{"id":2046,"date":"2024-01-02T20:00:06","date_gmt":"2024-01-02T19:00:06","guid":{"rendered":"https:\/\/revfine.com\/?p=2046"},"modified":"2024-05-30T16:12:33","modified_gmt":"2024-05-30T14:12:33","slug":"hotel-revenue-management","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/gestion-revenu-hotel\/","title":{"rendered":"Qu&#039;est-ce que la gestion des revenus h\u00f4teliers\u00a0?"},"content":{"rendered":"<p><em>Pour ceux qui op\u00e8rent dans l&#039;industrie h\u00f4teli\u00e8re, la gestion des revenus est un concept cl\u00e9, car elle permet aux propri\u00e9taires d&#039;h\u00f4tels de pr\u00e9dire les niveaux de demande et d&#039;optimiser des \u00e9l\u00e9ments tels que la distribution et la tarification afin de maximiser les r\u00e9sultats financiers. Dans cet article, vous en apprendrez davantage sur la gestion des revenus h\u00f4teliers, pourquoi elle est si pr\u00e9cieuse pour les propri\u00e9taires d&#039;h\u00f4tels et les conditions n\u00e9cessaires \u00e0 la mise en \u0153uvre d&#039;une strat\u00e9gie de gestion des revenus h\u00f4teliers.<\/em><\/p>\n<p><span style=\"font-family: 'Antic Slab'; font-size: 18pt;\">Table des mati\u00e8res:<\/span><\/p>\n<ul>\n<li><a href=\"#what-is-hotel-revenue-management\"><span style=\"text-decoration: underline;\">Qu&#039;est-ce que la gestion des revenus h\u00f4teliers ?<\/span><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#necessary-conditions-hotel-revenue-management\">Conditions n\u00e9cessaires \u00e0 la gestion des revenus h\u00f4teliers<\/a><a id=\"what-is-hotel-revenue-management\"><\/a><\/span><\/li>\n<li><a href=\"#importance-of-hotel-revenue-management\"><span style=\"text-decoration: underline;\">L&#039;importance de la gestion des revenus h\u00f4teliers<\/span><\/a><\/li>\n<li><a href=\"#difference-between-revenue-management-and-yield-management\"><span style=\"text-decoration: underline;\">Quelle est la diff\u00e9rence entre la gestion des revenus et la gestion du rendement<\/span><\/a><\/li>\n<li><a href=\"#open-pricing-next-hotel-revenue-management-strategy\"><span style=\"text-decoration: underline;\">Open Pricing\u00a0: la prochaine strat\u00e9gie de gestion des revenus h\u00f4teliers<\/span><\/a><\/li>\n<li><a href=\"#ancillary-hotel-revenue-management\"><span style=\"text-decoration: underline;\">Strat\u00e9gie de gestion des revenus h\u00f4teliers auxiliaires<\/span><\/a><\/li>\n<li><a href=\"#revenue-management-other-industries\"><span style=\"text-decoration: underline;\">Gestion des revenus dans d&#039;autres industries<\/span><\/a><\/li>\n<\/ul>\n<h2>Qu&#039;est-ce que la gestion des revenus h\u00f4teliers ?<\/h2>\n<p>Alors, qu\u2019est-ce que la gestion des revenus h\u00f4teliers ? La gestion des revenus h\u00f4teliers utilise des analyses, des donn\u00e9es de performances et d&#039;autres informations pour optimiser la demande des clients en mati\u00e8re de prix, de distribution et de disponibilit\u00e9. Dans le processus, <a href=\"https:\/\/www.revfine.com\/fr\/hotellerie\/\">h\u00f4tellerie<\/a> les employ\u00e9s peuvent maximiser leurs revenus, am\u00e9liorant ainsi leurs r\u00e9sultats financiers globaux.<\/p>\n<p>\u00c0 bien des \u00e9gards, la gestion des revenus h\u00f4teliers consiste \u00e0 atteindre le meilleur \u00e9quilibre possible entre l&#039;offre et la demande tout en comprenant les habitudes des clients. Fondamentalement, il est plus pr\u00e9occup\u00e9 par les revenus que par l&#039;occupation.<\/p>\n<p>Les h\u00f4tels utilisent g\u00e9n\u00e9ralement des analyses, des donn\u00e9es ant\u00e9rieures et des informations externes pour mieux comprendre les niveaux de demande. Cela leur permet ensuite d&#039;identifier des tendances, de comprendre quand les chambres d&#039;h\u00f4tel doivent \u00eatre vendues \u00e0 prix r\u00e9duit et d&#039;anticiper les p\u00e9riodes de forte demande, au cours desquelles les chambres peuvent \u00eatre vendues \u00e0 un prix beaucoup plus \u00e9lev\u00e9.