{"id":453,"date":"2024-02-03T09:00:16","date_gmt":"2024-02-03T08:00:16","guid":{"rendered":"https:\/\/revfine.com\/?p=453"},"modified":"2024-06-04T21:58:43","modified_gmt":"2024-06-04T19:58:43","slug":"virtual-reality-hospitality-industry","status":"publish","type":"post","link":"https:\/\/www.revfine.com\/fr\/industrie-hospitalite-virtuelle\/","title":{"rendered":"Comment la r\u00e9alit\u00e9 virtuelle (VR) peut enrichir l&#039;industrie h\u00f4teli\u00e8re"},"content":{"rendered":"<p><em>La r\u00e9alit\u00e9 virtuelle, ou VR en abr\u00e9g\u00e9, est l&#039;une des plus grandes tendances technologiques \u00e9mergentes, et le monde des affaires s&#039;adapte progressivement aux diverses opportunit\u00e9s qu&#039;elle offre. La r\u00e9alit\u00e9 virtuelle pla\u00eet aux personnes du <a href=\"https:\/\/www.revfine.com\/fr\/hotellerie-industrie\/\">industrie h\u00f4teli\u00e8re<\/a> car il peut transporter num\u00e9riquement des clients potentiels vers un h\u00f4tel ou une destination de voyage. Cet article explique comment les h\u00f4tels peuvent tirer parti de la r\u00e9alit\u00e9 virtuelle pour am\u00e9liorer leurs r\u00e9sultats commerciaux.<\/em><\/p>\n<p><span style=\"font-family: 'Antic Slab'; font-size: 18pt;\">Table des mati\u00e8res: <\/span><\/p>\n<ul>\n<li><a href=\"#what-is-virtual-reality\"><span style=\"text-decoration: underline;\">Qu&#039;est-ce que la r\u00e9alit\u00e9 virtuelle ?<\/span><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#why-virtual-reality-becoming-important-in-hospitality-industry\">Raisons de la croissance et de l&#039;importance de l&#039;industrie h\u00f4teli\u00e8re de r\u00e9alit\u00e9 virtuelle<\/a><\/span><\/li>\n<li><a href=\"#examples-of-how-use-virtual-reality-within-hospitality-industry\"><span style=\"text-decoration: underline;\">Exemples d&#039;utilisation de la r\u00e9alit\u00e9 virtuelle dans l&#039;industrie h\u00f4teli\u00e8re<\/span><\/a>\n<ul>\n<li><a href=\"#virtual-hotel-tours\"><span style=\"text-decoration: underline;\">Exp\u00e9riences de voyage virtuelles<\/span><\/a><\/li>\n<li><span style=\"text-decoration: underline;\"><a href=\"#virtual-hotel-tours\">Visites virtuelles de l&#039;h\u00f4tel<\/a><a id=\"what-is-virtual-reality\"><\/a><\/span><\/li>\n<li><a href=\"#virtual-booking-process\"><span style=\"text-decoration: underline;\">Processus de r\u00e9servation virtuelle<\/span><\/a><\/li>\n<li><a href=\"#vr-training\"><span style=\"text-decoration: underline;\">Formation VR<\/span><\/a><\/li>\n<li><a href=\"#virtual-reality-marketing\"><span style=\"text-decoration: underline;\">Marketing de r\u00e9alit\u00e9 virtuelle<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#enhancing-customer-experience\"><span style=\"text-decoration: underline;\">Am\u00e9liorer l&#039;exp\u00e9rience client gr\u00e2ce \u00e0 la technologie de r\u00e9alit\u00e9 virtuelle<\/span><\/a><\/li>\n<li><a href=\"#augmented-reality-artificial-intelligence\"><span style=\"text-decoration: underline;\">R\u00e9alit\u00e9 augment\u00e9e et intelligence artificielle<\/span><\/a><\/li>\n<li><a href=\"#virtual-reality-hospitality-experiences-metaverse\"><span style=\"text-decoration: underline;\">Exp\u00e9riences de l&#039;industrie h\u00f4teli\u00e8re en r\u00e9alit\u00e9 virtuelle et m\u00e9taverse<\/span><\/a><\/li>\n<\/ul>\n<h2>Qu&#039;est-ce que la r\u00e9alit\u00e9 virtuelle ?