{"id":1166,"date":"2023-01-20T15:00:27","date_gmt":"2023-01-20T14:00:27","guid":{"rendered":"https:\/\/revfine.com\/?p=1166"},"modified":"2024-06-04T21:48:02","modified_gmt":"2024-06-04T19:48:02","slug":"big-data-hospitality-industry","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/big-data-hospitality-industrie\/","title":{"rendered":"5 fa\u00e7ons dont le Big Data peut aider les professionnels de l&#039;h\u00f4tellerie"},"content":{"rendered":"<p><em>Les h\u00f4tels et autres entreprises h\u00f4teli\u00e8res saisissent de plus en plus le concept du Big Data et les nombreuses fa\u00e7ons dont il peut les aider \u00e0 g\u00e9n\u00e9rer plus de revenus et \u00e0 offrir une meilleure exp\u00e9rience client. Dans cet article, vous en apprendrez davantage sur le Big Data, pourquoi il est devenu si important et comment il peut \u00eatre exploit\u00e9 au profit des h\u00f4tels, des centres de vill\u00e9giature et d&#039;autres entreprises h\u00f4teli\u00e8res.<\/em><\/p>\n<h2>Qu\u2019est-ce que le Big Data ?<\/h2>\n<p><a href=\"https:\/\/www.revfine.com\/fr\/industrie-du-voyage-big-data\/\">Big Data<\/a> est l\u2019expression utilis\u00e9e pour d\u00e9crire les quantit\u00e9s extr\u00eamement importantes de donn\u00e9es qui entrent quotidiennement dans une entreprise. Les donn\u00e9es peuvent \u00eatre extr\u00eamement vari\u00e9es et provenir d\u2019un large \u00e9ventail de sources diff\u00e9rentes. Dans <a href=\"https:\/\/www.revfine.com\/fr\/gestion-de-lhospitalite\/\">gestion de l&#039;hospitalit\u00e9<\/a>, ces ensembles de donn\u00e9es sont le plus souvent associ\u00e9s au comportement et aux interactions des clients. Selon <a href=\"https:\/\/www.stellarmr.com\/report\/Big-Data-Market\/1141\" target=\"_blank\" rel=\"noopener\">le rapport sur le march\u00e9 du Big Data <\/a>Selon Stellar Market Research, le march\u00e9 mondial du Big Data devrait atteindre 1\u00a0171,16 milliards de dollars d\u2019ici 2030.<\/p>\n<p>Pour que les donn\u00e9es soient class\u00e9es comme<em> &#039;Big Data,&#039;<\/em> il doit \u00eatre trop volumineux pour \u00eatre trait\u00e9 par les m\u00e9thodes traditionnelles de traitement des donn\u00e9es. Surtout, il peut \u00eatre utilis\u00e9 dans les domaines de l&#039;analyse pr\u00e9dictive et comportementale. Il peut aider les entreprises \u00e0 identifier les principales tendances ou mod\u00e8les qui informent leurs pratiques commerciales.<\/p>\n<h3>Vid\u00e9o : Le Big Data expliqu\u00e9<\/h3>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/TzxmjbL-i4Y?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>5 fa\u00e7ons dont le Big Data peut profiter \u00e0 l&#039;industrie h\u00f4teli\u00e8re<\/h2>\n<p>Selon <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2017\/07\/the_big_data_payoff-turning_big_data_into_business_value.pdf\" target=\"_blank\" rel=\"noopener\">le rapport sur les gains du Big Data<\/a> Selon Cap Gemini Consulting, 88% des personnes interrog\u00e9es d\u00e9clarent que les initiatives Big Data sont rentables ou atteignent le seuil de rentabilit\u00e9. Vous trouverez ci-dessous cinq fa\u00e7ons dont le Big Data peut \u00eatre utilis\u00e9 comme avantage dans le secteur h\u00f4telier.<\/p>\n<h3>1. Gestion des revenus<\/h3>\n<p>Gr\u00e2ce aux donn\u00e9es qu\u2019ils collectent et aux informations disponibles en ligne, les h\u00f4tels peuvent utiliser le Big Data pour les aider dans leur strat\u00e9gie de gestion des revenus. Il leur permet notamment de r\u00e9aliser des analyses pr\u00e9dictives, permettant aux h\u00f4teliers d\u2019anticiper plus pr\u00e9cis\u00e9ment les niveaux de demande de chambres d\u2019h\u00f4tel.<\/p>\n<p>Des exemples de donn\u00e9es qui peuvent \u00eatre utiles ici incluent les taux d&#039;occupation pass\u00e9s, les r\u00e9servations en cours sur le syst\u00e8me, diverses mesures de performance cl\u00e9s et des donn\u00e9es externes, telles que des informations sur les vacances scolaires ou les \u00e9v\u00e9nements locaux. Une fois que le Big Data a \u00e9t\u00e9 utilis\u00e9 avec succ\u00e8s pour pr\u00e9dire la demande, les acteurs du secteur h\u00f4telier peuvent optimiser les tarifs des chambres et maximiser <a href=\"https:\/\/www.revfine.com\/fr\/la-gestion-des-recettes\/\">revenu<\/a> et profit.