{"id":27269,"date":"2023-11-19T09:00:41","date_gmt":"2023-11-19T08:00:41","guid":{"rendered":"https:\/\/www.revfine.com\/?p=27269"},"modified":"2023-11-21T16:34:20","modified_gmt":"2023-11-21T15:34:20","slug":"revenue-management-in-the-hospitality-industry","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/gestion-des-revenus-dans-lindustrie-hoteliere\/","title":{"rendered":"Le d\u00e9veloppement du Revenue Management dans l\u2019industrie h\u00f4teli\u00e8re"},"content":{"rendered":"<p><em>Ces derni\u00e8res ann\u00e9es, l\u2019industrie h\u00f4teli\u00e8re a fait face \u00e0 des d\u00e9fis uniques. Alors que nous avan\u00e7ons vers 2023 et 2024, le paysage de la gestion des revenus dans ce secteur subit des changements transformateurs. Ces changements, cruciaux pour s\u2019adapter aux nouvelles conditions du march\u00e9, am\u00e9liorer l\u2019efficacit\u00e9 et s\u2019aligner sur les pr\u00e9f\u00e9rences des clients, acc\u00e9l\u00e8rent notamment l\u2019int\u00e9gration technologique. <\/em><\/p>\n<h2>Tendances en mati\u00e8re de gestion des revenus dans le secteur h\u00f4telier<\/h2>\n<p>Cet article se penche sur les tendances \u00e9mergentes en mati\u00e8re de gestion des revenus pour les deux prochaines ann\u00e9es, en soulignant l&#039;importance et l&#039;int\u00e9r\u00eat croissants pour les logiciels de gestion des revenus dans l&#039;industrie h\u00f4teli\u00e8re.<\/p>\n<h3>Int\u00e9gration technologique pour une efficacit\u00e9 accrue<\/h3>\n<p>Une tendance marquante pour 2023-2024 en mati\u00e8re de gestion des revenus est l\u2019adoption rapide de la technologie. Les h\u00f4teliers du monde entier prennent conscience du r\u00f4le essentiel des solutions technologiques dans l\u2019adaptation au paysage industriel dynamique, soulign\u00e9 par l\u2019accent mis par la pand\u00e9mie sur l\u2019efficacit\u00e9 et la gestion des co\u00fbts. Cela conduit \u00e0 des investissements importants dans des syst\u00e8mes automatis\u00e9s et des technologies avanc\u00e9es. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/atomize.com\/revenue-management-system-for-hotels\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">Syst\u00e8mes de gestion des revenus<\/a><\/span> (RMS) reconnus pour leurs capacit\u00e9s d&#039;automatisation \u00e9lev\u00e9es. Ces syst\u00e8mes offrent des informations bas\u00e9es sur les donn\u00e9es pour une meilleure prise de d\u00e9cision en mati\u00e8re de tarification, de gestion des stocks et d&#039;allocation des ressources.<\/p>\n<h3>Strat\u00e9gies pour la ma\u00eetrise d&#039;Omni Data Channel<\/h3>\n<p>Les RMS modernes devraient int\u00e9grer et analyser parfaitement les donn\u00e9es provenant de sources multiples, refl\u00e9tant la strat\u00e9gie \u00e9mergente d\u2019excellence des canaux omni-data. Cette approche devrait impr\u00e9gner toute l\u2019infrastructure technologique des h\u00f4tels. En synth\u00e9tisant des donn\u00e9es provenant de diverses sources telles que la demande future, les mod\u00e8les de r\u00e9servation, les niveaux de stocks et l&#039;analyse des concurrents, les h\u00f4tels peuvent obtenir une vue globale du march\u00e9, contribuant ainsi \u00e0 des strat\u00e9gies de tarification optimales et \u00e0 un positionnement concurrentiel.<\/p>\n<h3>Adopter la gestion totale des revenus (TRevPar)<\/h3>\n<p>En 2023-2024, le concept TRevPar deviendra pr\u00e9dominant, poussant les h\u00f4tels \u00e0 consid\u00e9rer d\u2019autres sources de revenus que les revenus des chambres. Cette approche prend en compte toutes les sources de revenus, y compris la restauration, le stationnement, les services de spa, etc., afin de maximiser la rentabilit\u00e9. TRevPar, en tant que KPI, \u00e9value l&#039;efficacit\u00e9 de l&#039;utilisation de l&#039;espace pour g\u00e9n\u00e9rer des revenus, ouvrant ainsi des voies de rentabilit\u00e9 dans diverses op\u00e9rations h\u00f4teli\u00e8res.<\/p>\n<h2>Expansion au-del\u00e0 des secteurs traditionnels<\/h2>\n<p>Les principes de gestion des revenus s&#039;\u00e9tendent au-del\u00e0 de l&#039;h\u00f4tellerie et s&#039;\u00e9tendent \u00e0 des secteurs tels que le sport, les th\u00e9\u00e2tres, les cin\u00e9mas, les mus\u00e9es et les restaurants. Cette vaste application aidera diverses organisations \u00e0 optimiser leurs prix et \u00e0 maximiser leurs performances financi\u00e8res.