<\/p>\n<p><strong>Une fa\u00e7on simple de penser \u00e0 la gestion des revenus h\u00f4teliers est : <\/strong><\/p>\n<blockquote><p>Vendre la bonne pi\u00e8ce, au bon client, au bon moment, au bon prix, via le bon canal de distribution, avec une rentabilit\u00e9 optimale<\/p><\/blockquote>\n<h4><strong>Vid\u00e9o\u00a0: Qu&#039;est-ce que la gestion des revenus h\u00f4teliers\u00a0?<a id=\"necessary-conditions-hotel-revenue-management\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/wbQbRqcS8YY?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>Conditions n\u00e9cessaires \u00e0 la gestion des revenus h\u00f4teliers<\/h2>\n<p>Il est important de comprendre que <a href=\"https:\/\/www.revfine.com\/fr\/la-gestion-des-recettes\/\">la gestion des recettes<\/a> les strat\u00e9gies ne conviennent pas \u00e0 toutes les entreprises et certaines conditions n\u00e9cessaires doivent exister pour qu&#039;elles soient pertinentes. Ces conditions n\u00e9cessaires sont les suivantes :<\/p>\n<ul>\n<li>Une client\u00e8le qui paiera volontiers des prix diff\u00e9rents pour le m\u00eame produit<\/li>\n<li>Un inventaire p\u00e9rissable signifie qu&#039;apr\u00e8s un certain point, la marchandise ne peut plus \u00eatre vendue<\/li>\n<li>Un nombre fixe de ressources disponibles pour \u00eatre vendues \u00e0 tout moment<a id=\"importance-of-hotel-revenue-management\"><\/a><\/li>\n<li>Une capacit\u00e9 \u00e0 pr\u00e9dire ou \u00e0 anticiper avec pr\u00e9cision les changements de la demande \u00e0 l&#039;avance<\/li>\n<\/ul>\n<p>Ces conditions n\u00e9cessaires font des h\u00f4tels une entreprise id\u00e9ale pour mettre en \u0153uvre des strat\u00e9gies de gestion des revenus. Apr\u00e8s tout, les clients paient volontiers des prix diff\u00e9rents pour les chambres d&#039;h\u00f4tel, en fonction de la demande, de la p\u00e9riode de l&#039;ann\u00e9e et d&#039;autres facteurs, tandis que l&#039;h\u00f4tel dispose \u00e0 la fois d&#039;un inventaire p\u00e9rissable et d&#039;un nombre fixe de chambres \u00e0 vendre.<\/p>\n<h2>L&#039;importance de la gestion des revenus h\u00f4teliers<\/h2>\n<p>La gestion des revenus h\u00f4teliers est importante car l&#039;industrie h\u00f4teli\u00e8re elle-m\u00eame est tr\u00e8s comp\u00e9titive. Gr\u00e2ce \u00e0 une solide strat\u00e9gie de gestion des revenus, <a href=\"https:\/\/www.revfine.com\/fr\/gestion-de-lhotel\/\">gestion de l&#039;h\u00f4tel<\/a> et les services financiers peuvent adopter une approche davantage ax\u00e9e sur les donn\u00e9es et les preuves pour les d\u00e9cisions de tarification et de distribution au lieu de se fier \u00e0 des conjectures.<\/p>\n<p>Si un h\u00f4tel peut anticiper la demande avec plus de pr\u00e9cision, il peut adopter une approche tarifaire plus \u00e9clair\u00e9e, en ajustant dynamiquement sa strat\u00e9gie pour maximiser ses revenus. Ceci, \u00e0 son tour, est vital car les h\u00f4tels ont des co\u00fbts fixes qui doivent \u00eatre couverts quel que soit le nombre de chambres d\u2019h\u00f4tel qu\u2019ils parviennent \u00e0 vendre un jour donn\u00e9.<a id=\"difference-between-revenue-management-and-yield-management\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28779\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management.jpg\" alt=\"Gestion des revenus h\u00f4teliers - Importance de la gestion des revenus h\u00f4teliers\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Importance-of-Hotel-Revenue-Management.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Quelle est la diff\u00e9rence entre la gestion des revenus et la gestion du rendement<\/h2>\n<p>Un domaine de confusion commun pour les propri\u00e9taires d&#039;h\u00f4tels et les autres personnes impliqu\u00e9es dans la gestion des revenus est la diff\u00e9rence entre cette discipline et la gestion du rendement. La diff\u00e9rence entre les deux peut \u00eatre bri\u00e8vement r\u00e9sum\u00e9e en expliquant que la gestion du rendement a un objectif plus \u00e9troit et est tactique, alors que <a href=\"https:\/\/www.revfine.com\/fr\/quest-ce-que-la-gestion-des-revenus\/\">la gestion des recettes<\/a> est strat\u00e9gique.