{"id":33484,"date":"2024-11-30T09:00:18","date_gmt":"2024-11-30T08:00:18","guid":{"rendered":"https:\/\/www.revfine.com\/?p=33484"},"modified":"2024-12-02T11:10:42","modified_gmt":"2024-12-02T10:10:42","slug":"5-hospitality-marketing-trends-to-watch-other-than-ai","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/5-tendances-marketing-dans-le-secteur-de-lhotellerie-a-surveiller-autres-que-lia\/","title":{"rendered":"5 tendances marketing \u00e0 surveiller dans le secteur de l&#039;h\u00f4tellerie en 2025 (autres que l&#039;IA)"},"content":{"rendered":"<p><em>L&#039;industrie h\u00f4teli\u00e8re poursuit sa transformation en 2025. L&#039;\u00e9poque o\u00f9 une pr\u00e9sence num\u00e9rique solide et des prix comp\u00e9titifs pouvaient \u00e0 eux seuls garantir le succ\u00e8s est r\u00e9volue. Les clients d&#039;aujourd&#039;hui recherchent plus qu&#039;un simple lieu de s\u00e9jour, ils veulent des exp\u00e9riences qui am\u00e9liorent leur vie, favorisent leur bien-\u00eatre et correspondent \u00e0 leurs valeurs.<\/em><\/p>\n<h2>Au-del\u00e0 de l&#039;IA : les principales tendances du secteur de l&#039;h\u00f4tellerie qui stimulent la croissance<\/h2>\n<p>Oui, l\u2019intelligence artificielle g\u00e9n\u00e9rative (IA) r\u00e9volutionne presque tous les aspects de l\u2019industrie h\u00f4teli\u00e8re, mais <a href=\"https:\/\/www.revfine.com\/fr\/ia-et-marketing-hotelier\/\">l&#039;utilisation de l&#039;IA<\/a> n\u2019est pas la seule tendance sur laquelle il faut se pencher.<\/p>\n<p>Le paysage de l\u2019h\u00f4tellerie a \u00e9t\u00e9 fondamentalement remodel\u00e9 par plusieurs facteurs cl\u00e9s. La pand\u00e9mie mondiale a modifi\u00e9 de mani\u00e8re permanente les comportements de voyage et les attentes des clients. L\u2019accent accru mis sur le bien-\u00eatre personnel et mental est devenu une force dominante dans les d\u00e9cisions de voyage. Dans le m\u00eame temps, les pr\u00e9occupations en mati\u00e8re de durabilit\u00e9 et de respect de la vie priv\u00e9e sont pass\u00e9es du statut de questions p\u00e9riph\u00e9riques \u00e0 celui de facteurs d\u00e9cisionnels centraux.<\/p>\n<p>Industrie r\u00e9cente <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/consumer-business\/articles\/travel-hospitality-industry-outlook.html\" target=\"_blank\" rel=\"noopener\">donn\u00e9es<\/a> r\u00e9v\u00e8le une histoire convaincante ; les propri\u00e9t\u00e9s qui adoptent les tendances marketing \u00e9mergentes constatent des taux de r\u00e9servation jusqu&#039;\u00e0 30% plus \u00e9lev\u00e9s et des scores de satisfaction des clients jusqu&#039;\u00e0 25% plus \u00e9lev\u00e9s, et les premiers \u00e0 adopter des strat\u00e9gies marketing innovantes montrent <a href=\"https:\/\/www.mckinsey.com\/industries\/travel-logistics-and-infrastructure\/our-insights\/the-state-of-tourism-and-hospitality-2024\" target=\"_blank\" rel=\"noopener\">31% meilleure croissance des revenus<\/a> sur leurs concurrents.<\/p>\n<p>Pour les h\u00f4teliers de toutes tailles, le message est clair : s&#039;adapter et innover, ou prendre des risques. <a href=\"https:\/\/www.revfine.com\/fr\/signes-que-les-hotels-ont-besoin-dun-nouveau-partenaire-de-marketing-numerique\/\">prendre du retard<\/a>.<\/p>\n<h2>5 tendances marketing dans le secteur de l&#039;h\u00f4tellerie<\/h2>\n<p>Voici cinq tendances cl\u00e9s (autres que l\u2019IA) qui d\u00e9finiront le marketing h\u00f4telier en 2025.<\/p>\n<h3>1. Int\u00e9gration du commerce social<\/h3>\n<p>L&#039;intersection de <a href=\"https:\/\/www.revfine.com\/fr\/social-media-truths-from-high-performing-hotel-marketing-teams\/\">des m\u00e9dias sociaux<\/a> et le commerce \u00e9lectronique a cr\u00e9\u00e9 un nouveau canal puissant pour le secteur de l&#039;h\u00f4tellerie. TikTok et Instagram sont pass\u00e9s d&#039;un espace o\u00f9 les utilisateurs font d\u00e9filer des photos de vacances \u00e0 un endroit o\u00f9 ils peuvent <a href=\"https:\/\/www.revfine.com\/fr\/comment-les-medias-sociaux-transforment-le-voyage-du-voyageur-moderne\/\">r\u00e9server leurs prochaines vacances<\/a>.