{"id":32223,"date":"2024-06-25T12:23:12","date_gmt":"2024-06-25T10:23:12","guid":{"rendered":"https:\/\/www.revfine.com\/?p=32223"},"modified":"2024-09-10T13:52:17","modified_gmt":"2024-09-10T11:52:17","slug":"hilton-hotel-brands","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/hilton-hotel-brands\/","title":{"rendered":"Marques d'h\u00f4tels Hilton: d\u00e9couvrez les plus grandes marques Hilton"},"content":{"rendered":"<p><em>Les marques d&#039;h\u00f4tels Hilton mettent en \u00e9vidence la mani\u00e8re dont une seule entreprise peut englober plusieurs domaines tout en conservant son identit\u00e9. La soci\u00e9t\u00e9 s&#039;est d\u00e9velopp\u00e9e sur une grande vari\u00e9t\u00e9 de march\u00e9s diff\u00e9rents tout en conservant une coh\u00e9rence totale dans l&#039;image de marque globale de Hilton. L\u2019importance de la marque h\u00f4teli\u00e8re Hilton est, \u00e0 bien des \u00e9gards, synonyme de l\u2019importance de l\u2019image de marque elle-m\u00eame. L\u2019image de marque d\u2019entreprise vous donne la chance de voir comment des id\u00e9es apparemment disparates peuvent devenir un tout singulier. Dans cet article, vous d\u00e9couvrirez comment Hilton reprend ces id\u00e9es et les fusionne. De m\u00eame, vous verrez pourquoi ils r\u00e9ussissent.<\/em><\/p>\n<p><span style=\"font-family: Antic Slab; font-size: 18pt;\">Table des mati\u00e8res:<\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#what-is-hilton-brand\">Qu&#039;est-ce que la marque Hilton ?<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#what-is-hilton-honors\">Qu\u2019est-ce que Hilton Honors ?<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#many-hilton-brands\">11 des nombreuses marques Hilton<\/a><\/span>\n<ul>\n<li><span style=\"text-decoration: underline;\"><a href=\"#hilton-hotels\">Hilton Hotels &amp; Resorts<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#waldorf-astoria\">Waldorf Astoria Hotels &amp; Resorts<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#lxr-hotels\">LXR Hotels &amp; Resorts<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#embassy-suites\">Embassy Suites by Hilton<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#curio-collection\">Curio Collection by Hilton<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#conrad-hotels\">Conrad Hotels<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#homewood-suites\">Homewood Suites by Hilton<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#canopy\">Canopy by Hilton<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#hilton-garden-inn\">Hilton Garden Inn<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#hampton\">Hampton by Hilton<\/a><\/span><a id=\"what-is-hilton-brand\"><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#home2-suites\">Home2 Suites par Hilton<\/a><\/span><\/li>\n<\/ul>\n<\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#key-success-points-from-hilton\">Points cl\u00e9s du succ\u00e8s de la marque Hilton<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#understanding-other-hotel-brands\">Comprendre le contexte plus large des marques h\u00f4teli\u00e8res dans les marques d&#039;h\u00f4tels Hilton<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#comparing-hilton-brand-with-marriott\">Comparaison des marques d&#039;h\u00f4tels Hilton et Marriott<\/a><\/span><\/li>\n<\/ul>\n<h2>Qu&#039;est-ce que la marque Hilton ?