<\/p>\n<h4><strong>Tableau\u00a0: Exemples de fa\u00e7ons dont le Big Data peut profiter au secteur h\u00f4telier en mati\u00e8re de gestion des revenus<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Application de m\u00e9gadonn\u00e9es<\/strong><\/th>\n<th align=\"left\"><strong>Description<\/strong><\/th>\n<th align=\"left\"><strong>Avantages pour la gestion des revenus<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Optimisation des prix<\/strong><\/td>\n<td align=\"left\">Utiliser des donn\u00e9es historiques et des analyses pour d\u00e9finir des prix optimaux en fonction des tendances de la demande.<\/td>\n<td align=\"left\">Maximise les revenus en ajustant dynamiquement les prix pour r\u00e9pondre \u00e0 la demande du march\u00e9.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Pr\u00e9vision d&#039;occupation<\/strong><\/td>\n<td align=\"left\">Analyser les mod\u00e8les et les tendances pour pr\u00e9dire la demande future de chambres.<\/td>\n<td align=\"left\">Am\u00e9liore la planification et l\u2019efficacit\u00e9 op\u00e9rationnelle en anticipant les niveaux d\u2019occupation.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Segmentation de la client\u00e8le<\/strong><\/td>\n<td align=\"left\">Trier les invit\u00e9s en fonction de leur comportement, de leurs pr\u00e9f\u00e9rences et de leurs habitudes de d\u00e9penses.<\/td>\n<td align=\"left\">Am\u00e9liore les efforts de marketing cibl\u00e9s pour augmenter les r\u00e9servations sur les segments \u00e0 forte valeur ajout\u00e9e.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Pr\u00e9vision de la demande<\/strong><\/td>\n<td align=\"left\">Utiliser les donn\u00e9es pour pr\u00e9voir les p\u00e9riodes de demande \u00e9lev\u00e9e et faible.<\/td>\n<td align=\"left\">Permet des ajustements proactifs du marketing et du personnel pendant les heures de pointe et hors pointe.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>La gestion du rendement<\/strong><\/td>\n<td align=\"left\">Analyser les tendances de r\u00e9servation et les strat\u00e9gies de tarification pour maximiser les revenus par chambre disponible (RevPAR).<\/td>\n<td align=\"left\">Optimise les revenus gr\u00e2ce \u00e0 un contr\u00f4le strat\u00e9gique sur les stocks et les prix.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Analyse de march\u00e9<\/strong><\/td>\n<td align=\"left\">Analyse comparative avec les concurrents et compr\u00e9hension de la dynamique du march\u00e9.<\/td>\n<td align=\"left\">Fournit des informations strat\u00e9giques pour rester comp\u00e9titif et capitaliser sur les opportunit\u00e9s du march\u00e9.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Marketing personnalis\u00e9<\/strong><\/td>\n<td align=\"left\">Adaptation des campagnes marketing aux pr\u00e9f\u00e9rences individuelles identifi\u00e9es gr\u00e2ce aux donn\u00e9es.<\/td>\n<td align=\"left\">Augmente les taux de conversion en proposant des offres et des promotions pertinentes.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<h3>2. Marketing cibl\u00e9<\/h3>\n<p>Les clients de l&#039;h\u00f4tel sont extr\u00eamement vari\u00e9s, allant des voyageurs d&#039;affaires aux familles, de ceux qui ont un budget limit\u00e9 \u00e0 ceux qui recherchent quelque chose de sp\u00e9cial pour une lune de miel. En plus d&#039;aider \u00e0 la gestion financi\u00e8re d&#039;un h\u00f4tel, le big data peut \u00e9galement aider l&#039;industrie h\u00f4teli\u00e8re \u00e0 cibler plus efficacement son contenu marketing.<\/p>\n<p>En effet, les m\u00e9gadonn\u00e9es permettent aux sp\u00e9cialistes du marketing d&#039;identifier les meilleures opportunit\u00e9s pour leur entreprise particuli\u00e8re et de cibler des donn\u00e9es d\u00e9mographiques cl\u00e9s, de mani\u00e8re beaucoup plus pr\u00e9cise, notamment par le biais de la publicit\u00e9 en ligne. Cela peut \u00e9galement inclure l&#039;emplacement et l&#039;heure <a href=\"https:\/\/www.revfine.com\/fr\/hotel-marketing-strategies\/\">commercialisation<\/a>, permettant aux h\u00f4tels d&#039;atteindre les clients lorsque la publicit\u00e9 est la plus pertinente pour eux ou l\u00e0 o\u00f9 ils sont le plus susceptibles de vouloir la voir.