{"id":32212,"date":"2024-07-10T14:19:46","date_gmt":"2024-07-10T12:19:46","guid":{"rendered":"https:\/\/www.revfine.com\/?p=32212"},"modified":"2024-07-16T10:03:53","modified_gmt":"2024-07-16T08:03:53","slug":"the-european-accessibility-act","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/the-european-accessibility-act\/","title":{"rendered":"La loi europ\u00e9enne sur l\u2019accessibilit\u00e9\u00a0: ce que les h\u00f4teliers doivent savoir"},"content":{"rendered":"<p><em>Alors que l\u2019industrie h\u00f4teli\u00e8re continue d\u2019\u00e9voluer, il est crucial pour les entreprises h\u00f4teli\u00e8res de rester \u00e0 la pointe des derni\u00e8res l\u00e9gislations ayant un impact sur leurs op\u00e9rations.\u00a0<\/em> <em>Une loi essentielle que tous les h\u00f4teliers devraient conna\u00eetre est la loi europ\u00e9enne sur l&#039;accessibilit\u00e9 (EAA). L&#039;EAA est une directive europ\u00e9enne historique qui \u00e9tablit des exigences communes en mati\u00e8re d&#039;accessibilit\u00e9 pour une large gamme de produits et de services. Avec une application compl\u00e8te pr\u00e9vue en 2025, le moment est venu pour les h\u00f4teliers de comprendre les implications de l&#039;EAA et de prendre des mesures pour garantir leur conformit\u00e9.<\/em><\/p>\n<p><em>Voici un aper\u00e7u des consid\u00e9rations les plus importantes auxquelles l&#039;industrie h\u00f4teli\u00e8re est confront\u00e9e \u00e0 la suite du d\u00e9ploiement de l&#039;EAA.\u00a0<\/em><\/p>\n<h2>Qu\u2019est-ce que l\u2019Acte europ\u00e9en sur l\u2019accessibilit\u00e9 ?<\/h2>\n<p>L\u2019EAA est une loi europ\u00e9enne r\u00e9volutionnaire qui exige que certains produits et services du quotidien soient rendus accessibles aux personnes handicap\u00e9es. Cela d\u00e9coule de l&#039;engagement de l&#039;UE et de ses \u00c9tats membres \u00e0 respecter les principes de la Convention des Nations Unies relative aux droits des personnes handicap\u00e9es. En \u00e9tablissant des normes d\u2019accessibilit\u00e9 communes, l\u2019EAA vise \u00e0 am\u00e9liorer la vie de pr\u00e8s de 87 millions d\u2019Europ\u00e9ens \u2013 pr\u00e8s d\u2019un sur cinq \u2013 qui vivent avec un handicap, parmi lesquels de nombreuses personnes \u00e2g\u00e9es et celles souffrant de handicaps temporaires.<\/p>\n<p>Les avantages de l\u2019EAA s\u2019\u00e9tendent \u00e0 la fois aux entreprises et aux clients. Pour les entreprises, les exigences communes facilitent les \u00e9changes transfrontaliers, assurent la s\u00e9curit\u00e9 juridique et favorisent des solutions innovantes et accessibles. Pendant ce temps, les consommateurs ont acc\u00e8s \u00e0 un march\u00e9 de produits et de services plus inclusif et \u00e0 des prix plus comp\u00e9titifs. M\u00eame les personnes non handicap\u00e9es pourront appr\u00e9cier les avantages fonctionnels des offres conformes \u00e0 l&#039;EAA, tels que les signaux visuels et sonores sur les guichets automatiques accessibles.<\/p>\n<h2>Ce que l&#039;EAA signifie pour les h\u00f4teliers<\/h2>\n<p>Alors que l\u2019industrie h\u00f4teli\u00e8re continue de se remettre des d\u00e9fis de la pand\u00e9mie, l\u2019EAA inaugure un nouveau paysage d\u2019accessibilit\u00e9 dans lequel les h\u00f4teliers devront s\u2019adapter. La loi couvre une large gamme de produits et services num\u00e9riques pertinents pour l\u2019exp\u00e9rience h\u00f4teli\u00e8re, notamment\u00a0:<\/p>\n<ul>\n<li>Sites Web, applications mobiles, billets et informations \u00e9lectroniques pour les services de voyage<\/li>\n<li>Bornes libre-service (comme les bornes d&#039;enregistrement)<\/li>\n<li>Terminaux de paiement comme ceux utilis\u00e9s pour les transactions par carte<\/li>\n<li>Livres \u00e9lectroniques et m\u00e9dias audiovisuels<\/li>\n<\/ul>\n<p>D&#039;ici le 28 juin 2025, les h\u00f4tels et autres entreprises h\u00f4teli\u00e8res vendant ces produits et services couverts doivent s&#039;assurer qu&#039;ils respectent les exigences communes d&#039;accessibilit\u00e9 de l&#039;EAA. Cela signifie revoir l\u2019EAA et apporter les modifications n\u00e9cessaires pour r\u00e9pondre aux nouvelles normes.<\/p>\n<p>M\u00eame si l&#039;EAA pr\u00e9voit certaines exemptions (par exemple pour les microentreprises employant moins de 10 associ\u00e9s), les h\u00f4teliers sont g\u00e9n\u00e9ralement cens\u00e9s rendre leurs offres num\u00e9riques accessibles. Ne pas le faire pourrait entra\u00eener des cons\u00e9quences juridiques, notamment des sanctions impos\u00e9es par les gouvernements de l\u2019Union europ\u00e9enne.