<\/h2>\n<p>La marque Hilton fait g\u00e9n\u00e9ralement r\u00e9f\u00e9rence \u00e0 Hilton Worldwide Holdings Inc. La marque Hilton a \u00e9t\u00e9 cr\u00e9\u00e9e par Conrad Hilton en 1919 et englobe actuellement une gamme de services li\u00e9s \u00e0 l&#039;h\u00f4tellerie avec des complexes h\u00f4teliers, des h\u00f4tels et m\u00eame des propri\u00e9t\u00e9s en multipropri\u00e9t\u00e9. Bien qu&#039;elle soit une entit\u00e9 singuli\u00e8re, la marque Hilton englobe plus de 22 marques diff\u00e9rentes. Cela peut \u00eatre subdivis\u00e9 en 1 182 937 chambres dans 7 530 propri\u00e9t\u00e9s. Les marques h\u00f4teli\u00e8res Hilton ont chang\u00e9 la donne <a href=\"https:\/\/www.revfine.com\/fr\/hotellerie\/\">h\u00f4tellerie<\/a> en montrant comment le d\u00e9vouement aux normes et \u00e0 l&#039;innovation peut distinguer les marques de la concurrence tout en maintenant la coh\u00e9rence.<\/p>\n<h4><strong>Vid\u00e9o\u00a0: marque d\u2019h\u00f4tel Hilton<a id=\"what-is-hilton-honors\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/ylcqzbjuvPY?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>Qu\u2019est-ce que Hilton Honors ?<a id=\"many-hilton-brands\"><\/a><\/h2>\n<p>En bref, le programme Hilton Honors est un syst\u00e8me de fid\u00e9lisation de la client\u00e8le utilis\u00e9 dans plus de 6 800 \u00e9tablissements et par 118 millions de personnes. Le programme donne aux utilisateurs des points qui peuvent \u00eatre \u00e9chang\u00e9s contre divers \u00e9tablissements Hilton. Les points peuvent \u00eatre \u00e9chang\u00e9s contre des services tels que des nuit\u00e9es gratuites, des surclassements de chambres et bien plus encore, voire des dons de charit\u00e9. En plus de cela, il existe \u00e9galement une adh\u00e9sion \u00e0 plusieurs niveaux. Ces niveaux comprennent le niveau de membre de base, le classement argent, or et diamant. Les avantages augmentent \u00e0 mesure que le classement augmente. Par exemple, l&#039;acc\u00e8s \u00e0 des salons sp\u00e9ciaux r\u00e9serv\u00e9s aux membres.<a id=\"hilton-hotels\"><\/a><\/p>\n<h2>11 des nombreuses marques Hilton<\/h2>\n<p>Il existe de nombreuses marques d\u2019h\u00f4tels Hilton. Cependant, chacun des \u00e9l\u00e9ments suivants a quelque chose de particuli\u00e8rement remarquable qui en fait le meilleur des meilleurs.<\/p>\n<h3>Hilton Hotels &amp; Resorts<a id=\"waldorf-astoria\"><\/a><\/h3>\n<p>Hilton Hotels &amp; Resorts est la marque d&#039;h\u00f4tel Hilton la plus connue. C&#039;est la marque phare de la plus grande entit\u00e9 des h\u00f4tels Hilton. La marque est importante car elle d\u00e9finit essentiellement Hilton pour la personne moyenne. Quand les gens pensent \u00e0 Hilton, c&#039;est l&#039;\u00e9l\u00e9ment qui leur vient \u00e0 l&#039;esprit. La marque est pr\u00e9sente dans plus de 90 pays diff\u00e9rents et avec 600 propri\u00e9t\u00e9s individuelles. Ils se trouvent souvent pr\u00e8s des a\u00e9roports et des centres de congr\u00e8s.<\/p>\n<h3>Waldorf Astoria Hotels &amp; Resorts<\/h3>\n<p>Waldorf Astoria Hotels &amp; Resorts est l\u2019une des marques d\u2019h\u00f4tels Hilton les plus luxueuses. Il propose des spas et des restaurants de haut niveau pour le plus grand plaisir des clients. L&#039;importance du Waldorf vient en grande partie de sa port\u00e9e mondiale. Vous voyez qu\u2019il est possible d\u2019offrir un luxe incroyable partout dans le monde. En fait, il existe plus de 34 sites Waldorf. On les trouve \u00e0 New York, \u00e0 Rome et dans d&#039;autres lieux charg\u00e9s d&#039;histoire.<\/p>\n<h4><strong>Vid\u00e9o : Waldorf Astoria Maldives Ithaafushi <a id=\"lxr-hotels\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 2\" src=\"https:\/\/www.youtube.com\/embed\/Uokk0WhyZ1Y?