<\/p>\n<p>Statista pr\u00e9dit que le commerce sur les r\u00e9seaux sociaux repr\u00e9sentera 17% de toutes les transactions num\u00e9riques d&#039;ici 2025. Les propri\u00e9t\u00e9s qui adoptent un avenir o\u00f9 les transactions se d\u00e9roulent directement sur les r\u00e9seaux sociaux, sans redirection vers un site tiers, auront un avantage concurrentiel significatif.<\/p>\n<h4>R\u00e9servation directe via les plateformes sociales<\/h4>\n<p>Les propri\u00e9t\u00e9s impl\u00e9mentent\u00a0:<\/p>\n<ul>\n<li>Publications achetables sur Instagram et TikTok<\/li>\n<li>Exp\u00e9riences de paiement natives<\/li>\n<li>Tarifs sociaux exclusifs<\/li>\n<li>Plateformes de collaboration avec les influenceurs<\/li>\n<\/ul>\n<h4>Strat\u00e9gie de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/h4>\n<p>Un contenu de marque soign\u00e9 sera toujours essentiel, mais dans certains cas, le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC) g\u00e9n\u00e8re des taux de conversion plus \u00e9lev\u00e9s que le contenu professionnel, car l&#039;UGC est souvent consid\u00e9r\u00e9 comme plus authentique et plus digne de confiance.<\/p>\n<p>Des donn\u00e9es r\u00e9centes montrent que <a href=\"https:\/\/www.businesswire.com\/news\/home\/20190220005302\/en\/Stackla-Survey-Reveals-Disconnect-Between-the-Content-Consumers-Want-What-Marketers-Deliver\" target=\"_blank\" rel=\"noopener\">79% des personnes d\u00e9clarent que le CGU a un impact important sur leurs d\u00e9cisions d&#039;achat<\/a>. De plus, les consommateurs trouvent l&#039;UGC plus que <a href=\"https:\/\/www.businesswire.com\/news\/home\/20190220005302\/en\/Stackla-Survey-Reveals-Disconnect-Between-the-Content-Consumers-Want-What-Marketers-Deliver\" target=\"_blank\" rel=\"noopener\">neuf fois plus impactant<\/a> que le contenu des influenceurs.<\/p>\n<p>L&#039;exploitation du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs continuera d&#039;\u00eatre une tendance populaire dans les ann\u00e9es \u00e0 venir, en particulier pour les \u00e9tablissements qui cherchent \u00e0 s\u00e9duire les jeunes voyageurs. Pour encourager la cr\u00e9ation de contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs, envisagez les tactiques suivantes\u00a0:<\/p>\n<ul>\n<li>Inclure syst\u00e9matiquement un appel \u00e0 l&#039;action fort dans les publications<\/li>\n<li>Organisation de concours UGC<\/li>\n<li>Affichage des identifiants de r\u00e9seaux sociaux sur la propri\u00e9t\u00e9<\/li>\n<li>Promouvoir un hashtag de marque<\/li>\n<\/ul>\n<h3>2. Bien-\u00eatre et marketing exp\u00e9rientiel : le nouvel avantage concurrentiel<\/h3>\n<p>Le march\u00e9 du tourisme de bien-\u00eatre devrait atteindre <a href=\"https:\/\/globalwellnessinstitute.org\/industry-research\/the-global-wellness-economy-looking-beyond-covid\/\" target=\"_blank\" rel=\"noopener\">1364T1,1 billion de dollars d&#039;ici 2025<\/a>, ce qui repr\u00e9sente l&#039;une des opportunit\u00e9s les plus importantes du marketing h\u00f4telier. Il ne s&#039;agit pas seulement de promouvoir le spa ou la salle de sport, mais de r\u00e9imaginer l&#039;exp\u00e9rience client dans son ensemble sous l&#039;angle du bien-\u00eatre et de la croissance personnelle.<\/p>\n<h4>Programmes de sant\u00e9 et de bien-\u00eatre<\/h4>\n<p>Les \u00e9tablissements de premier plan cr\u00e9ent des \u00e9cosyst\u00e8mes de bien-\u00eatre complets. Le Four Seasons Hong Kong, par exemple, a r\u00e9cemment signal\u00e9 une augmentation de 40% de la valeur des r\u00e9servations apr\u00e8s avoir introduit son \u00ab<em>Parcours bien-\u00eatre \u00e0 360\u00b0<\/em>\u00bb, qui comprend des itin\u00e9raires de bien-\u00eatre personnalis\u00e9s, des programmes d\u2019optimisation du sommeil et des \u00e9valuations de sant\u00e9 holistiques.<\/p>\n<p>Une \u00e9tude approfondie de CBRE Hotels Research (2024) r\u00e9v\u00e8le que les \u00e9tablissements dot\u00e9s de programmes de bien-\u00eatre int\u00e9gr\u00e9s b\u00e9n\u00e9ficient d&#039;une prime journali\u00e8re moyenne de 35% par rapport aux \u00e9tablissements comparables. Le rapport sur le tourisme de bien-\u00eatre de l&#039;American Hotel &amp; Lodging Association (2024) montre que 72% d&#039;h\u00f4tels de luxe et haut de gamme pr\u00e9voient d&#039;\u00e9tendre consid\u00e9rablement leurs offres de bien-\u00eatre d&#039;ici 2025.