<\/p>\n<h2>Consid\u00e9rations cl\u00e9s en mati\u00e8re de conformit\u00e9 EAA pour les h\u00f4tels<\/h2>\n<p>Alors que les h\u00f4teliers se pr\u00e9parent \u00e0 l\u2019application compl\u00e8te de l\u2019EAA, il y a plusieurs domaines critiques \u00e0 aborder\u00a0:<\/p>\n<p><strong>Accessibilit\u00e9 du site Web et mobile\u00a0:<\/strong> L&#039;EAA exige que les sites Web et les applications mobiles soient con\u00e7us pour permettre aux utilisateurs handicap\u00e9s de percevoir, de comprendre, de naviguer et d&#039;interagir avec le contenu. Cela correspond aux directives pour l&#039;accessibilit\u00e9 du contenu Web (WCAG), qui sont devenues la norme mondiale en mati\u00e8re d&#039;accessibilit\u00e9 num\u00e9rique. Les h\u00f4teliers doivent effectuer r\u00e9guli\u00e8rement des audits WCAG de leurs plateformes en ligne et apporter toutes les mesures correctives n\u00e9cessaires pour garantir leur conformit\u00e9. Ils doivent \u00e9galement inclure une d\u00e9claration d&#039;accessibilit\u00e9 d\u00e9taillant leurs efforts de conformit\u00e9, faisant id\u00e9alement r\u00e9f\u00e9rence aux exigences de l&#039;EAA et aux normes de l&#039;Americans with Disabilities Act (ADA) pour les propri\u00e9t\u00e9s bas\u00e9es aux \u00c9tats-Unis.<\/p>\n<p><strong>Kiosques et terminaux libre-service\u00a0:<\/strong> L&#039;EAA impose des fonctionnalit\u00e9s d&#039;accessibilit\u00e9 pour les terminaux libre-service utilis\u00e9s pour des fonctions telles que l&#039;enregistrement \u00e0 l&#039;h\u00f4tel. Cela implique de garantir que les interfaces peuvent \u00eatre utilis\u00e9es sans parole, avec des commandes flexibles de grossissement et de volume, ainsi que d\u2019autres fonctionnalit\u00e9s d\u2019assistance. Les h\u00f4teliers devraient \u00e9valuer l&#039;accessibilit\u00e9 de tous les kiosques libre-service ou terminaux de paiement dans leurs propri\u00e9t\u00e9s et proc\u00e9der aux mises \u00e0 niveau n\u00e9cessaires pour r\u00e9pondre aux exigences fonctionnelles de l&#039;EAA.<\/p>\n<p><strong>Accessibilit\u00e9 non num\u00e9rique\u00a0: <\/strong>Alors que l&#039;EAA se concentre principalement sur les produits et services num\u00e9riques, les h\u00f4teliers devront \u00e9galement tenir compte de l&#039;accessibilit\u00e9 de leurs espaces physiques et du contenu non Web. Cela pourrait inclure une orientation claire, un mobilier r\u00e9glable et des formats accessibles pour les documents imprim\u00e9s.<\/p>\n<h2>Maintenir la conformit\u00e9<\/h2>\n<p>La conformit\u00e9 \u00e0 la LEA est une responsabilit\u00e9 continue et non un projet ponctuel. Les h\u00f4teliers doivent rester vigilants dans la surveillance de leurs offres num\u00e9riques et non num\u00e9riques, en effectuant des audits r\u00e9guliers et en comblant rapidement toute lacune en mati\u00e8re d&#039;accessibilit\u00e9.<\/p>\n<p>Une maintenance et des mises \u00e0 jour r\u00e9guli\u00e8res sont cruciales, car la technologie continue d&#039;\u00e9voluer rapidement. Les h\u00f4teliers doivent travailler en \u00e9troite collaboration avec leurs \u00e9quipes de d\u00e9veloppement Web et informatiques pour garantir que les actifs num\u00e9riques nouvellement lanc\u00e9s ou mis \u00e0 jour r\u00e9pondent aux derni\u00e8res normes WCAG.<\/p>\n<p>Pour les h\u00f4tels disposant de plusieurs propri\u00e9t\u00e9s ou d\u2019\u00e9cosyst\u00e8mes num\u00e9riques \u00e9tendus, une gouvernance centralis\u00e9e de l\u2019accessibilit\u00e9 est recommand\u00e9e. Cela pourrait impliquer la d\u00e9signation d\u2019un responsable de l\u2019accessibilit\u00e9 pour superviser les efforts de conformit\u00e9 dans l\u2019ensemble de l\u2019organisation.<\/p>\n<h2>Profiter des avantages de l\u2019accessibilit\u00e9<\/h2>\n<p>Bien que l\u2019EAA puisse introduire de nouveaux d\u00e9fis en mati\u00e8re de conformit\u00e9 pour les h\u00f4teliers, il existe des avantages significatifs \u00e0 faire de l\u2019accessibilit\u00e9 une strat\u00e9gie commerciale fondamentale. En concevant des exp\u00e9riences num\u00e9riques et physiques qui s&#039;adressent au public le plus large possible, les h\u00f4tels peuvent am\u00e9liorer l&#039;exp\u00e9rience client, attirer une client\u00e8le plus large et d\u00e9montrer un v\u00e9ritable engagement en faveur de l&#039;inclusivit\u00e9.