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>LXR Hotels &amp; Resorts<a id=\"embassy-suites\"><\/a><\/h3>\n<p>LXR Hotels &amp; Resorts est l&#039;une des marques d&#039;h\u00f4tels Hilton avec le sens de l&#039;aventure. Ils sont construits dans les zones de destination et dans divers centres-villes. C&#039;est une marque particuli\u00e8rement importante car elle montre \u00e0 quel point les exp\u00e9riences immersives cr\u00e9ent quelque chose de nouveau. Les clients peuvent ressentir l\u2019aventure de la r\u00e9gion dans laquelle ils s\u00e9journent. LXR Hotels &amp; Resorts est souvent consid\u00e9r\u00e9 comme une base pour diff\u00e9rentes aventures. Un lieu \u00e0 la fois de repos et de pr\u00e9paration.<\/p>\n<h3>Embassy Suites by Hilton<a id=\"curio-collection\"><\/a><\/h3>\n<p>Embassy Suites by Hilton est une marque d&#039;h\u00f4tels Hilton qui met l&#039;accent sur les loisirs \u00e0 service complet pour les voyageurs d&#039;affaires. Il le fait dans plus de 234 emplacements diff\u00e9rents et haut de gamme. L&#039;importance de la marque parmi les autres marques d&#039;h\u00f4tels Hilton s&#039;explique en partie par son service client ax\u00e9 sur les affaires. Il est fortement adapt\u00e9 aux besoins des professionnels. Certaines des fonctionnalit\u00e9s propos\u00e9es incluent des petits d\u00e9jeuners gratuits pr\u00e9par\u00e9s sur commande et des r\u00e9ceptions avec des collations et des boissons. Les chambres ont \u00e9galement des caract\u00e9ristiques similaires.<\/p>\n<h3>Curio Collection by Hilton<a id=\"conrad-hotels\"><\/a><\/h3>\n<p>Curio Collection by Hilton offre une exp\u00e9rience h\u00f4teli\u00e8re plus ax\u00e9e sur les boutiques. La marque est pr\u00e9sente dans 90 sites, dont 45 aux \u00c9tats-Unis. Son importance vient de sa nature unique parmi les marques h\u00f4teli\u00e8res Hilton. Il poss\u00e8de la vaste plate-forme de Hilton, mais avec une touche locale et toujours unique. La marque a \u00e9t\u00e9 cr\u00e9\u00e9e en 2014 et est devenue l&#039;une des marques Hilton les plus ax\u00e9es sur les voyages. C&#039;est parfait pour d\u00e9couvrir les saveurs locales.<\/p>\n<h3>Conrad Hotels<\/h3>\n<p>Conrad Hotels and Resorts est une autre marque d&#039;h\u00f4tels Hilton ax\u00e9e sur le luxe. Elle compte 23 propri\u00e9t\u00e9s distinctes situ\u00e9es sur 5 continents. C&#039;est particuli\u00e8rement important car il met en valeur l&#039;importance des concepts de conception audacieux. Cela montre \u00e9galement comment des concepts d&#039;inspiration locale peuvent fonctionner au sein de la marque Hilton plus large. La marque est active depuis 1982 et porte le nom de son fondateur, Conrad Hilton. Et \u00e0 ce jour, c&#039;est merveilleusement sophistiqu\u00e9.<a id=\"homewood-suites\"><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-32238\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels.jpg\" alt=\"Marques d&#039;h\u00f4tels Hilton - Conrad Hotels\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-66x30.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-177x80.jpg 177w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-320x144.jpg 320w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-460x207.jpg 460w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-540x243.jpg 540w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-669x301.jpg 669w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-700x315.jpg 700w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels-940x423.jpg 940w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Conrad-Hotels.