<\/p>\n<p>Les \u00e9l\u00e9ments cl\u00e9s d\u2019un programme de bien-\u00eatre r\u00e9ussi comprennent\u00a0:<\/p>\n<ul>\n<li>\u00c9valuations et itin\u00e9raires de bien-\u00eatre personnalis\u00e9s<\/li>\n<li>Offres de sant\u00e9 mentale et de pleine conscience<\/li>\n<li>Partenariats avec des praticiens bien-\u00eatre certifi\u00e9s<\/li>\n<li>Programmes d\u2019am\u00e9lioration du sommeil<\/li>\n<li>Services de consultation en nutrition<\/li>\n<\/ul>\n<h4>Tourisme de bien-\u00eatre en entreprise<\/h4>\n<p>L\u2019\u00e9volution la plus surprenante est peut-\u00eatre l\u2019essor du tourisme de bien-\u00eatre en entreprise. Les entreprises se concentrant de plus en plus sur le bien-\u00eatre de leurs employ\u00e9s, les \u00e9tablissements qui peuvent proposer des forfaits de bien-\u00eatre complets connaissent une croissance fulgurante. Les pr\u00e9visions du secteur sugg\u00e8rent que les r\u00e9servations de bien-\u00eatre en entreprise augmenteront de 45% d\u2019ici 2025.<\/p>\n<h4>Marketing bas\u00e9 sur l&#039;exp\u00e9rience<\/h4>\n<p>Les donn\u00e9es sont convaincantes : les s\u00e9jours ax\u00e9s sur l&#039;exp\u00e9rience affichent des valeurs de r\u00e9servation 40% sup\u00e9rieures \u00e0 celles des offres traditionnelles de chambres uniquement. Les \u00e9tablissements r\u00e9agissent en cr\u00e9ant des exp\u00e9riences immersives qui connectent les clients \u00e0 la culture, \u00e0 la cuisine et aux activit\u00e9s locales.<\/p>\n<p>Les programmes de marketing bas\u00e9s sur l\u2019exp\u00e9rience r\u00e9ussis incluent souvent :<\/p>\n<ul>\n<li>Forfaits d&#039;immersion dans la culture locale<\/li>\n<li>Programmes de voyages culinaires mettant en vedette des chefs locaux<\/li>\n<li>Retraites et ateliers de d\u00e9veloppement des comp\u00e9tences<\/li>\n<li>Int\u00e9gration du tourisme d&#039;aventure<\/li>\n<li>Opportunit\u00e9s authentiques d&#039;interaction communautaire<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-33486\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-1024x580.jpg\" alt=\"\" width=\"1024\" height=\"580\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-18x10.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-200x113.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-300x170.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-400x227.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-600x340.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-768x435.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-800x453.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message-1024x580.jpg 1024w, https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-Sustainability-as-a-Core-Marketing-Message.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>3. La durabilit\u00e9 comme message marketing essentiel<\/h3>\n<p>Aux yeux des voyageurs, <a href=\"https:\/\/www.revfine.com\/fr\/regenerative-tourism\/\">une attention particuli\u00e8re \u00e0 la durabilit\u00e9<\/a> est pass\u00e9e d&#039;une fonctionnalit\u00e9 agr\u00e9able \u00e0 avoir dans un h\u00f4tel \u00e0 une attente fondamentale. <a href=\"https:\/\/news.booking.com\/latest-bookingcom-sustainable-travel-data-reveals-ongoing-challenges-for-consumers--highlights-a-heightened-opportunity-for-cross-industry-collaboration\/\" target=\"_blank\" rel=\"noopener\">82% des voyageurs prennent d\u00e9sormais en compte l&#039;impact environnemental dans leurs d\u00e9cisions de r\u00e9servation<\/a>, faisant des pratiques durables non seulement un choix \u00e9thique mais aussi un imp\u00e9ratif commercial.