<\/p>\n<h3>3. Exp\u00e9rience client<\/h3>\n<p>Une autre fa\u00e7on dont le Big Data peut \u00eatre d&#039;une grande utilit\u00e9 dans l&#039;industrie h\u00f4teli\u00e8re est la <a href=\"https:\/\/www.revfine.com\/fr\/experience-client-hospitalite-industrie\/\">exp\u00e9rience client<\/a> que proposent les soci\u00e9t\u00e9s h\u00f4teli\u00e8res. Le Big Data peut aider les propri\u00e9taires d\u2019h\u00f4tels et les \u00e9quipes de service client \u00e0 rep\u00e9rer les tendances significatives dans les opinions des clients et \u00e0 conna\u00eetre leurs forces et leurs faiblesses.<\/p>\n<p>Cela peut n\u00e9cessiter la collecte de donn\u00e9es sur l&#039;utilisation du service, de commentaires des clients sur les r\u00e9seaux sociaux, d&#039;avis sur des sites Web et d&#039;autres informations connexes. Heureusement, le <a href=\"https:\/\/www.revfine.com\/fr\/hotellerie\/\">h\u00f4tellerie<\/a> est un domaine dans lequel les clients sont heureux de faire entendre leurs opinions, m\u00eame si la collecte de donn\u00e9es provenant de diverses sources et leur analyse peuvent \u00eatre difficiles. Une fois cela fait, cependant, cela peut permettre aux h\u00f4tels de comprendre ce que les clients aiment et o\u00f9 des am\u00e9liorations sont n\u00e9cessaires.<\/p>\n<h3>4. Services suppl\u00e9mentaires<\/h3>\n<p>Les h\u00f4tels interagissent avec leurs clients actuels et potentiels, offrant ainsi la possibilit\u00e9 de collecter de grandes quantit\u00e9s de donn\u00e9es. Lorsqu&#039;elles sont collect\u00e9es et analys\u00e9es avec soin, les donn\u00e9es peuvent \u00eatre extr\u00eamement r\u00e9v\u00e9latrices, fournissant des informations sur les services que les clients utilisent et sur les services qu&#039;ils demandent ou demandent.<\/p>\n<p>Cela peut aider les propri\u00e9taires d\u2019h\u00f4tels \u00e0 prendre des d\u00e9cisions concernant les nouveaux services \u00e0 introduire et les services qui ne sont plus n\u00e9cessaires. Par exemple, un h\u00f4tel peut r\u00e9nover sa salle de sport si les clients lui posent r\u00e9guli\u00e8rement des questions sur les machines dont il ne dispose pas. En outre, les m\u00e9gadonn\u00e9es peuvent \u00e9clairer les d\u00e9cisions li\u00e9es aux partenariats avec d\u2019autres entreprises, avec des exemples possibles tels que les OTA, les soci\u00e9t\u00e9s de taxi locales et les bars ou restaurants \u00e0 proximit\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30726\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Big-Data-Hospitality-Industry-Additional-Services.jpg\" alt=\"Industrie h\u00f4teli\u00e8re Big Data - Services suppl\u00e9mentaires\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Big-Data-Hospitality-Industry-Additional-Services-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Big-Data-Hospitality-Industry-Additional-Services-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Big-Data-Hospitality-Industry-Additional-Services-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Big-Data-Hospitality-Industry-Additional-Services-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Big-Data-Hospitality-Industry-Additional-Services-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Big-Data-Hospitality-Industry-Additional-Services-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Big-Data-Hospitality-Industry-Additional-Services-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/01\/Big-Data-Hospitality-Industry-Additional-Services.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>5. Scoutisme de comp\u00e9tition<\/h3>\n<p>Enfin, le big data peut \u00e9galement \u00eatre utilis\u00e9 pour se faire une id\u00e9e plus pr\u00e9cise des concurrents et voir ce que les autres entreprises op\u00e9rant dans le <a href=\"https:\/\/www.revfine.com\/fr\/secteur-hotelier\/\">secteur h\u00f4telier<\/a> proposent \u00e0 leurs clients. \u00c0 l&#039;\u00e8re d&#039;Internet, il existe de nombreux endroits o\u00f9 aller pour conna\u00eetre les opinions des clients, y compris les sites d&#039;avis, les m\u00e9dias sociaux, les forums Internet et les publications de voyage. Ces donn\u00e9es peuvent potentiellement \u00eatre recueillies et trait\u00e9es pour trouver les tendances qui comptent.