<\/p>\n<p>Les h\u00f4tels accessibles se positionnent \u00e9galement comme leaders en mati\u00e8re de responsabilit\u00e9 sociale des entreprises, attirant le nombre croissant de voyageurs qui privil\u00e9gient le tourisme \u00e9thique et durable. Et avec le vieillissement de la population mondiale, les h\u00f4tels accessibles seront bien plac\u00e9s pour r\u00e9pondre aux besoins changeants des clients plus \u00e2g\u00e9s.<\/p>\n<p><strong>En fin de compte, l\u2019EAA repr\u00e9sente un changement crucial dans la mani\u00e8re dont les entreprises abordent l\u2019accessibilit\u00e9. Pour les h\u00f4teliers, la conformit\u00e9 n\u2019est pas seulement une obligation l\u00e9gale. C&#039;est l&#039;occasion d&#039;innover, de se diff\u00e9rencier et de mieux r\u00e9pondre aux divers besoins des voyageurs d&#039;aujourd&#039;hui.<\/strong><\/p>\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-building fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">Webinaire gratuit \u00e0 la demande\u00a0:<\/span> Capturez la demande de voyages en ligne avec la recherche Google<\/h2>\n<p>Dans ce webinaire gratuit, vous explorerez la publicit\u00e9 par recherche payante pour les h\u00f4teliers. Apprenez \u00e0 intercepter et \u00e0 exploiter la demande de voyages, en augmentant les r\u00e9servations et en transformant la visibilit\u00e9 en ligne en revenus.<\/p>\n<p><a href=\"https:\/\/www.revfine.com\/fr\/page\/on-demand-webinar-capture-online-travel-demand-with-google-search\/\"><span style=\"text-decoration: underline; font-size: 12pt;\">Cliquez ici pour le webinaire<\/span><\/a> &#8220;<em>Capturez la demande de voyages en ligne avec la recherche Google<\/em>&#8220;.<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est une plate-forme de connaissances pour l&#039;industrie de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos id\u00e9es, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser les revenus, innover dans les processus et am\u00e9liorer l&#039;exp\u00e9rience client. Vous pouvez trouver tout <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">conseils sur l&#039;h\u00f4tellerie et l&#039;hospitalit\u00e9<\/a><\/span> dans les cat\u00e9gories <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/la-gestion-des-recettes\/\">La gestion des recettes<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/commercialisation\/\">Commercialisation et distribution<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/operations-hotelieres\/\">Op\u00e9rations h\u00f4teli\u00e8res<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/careers\/\">Dotation &amp; Carri\u00e8re<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/technology\/\">La technologie<\/a><\/span> et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/software\/\">Logiciel<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Soumettre un article<\/span><\/a><\/div><\/div>\n\n<style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Cet article est r\u00e9dig\u00e9 par notre partenaire expert Cendyn<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/cendyn\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/cendyn\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que le secteur de l\u2019h\u00f4tellerie continue d\u2019\u00e9voluer, il est essentiel pour les entreprises du secteur de rester au courant des derni\u00e8res l\u00e9gislations ayant un impact sur leurs activit\u00e9s. Une loi essentielle que tous les h\u00f4teliers devraient conna\u00eetre est la loi europ\u00e9enne sur l\u2019accessibilit\u00e9 (EAA). L\u2019EAA est une directive europ\u00e9enne historique qui \u00e9tablit des exigences communes en mati\u00e8re d\u2019accessibilit\u00e9 pour une large gamme de produits et de services. [\u2026]<\/p>","protected":false},"author":1,"featured_media":32213,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[755,776,789],"tags":[681],"class_list":["post-32212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-explainers","category-hospitality-explainers","category-travel-explainers","tag-cendyn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The European Accessibility Act: What Hoteliers Need to Know<\/title>\n<meta name=\"description\" content=\"Here, you&#039;ll learn about the implications facing the hospitality industry in the wake of the EAA\u2019s rollout.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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