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3>Homewood Suites by Hilton<a id=\"canopy\"><\/a><\/h3>\n<p>Homewood Suites by Hilton fait partie des propri\u00e9t\u00e9s de style r\u00e9sidentiel de la marque. Ils sont principalement destin\u00e9s \u00e0 rivaliser sur le march\u00e9 plus haut de gamme pour les s\u00e9lections de style r\u00e9sidentiel compos\u00e9 exclusivement de suites. Homewood Suites occupe une place importante au sein des marques h\u00f4teli\u00e8res Hilton, en partie en raison de ses 20 ans d&#039;histoire. Cela montre \u00e9galement la capacit\u00e9 de Hilton sur les march\u00e9s de s\u00e9jours prolong\u00e9s \u00e0 plus long terme. Les suites proposent des options de restauration avec une cuisine et un petit-d\u00e9jeuner gratuit. Et il peut m\u00eame accueillir des animaux domestiques. C&#039;est \u00e9galement id\u00e9al pour les familles.<\/p>\n<h3>Canopy by Hilton<a id=\"hilton-garden-inn\"><\/a><\/h3>\n<p>Canopy by Hilton est l&#039;une des marques d&#039;h\u00f4tels Hilton les plus dynamiques. Il a une atmosph\u00e8re locale, mais sp\u00e9cifiquement cr\u00e9\u00e9e par les tests des clients. Ils constituent un moyen important de montrer des styles de gestion alternatifs. Les employ\u00e9s sont des \u00ab passionn\u00e9s \u00bb, les lits ont un \u00ab baldaquin \u00bb et l&#039;innovation na\u00eet naturellement des retours des clients. Il existe actuellement douze nouveaux emplacements Canopy et d&#039;autres sont pr\u00e9vus dans les ann\u00e9es \u00e0 venir. Les lieux int\u00e8grent \u00e9galement la culture d&#039;une r\u00e9gion.<\/p>\n<h3>Hilton Garden Inn<a id=\"hampton\"><\/a><\/h3>\n<p>Hilton Garden Inn est l&#039;une des marques d&#039;h\u00f4tels Hilton qui met l&#039;accent sur la concentration. Il est \u00e0 prix moyen et convient aux voyageurs d&#039;affaires et de loisirs. L&#039;importance de la marque vient de son caract\u00e8re peu co\u00fbteux. Hilton Garden Inn souligne la volont\u00e9 de Hilton d&#039;explorer au-del\u00e0 des hypoth\u00e8ses habituelles de sa marque g\u00e9n\u00e9ralement plus co\u00fbteuse.<\/p>\n<h3>Hampton by Hilton<a id=\"home2-suites\"><\/a><\/h3>\n<p>Hampton by Hilton est \u00e9galement connu sous les noms de Hampton Inn &amp; Suites et de Hampton Inn. La cha\u00eene cible largement la gamme de prix plus milieu de gamme. L&#039;importance de Hampton by Hilton r\u00e9side en partie dans la preuve de ce que les franchis\u00e9s ind\u00e9pendants peuvent faire. Ils appartiennent g\u00e9n\u00e9ralement \u00e0 des propri\u00e9taires ind\u00e9pendants, bien que Hilton g\u00e8re quelques sites. De plus, le co\u00fbt pour les clients est r\u00e9duit en minimisant les options de nourriture et de boissons. Cela rend Hampton by Hilton tr\u00e8s abordable.<\/p>\n<h3>Home2 Suites par Hilton<a id=\"key-success-points-from-hilton\"><\/a><\/h3>\n<p>Home2 Suites by Hilton est une entr\u00e9e importante parmi les marques d&#039;h\u00f4tels Hilton, avec 478 emplacements. Il est sp\u00e9cialement con\u00e7u pour accueillir les voyageurs en s\u00e9jour prolong\u00e9. L&#039;importance de Home2 vient du fait qu&#039;il est tellement ax\u00e9 sur le fait d&#039;\u00eatre un chez-soi loin de chez soi. Il va du T1 au studio. La disposition de ces zones est spacieuse et accepte m\u00eame les animaux domestiques. Les clients peuvent \u00e9galement profiter d\u2019installations d\u2019exercice, d\u2019options de recyclage et bien plus encore.<\/p>\n<h2>Points cl\u00e9s du succ\u00e8s de la marque Hilton<\/h2>\n<ul>\n<li><strong>Support client exemplaire\u00a0:<\/strong> Les marques d&#039;h\u00f4tels Hilton fournissent toutes un support client de haute qualit\u00e9 pour b\u00e2tir leur r\u00e9putation.<\/li>\n<li><strong>Une croissance soigneusement planifi\u00e9e\u00a0:<\/strong> Le Hilton se d\u00e9veloppe et cr\u00e9e des partenariats gr\u00e2ce \u00e0 une planification minutieuse pour promouvoir une croissance durable.