leusden\/","title":{"rendered":"Historia de \u00e9xito del hotel: c\u00f3mo las ventas mejoradas aumentan la satisfacci\u00f3n de los hu\u00e9spedes y los ingresos"},"content":{"rendered":"

Si bien los hoteleros, en general, se est\u00e1n familiarizando con los m\u00faltiples beneficios de las ventas adicionales digitales, es interesante observar c\u00f3mo los hoteles individuales encuentran formas \u00fanicas de utilizar las ventas adicionales para impulsar su negocio. En este articulo, Hotel Van der Valk<\/a> explica cu\u00e1l es el beneficio de las ventas adicionales digitales y puede descargar el informe de rendimiento completo con todos los resultados.<\/em><\/p>\n

Las ventas adicionales digitales ofrecen a los hu\u00e9spedes m\u00e1s libertad para dise\u00f1ar su estancia<\/h2>\n

Si su atenci\u00f3n se centra en impulsar ingresos auxiliares<\/a><\/span> o mejorar la experiencia de sus hu\u00e9spedes, existen innumerables formas y \u00e1reas de negocio en las que puede centrar sus esfuerzos de ventas adicionales, dependiendo de las fortalezas preexistentes de su hotel.<\/p>\n

Nienke Rusticus, gerente de recepci\u00f3n del Van der Valk Hotel Leusden \u2013 Amersfoort y Tom van der Valk, gerente general de la propiedad, comparten su experiencia reciente con las ventas adicionales digitales y c\u00f3mo afect\u00f3 sus ingresos, margen de beneficio y, lo m\u00e1s importante, la percepci\u00f3n de los hu\u00e9spedes sobre su hotel.<\/p>\n

\u201cEl uso de ventas adicionales digitales nos ha permitido brindarles a nuestros hu\u00e9spedes m\u00e1s libertad para dise\u00f1ar su estad\u00eda. Ellos aprovechan esto al m\u00e1ximo y, a menudo, se deleitan con una o incluso varias de nuestras ofertas. Nos beneficiamos de esto de varias maneras: nuestros hu\u00e9spedes est\u00e1n encantados con su estad\u00eda, dejan excelentes rese\u00f1as en l\u00ednea y generamos ingresos incrementales\u201d. Nienke R\u00fastico<\/a>, Gerente de recepci\u00f3n.<\/p><\/blockquote>\n

Hacer el cambio hacia las ventas adicionales digitales<\/h2>\n

El Hotel Leusden adopt\u00f3 las ventas adicionales digitales como un pato en el agua. Adoptaron el motor Oaky, de gran venta, con la ayuda de los especialistas en incorporaci\u00f3n de la empresa. Al considerar que era una herramienta relativamente intuitiva, el personal r\u00e1pidamente la domin\u00f3. Personalizar la herramienta y agregar promociones espec\u00edficas de cada hotel llev\u00f3 m\u00e1s tiempo, pero el tiempo invertido pronto se reflej\u00f3 en la popularidad de sus ofertas personalizadas.<\/p>\n

\u201cVimos excelentes resultados en nuestros primeros meses usando Oaky. Nuestros correos electr\u00f3nicos previos a la llegada lograron consistentemente tasas de apertura de alrededor de 90%, y nuestro F&B por tiempo limitado fue extremadamente popular entre los hu\u00e9spedes\u201d. Tom Van der Valk<\/a>, Gerente general.<\/p><\/blockquote>\n

\"\"<\/p>\n

Optimizaci\u00f3n del rendimiento de las ventas adicionales digitales<\/a><\/h2>\n

Despu\u00e9s de resultados prometedores al ofrecer ofertas de alimentos y bebidas mediante ventas adicionales previas a la llegada, el equipo de Van der Valk Hotel Leusden se dedic\u00f3 a explorar nuevas \u00e1reas para monetizar mediante ventas adicionales automatizadas.<\/p>\n

Tambi\u00e9n est\u00e1 en el horizonte segmentar los destinatarios de los correos electr\u00f3nicos previos a la llegada, para permitir mostrar a cada hu\u00e9sped una gama mejor y m\u00e1s relevante de art\u00edculos y servicios y personalizar a\u00fan m\u00e1s el mensaje que cada uno recibe.<\/p>\n

\n

<\/i>Informe gratuito<\/span>: Informe de rendimiento de ventas adicionales<\/h2>\n
Descubra qu\u00e9 ofertas funcionan mejor en el Van der Valk Hotel Leusden \u2013 Amersfoort, qu\u00e9 tan alta es su tasa de conversi\u00f3n y cu\u00e1ntos ingresos adicionales generan en promedio a trav\u00e9s de Oaky. Para acceder al informe de rendimiento completo de Van der Valk, que incluye resultados y cifras detallados, Haga click aqu\u00ed para descargar<\/span><\/a> el informe completo del caso del cliente.

<\/div>\n\n

El caso de uso de Van der Valk Hotel Leusden muestra que la digitalizaci\u00f3n de su estrategia de ventas adicionales maximiza el gasto por hu\u00e9sped o habitaci\u00f3n, les permite a los hu\u00e9spedes tener m\u00e1s libertad para dise\u00f1ar su estad\u00eda y dejan rese\u00f1as en l\u00ednea m\u00e1s positivas.<\/strong><\/p>\n

\n

M\u00e1s consejos para hacer crecer su negocio<\/h3>\nRevfine.com<\/strong> es la plataforma de conocimiento l\u00edder para la industria de la hospitalidad y los viajes. Los profesionales utilizan nuestros conocimientos, estrategias y consejos pr\u00e1cticos para inspirarse, optimizar los ingresos, innovar los procesos y mejorar la experiencia del cliente.

\n\nExplore el asesoramiento de expertos sobre gesti\u00f3n, marketing, revenue management, operaciones, software y tecnolog\u00eda en nuestro sitio web dedicado. Hotel<\/a><\/span>, Hospitalidad<\/a><\/span>, y Viajes y Turismo<\/a><\/span> categor\u00edas.<\/div>\n\n

Este art\u00edculo est\u00e1 escrito por nuestro socio experto Oaky<\/h2>P\u00e1gina de socios<\/span><\/a><\/div>P\u00e1gina de socios<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Si bien los hoteleros, en general, se est\u00e1n familiarizando con los m\u00faltiples beneficios de las ventas adicionales digitales, es interesante observar c\u00f3mo los hoteles individuales encuentran formas \u00fanicas de utilizar las ventas adicionales para impulsar sus negocios. En este art\u00edculo, Hotel Van der Valk explica cu\u00e1l es el beneficio de las ventas digitales adicionales y puede descargar el informe de rendimiento completo con todos los resultados. Regalos digitales de upselling<\/p>","protected":false},"author":1,"featured_media":9890,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[804,765],"tags":[170],"class_list":["post-9870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guest-communication","category-hotel-upselling","tag-oaky"],"yoast_head":"\nHotel Success Story: How Upsell Expands Guest Satisfaction & Revenue<\/title>\n<meta name=\"description\" content=\"How \u201cHotel van der Valk Leusden\u201d uses digital upselling to give guests more freedom to design their stay and generate incremental revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/es\/caso-de-exito-hotel-van-der-valk-leusden\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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