{"id":29348,"date":"2024-02-08T09:00:11","date_gmt":"2024-02-08T08:00:11","guid":{"rendered":"https:\/\/www.revfine.com\/?p=29348"},"modified":"2024-02-12T11:58:08","modified_gmt":"2024-02-12T10:58:08","slug":"key-features-to-evaluate-in-a-booking-engine-to-maximize-revenue","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/fonctionnalites-cles-a-evaluer-dans-un-moteur-de-reservation-pour-maximiser-les-revenus\/","title":{"rendered":"Principales fonctionnalit\u00e9s \u00e0 \u00e9valuer dans un moteur de r\u00e9servation pour maximiser les revenus"},"content":{"rendered":"

Alors que le secteur h\u00f4telier subit des transformations rapides, donnant la priorit\u00e9 \u00e0 la commodit\u00e9 et aux exp\u00e9riences personnalis\u00e9es pour tous les voyageurs, le r\u00f4le central jou\u00e9 par les moteurs de r\u00e9servation Internet (IBE) devient ind\u00e9niablement vital. Ces outils num\u00e9riques ont r\u00e9volutionn\u00e9 les op\u00e9rations des h\u00f4tels, les aidant \u00e0 atteindre le double objectif de maximiser le taux d'occupation et les revenus.<\/em><\/p>\n

11 fonctionnalit\u00e9s les plus importantes du moteur de r\u00e9servation<\/h2>\n

Le succ\u00e8s de l'h\u00f4tel repose en grande partie sur sa pr\u00e9sence en ligne et ses capacit\u00e9s de r\u00e9servation. Un moteur de r\u00e9servation transparent et efficace peut faire une diff\u00e9rence significative pour les clients et les h\u00f4teliers. Les h\u00f4teliers doivent choisir un moteur de r\u00e9servation qui r\u00e9pond aux besoins de leur entreprise et am\u00e9liore l'exp\u00e9rience client gr\u00e2ce \u00e0 son flux de r\u00e9servation sans tracas.<\/p>\n

Voici une liste rapide des 11 caract\u00e9ristiques cl\u00e9s \u00e0 prendre en compte lors de la s\u00e9lection d'un moteur de r\u00e9servation<\/a><\/span> pour votre h\u00f4tel.<\/p>\n

1. Conception r\u00e9active et \u00e9l\u00e9gante de l'appareil<\/h3>\n

Les entreprises doivent donner la priorit\u00e9 \u00e0 un moteur de r\u00e9servation dot\u00e9 d'une interface conviviale qui am\u00e9liore l'exp\u00e9rience de r\u00e9servation avec une mise en page intuitive, une navigation claire et un processus simplifi\u00e9 pour r\u00e9duire les r\u00e9servations abandonn\u00e9es, associ\u00e9s \u00e0 une r\u00e9activit\u00e9 mobile qui garantit une navigation et une r\u00e9servation de chambres transparentes sur diff\u00e9rents appareils.<\/p>\n

2. Mise \u00e0 jour ARI en temps r\u00e9el<\/h3>\n

Un moteur de r\u00e9servation robuste doit mettre \u00e0 jour la disponibilit\u00e9, les tarifs et l'inventaire de l'h\u00f4tel en temps r\u00e9el, garantissant que les clients ne voient que les chambres ouvertes \u00e0 la r\u00e9servation. Cette capacit\u00e9 \u00e9vite la surr\u00e9servation, am\u00e9liore la productivit\u00e9 de votre personnel et vous aide \u00e0 \u00e9tablir de meilleures relations avec vos clients, car rien ne frustre plus un client potentiel que de d\u00e9couvrir que la chambre qui l'int\u00e9resse est d\u00e9j\u00e0 r\u00e9serv\u00e9e.<\/p>\n

3. Offre les meilleurs tarifs disponibles<\/h3>\n

Choisissez un moteur de r\u00e9servation qui propose les meilleurs tarifs de votre h\u00f4tel, mais qui va \u00e9galement plus loin en garantissant de rivaliser efficacement avec les prix disponibles via les agences de voyages en ligne (OTA). Cela donne \u00e0 vos clients la confiance n\u00e9cessaire pour r\u00e9server directement en montrant que vous b\u00e9n\u00e9ficiez de tarifs identiques ou meilleurs que ceux des OTA, et aide consid\u00e9rablement les h\u00f4teliers \u00e0 augmenter leurs taux de conversion de r\u00e9servation directe et \u00e0 maximiser leurs revenus annuels.<\/p>\n