<\/li>\n<li><strong>Des technologies de pointe:<\/strong> La marque h\u00f4teli\u00e8re Hilton est synonyme de nouvelles technologies comme l&#039;enregistrement num\u00e9rique qui am\u00e9liore l&#039;exp\u00e9rience client.<\/li>\n<li><strong>Respect de l&#039;environnement\u00a0:<\/strong> La marque utilise les \u00e9conomies d&#039;\u00e9nergie et les technologies vertes pour r\u00e9pondre aux attentes des voyageurs soucieux de l&#039;environnement.<\/li>\n<li><strong>Un mod\u00e8le fort pour les franchises :<\/strong> Le mod\u00e8le utilise des normes coh\u00e9rentes pour garantir que les propri\u00e9taires ind\u00e9pendants disposent de bases solides.<\/li>\n<li><strong>Luxe personnalis\u00e9 :<\/strong> Des marques comme Conrad et Waldorf Astoria proposent des exp\u00e9riences uniques sur mesure pour des s\u00e9jours personnalis\u00e9s.<a id=\"understanding-other-hotel-brands\"><\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-32237\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand.jpg\" alt=\"Marques d&#039;h\u00f4tels Hilton - Points cl\u00e9s de la r\u00e9ussite de la marque Hilton\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-66x30.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-177x80.jpg 177w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-320x144.jpg 320w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-460x207.jpg 460w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-540x243.jpg 540w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-669x301.jpg 669w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-700x315.jpg 700w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand-940x423.jpg 940w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/07\/Hilton-Hotel-Brands-Key-Success-Points-from-the-Hilton-Brand.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2>Comprendre le contexte plus large des marques h\u00f4teli\u00e8res dans les marques d&#039;h\u00f4tels Hilton<a id=\"comparing-hilton-brand-with-marriott\"><\/a><\/h2>\n<p>Il existe bien s\u00fbr de nombreuses autres marques. Diff\u00e9rentes marques et diff\u00e9rentes r\u00e9gions montrent comment diverses strat\u00e9gies peuvent jouer en votre faveur. Par exemple, <a href=\"https:\/\/www.revfine.com\/fr\/conseils-marketing-social-media-hotel\/\">marketing des m\u00e9dias sociaux pour les h\u00f4tels<\/a> dans le monde entier et la fa\u00e7on dont le marketing touristique fonctionne dans ces endroits peut \u00eatre tr\u00e8s diff\u00e9rente de celle des marques h\u00f4teli\u00e8res Hilton. L&#039;\u00e9tude de ces diff\u00e9rences peut montrer comment les exploiter lors de l&#039;offre d&#039;h\u00e9bergement ou <a href=\"https:\/\/www.revfine.com\/fr\/hotel-technologie\/\">Technologie h\u00f4teli\u00e8re <\/a>\u00e0 diverses parties. Vous pouvez en savoir plus sur les marques dans l&#039;article<span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/marques-hotelieres\/\"> &quot;Liste des excellentes marques d&#039;h\u00f4tels pour lesquelles travailler.