<\/p>\n<p>Fait int\u00e9ressant, la gestion du rendement est la plus ancienne des deux disciplines et est r\u00e9solument ax\u00e9e sur l&#039;optimisation des prix. Au sein de l&#039;h\u00f4tellerie, il s&#039;agirait d&#039;optimiser le prix des chambres.<a id=\"open-pricing-next-hotel-revenue-management-strategy\"><\/a><\/p>\n<p>En revanche, la gestion des revenus a une port\u00e9e plus large, incorporant des id\u00e9es telles que choisir le bon <a href=\"https:\/\/www.revfine.com\/fr\/importants-canaux-de-distribution-en-ligne-hotels\/\">canal de distribution<\/a> minimiser les co\u00fbts li\u00e9s \u00e0 la r\u00e9alisation d&#039;une vente et \u00e0 la prise en compte de sources de revenus secondaires.<\/p>\n<h4><strong>Tableau\u00a0:\u00a0Diff\u00e9rences entre la gestion des revenus h\u00f4teliers et la gestion du rendement<\/strong><\/h4>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Aspects<\/strong><\/th>\n<th align=\"left\"><strong>Gestion des revenus h\u00f4teliers<\/strong><\/th>\n<th align=\"left\"><strong>La gestion du rendement<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Se concentrer<\/strong><\/td>\n<td align=\"left\">Maximiser les revenus globaux de l\u2019h\u00f4tel sur toutes les sources de revenus et tous les segments de client\u00e8le.<\/td>\n<td align=\"left\">Maximiser les revenus par chambre disponible (RevPAR) en ajustant les prix en fonction de la demande.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Strat\u00e9gie de prix<\/strong><\/td>\n<td align=\"left\">Utilise une tarification dynamique qui peut changer en fonction des donn\u00e9es historiques, de la concurrence et des conditions du march\u00e9.<\/td>\n<td align=\"left\">Met en \u0153uvre des strat\u00e9gies de tarification dynamiques qui r\u00e9pondent aux fluctuations imm\u00e9diates et \u00e0 court terme de la demande.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Contr\u00f4le de l&#039;inventaire<\/strong><\/td>\n<td align=\"left\">G\u00e8re l&#039;inventaire de divers services h\u00f4teliers, y compris les chambres et les services auxiliaires tels que les restaurants, le spa et les \u00e9v\u00e9nements.<\/td>\n<td align=\"left\">Se concentre principalement sur la gestion de l\u2019inventaire et de la disponibilit\u00e9 des chambres.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Horizon temporel<\/strong><\/td>\n<td align=\"left\">Prend en compte les objectifs d\u2019optimisation des revenus \u00e0 court et \u00e0 long terme.<\/td>\n<td align=\"left\">Se concentre principalement sur l\u2019optimisation des revenus imm\u00e9diats et \u00e0 court terme, en r\u00e9agissant souvent rapidement aux tendances actuelles de la demande.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n\n<h2>Open Pricing\u00a0: la prochaine strat\u00e9gie de gestion des revenus h\u00f4teliers<\/h2>\n<p>La tarification ouverte est l&#039;un des mod\u00e8les de tarification \u00e9mergents associ\u00e9s \u00e0 la gestion des revenus h\u00f4teliers. En termes simples, cela d\u00e9crit une approche de la tarification qui s&#039;\u00e9loigne des modificateurs fixes g\u00e9n\u00e9ralement utilis\u00e9s avec une approche BAR (meilleur tarif disponible). Les h\u00f4tels gagnent ainsi en flexibilit\u00e9 et en libert\u00e9.<\/p>\n<p>L\u2019un des avantages les plus importants de la tarification ouverte est la possibilit\u00e9 de modifier les prix d\u2019un canal de distribution ind\u00e9pendamment des autres. Cela peut aider \u00e0 cibler les prix sur diff\u00e9rents segments de march\u00e9 et signifie \u00e9galement que les h\u00f4tels \u00e9vitent les situations dans lesquelles ils doivent fermer certains canaux en fonction de leur approche.<a id=\"ancillary-hotel-revenue-management\"><\/a><\/p>\n<p>Cette approche est tr\u00e8s prometteuse dans l&#039;industrie h\u00f4teli\u00e8re car la flexibilit\u00e9 signifie que les h\u00f4tels peuvent r\u00e9pondre plus rapidement et plus pr\u00e9cis\u00e9ment \u00e0 leurs besoins actuels. Les clients peuvent \u00e9galement b\u00e9n\u00e9ficier d&#039;une tarification qui refl\u00e8te plus pr\u00e9cis\u00e9ment la situation ou d&#039;une tarification plus cibl\u00e9e sur leur segment de march\u00e9.