4. Opportunit\u00e9s de vente incitative int\u00e9gr\u00e9es<\/h3>\n

Un moteur de r\u00e9servation qui permet des opportunit\u00e9s de vente incitative peut augmenter consid\u00e9rablement vos revenus. Offrir aux clients la possibilit\u00e9 d'ajouter des services sp\u00e9ciaux, tels que des transferts a\u00e9roport, des soins de spa, des surclassements de chambre ou des forfaits petit-d\u00e9jeuner pendant le processus de r\u00e9servation ou au moment du paiement, peut am\u00e9liorer leur exp\u00e9rience et augmenter les revenus globaux de votre h\u00f4tel.<\/p>\n

5. Propri\u00e9t\u00e9s alternatives<\/h3>\n

Pr\u00e9f\u00e9rez toujours un moteur de r\u00e9servation dynamique qui offre une option de propri\u00e9t\u00e9 alternative au client si la propri\u00e9t\u00e9 qu'il recherche est compl\u00e8te. Cela cr\u00e9e la possibilit\u00e9 de fid\u00e9liser le client et de construire une relation \u00e0 long terme.<\/p>\n

6. Int\u00e9gration de la fid\u00e9lit\u00e9<\/h3>\n

\u00c9tablir des relations solides avec des clients fid\u00e8les est d\u2019une importance primordiale pour chaque entreprise. Un moteur de r\u00e9servation avec programmes de fid\u00e9lit\u00e9 int\u00e9gr\u00e9s offre de nombreux avantages tant aux clients qu'aux h\u00f4teliers. Pour les clients, il offre une exp\u00e9rience fluide et personnalis\u00e9e, leur permettant d'acc\u00e9der sans effort \u00e0 leurs r\u00e9compenses de fid\u00e9lit\u00e9, de gagner des points \u00e0 chaque r\u00e9servation et de profiter d'avantages exclusifs. L'int\u00e9gration fournit des informations inestimables sur les pr\u00e9f\u00e9rences et le comportement des clients pour les entreprises, permettant ainsi des efforts de marketing cibl\u00e9s et une prise de d\u00e9cision strat\u00e9gique.<\/p>\n

7. R\u00e8gle de tarification dynamique et tarification g\u00e9o-bas\u00e9e<\/h3>\n

Un moteur de r\u00e9servation intelligent devrait alimenter votre strat\u00e9gie de r\u00e9servation directe en offrant la possibilit\u00e9 de cr\u00e9er des promotions cl\u00f4tur\u00e9es bas\u00e9es sur l'emplacement g\u00e9ographique, tandis que les DPR (r\u00e8gles de tarification dynamiques) devraient permettre aux h\u00f4teliers de cr\u00e9er des promotions flexibles pour des plages de dates sp\u00e9cifiques, des LOS, des d\u00e9lais de livraison, des canaux, des heures de r\u00e9servation. chambres\/tarifs \u00e0 la journ\u00e9e, etc. La cr\u00e9ation d'offres ciblant des march\u00e9s sp\u00e9cifiques et incitant les utilisateurs \u00e0 r\u00e9server est essentielle pour augmenter les affaires directes.<\/p>\n

8. Messages d\u2019urgence et prix d\u2019exclusion<\/h3>\n

Optez pour un moteur de r\u00e9servation tourn\u00e9 vers l'avenir qui utilise des messages d'urgence et des strat\u00e9gies de tarification barr\u00e9e, obligeant les clients potentiels \u00e0 agir imm\u00e9diatement tout en pr\u00e9sentant de mani\u00e8re transparente la valeur de vos offres.<\/p>\n

9. Reciblage des e-mails en cas d'abandon de panier<\/h3>\n

Utilisez la puissance du reciblage des e-mails pour r\u00e9cup\u00e9rer les r\u00e9servations potentiellement perdues en raison d'un abandon de panier. Un moteur de r\u00e9servation efficace peut automatiquement d\u00e9clencher des e-mails de suivi personnalis\u00e9s aux clients qui laissent leur processus de r\u00e9servation incomplet. En leur rappelant leur r\u00e9servation inachev\u00e9e et en leur offrant des incitations ou une assistance, vous pouvez r\u00e9engager ces clients potentiels, augmentant ainsi les chances de conversions r\u00e9ussies.<\/p>\n