<\/p>\n<p>Par exemple, un concurrent peut r\u00e9guli\u00e8rement \u00eatre f\u00e9licit\u00e9 pour son menu de restaurant ou critiqu\u00e9 pour son service client. Conna\u00eetre ces informations peut aider un h\u00f4tel \u00e0 capitaliser sur les lacunes de ses concurrents et \u00e0 d\u00e9couvrir dans quels domaines ces derniers les surpassent.<\/p>\n<h3>Vid\u00e9o\u00a0: Comment le Big Data peut r\u00e9volutionner le secteur h\u00f4telier<\/h3>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 2\" src=\"https:\/\/www.youtube.com\/embed\/lSSg7q1O4v8?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>FAQ sur le Big Data dans le secteur h\u00f4telier<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-1166-1\"><div class=\"fusion-panel panel-default panel-585b3f1c50593e80c fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_585b3f1c50593e80c\"><a aria-expanded=\"false\" aria-controls=\"585b3f1c50593e80c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1166-1\" data-target=\"#585b3f1c50593e80c\" href=\"#585b3f1c50593e80c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Comment le Big Data est-il utilis\u00e9 dans l\u2019industrie h\u00f4teli\u00e8re ?<\/span><\/a><\/h3><\/div><div id=\"585b3f1c50593e80c\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_585b3f1c50593e80c\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>L&#039;industrie h\u00f4teli\u00e8re exploite le Big Data pour analyser divers \u00e9l\u00e9ments li\u00e9s aux besoins et aux comportements des clients. Outre l&#039;analyse comportementale, le Big Data peut \u00e9galement \u00eatre utilis\u00e9 pour l&#039;analyse pr\u00e9dictive, le marketing personnalis\u00e9, l&#039;efficacit\u00e9 op\u00e9rationnelle et la gestion des revenus.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3a8ae530ccf9277f5 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_3a8ae530ccf9277f5\"><a aria-expanded=\"false\" aria-controls=\"3a8ae530ccf9277f5\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1166-1\" data-target=\"#3a8ae530ccf9277f5\" href=\"#3a8ae530ccf9277f5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Les h\u00f4tels utilisent-ils le Big Data ?<\/span><\/a><\/h3><\/div><div id=\"3a8ae530ccf9277f5\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_3a8ae530ccf9277f5\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Les h\u00f4tels utilisent souvent le Big Data provenant du comportement des clients pour am\u00e9liorer leurs performances globales. Cela inclut des am\u00e9liorations des strat\u00e9gies marketing et une exp\u00e9rience client am\u00e9lior\u00e9e.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-a3b572859af7dc13c fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_a3b572859af7dc13c\"><a aria-expanded=\"false\" aria-controls=\"a3b572859af7dc13c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1166-1\" data-target=\"#a3b572859af7dc13c\" href=\"#a3b572859af7dc13c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quels sont les d\u00e9fis de l\u2019industrie h\u00f4teli\u00e8re en mati\u00e8re d\u2019analyse de donn\u00e9es ?<\/span><\/a><\/h3><\/div><div id=\"a3b572859af7dc13c\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_a3b572859af7dc13c\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Le principal d\u00e9fi est le manque d\u2019experts qualifi\u00e9s pour travailler avec les donn\u00e9es. \u00c0 cela s\u2019ajoute le co\u00fbt de mise en \u0153uvre des syst\u00e8mes n\u00e9cessaires \u00e0 l\u2019analyse avanc\u00e9e des donn\u00e9es.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d61d6defd26593713 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_d61d6defd26593713\"><a aria-expanded=\"false\" aria-controls=\"d61d6defd26593713\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1166-1\" data-target=\"#d61d6defd26593713\" href=\"#d61d6defd26593713\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Un analyste de donn\u00e9es peut-il travailler dans un h\u00f4tel ?