<\/p>\n<h3>Pourquoi investir dans un logiciel de gestion des revenus ?<\/h3>\n<p>Avec les tendances et les pr\u00e9visions pour 2023-2024, il devient \u00e9vident pourquoi investir dans RMS est crucial pour le secteur h\u00f4telier :<\/p>\n<ul>\n<li><strong>ROI gr\u00e2ce \u00e0 la g\u00e9n\u00e9ration de revenus\u00a0: <\/strong>Les RMS utilisent des algorithmes avanc\u00e9s pour optimiser les tarifs des chambres, augmenter les revenus et \u00e9viter les pertes dues \u00e0 une sous-tarification.<\/li>\n<li><strong>Pr\u00e9vision am\u00e9lior\u00e9e de la demande\u00a0:<\/strong> Les RMS aident les h\u00f4tels \u00e0 pr\u00e9voir les fluctuations de la demande, permettant ainsi une meilleure gestion des ressources et du personnel.<\/li>\n<li><strong>Avantage concurrentiel\u00a0:<\/strong> Les informations bas\u00e9es sur les donn\u00e9es des RMS permettent des strat\u00e9gies de tarification plus intelligentes, am\u00e9liorant ainsi la part de march\u00e9 et l&#039;attraction des clients.<\/li>\n<li><strong>Efficacit\u00e9 op\u00e9rationnelle et r\u00e9duction des co\u00fbts\u00a0:<\/strong> Les RMS rationalisent les op\u00e9rations, \u00e9conomisant du temps et des co\u00fbts de main-d&#039;\u0153uvre et r\u00e9duisant le besoin de traitement manuel des donn\u00e9es.<\/li>\n<\/ul>\n<h3>Avantages logiciels et impact commercial d&#039;un RMS moderne<\/h3>\n<ul>\n<li><strong>Optimisation des prix en temps r\u00e9el\u00a0: <\/strong>Les RMS modernes ajustent les tarifs des chambres de mani\u00e8re dynamique, garantissant des prix comp\u00e9titifs et maximisant le RevPAR.<\/li>\n<li><strong>Informations bas\u00e9es sur les donn\u00e9es provenant de plusieurs sources\u00a0:<\/strong> Les RMS int\u00e8grent diverses sources de donn\u00e9es pour des ajustements de taux \u00e9quilibr\u00e9s et un alignement sur le march\u00e9.<\/li>\n<li><strong>Gestion des donn\u00e9es simplifi\u00e9e\u00a0:<\/strong> Les RMS pr\u00e9sentent des donn\u00e9es complexes dans des formats conviviaux, facilitant ainsi la prise de d\u00e9cision.<\/li>\n<li><strong>Comprendre l\u2019\u00e9lasticit\u00e9 des prix\u00a0:<\/strong> Les RMS fournissent des informations sur l&#039;\u00e9lasticit\u00e9 des prix par rapport aux concurrents, ce qui est crucial pour la maximisation des revenus.<\/li>\n<\/ul>\n<h2>Opinions d\u2019experts de l\u2019industrie<\/h2>\n<p>Les leaders du secteur soulignent l\u2019importance du RMS dans le secteur h\u00f4telier\u00a0:<\/p>\n<blockquote><p><em>\u00ab En offrant aux entreprises une prospective bas\u00e9e sur les donn\u00e9es, les logiciels de gestion des revenus sont les pionniers de l&#039;avenir de la rentabilit\u00e9, o\u00f9 chaque choix est optimis\u00e9 et o\u00f9 le succ\u00e8s n&#039;est plus une chance pour les h\u00f4tels, mais un parcours m\u00e9ticuleusement calcul\u00e9. \u00bb <a href=\"https:\/\/www.linkedin.com\/in\/jordan-hollander-42577929\/\" target=\"_blank\" rel=\"noopener\">Jordan Hollander<\/a>, co-fondateur, Hotel Tech Report<\/em><\/p><\/blockquote>\n<blockquote><p><em>\u00ab En 2023, utiliser un logiciel de revenue management est plus qu\u2019un choix pour les fonci\u00e8res h\u00f4teli\u00e8res ; c&#039;est un plan intelligent pour r\u00e9ussir. Ces outils aident les h\u00f4tels \u00e0 fixer les bons prix et \u00e0 comprendre ce que veulent les clients. En utilisant des donn\u00e9es et des technologies comme l\u2019IA, les h\u00f4tels peuvent prendre de meilleures d\u00e9cisions, garder une longueur d\u2019avance sur leurs concurrents et cr\u00e9er des exp\u00e9riences qui incitent les clients \u00e0 revenir. Investir dans ces logiciels, c&#039;est comme poser des fondations solides sous un b\u00e2timent. Cela aide les h\u00f4tels \u00e0 se d\u00e9velopper, les maintient forts sur un march\u00e9 en \u00e9volution et les pr\u00e9pare \u00e0 un avenir radieux. L\u2019IA et la r\u00e9flexion strat\u00e9gique humaine travaillent ensemble pour am\u00e9liorer les pr\u00e9visions et augmenter la valeur des actifs. Cela ne remplace pas votre revenue manager mais renforce ses capacit\u00e9s.