<\/p>\n<h4>Initiatives environnementales<\/h4>\n<p>Les principales propri\u00e9t\u00e9s mettent en \u0153uvre des programmes de d\u00e9veloppement durable complets qui incluent :<\/p>\n<ul>\n<li>Suivi et compensation de l&#039;empreinte carbone en temps r\u00e9el<\/li>\n<li>Technologie de conservation de l&#039;eau<\/li>\n<li>Programmes de r\u00e9duction des d\u00e9chets<\/li>\n<li>Adoption des \u00e9nergies renouvelables<\/li>\n<li>Gestion durable de la cha\u00eene d&#039;approvisionnement<\/li>\n<\/ul>\n<p>La cl\u00e9 du succ\u00e8s r\u00e9side dans la capacit\u00e9 \u00e0 rendre ces initiatives visibles et engageantes pour les clients sans para\u00eetre trop performatives. Des \u00e9tablissements comme le groupe 1 Hotels ont magistralement int\u00e9gr\u00e9 la durabilit\u00e9 dans leur identit\u00e9 de marque, ce qui a entra\u00een\u00e9 une augmentation de 35% des r\u00e9servations directes aupr\u00e8s des voyageurs soucieux de l&#039;environnement.<\/p>\n<h4>Eco-marketing authentique<\/h4>\n<p>La transparence est devenue la pierre angulaire d&#039;un marketing durable efficace. Par cons\u00e9quent, <a href=\"https:\/\/www.unwto.org\/un-tourism-world-tourism-barometer-data\" target=\"_blank\" rel=\"noopener\">77% des voyageurs d\u00e9clarent qu&#039;ils sont pr\u00eats \u00e0 payer un suppl\u00e9ment<\/a> pour des h\u00e9bergements d\u00e9montrables durables.<\/p>\n<p>Les propri\u00e9t\u00e9s connaissent du succ\u00e8s avec :<\/p>\n<ul>\n<li>Rapports mensuels d&#039;impact environnemental<\/li>\n<li>Engagement des clients dans les initiatives \u00e9cologiques<\/li>\n<li>Programmes d\u2019impact sur la communaut\u00e9 locale<\/li>\n<li>Certifications de durabilit\u00e9 par des tiers<\/li>\n<li>Programmes et ateliers \u00e9ducatifs<\/li>\n<\/ul>\n<h3>4. Optimisation de la recherche vocale : la nouvelle fronti\u00e8re du marketing num\u00e9rique<\/h3>\n<p>Avec <a href=\"https:\/\/www.gartner.com\/en\/marketing\/research\/hospitality-marketing-budget-benchmark\" target=\"_blank\" rel=\"noopener\">La recherche vocale devrait repr\u00e9senter plus d&#039;un tiers (38%) de toutes les recherches li\u00e9es aux voyages<\/a> D&#039;ici 2025, l&#039;optimisation de la voix sera cruciale. Les \u00e9tablissements qui ne parviennent pas \u00e0 s&#039;adapter risquent de devenir invisibles pour un segment croissant de clients potentiels.<\/p>\n<h4>Strat\u00e9gies marketing ax\u00e9es sur la voix<\/h4>\n<p>Une optimisation r\u00e9ussie de la recherche vocale n\u00e9cessite :<\/p>\n<ul>\n<li>Optimisation des mots-cl\u00e9s en langage naturel<\/li>\n<li>Structure du contenu bas\u00e9e sur des questions<\/li>\n<li>Optimisation de la recherche locale<\/li>\n<li>Balisage de sch\u00e9ma adapt\u00e9 \u00e0 la voix<\/li>\n<\/ul>\n<h4>Services d&#039;accueil \u00e0 commande vocale<\/h4>\n<p>Les propri\u00e9t\u00e9s exploitent \u00e9galement la technologie vocale pour am\u00e9liorer l&#039;exp\u00e9rience client, une \u00e9tude r\u00e9cente indiquant que <a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Research-Updates\/The-2024-guide-to-travel-innovation-and-tech\" target=\"_blank\" rel=\"noopener\">58% des clients pr\u00e9f\u00e8rent les chambres \u00e9quip\u00e9es de commandes vocales, ce pourcentage passant \u00e0 73% parmi les voyageurs de la g\u00e9n\u00e9ration Y<\/a>.<\/p>\n<p>Les principaux h\u00f4tels mettent en \u0153uvre :<\/p>\n<ul>\n<li>Assistants vocaux personnalis\u00e9s en chambre<\/li>\n<li>\u00c9quipements \u00e0 commande vocale<\/li>\n<li>Services de conciergerie bas\u00e9s sur la voix<\/li>\n<li>Syst\u00e8mes de support multilingue<\/li>\n<\/ul>\n<h3>5. Marketing num\u00e9rique ax\u00e9 sur la confidentialit\u00e9<\/h3>\n<p>Alors que les r\u00e9glementations en mati\u00e8re de confidentialit\u00e9 des donn\u00e9es se durcissent \u00e0 l&#039;\u00e9chelle mondiale, les strat\u00e9gies marketing r\u00e9ussies doivent donner la priorit\u00e9 \u00e0 la confidentialit\u00e9 des clients tout en pr\u00e9servant <a href=\"https:\/\/www.revfine.com\/fr\/page\/etude-de-cas-comment-la-personnalisation-marketing-stimule-les-reservations-dhotels\/\">personnalisation<\/a>.