{"id":17111,"date":"2023-06-29T12:00:59","date_gmt":"2023-06-29T10:00:59","guid":{"rendered":"https:\/\/www.revfine.com\/?p=17111"},"modified":"2023-12-06T15:56:12","modified_gmt":"2023-12-06T14:56:12","slug":"why-revenue-managers-need-to-be-active-software-reviewers","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/pourquoi-les-gestionnaires-de-revenus-doivent-etre-actifs-reviseurs-de-logiciels\/","title":{"rendered":"Outils du m\u00e9tier : pourquoi les Revenue Managers doivent \u00eatre des r\u00e9viseurs de logiciels actifs"},"content":{"rendered":"

Une approche globale de la gestion des revenus comprend traditionnellement un certain nombre de solutions diff\u00e9rentes parmi les outils PMS, CRS, RMS, Rate Shopper et Business Intelligence. Mais \u00e0 une \u00e9poque o\u00f9 les niveaux d\u2019occupation restent aberrantement bas, de quels autres outils, le cas \u00e9ch\u00e9ant, un revenue manager devrait-il avoir connaissance pour aider \u00e0 augmenter les revenus ?<\/em><\/p>\n

L'avenir de la gestion des revenus\u00a0: la gestion totale des b\u00e9n\u00e9fices<\/h2>\n

Cet article refl\u00e8te une conversation entre Paul P\u00e9ddrick<\/a> du ROOMDEX et Olivier Geldner<\/a>, CTO & Partner de Taktikon AB, conseil en revenue management et distribution et ce qu'il recommande \u00e0 ses clients.<\/p>\n

Il y a 15 ans, les responsables informatiques des h\u00f4tels \u00e9taient les principaux d\u00e9cideurs en mati\u00e8re d'achat d'outils logiciels. Apr\u00e8s tout, les options devaient fonctionner au sein d\u2019une pile technologique sp\u00e9cifique et \u00e9taient souvent dict\u00e9es par le choix du PMS. Aujourd\u2019hui, le cloud a pas mal modifi\u00e9 les options. Les nouvelles start-ups technologiques h\u00f4teli\u00e8res, les int\u00e9grations PMS faciles, les essais gratuits et la facturation SaaS ont favoris\u00e9 le d\u00e9veloppement et la disponibilit\u00e9 d'une large gamme de logiciels faciles \u00e0 tester et \u00e0 acheter. Les revenue managers d\u00e9terminent d\u00e9sormais les choix logiciels, les barri\u00e8res techniques traditionnelles ayant \u00e9t\u00e9 \u00e9cart\u00e9es.<\/p>\n

Au cours des 5 \u00e0 10 derni\u00e8res ann\u00e9es, le d\u00e9veloppement d\u2019outils de distribution et de r\u00e9servation a explos\u00e9. Les outils de gestion des revenus ont facilit\u00e9 la d\u00e9finition des tarifs des chambres et l'optimisation du RevPAR en fonction d'une demande relativement pr\u00e9visible. Cependant, la Covid a radicalement modifi\u00e9 cette demande. Bon nombre des hypoth\u00e8ses de demande et de segment sur lesquelles reposaient ces syst\u00e8mes sont devenues peu fiables.<\/p>\n

Il a fallu la crise mondiale pour que les Revenue Managers \u00e9voluent<\/h2>\n

Le mix commercial de chaque h\u00f4tel a \u00e9t\u00e9 imm\u00e9diatement boulevers\u00e9 par l'effondrement presque imm\u00e9diat des voyages d'affaires. Cela fait 18 mois depuis le d\u00e9but de la pand\u00e9mie et les niveaux d\u2019occupation continuent de baisser. Alors que dans le "bon temps,"<\/em> Les h\u00f4teliers se concentraient principalement sur la vente de chambres, le revenue management consiste d\u00e9sormais \u00e0 d\u00e9nicher toutes les opportunit\u00e9s de revenus. Les universitaires et les consultants plaident depuis des ann\u00e9es en faveur d\u2019une approche commerciale holistique du secteur h\u00f4telier. Mais il a fallu la crise mondiale pour que les revenue managers commencent \u00e0 \u00e9voluer du mod\u00e8le traditionnel de revenus des chambres vers une approche de gestion totale des revenus.<\/p>\n

\u00ab Avant que la pand\u00e9mie ne frappe, environ 80% de propri\u00e9t\u00e9s \u00e9taient en activit\u00e9 \u00bb, a d\u00e9clar\u00e9 Geldner. \u00abPuis une pand\u00e9mie a frapp\u00e9 et tout d'un coup, tout est en danger. La principale source de revenus \u2013 les revenus des acquisitions de r\u00e9servations \u2013 sur laquelle les op\u00e9rations \u00e9taient uniquement concentr\u00e9es, voit brusquement la t\u00eate coup\u00e9e. Aujourd\u2019hui, les h\u00f4tels se battent pour n\u2019importe quoi. La connaissance des sources de revenus externes, \u00e0 laquelle ils pensaient peut-\u00eatre auparavant, mais \u00ab le feront plus tard \u00bb, est d\u00e9sormais tr\u00e8s importante. Les gestionnaires de revenus ont \u00e9t\u00e9 contraints de faire preuve de sagesse pour g\u00e9rer efficacement le b\u00e9n\u00e9fice total. Il ne s'agit plus seulement de chambres ou de revenus, mais aussi de clients et de b\u00e9n\u00e9fices.<\/p><\/blockquote>\n