\u201d, <a href=\"https:\/\/www.linkedin.com\/in\/thibaultcatala\/\" target=\"_blank\" rel=\"noopener\">Thibault Catala<\/a>, fondateur et directeur g\u00e9n\u00e9ral, Catala Consulting<\/em><\/p><\/blockquote>\n<p><strong>La gestion des revenus de l&#039;industrie h\u00f4teli\u00e8re \u00e9voluera en 2023-2024 avec l&#039;int\u00e9gration technologique, la concentration sur les revenus totaux et l&#039;expansion du secteur. Les investissements RMS sont d\u00e9sormais essentiels pour la croissance des revenus, de meilleures pr\u00e9visions, un avantage concurrentiel et une efficacit\u00e9 accrue.<\/strong><\/p>\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-book-reader fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Guide gratuit<\/span>: Guide du logiciel de gestion des revenus<\/h2>\n<div class=\"first-sentence-half\">\n<p>\u00c0 mesure que le monde de l\u2019h\u00f4tellerie se transforme, les logiciels de gestion des revenus permettent aux h\u00f4tels de suivre le rythme des \u00e9volutions \u00e9mergentes du secteur. Avec l\u2019adoption acc\u00e9l\u00e9r\u00e9e des technologies de pointe, les h\u00f4tels se tournent vers des syst\u00e8mes hautement automatis\u00e9s pour am\u00e9liorer la prise de d\u00e9cision et rationaliser les op\u00e9rations.<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.revfine.com\/fr\/page\/guide-du-logiciel-de-gestion-des-revenus\/\">Cliquez ici pour t\u00e9l\u00e9charger<\/a><\/span><\/span> le <em>\u00ab\u00a0Guide du logiciel de gestion des revenus\u00a0\u00bb<\/em>.<\/p>\n<\/div>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est une plate-forme de connaissances pour l&#039;industrie de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos id\u00e9es, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser les revenus, innover dans les processus et am\u00e9liorer l&#039;exp\u00e9rience client. Vous pouvez trouver tout <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">conseils sur l&#039;h\u00f4tellerie et l&#039;hospitalit\u00e9<\/a><\/span> dans les cat\u00e9gories <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/la-gestion-des-recettes\/\">La gestion des recettes<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/commercialisation\/\">Commercialisation et distribution<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/operations-hotelieres\/\">Op\u00e9rations h\u00f4teli\u00e8res<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/careers\/\">Dotation &amp; Carri\u00e8re<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/technology\/\">La technologie<\/a><\/span> et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/software\/\">Logiciel<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Soumettre un article<\/span><\/a><\/div><\/div>\n\n<style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Cet article est r\u00e9dig\u00e9 par notre Expert Partner Atomize<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/atomize\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/atomize\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res ann\u00e9es, l\u2019industrie h\u00f4teli\u00e8re a fait face \u00e0 des d\u00e9fis uniques. Alors que nous avan\u00e7ons vers 2023 et 2024, le paysage de la gestion des revenus dans ce secteur subit des changements transformateurs. Ces changements, cruciaux pour s\u2019adapter aux nouvelles conditions du march\u00e9, am\u00e9liorer l\u2019efficacit\u00e9 et s\u2019aligner sur les pr\u00e9f\u00e9rences des clients, acc\u00e9l\u00e8rent notamment l\u2019int\u00e9gration technologique. Tendances en mati\u00e8re de gestion des revenus dans le secteur h\u00f4telier Cet article examine [\u2026]<\/p>","protected":false},"author":1,"featured_media":27294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[769,772],"tags":[640],"class_list":["post-27269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-system","category-revenue-management-trends","tag-atomize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revenue Management in the Hospitality Industry<\/title>\n<meta name=\"description\" content=\"This article delves into the emerging trends in revenue management, importance, and interest in RMS in the hotel industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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