<\/span><\/a><\/h3><\/div><div id=\"d61d6defd26593713\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_d61d6defd26593713\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Oui, les h\u00f4tels emploient des analystes de donn\u00e9es pour soutenir la prise de d\u00e9cision dans des domaines connexes tels que le marketing et le service client. Pour ce faire, ils analysent les changements du march\u00e9, les donn\u00e9es sur les clients, etc.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-5f46c6bc54ed3a533 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_5f46c6bc54ed3a533\"><a aria-expanded=\"false\" aria-controls=\"5f46c6bc54ed3a533\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1166-1\" data-target=\"#5f46c6bc54ed3a533\" href=\"#5f46c6bc54ed3a533\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Les h\u00f4tels ont-ils besoin d\u2019analystes de donn\u00e9es ?<\/span><\/a><\/h3><\/div><div id=\"5f46c6bc54ed3a533\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_5f46c6bc54ed3a533\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Oui, la plupart des h\u00f4tels ont besoin d\u2019analystes de donn\u00e9es s\u2019ils souhaitent travailler efficacement avec les donn\u00e9es collect\u00e9es. Autrement, elle ne sera pas pleinement exploit\u00e9e pour optimiser les revenus, am\u00e9liorer la satisfaction des clients et offrir des avantages concurrentiels.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<p><strong>Le Big Data est un concept cl\u00e9 \u00e0 conna\u00eetre au sein de l\u2019industrie h\u00f4teli\u00e8re. Il peut aider les propri\u00e9taires d\u2019h\u00f4tels et autres chefs d\u2019entreprise \u00e0 identifier des mod\u00e8les et des tendances importants. En cons\u00e9quence, cela peut contribuer \u00e0 am\u00e9liorer la gestion des revenus, \u00e0 optimiser les efforts de marketing et \u00e0 am\u00e9liorer l\u2019exp\u00e9rience client.<\/strong><\/p>\n<h2>Avez-vous aim\u00e9 cet article sur l\u2019industrie h\u00f4teli\u00e8re Big Data ?<\/h2>\n<p>Vous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9 par les articles suivants :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/innovations-hotelieres\/\">Innovations h\u00f4teli\u00e8res\u00a0; Diff\u00e9rentes fa\u00e7ons de r\u00e9volutionner votre activit\u00e9 h\u00f4teli\u00e8re<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/chatgpt-hotel\/\">Guide des h\u00f4tels ChatGPT: d\u00e9couvrez comment les h\u00f4tels peuvent b\u00e9n\u00e9ficier de ChatGPT\u00a0!<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/nft-hotel\/\">Opportunit\u00e9s h\u00f4teli\u00e8res NFT\u00a0: comment les h\u00f4tels pourraient utiliser la technologie NFT<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/videos-realite-virtuelle\/\">Conseils incontournables pour cr\u00e9er la vid\u00e9o de r\u00e9alit\u00e9 virtuelle parfaite<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/blockchain-technologie-hospitalite-industrie\/\">La technologie Blockchain et ses utilisations dans l&#039;industrie h\u00f4teli\u00e8re<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est une plate-forme de connaissances pour l&#039;industrie de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos id\u00e9es, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser les revenus, innover dans les processus et am\u00e9liorer l&#039;exp\u00e9rience client. Vous pouvez trouver tout <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">conseils sur l&#039;h\u00f4tellerie et l&#039;hospitalit\u00e9<\/a><\/span> dans les cat\u00e9gories <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/la-gestion-des-recettes\/\">La gestion des recettes<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/commercialisation\/\">Commercialisation et distribution<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/operations-hotelieres\/\">Op\u00e9rations h\u00f4teli\u00e8res<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/careers\/\">Dotation &amp; Carri\u00e8re<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/technology\/\">La