10. Int\u00e9grer des vid\u00e9os et des proc\u00e9dures pas \u00e0 pas dans l'espace<\/h3>\n

Am\u00e9liorez l'exp\u00e9rience de r\u00e9servation de vos clients en s\u00e9lectionnant un moteur de r\u00e9servation qui vous permet d'int\u00e9grer de mani\u00e8re transparente des vid\u00e9os captivantes et de proposer des visites immersives \u00e0 360 degr\u00e9s de l'espace, r\u00e9volutionnant ainsi la fa\u00e7on dont les clients interagissent avec votre propri\u00e9t\u00e9. En adoptant ces fonctionnalit\u00e9s innovantes, vous am\u00e9liorez l\u2019exp\u00e9rience globale des clients et \u00e9tablissez une nouvelle norme pour pr\u00e9senter votre \u00e9tablissement au monde.<\/p>\n

11. Prise en charge multilingue et multidevise<\/h3>\n

Si votre h\u00f4tel s'adresse \u00e0 un public international, assurez-vous que le moteur de r\u00e9servation prend en charge plusieurs langues et devises. Cette fonctionnalit\u00e9 \u00e9limine les barri\u00e8res linguistiques et facilite la r\u00e9servation pour les clients du monde entier.<\/p>\n

Un moteur de r\u00e9servation robuste est con\u00e7u pour g\u00e9n\u00e9rer des conversions de r\u00e9servation directes avec des capacit\u00e9s de conception r\u00e9actives, puissantes, intuitives et \u00e9l\u00e9gantes. Un moteur de r\u00e9servation dot\u00e9 de fonctionnalit\u00e9s tr\u00e8s efficaces peut aider votre entreprise \u00e0 convertir les visiteurs en r\u00e9servations.<\/strong><\/p>\n

<\/i>Liste de contr\u00f4le gratuite<\/u>: SEO comme un pro avec la liste de contr\u00f4le ultime des h\u00f4teliers<\/h2>\n

Plongez dans l\u2019optimisation des moteurs de recherche et acqu\u00e9rez l\u2019expertise dont vous avez besoin pour propulser votre site Web en t\u00eate des r\u00e9sultats de recherche. De l'optimisation des mots cl\u00e9s aux techniques on-page et off-page, ce guide est votre cl\u00e9 pour ma\u00eetriser l'art du r\u00e9f\u00e9rencement et obtenir une meilleure visibilit\u00e9 en ligne.<\/p>\n

Cliquez ici pour t\u00e9l\u00e9charger<\/span><\/span><\/a> la liste de contr\u00f4le "SEO comme un pro avec la liste de contr\u00f4le ultime pour les h\u00f4teliers<\/em>“.<\/p>\n

\n

Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\nRevfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l'h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s'inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l'exp\u00e9rience client.

\n\nD\u00e9couvrez des conseils d'experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre H\u00f4tel<\/a><\/span>, Hospitalit\u00e9<\/a><\/span>, et Voyages et tourisme<\/a><\/span> cat\u00e9gories.<\/div>\n\n

Cet article est r\u00e9dig\u00e9 par notre partenaire expert Cendyn<\/h2>Page partenaire<\/span><\/a><\/div>Page partenaire<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"

As the hospitality sector undergoes swift transformations, prioritizing convenience and tailored experiences for all travelers, the pivotal role played by Internet Booking Engines (IBEs) becomes undeniably vital. These digital tools have revolutionized hotels’ operations, helping them achieve the dual goals of maximizing occupancy and revenue. 11 Most Important Booking Engine Features The hotel’s success heavily relies on its online presence<\/p>","protected":false},"author":1,"featured_media":29349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[760,799,758],"tags":[681],"class_list":["post-29348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-strategies","category-revenue-management-strategies","category-website","tag-cendyn"],"yoast_head":"\nKey Features to Evaluate in a Booking Engine<\/title>\n<meta name=\"description\" content=\"In this article, you will learn about 11 key features you should consider when selecting a booking engine for your hotel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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