<\/p>\n<p>Si vous souhaitez en savoir plus sur la tarification ouverte, ses avantages, sa mise en \u0153uvre et sa pertinence pour la gestion des revenus h\u00f4teliers, lisez <a href=\"https:\/\/www.revfine.com\/fr\/open-tarification\/\"><span style=\"text-decoration: underline;\">\u00ab Open Pricing\u00a0: pourquoi est-ce la prochaine strat\u00e9gie de gestion des revenus h\u00f4teliers\u00a0? \u00bb<\/span><\/a><\/p>\n<h2>Strat\u00e9gie de gestion des revenus h\u00f4teliers auxiliaires<\/h2>\n<p>Un <a href=\"https:\/\/www.linkedin.com\/pulse\/maximizing-ancillary-revenue-strategies-hotel-owners-managers\" target=\"_blank\" rel=\"noopener\">strat\u00e9gie de gestion des revenus h\u00f4teliers auxiliaires<\/a> implique de gagner un revenu suppl\u00e9mentaire gr\u00e2ce \u00e0 des produits et services suppl\u00e9mentaires qui vont au-del\u00e0 de la vente de chambres d\u2019h\u00f4tel. Cela vous permet de cr\u00e9er une strat\u00e9gie de revenus plus compl\u00e8te bas\u00e9e sur vos op\u00e9rations commerciales plut\u00f4t que de vous concentrer simplement sur les tarifs des chambres et la distribution.<\/p>\n<p>Quelques exemples de sources de revenus auxiliaires comprennent un restaurant d\u2019h\u00f4tel, une boutique de cadeaux d\u2019h\u00f4tel, des installations de conf\u00e9rence, des installations de loisirs, des services de spa et des visites guid\u00e9es. Vous pourrez peut-\u00eatre \u00e9galement cr\u00e9er des partenariats avec des entreprises locales et gagner une commission sur les clients que vous leur envoyez. Ces services auxiliaires peuvent \u00e9galement am\u00e9liorer l\u2019exp\u00e9rience client dans votre h\u00f4tel.<a id=\"revenue-management-other-industries\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-28780\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy.jpg\" alt=\"Gestion des revenus h\u00f4teliers - Strat\u00e9gie de gestion des revenus h\u00f4teliers auxiliaires\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/04\/Hotel-Revenue-Management-Ancillary-Hotel-Revenue-Management-Strategy.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Gestion des revenus dans d&#039;autres industries<\/h2>\n<p>Enfin, il est important de comprendre que la gestion des revenus h\u00f4teliers n\u2019est pas la seule forme de gestion des revenus. La pratique trouve son origine dans <a href=\"https:\/\/www.theguardian.com\/business\/theairlineindustry\" target=\"_blank\" rel=\"noopener\">industrie a\u00e9rienne<\/a>. \u00c0 ce jour, les compagnies a\u00e9riennes utilisent souvent des <a href=\"https:\/\/www.revfine.com\/fr\/pricing-strategies-hotellerie-industrie\/\">prix<\/a> et partager de nombreuses m\u00e9thodes utilis\u00e9es par les h\u00f4tels pour anticiper la demande future.<\/p>\n<p>De plus, les pratiques de gestion des revenus sont devenues monnaie courante dans d\u2019autres secteurs autres que celui du voyage et du tourisme, avec par exemple les services financiers, les th\u00e9\u00e2tres et m\u00eame les services m\u00e9dicaux.<\/p>\n<p><strong>L&#039;optimisation des r\u00e9sultats financiers dans une industrie h\u00f4teli\u00e8re hautement concurrentielle est g\u00e9n\u00e9ralement la cl\u00e9 du succ\u00e8s \u00e0 long terme. Gr\u00e2ce \u00e0 une coordination minutieuse <a href=\"https:\/\/www.revfine.com\/fr\/revenue-management-strategies-hotel-industrie\/\">strat\u00e9gie de gestion des revenus<\/a>, les propri\u00e9taires d&#039;h\u00f4tels peuvent anticiper plus pr\u00e9cis\u00e9ment l&#039;\u00e9volution des niveaux de demande, puis utiliser ces informations pour prendre des d\u00e9cisions \u00e9clair\u00e9es en mati\u00e8re de tarification et de distribution.<\/strong><\/p>\n<h2>Avez-vous aim\u00e9 cet article sur la gestion des revenus h\u00f4teliers ?<\/h2>\n<p>Vous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9 par les articles suivants :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/description-de-poste-de-revenu-responsable\/\">Description du poste de Revenue Manager\u00a0: que rechercher\u00a0?