&quot;<\/a><\/span><\/p>\n<h2>Comparaison des marques d&#039;h\u00f4tels Hilton et Marriott<\/h2>\n<p>Les marques d&#039;h\u00f4tels Hilton mettent en avant certains des plus importants <a href=\"https:\/\/www.revfine.com\/fr\/hotel-tendances\/\">tendances h\u00f4teli\u00e8res<\/a>. Mais la marque Marriott montre aussi comment le secteur \u00e9volue. La plupart des marques Marriott ont une cible d\u00e9mographique sp\u00e9cifique. Et comme au Hilton, le Marriott propose \u00e9galement des programmes de r\u00e9compenses. En comparant ces deux marques distinctes mais similaires, il est possible de voir comment diff\u00e9rentes approches peuvent produire des r\u00e9sultats sp\u00e9cifiques. De m\u00eame, vous pouvez \u00e9galement voir comment chacune des marques a r\u00e9agi aux diff\u00e9rents <a href=\"https:\/\/www.revfine.com\/fr\/hospitalite-tendances\/\">les tendances de l&#039;h\u00f4tellerie<\/a>. Vous pouvez en savoir plus sur la marque Mariott dans l&#039;article <a href=\"https:\/\/www.revfine.com\/fr\/marriott-hotel-brands\/\"><span style=\"text-decoration: underline;\">\u00ab\u00a0Marques d&#039;h\u00f4tels Marriott\u00a0: exploration des marques de Marriott International.\u00a0\u00bb<\/span><\/a><\/p>\n<p><strong>Les marques d\u2019h\u00f4tels Hilton offrent une multitude d\u2019exemples pour la gestion et le marketing h\u00f4teliers. Cependant, il est \u00e9galement important de consid\u00e9rer chacun d\u2019entre eux isol\u00e9ment et comme un mod\u00e8le pour vos propres objectifs sp\u00e9cifiques.<\/strong><\/p>\n<h2>Avez-vous aim\u00e9 cet article sur les marques d\u2019h\u00f4tels Hilton\u00a0?<\/h2>\n<p>Vous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9 par les articles suivants :<\/p>\n<ul>\n<li><a href=\"\/fr\/ihg-hotel-brands\/\">IHG Hotel Brands: liste des marques du groupe h\u00f4telier InterContinental<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/aaa-agence-de-voyage\/\">AAA Travel Pr\u00e9sentation de l&#039;agence, services et avantages pour les h\u00f4teliers<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/formation-hotellerie\/\">Formation h\u00f4teli\u00e8re\u00a0: cours indispensables pour former votre personnel<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/formation-hotellerie\/\">Entreprises de voyages qui aident les h\u00f4tels \u00e0 augmenter leurs revenus<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/agences-de-voyages\/\">Des agences de voyages qui aident les h\u00f4tels \u00e0 augmenter leurs revenus<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est une plate-forme de connaissances pour l&#039;industrie de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos id\u00e9es, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser les revenus, innover dans les processus et am\u00e9liorer l&#039;exp\u00e9rience client. Vous pouvez trouver tout <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">conseils sur l&#039;h\u00f4tellerie et l&#039;hospitalit\u00e9<\/a><\/span> dans les cat\u00e9gories <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/la-gestion-des-recettes\/\">La gestion des recettes<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/commercialisation\/\">Commercialisation et distribution<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/operations-hotelieres\/\">Op\u00e9rations h\u00f4teli\u00e8res<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/careers\/\">Dotation &amp; Carri\u00e8re<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/technology\/\">La technologie<\/a><\/span> et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/software\/\">Logiciel<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Soumettre un article<\/span><\/a><\/div>\n\n<div class=\"molongui-clearfix\"><\/div><div id=\"mab-1275494416\" class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Cet article est r\u00e9dig\u00e9 par :<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Bonjour, je suis Martijn Barten, fondateur de Revfine.com. Avec 20 ans d&#039;exp\u00e9rience dans l&#039;industrie h\u00f4teli\u00e8re, je me sp\u00e9cialise dans l&#039;optimisation des revenus en combinant revenue management avec des strat\u00e9gies marketing. J&#039;ai d\u00e9velopp\u00e9, mis en \u0153uvre et g\u00e9r\u00e9 avec succ\u00e8s des strat\u00e9gies revenue management et de marketing pour des propri\u00e9t\u00e9s individuelles et des portefeuilles multi-propri\u00e9t\u00e9s.