En r\u00e8gle g\u00e9n\u00e9rale, la vente de services auxiliaires ne fait pas partie de la configuration r\u00e9elle du produit d'un PMS. On comprend d\u00e9sormais que les h\u00f4tels offrent bien plus qu\u2019une simple chambre. Les responsables des revenus doivent rechercher activement des solutions logicielles capables de g\u00e9n\u00e9rer des ventes incitatives, des F&B, des \u00e9v\u00e9nements et tout autre type de revenus auxiliaires.<\/p>\n

Oliver a poursuivi : \u00ab La pand\u00e9mie nous a montr\u00e9 que la tendance pr\u00e9c\u00e9dente consistant \u00e0 prendre les choses lentement, \u00e0 s\u2019int\u00e9rioriser et \u00e0 s\u2019\u00e9tendre \u00e0 partir de l\u00e0 s\u2019est invers\u00e9e. Le sentiment est d\u00e9sormais le suivant : \u00ab Nous devons nous assurer de conqu\u00e9rir chaque \u00e9l\u00e9ment du march\u00e9 le plus rapidement possible. Nous devons r\u00e9fl\u00e9chir de mani\u00e8re nouvelle pour attirer davantage d\u2019affaires, car ces conditions de march\u00e9 ne nous sont pas famili\u00e8res. Les ventes auxiliaires doivent \u00eatre incluses dans le processus de vente et les revenue managers doivent les adopter. outils de vente incitative<\/u><\/a>. Ce qui pouvait auparavant \u00eatre consid\u00e9r\u00e9 comme un avantage est d\u00e9sormais un contributeur important \u00e0 la gestion totale de vos b\u00e9n\u00e9fices. C\u2019est une fa\u00e7on compl\u00e8tement diff\u00e9rente d\u2019essayer de g\u00e9rer votre entreprise.<\/p><\/blockquote>\n

Dans le contexte \u00e9conomique actuel, les h\u00f4tels ont clairement besoin de nouveaux moyens de diversifier leur base de revenus au-del\u00e0 des r\u00e9servations de chambres. Les nouveaux outils logiciels bas\u00e9s sur le cloud sont la cl\u00e9 pour y parvenir. Les responsables des revenus doivent rechercher, tester et mettre en \u0153uvre un ensemble d'outils logiciels qui g\u00e9n\u00e9reront des flux de tr\u00e9sorerie et r\u00e9tabliront la sant\u00e9 de leur activit\u00e9 h\u00f4teli\u00e8re.<\/strong><\/p>\n

\n

Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\nRevfine.com<\/strong> est une plate-forme de connaissances pour l'industrie de l'h\u00f4tellerie et du voyage. Les professionnels utilisent nos id\u00e9es, nos strat\u00e9gies et nos conseils pratiques pour s'inspirer, optimiser les revenus, innover dans les processus et am\u00e9liorer l'exp\u00e9rience client. Vous pouvez trouver tout conseils sur l'h\u00f4tellerie et l'hospitalit\u00e9<\/a><\/span> dans les cat\u00e9gories La gestion des recettes<\/a><\/span>, Commercialisation et distribution<\/a><\/span>, Op\u00e9rations h\u00f4teli\u00e8res<\/a><\/span>, Dotation & Carri\u00e8re<\/a><\/span>, La technologie<\/a><\/span> et Logiciel<\/a><\/span>.

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Soumettre un article<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Une approche globale de la gestion des revenus comprend traditionnellement un certain nombre de solutions diff\u00e9rentes parmi les outils PMS, CRS, RMS, Rate Shopper et Business Intelligence. Mais \u00e0 une \u00e9poque o\u00f9 les niveaux d\u2019occupation restent aberrantement bas, de quels autres outils, le cas \u00e9ch\u00e9ant, un revenue manager devrait-il avoir connaissance pour aider \u00e0 augmenter les revenus ? L'avenir de la gestion des revenus\u00a0: la gestion totale des b\u00e9n\u00e9fices Cet article [\u2026]<\/p>","protected":false},"author":1,"featured_media":17133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771,769,199],"tags":[660],"class_list":["post-17111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides","category-revenue-management-system","category-software","tag-roomdex"],"yoast_head":"\nWhy Revenue Managers Need to Be Active Software Reviewers<\/title>\n<meta name=\"description\" content=\"This article describes recommendations to clients from Oliver Geldner of Taktikon AB, a revenue management and distribution consultancy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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