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/hotels-a-parite-tarifaire\/\">Pourquoi la parit\u00e9 tarifaire est-elle vitale pour les h\u00f4tels ? &amp; Conseils pour gagner le jeu de parit\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/hotel-budget\/\">Budget de l&#039;h\u00f4tel\u00a0: conseils de budg\u00e9tisation efficaces pour les h\u00f4teliers<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/hotel-restaurant-gestion\/\">Gestion de restaurant d&#039;h\u00f4tel\u00a0: conseils pour maximiser les revenus de votre h\u00f4tel<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/gestion-des-revenus-du-restaurant\/\">Strat\u00e9gies de gestion des revenus des restaurants pour les gestionnaires qui r\u00e9ussissent<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Cet article est r\u00e9dig\u00e9 par :<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Bonjour, je suis Martijn Barten, fondateur de Revfine.com. Avec 20 ans d&#039;exp\u00e9rience dans l&#039;industrie h\u00f4teli\u00e8re, je me sp\u00e9cialise dans l&#039;optimisation des revenus en combinant revenue management avec des strat\u00e9gies marketing. J&#039;ai d\u00e9velopp\u00e9, mis en \u0153uvre et g\u00e9r\u00e9 avec succ\u00e8s des strat\u00e9gies revenue management et de marketing pour des propri\u00e9t\u00e9s individuelles et des portefeuilles multi-propri\u00e9t\u00e9s.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/hotel-budget\/\" itemprop=\"url\"><span itemprop=\"headline\">Budget de l&#039;h\u00f4tel\u00a0: conseils de budg\u00e9tisation efficaces pour les h\u00f4teliers<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/hospitalite-tendances\/\" itemprop=\"url\"><span itemprop=\"headline\">Tendances de l&#039;h\u00f4tellerie : les derni\u00e8res tendances du secteur de l&#039;h\u00f4tellerie pour 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/pub-restaurant\/\" itemprop=\"url\"><span itemprop=\"headline\">Tendances de la publicit\u00e9 dans les restaurants que vous devriez conna\u00eetre en 2025<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/hotel-marketing\/\" itemprop=\"url\"><span itemprop=\"headline\">Marketing h\u00f4telier : les derni\u00e8res tendances du secteur h\u00f4telier en 2025<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Facebook de Martijn Barten\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Twitter de Martijn Barten\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Linkedin de Martijn Barten\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/fr\/a-propos\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Web de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pour ceux qui op\u00e8rent dans l&#039;industrie h\u00f4teli\u00e8re, la gestion des revenus est un concept cl\u00e9, car elle permet aux propri\u00e9taires d&#039;h\u00f4tels de pr\u00e9dire les niveaux de demande et d&#039;optimiser des \u00e9l\u00e9ments tels que la distribution et la tarification afin de maximiser les r\u00e9sultats financiers. Dans cet article, vous en apprendrez davantage sur la gestion des revenus h\u00f4teliers, pourquoi elle est si pr\u00e9cieuse pour les h\u00f4teliers et les conditions n\u00e9cessaires pour y parvenir.<\/p>","protected":false},"author":24,"featured_media":2047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[771],"tags":[],"class_list":["post-2046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-guides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotel Revenue Management; Optimising Your Hotels Revenue<\/title>\n<meta name=\"description\" content=\"Hotel revenue management uses data to anticipate customer demand, so that pricing, distribution, and availability can all be optimized.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/fr\/gestion-revenu-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotel Revenue Management; 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