<\/p><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Facebook de Martijn Barten\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Linkedin de Martijn Barten\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Twitter de Martijn Barten\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/fr\/a-propos\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Web de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><style id=\"molongui-author-box-shortcode-inline-css\" type=\"text\/css\">#mab-1275494416.m-a-box{width:100%;margin-top:40px!important;margin-right:!important;margin-bottom:20px!important;margin-left:!important}#mab-1275494416 .m-a-box-header{margin-bottom:20px}#mab-1275494416 .m-a-box-header>:first-child,#mab-1275494416 .m-a-box-header a.m-a-box-header-url{font-size:20px;line-height:px}#mab-1275494416 .m-a-box-container{padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;border-style:solid;border-top-width:1px;border-right-width:0;border-bottom-width:1px;border-left-width:0;border-color:#e8e8e8;background-color:#f7f8f9;box-shadow:10px 10px 10px 0 #ababab}#mab-1275494416 .m-a-box-avatar img,#mab-1275494416 .m-a-box-avatar div[data-avatar-type=acronym]{border-style:solid;border-width:2px;border-color:#bfbfbf;border-radius:100%}#mab-1275494416 .m-a-box-name *{font-size:23px;line-height:px;text-align:left}#mab-1275494416 .m-a-box-container[min-width~=\"600px\"] .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-name *{text-align:left}#mab-1275494416 .m-a-box-content.m-a-box-profile .m-a-box-data .m-a-box-meta *{font-size:12px;line-height:px}#mab-1275494416 .m-a-box-meta-divider{padding:0 .2em}#mab-1275494416 .m-a-box-bio>*{font-size:14px;line-height:px}#mab-1275494416 .m-icon-container{background-color:inherit;border-color:inherit;color:#999999!important;font-size:20px}#mab-1275494416 .m-a-box-related-entry-title,#mab-1275494416 .m-a-box-related-entry-title a{font-size:14px}#mab-1275494416 .m-a-box-profile .m-a-box-content-bottom{background-color:#e0e0e0;border-top-style:none;border-top-color:#b6b6b6}<\/style><\/div>","protected":false},"excerpt":{"rendered":"<p>Les marques h\u00f4teli\u00e8res Hilton soulignent comment une seule entreprise peut englober plusieurs domaines tout en conservant son identit\u00e9. La soci\u00e9t\u00e9 s&#039;est d\u00e9velopp\u00e9e sur une grande vari\u00e9t\u00e9 de march\u00e9s diff\u00e9rents tout en conservant une coh\u00e9rence totale dans l&#039;image de marque globale du Hilton. L\u2019importance de la marque h\u00f4teli\u00e8re Hilton est, \u00e0 bien des \u00e9gards, synonyme de l\u2019importance de l\u2019image de marque elle-m\u00eame. L&#039;image de marque d&#039;entreprise vous donne la possibilit\u00e9 de [\u2026]<\/p>","protected":false},"author":24,"featured_media":32236,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[774,755,789],"tags":[],"class_list":["post-32223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-business","category-hotel-explainers","category-travel-explainers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hilton Hotel Brands: Learn About the Biggest Hilton Brands<\/title>\n<meta name=\"description\" content=\"Hilton hotel brands are examined to highlight what they offer, how they differ, and what lessons can be learned from them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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