technologie<\/a><\/span> et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/software\/\">Logiciel<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Soumettre un article<\/span><\/a><\/div>\n\n<div class=\"molongui-clearfix\"><\/div><div id=\"mab-1154874808\" class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Cet article est r\u00e9dig\u00e9 par :<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Bonjour, je suis Martijn Barten, fondateur de Revfine.com. Avec 20 ans d&#039;exp\u00e9rience dans l&#039;industrie h\u00f4teli\u00e8re, je me sp\u00e9cialise dans l&#039;optimisation des revenus en combinant revenue management avec des strat\u00e9gies marketing. J&#039;ai d\u00e9velopp\u00e9, mis en \u0153uvre et g\u00e9r\u00e9 avec succ\u00e8s des strat\u00e9gies revenue management et de marketing pour des propri\u00e9t\u00e9s individuelles et des portefeuilles multi-propri\u00e9t\u00e9s.<\/p><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Facebook de Martijn Barten\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Linkedin de Martijn Barten\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Twitter de Martijn Barten\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/fr\/a-propos\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Web de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><style id=\"molongui-author-box-shortcode-inline-css\" type=\"text\/css\">#mab-1154874808.m-a-box{width:100%;margin-top:40px!important;margin-right:!important;margin-bottom:20px!important;margin-left:!important}#mab-1154874808 .m-a-box-header{margin-bottom:20px}#mab-1154874808 .m-a-box-header>:first-child,#mab-1154874808 .m-a-box-header a.m-a-box-header-url{font-size:20px;line-height:px}#mab-1154874808 .m-a-box-container{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;border-style:solid;border-top-width:1px;border-right-width:0;border-bottom-width:1px;border-left-width:0;border-color:#e8e8e8;background-color:#f7f8f9;box-shadow:10px 10px 10px 0 #ababab}#mab-1154874808 .m-a-box-avatar img,#mab-1154874808 .m-a-box-avatar div[data-avatar-type=acronym]{border-style:solid;border-width:2px;border-color:#bfbfbf;border-radius:100%}#mab-1154874808 .m-a-box-name *{font-size:23px;line-height:px;text-align:left}#mab-1154874808 .m-a-box-container[min-width~=\"600px\"] .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-name *{text-align:left}#mab-1154874808 .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-meta *{font-size:12px;line-height:px}#mab-1154874808 .m-a-box-meta-divider{padding:0 .2em}#mab-1154874808 .m-a-box-bio>*{font-size:14px;line-height:px}#mab-1154874808 .m-icon-container{background-color:inherit;border-color:inherit;color:#999999!important;font-size:20px}#mab-1154874808 .m-a-box-related-entry-title,#mab-1154874808 .m-a-box-related-entry-title a{font-size:14px}#mab-1154874808 .m-a-box-profile .m-a-box-content-bottom{background-color:#e0e0e0;border-top-style:none;border-top-color:#b6b6b6}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>Les h\u00f4tels et autres entreprises h\u00f4teli\u00e8res saisissent de plus en plus le concept du Big Data et les nombreuses fa\u00e7ons dont il peut les aider \u00e0 g\u00e9n\u00e9rer plus de revenus et \u00e0 offrir une meilleure exp\u00e9rience client. Dans cet article, vous en apprendrez davantage sur le Big Data, pourquoi il est devenu si important et comment il peut \u00eatre exploit\u00e9 au profit des h\u00f4tels, des centres de vill\u00e9giature et d&#039;autres entreprises h\u00f4teli\u00e8res. [\u2026]<\/p>","protected":false},"author":24,"featured_media":1167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[782,779,198,783],"tags":[],"class_list":["post-1166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-hospitality-technology","category-general-hospitality-marketing","category-technology","category-hospitality-technology-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways Big Data Can Help Those in the Hospitality Industry<\/title>\n<meta name=\"description\" content=\"In this article, you learn about big data in the hospitality industry and why it became important. 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