<\/p>\n<h4>Strat\u00e9gie de donn\u00e9es first-party<\/h4>\n<p>Les propri\u00e9t\u00e9s se d\u00e9veloppent <span style=\"text-decoration: underline;\"><a href=\"https:\/\/screenpilot.com\/dbx\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">des strat\u00e9gies sophistiqu\u00e9es pour la collecte et l&#039;utilisation des donn\u00e9es propri\u00e9taires<\/a><\/span>:<\/p>\n<ul>\n<li>Programmes d&#039;\u00e9change de valeur<\/li>\n<li>Incitations \u00e0 la r\u00e9servation directe<\/li>\n<li>Politiques de donn\u00e9es transparentes<\/li>\n<li>Mises \u00e0 jour r\u00e9guli\u00e8res sur la confidentialit\u00e9<\/li>\n<li>Panneaux de contr\u00f4le client<\/li>\n<\/ul>\n<h4>Solutions de marketing sans cookies<\/h4>\n<p>Les cookies tiers \u00e9tant progressivement supprim\u00e9s, des m\u00e9thodes de suivi alternatives deviennent essentielles :<\/p>\n<ul>\n<li>Cookies propri\u00e9taires<\/li>\n<li>Publicit\u00e9 contextuelle<\/li>\n<li>Analyses respectueuses de la confidentialit\u00e9<\/li>\n<li>Approches marketing bas\u00e9es sur le consentement<\/li>\n<\/ul>\n<h2>Guide de mise en \u0153uvre pour les responsables marketing<\/h2>\n<p>Pour mettre en \u0153uvre ces tendances avec succ\u00e8s, envisagez l\u2019approche suivante\u00a0:<\/p>\n<ol>\n<li>Audit des capacit\u00e9s actuelles<\/li>\n<\/ol>\n<ul>\n<li>\u00c9valuer la pile technologique existante<\/li>\n<li>\u00c9valuer les comp\u00e9tences et les capacit\u00e9s de l&#039;\u00e9quipe<\/li>\n<li>Examiner les strat\u00e9gies marketing actuelles<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>Prioriser les initiatives<\/li>\n<\/ol>\n<ul>\n<li>Concentrez-vous d\u2019abord sur les gains rapides<\/li>\n<li>\u00c9laborer une feuille de route compl\u00e8te<\/li>\n<li>S&#039;aligner sur les cycles budg\u00e9taires<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>Mesurer et ajuster<\/li>\n<\/ol>\n<ul>\n<li>D\u00e9finissez des KPI clairs<\/li>\n<li>Surveiller le retour sur investissement<\/li>\n<li>Effectuez des ajustements bas\u00e9s sur les donn\u00e9es<\/li>\n<\/ul>\n<h2>Positionn\u00e9 pour prosp\u00e9rer en 2025<\/h2>\n<p>Le paysage marketing de l&#039;h\u00f4tellerie de 2025 exige un \u00e9quilibre d\u00e9licat entre l&#039;int\u00e9gration du bien-\u00eatre, l&#039;engagement en mati\u00e8re de d\u00e9veloppement durable et le respect de la vie priv\u00e9e des clients. Le succ\u00e8s viendra \u00e0 ceux qui sauront int\u00e9grer efficacement ces tendances, seuls ou avec l&#039;aide de <span style=\"text-decoration: underline;\"><a href=\"https:\/\/screenpilot.com\/evaluation\/?utm_source=Revfine.com&amp;utm_medium=Expert%20Partner&amp;utm_campaign=Revfine.com\" target=\"_blank\" rel=\"noopener\">un partenaire marketing exp\u00e9riment\u00e9<\/a><\/span>, tout en maintenant des relations authentiques avec les clients et en fournissant des r\u00e9sultats commerciaux mesurables.<\/p>\n<p>Les \u00e9tablissements qui \u00e9tablissent d\u00e8s maintenant des bases solides dans ces domaines seront bien plac\u00e9s pour r\u00e9ussir non seulement en 2025, mais aussi dans les ann\u00e9es \u00e0 venir. La cl\u00e9 est de commencer \u00e0 mettre en \u0153uvre ces changements le plus t\u00f4t possible, de mesurer soigneusement les r\u00e9sultats et d&#039;ajuster les strat\u00e9gies en fonction des donn\u00e9es de performance et des commentaires des clients.<\/p>\n<p><strong>L&#039;avenir du marketing h\u00f4telier r\u00e9side dans l&#039;adaptabilit\u00e9 et l&#039;innovation. En adoptant ces tendances, vous r\u00e9pondrez non seulement aux attentes changeantes des clients, mais vous positionnerez \u00e9galement votre \u00e9tablissement sur la voie du succ\u00e8s \u00e0 long terme. D\u00e9couvrez ces strat\u00e9gies d\u00e8s aujourd&#039;hui pour garder une longueur d&#039;avance en 2025 et au-del\u00e0 !<\/strong><\/p>\n<h2><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-file-alt fas circle-yes fusion-text-flow fa-spin\" style=\"--awb-iconcolor:#212121;--awb-iconcolor-hover:#212121;--awb-circlecolor:#d4a763;--awb-circlecolor-hover:#d4a763;--awb-circlebordercolor:#d4a763;--awb-circlebordercolor-hover:#d4a763;--awb-circlebordersize:1px;--awb-font-size:22.88px;--awb-width:45.76px;--awb-height:45.76px;--awb-line-height:43.76px;--awb-margin-right:13px;\"><\/i><span style=\"text-decoration: underline;\">\u00c9tude de cas gratuite sur un h\u00f4tel<\/span>: Comment la personnalisation marketing motive les voyageurs et stimule les r\u00e9servations d&#039;h\u00f4tels<\/h2>\n<p>Dans cette \u00e9tude de cas compacte, vous trouverez des donn\u00e9es montrant l&#039;importance de la personnalisation marketing pour le voyageur moyen. T\u00e9l\u00e9chargez l&#039;\u00e9tude de cas pour d\u00e9couvrir comment tout h\u00f4tel ayant une empreinte num\u00e9rique peut utiliser la personnalisation marketing pour augmenter les conversions.