{"id":29076,"date":"2024-08-12T09:00:49","date_gmt":"2024-08-12T07:00:49","guid":{"rendered":"https:\/\/www.revfine.com\/?p=29076"},"modified":"2024-08-13T17:12:53","modified_gmt":"2024-08-13T15:12:53","slug":"revenue-management-technologies","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/technologies-de-gestion-des-revenus\/","title":{"rendered":"Adopter les technologies de gestion des revenus en 2024\u00a0: un guide pour les h\u00f4teliers progressistes"},"content":{"rendered":"<p><em>Alors que nous traversons 2024, le secteur de l\u2019h\u00f4tellerie traverse une phase de transformation, fortement influenc\u00e9e par l\u2019int\u00e9gration de technologies de pointe et de strat\u00e9gies innovantes. Ces changements sont essentiels non seulement pour am\u00e9liorer l\u2019exp\u00e9rience client, mais \u00e9galement pour maximiser les revenus. Une tendance notable est l\u2019adoption croissante des technologies de gestion des revenus dans l\u2019industrie h\u00f4teli\u00e8re, un mouvement qui s\u2019est acc\u00e9l\u00e9r\u00e9 ces derni\u00e8res ann\u00e9es.<\/em><\/p>\n<h2>Pourquoi les h\u00f4tels adoptent-ils les technologies de gestion des revenus ?<\/h2>\n<p>L\u2019int\u00e9r\u00eat croissant des h\u00f4teliers pour les technologies de gestion des revenus provient de plusieurs facteurs. L&#039;industrie h\u00f4teli\u00e8re reconna\u00eet de plus en plus le r\u00f4le essentiel que jouent les technologies avanc\u00e9es dans l&#039;optimisation des tarifs des chambres et l&#039;augmentation des revenus. Avec les progr\u00e8s technologiques, ces outils sont devenus plus sophistiqu\u00e9s et accessibles, ce qui les rend attrayants pour les grandes cha\u00eenes h\u00f4teli\u00e8res et les \u00e9tablissements plus petits et ind\u00e9pendants. Cette tendance refl\u00e8te une \u00e9volution plus large vers une prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es dans un secteur hautement comp\u00e9titif.<\/p>\n<p>De plus, l&#039;am\u00e9lioration du prix et de l&#039;accessibilit\u00e9 de ces syst\u00e8mes, notamment gr\u00e2ce aux progr\u00e8s du cloud computing et des mod\u00e8les Software as a Service (SaaS), les rend plus accessibles \u00e0 un plus large \u00e9ventail d&#039;h\u00f4tels.<\/p>\n<p>La pand\u00e9mie de COVID-19 a encore soulign\u00e9 l\u2019importance de ces technologies, car elles sont devenues essentielles pour s\u2019adapter efficacement aux conditions fluctuantes du march\u00e9. Parall\u00e8lement \u00e0 ces d\u00e9veloppements, on constate une prise de conscience et une compr\u00e9hension accrues des avantages et des fonctionnalit\u00e9s des syst\u00e8mes de gestion des revenus (RMS), favorisant leur adoption plus large dans l&#039;ensemble du secteur.<\/p>\n<p>Cette combinaison de facteurs transforme la mani\u00e8re dont les h\u00f4tels abordent la gestion des revenus, marquant une nouvelle \u00e8re d&#039;efficacit\u00e9 et de rentabilit\u00e9 dans le secteur h\u00f4telier.<\/p>\n<h2>Les quatre principales technologies de gestion des revenus \u00e0 conna\u00eetre en 2024<\/h2>\n<p>Cet article explore les quatre principales technologies de gestion des revenus de pointe, cruciales pour que les h\u00f4teliers restent comp\u00e9titifs en 2024 et au-del\u00e0.<\/p>\n<ol>\n<li><strong> Syst\u00e8mes de gestion des revenus (RMS)\u00a0:<\/strong> L&#039;\u00e9pine dorsale de l&#039;optimisation des revenus des h\u00f4tels modernes\n<ul>\n<li>Essence de RMS\u00a0: ces syst\u00e8mes bas\u00e9s sur le cloud permettent aux h\u00f4tels d&#039;automatiser et d&#039;optimiser leurs strat\u00e9gies de tarification \u00e0 l&#039;aide de l&#039;analyse des donn\u00e9es, des tendances du march\u00e9 et de la pr\u00e9vision de la demande.<\/li>\n<li>Fonctionnalit\u00e9s avanc\u00e9es\u00a0: int\u00e9grant l&#039;IA et l&#039;apprentissage automatique, RMS fournit des mises \u00e0 jour des prix et de la demande en temps r\u00e9el, favorisant ainsi des d\u00e9cisions de tarification r\u00e9actives et pr\u00e9cises.<\/li>\n<li>Avantages\u00a0: augmentation des revenus, efficacit\u00e9 op\u00e9rationnelle et gain de temps pour la planification strat\u00e9gique et les interactions avec les clients.<\/li>\n<\/ul>\n<\/li>\n<li><strong>AtomizeRMS\u00a0:<\/strong> R\u00e9volutionner la tarification h\u00f4teli\u00e8re gr\u00e2ce \u00e0 l&#039;intelligence en temps r\u00e9el\n<ul>\n<li>Aper\u00e7u: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/atomize.com\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">AtomizeRMS<\/a><\/span> se distingue par son utilisation des donn\u00e9es en temps r\u00e9el, ses algorithmes d&#039;apprentissage automatique et sa tarification optimale automatis\u00e9e.<\/li>\n<li>Avantages cl\u00e9s\u00a0: tarification dynamique bas\u00e9e sur les donn\u00e9es du march\u00e9 et les pr\u00e9visions de la demande, informations sur les tendances du march\u00e9, efficacit\u00e9 op\u00e9rationnelle gr\u00e2ce \u00e0 l&#039;automatisation, conseils strat\u00e9giques bas\u00e9s sur les donn\u00e9es, mesures de revenus am\u00e9lior\u00e9es et interface conviviale.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Solution de vente incitative Oaky\u00a0:<\/strong> Personnaliser les exp\u00e9riences clients pour augmenter les revenus\n<ul>\n<li>Fonctionnalit\u00e9\u00a0: automatise le processus de vente incitative, offrant aux clients des options personnalis\u00e9es telles que des surclassements de chambre et des \u00e9quipements sp\u00e9ciaux.<\/li>\n<li>Impact\u00a0: am\u00e9liore la satisfaction des clients, augmente les revenus gr\u00e2ce \u00e0 des offres de services sur mesure et all\u00e8ge la charge de travail du personnel.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Logiciel d&#039;intelligence de march\u00e9\u00a0:<\/strong> Naviguer dans le paysage concurrentiel avec des d\u00e9cisions \u00e9clair\u00e9es\n<ul>\n<li>Market Insight from Lighthouse\u00a0: fournit des donn\u00e9es et des analyses en temps r\u00e9el sur la demande du march\u00e9, les prix des concurrents et les tendances en mati\u00e8re de r\u00e9servation.<\/li>\n<li>Avantages\u00a0: Permet des d\u00e9cisions strat\u00e9giques en mati\u00e8re de prix et de marketing, une meilleure compr\u00e9hension des tendances du march\u00e9 et une analyse comparative efficace de la concurrence.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><strong>L&#039;int\u00e9gration de ces technologies offre des avantages multiples. Ils am\u00e9liorent la prise de d\u00e9cision bas\u00e9e sur les donn\u00e9es, augmentent la satisfaction des clients gr\u00e2ce \u00e0 des exp\u00e9riences personnalis\u00e9es et am\u00e9liorent l&#039;efficacit\u00e9 op\u00e9rationnelle. Cela se traduit par des taux d\u2019occupation plus \u00e9lev\u00e9s, des tarifs journaliers moyens plus \u00e9lev\u00e9s et une plus grande rentabilit\u00e9 h\u00f4teli\u00e8re. Dans le monde dynamique de l\u2019h\u00f4tellerie en 2024, l\u2019adoption de ces technologies est essentielle pour tout h\u00f4telier tourn\u00e9 vers l\u2019avenir et cherchant un avantage concurrentiel.