<\/p>\n<p><span style=\"font-size: 12pt;\"><a href=\"https:\/\/www.revfine.com\/fr\/page\/etude-de-cas-comment-la-personnalisation-marketing-stimule-les-reservations-dhotels\/\"><span style=\"text-decoration: underline;\">Cliquez ici pour t\u00e9l\u00e9charger<\/span><\/a> <\/span>l&#039;\u00e9tude de cas <em>\u00ab\u00a0Comment la personnalisation marketing motive les voyageurs et stimule les r\u00e9servations d&#039;h\u00f4tels\u00a0\u00bb<\/em>.<\/p>\n<div class='code-block code-block-1' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est une plate-forme de connaissances pour l&#039;industrie de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos id\u00e9es, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser les revenus, innover dans les processus et am\u00e9liorer l&#039;exp\u00e9rience client. Vous pouvez trouver tout <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">conseils sur l&#039;h\u00f4tellerie et l&#039;hospitalit\u00e9<\/a><\/span> dans les cat\u00e9gories <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/la-gestion-des-recettes\/\">La gestion des recettes<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/commercialisation\/\">Commercialisation et distribution<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/operations-hotelieres\/\">Op\u00e9rations h\u00f4teli\u00e8res<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/careers\/\">Dotation &amp; Carri\u00e8re<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/technology\/\">La technologie<\/a><\/span> et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/software\/\">Logiciel<\/a><\/span>.<br><br>\n\n<div class=\"fusion-button-wrapper\"><a class=\"fusion-button button-flat button-small button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:#ffffff;--button_border_color:#d4a763;--button_accent_hover_color:#ffffff;--button_border_hover_color:#d4a763;--button_gradient_top_color:#d4a763;--button_gradient_bottom_color:#d4a763;--button_gradient_top_color_hover:#d4a763;--button_gradient_bottom_color_hover:#d4a763;--button_margin-bottom:-10px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.revfine.com\/content-submission\/\"><span class=\"fusion-button-text\">Soumettre un article<\/span><\/a><\/div><\/div>\n\n<style type='text\/css'>.reading-box-container-1 .element-bottomshadow:before,.reading-box-container-1 .element-bottomshadow:after{opacity:0.7;}<\/style><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:#212121;--awb-margin-top:70px;--awb-margin-bottom:40px;\"><div class=\"reading-box\" style=\"background-color:#f6f6f6;border-width:1px;border-color:#f6f6f6;border-top-width:3px;border-top-color:var(--primary_color);border-style:solid;\"><div class=\"fusion-reading-box-flex\"><h2>Cet article est r\u00e9dig\u00e9 par notre Expert Partner Screen Pilot<\/h2><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-desktop-button fusion-tagline-button continue continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/screen-pilot\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><a class=\"button fusion-button button-default fusion-button-xlarge button-xlarge button-flat fusion-mobile-button continue-right\" style=\"-webkit-box-shadow:none;-moz-box-shadow:none;box-shadow:none;border-radius:2px 2px 2px 2px\" href=\"https:\/\/www.revfine.com\/fr\/page\/screen-pilot\/\" target=\"_self\"><span>Page partenaire<\/span><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The hospitality industry continues a transformative shift in 2025. Gone are the days when a robust digital presence and competitive pricing alone could ensure success. Today&#8217;s guests seek more than just a place to stay, they want experiences that enhance their lives, support their wellbeing, and align with their values. Beyond AI: Key Hospitality Trends Driving Growth Yes, generative artificial [&hellip;]<\/p>","protected":false},"author":1,"featured_media":33485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[779,759],"tags":[712],"class_list":["post-33484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-hospitality-marketing","category-hotel-trends","tag-screenpilot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Hospitality Marketing Trends to Watch Other Than AI<\/title>\n<meta name=\"description\" content=\"In this article, we are going to present five key trends (other than AI) that will define hospitality marketing in 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/fr\/5-tendances-marketing-dans-le-secteur-de-lhotellerie-a-surveiller-autres-que-lia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Hospitality Marketing Trends to Watch Other Than AI\" \/>\n<meta property=\"og:description\" content=\"In this article, we are going to present five key trends (other than AI) that will define hospitality marketing in 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/fr\/5-tendances-marketing-dans-le-secteur-de-lhotellerie-a-surveiller-autres-que-lia\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-30T08:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-02T10:10:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Revfine.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Revfine.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/\"},\"author\":{\"name\":\"Revfine.com\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/cd4481a1421247479a35dee0694382e9\"},\"headline\":\"5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)\",\"datePublished\":\"2024-11-30T08:00:18+00:00\",\"dateModified\":\"2024-12-02T10:10:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/\"},\"wordCount\":1548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg\",\"keywords\":[\"screenpilot\"],\"articleSection\":[\"Marketing\",\"Trends\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/\",\"url\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/\",\"name\":\"5 Hospitality Marketing Trends to Watch Other Than AI\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg\",\"datePublished\":\"2024-11-30T08:00:18+00:00\",\"dateModified\":\"2024-12-02T10:10:42+00:00\",\"description\":\"In this article, we are going to present five key trends (other than AI) that will define hospitality marketing in 2025.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#primaryimage\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg\",\"width\":1000,\"height\":516,\"caption\":\"5 Hospitality Marketing Trends for 2025 to Watch Other Than AI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.revfine.com\/pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"name\":\"Revfine.com\",\"description\":\"Optimising Revenue\",\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.revfine.com\/pt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\",\"name\":\"Revfine.com\",\"url\":\"https:\/\/www.revfine.com\/pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png\",\"contentUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png\",\"width\":600,\"height\":310,\"caption\":\"Revfine.com\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/cd4481a1421247479a35dee0694382e9\",\"name\":\"Revfine.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/48af7d71702c550d251903034e54aa0c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/48af7d71702c550d251903034e54aa0c?s=96&d=identicon&r=g\",\"caption\":\"Revfine.com\"},\"url\":\"https:\/\/www.revfine.com\/fr\/author\/revfine-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Hospitality Marketing Trends to Watch Other Than AI","description":"In this article, we are going to present five key trends (other than AI) that will define hospitality marketing in 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.revfine.com\/fr\/5-tendances-marketing-dans-le-secteur-de-lhotellerie-a-surveiller-autres-que-lia\/","og_locale":"fr_FR","og_type":"article","og_title":"5 Hospitality Marketing Trends to Watch Other Than AI","og_description":"In this article, we are going to present five key trends (other than AI) that will define hospitality marketing in 2025.","og_url":"https:\/\/www.revfine.com\/fr\/5-tendances-marketing-dans-le-secteur-de-lhotellerie-a-surveiller-autres-que-lia\/","og_site_name":"Revfine.com","article_published_time":"2024-11-30T08:00:18+00:00","article_modified_time":"2024-12-02T10:10:42+00:00","og_image":[{"width":1000,"height":516,"url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg","type":"image\/jpeg"}],"author":"Revfine.