\u00a0<\/strong><\/p>\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-file-alt fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">\u00c9tude de cas gratuite<\/span>: Comment Kronen Hotel Group a augment\u00e9 son ADR de 20%<\/h2>\n<p>Kronen Hotels, dirig\u00e9 par le PDG Chris Pedersen, a augment\u00e9 son ADR de 20% pendant la pand\u00e9mie en mettant en \u0153uvre un syst\u00e8me de gestion des revenus de pointe, en transformant sa pile technologique et en am\u00e9liorant l&#039;exp\u00e9rience client.<\/p>\n<p>T\u00e9l\u00e9chargez-le maintenant pour explorer le parcours des h\u00f4tels Kronen et d\u00e9couvrir des strat\u00e9gies concr\u00e8tes qui pourraient fa\u00e7onner l&#039;avenir de votre propri\u00e9t\u00e9.<\/p>\n<p><span style=\"text-decoration: underline; font-size: 12pt;\"><a href=\"https:\/\/www.revfine.com\/page\/case-study-how-kronen-hotel-group-increased-adr-by-20-percent\/\">Cliquez ici pour t\u00e9l\u00e9charger<\/a>\u00a0<\/span>l&#039;\u00e9tude de cas &quot;<em>Comment Kronen Hotel Group a augment\u00e9 son ADR de 20%<\/em>\u00bb.<\/p>\n<div class=\"first-sentence-half\">\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est une plate-forme de connaissances pour l&#039;industrie de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos id\u00e9es, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser les revenus, innover dans les processus et am\u00e9liorer l&#039;exp\u00e9rience client. Vous pouvez trouver tout <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">conseils sur l&#039;h\u00f4tellerie et l&#039;hospitalit\u00e9<\/a><\/span> dans les cat\u00e9gories <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/la-gestion-des-recettes\/\">La gestion des recettes<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/commercialisation\/\">Commercialisation et distribution<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/operations-hotelieres\/\">Op\u00e9rations h\u00f4teli\u00e8res<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/careers\/\">Dotation &amp; Carri\u00e8re<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/technology\/\">La technologie<\/a><\/span> et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/software\/\">Logiciel<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Soumettre un article<\/span><\/a><\/div><\/div>\n\n<style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Cet article est r\u00e9dig\u00e9 par notre Expert Partner Atomize<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/atomize\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/atomize\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que nous traversons 2024, le secteur de l\u2019h\u00f4tellerie traverse une phase de transformation, fortement influenc\u00e9e par l\u2019int\u00e9gration de technologies de pointe et de strat\u00e9gies innovantes. Ces changements sont essentiels non seulement pour am\u00e9liorer l\u2019exp\u00e9rience client, mais \u00e9galement pour maximiser les revenus. Une tendance notable est l\u2019adoption croissante des technologies de gestion des revenus dans l\u2019industrie h\u00f4teli\u00e8re, un mouvement qui prend de l\u2019ampleur dans [\u2026]<\/p>","protected":false},"author":1,"featured_media":29077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[769,767,772],"tags":[640],"class_list":["post-29076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revenue-management-system","category-hotel-tech-examples","category-revenue-management-trends","tag-atomize"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Embracing Revenue Management Technologies in 2024<\/title>\n<meta name=\"description\" content=\"This article explores the top three state-of-the-art revenue management technologies crucial for hoteliers in 2024.\" \/>\n<meta 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