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Revfine.com","Dur\u00e9e de lecture estim\u00e9e":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#article","isPartOf":{"@id":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/"},"author":{"name":"Revfine.com","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/cd4481a1421247479a35dee0694382e9"},"headline":"5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)","datePublished":"2024-11-30T08:00:18+00:00","dateModified":"2024-12-02T10:10:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/"},"wordCount":1548,"commentCount":0,"publisher":{"@id":"https:\/\/www.revfine.com\/pt\/#organization"},"image":{"@id":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg","keywords":["screenpilot"],"articleSection":["Marketing","Trends"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/","url":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/","name":"5 Hospitality Marketing Trends to Watch Other Than AI","isPartOf":{"@id":"https:\/\/www.revfine.com\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg","datePublished":"2024-11-30T08:00:18+00:00","dateModified":"2024-12-02T10:10:42+00:00","description":"In this article, we are going to present five key trends (other than AI) that will define hospitality marketing in 2025.","breadcrumb":{"@id":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#primaryimage","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/2024\/11\/5-Hospitality-Marketing-Trends-for-2025-to-Watch-Other-Than-AI.jpg","width":1000,"height":516,"caption":"5 Hospitality Marketing Trends for 2025 to Watch Other Than AI"},{"@type":"BreadcrumbList","@id":"https:\/\/www.revfine.com\/5-hospitality-marketing-trends-to-watch-other-than-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.revfine.com\/pt\/"},{"@type":"ListItem","position":2,"name":"5 Hospitality Marketing Trends for 2025 to Watch (Other Than AI)"}]},{"@type":"WebSite","@id":"https:\/\/www.revfine.com\/pt\/#website","url":"https:\/\/www.revfine.com\/pt\/","name":"Revfine.com","description":"Optimising Revenue","publisher":{"@id":"https:\/\/www.revfine.com\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.revfine.com\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.revfine.com\/pt\/#organization","name":"Revfine.com","url":"https:\/\/www.revfine.com\/pt\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png","contentUrl":"https:\/\/www.revfine.com\/wp-content\/uploads\/Revfine.com-logo-Black-600.png","width":600,"height":310,"caption":"Revfine.com"},"image":{"@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/cd4481a1421247479a35dee0694382e9","name":"Revfine.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/48af7d71702c550d251903034e54aa0c?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/48af7d71702c550d251903034e54aa0c?s=96&d=identicon&r=g","caption":"Revfine.com"},"url":"https:\/\/www.revfine.com\/fr\/author\/revfine-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/posts\/33484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/comments?post=33484"}],"version-history":[{"count":2,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/posts\/33484\/revisions"}],"predecessor-version":[{"id":33488,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/posts\/33484\/revisions\/33488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/media\/33485"}],"wp:attachment":[{"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/media?parent=33484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/categories?post=33484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revfine.com\/fr\/wp-json\/wp\/v2\/tags?post=33484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}