<a id=\"why-virtual-reality-becoming-important-in-hospitality-industry\"><\/a><\/h2>\n<p>La r\u00e9alit\u00e9 virtuelle est une technologie informatique qui utilise des images, des sons et des sensations physiques pour donner aux utilisateurs l&#039;impression d&#039;\u00eatre physiquement pr\u00e9sents dans un monde virtuel. La technologie de r\u00e9alit\u00e9 virtuelle utilise g\u00e9n\u00e9ralement des casques VR, permettant aux utilisateurs de regarder autour de eux et de s&#039;immerger dans un environnement num\u00e9rique. Selon <a href=\"https:\/\/www.factmr.com\/report\/virtual-reality-market\" target=\"_blank\" rel=\"noopener\">le rapport sur le march\u00e9 de la r\u00e9alit\u00e9 virtuelle<\/a> Selon Fact.MR, la taille du march\u00e9 mondial de la r\u00e9alit\u00e9 virtuelle devrait cro\u00eetre \u00e0 un TCAC de 26% jusqu\u2019en 2033.<\/p>\n<p>Le concept de r\u00e9alit\u00e9 virtuelle existe sous une forme ou une autre depuis les ann\u00e9es 1930. Pourtant, les casques de r\u00e9alit\u00e9 virtuelle de haute qualit\u00e9 ne sont devenus que r\u00e9cemment un produit de consommation courant, en grande partie gr\u00e2ce aux investissements accrus de Google, Facebook et Samsung.<\/p>\n<h2>Raisons de la croissance et de l&#039;importance de l&#039;industrie h\u00f4teli\u00e8re de r\u00e9alit\u00e9 virtuelle<\/h2>\n<p>Alors que de nombreux modernes <a href=\"https:\/\/www.revfine.com\/fr\/industrie-du-voyage-realite-virtuelle\/\">r\u00e9alit\u00e9 virtuelle<\/a> Les applications \u00e9tant bas\u00e9es sur le divertissement, les entreprises saisissent de plus en plus le potentiel de la r\u00e9alit\u00e9 virtuelle en tant qu&#039;outil marketing. La r\u00e9alit\u00e9 virtuelle fournit des informations importantes aux clients potentiels d&#039;une mani\u00e8re qu&#039;ils peuvent r\u00e9ellement exp\u00e9rimenter et stimule plusieurs sens.<\/p>\n<p>Dans le secteur h\u00f4telier, la r\u00e9alit\u00e9 virtuelle est devenue particuli\u00e8rement importante car le client moyen a besoin de beaucoup d&#039;informations avant de r\u00e9server une chambre d&#039;h\u00f4tel. Plut\u00f4t que de lire des descriptions, qui peuvent ou non \u00eatre fiables, la r\u00e9alit\u00e9 virtuelle offre aux clients la possibilit\u00e9 de faire l&#039;exp\u00e9rience eux-m\u00eames. Selon <a href=\"https:\/\/pentoz.com\/ar-vr-in-the-hospitality-market-2023-up-to-date-research-key-influential-factors-development-plans-and-2032-forecast\/\" target=\"_blank\" rel=\"noopener\">le rapport sur le march\u00e9 AR\/VR dans l\u2019h\u00f4tellerie<\/a> Selon Pentoz, le march\u00e9 mondial AR\/VR de l\u2019h\u00f4tellerie devrait se d\u00e9velopper \u00e0 un TCAC de 30% jusqu\u2019en 2028.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-30199\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Hospitality-Industry-Reasons-for-Virtual-Reality-Hospitality-Industry-Growth-Importance.jpg\" alt=\"Industrie de l&#039;h\u00f4tellerie en r\u00e9alit\u00e9 virtuelle - Raisons de la croissance et de l&#039;importance de l&#039;industrie de l&#039;h\u00f4tellerie en r\u00e9alit\u00e9 virtuelle\" width=\"1000\" height=\"450\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Hospitality-Industry-Reasons-for-Virtual-Reality-Hospitality-Industry-Growth-Importance-18x8.jpg 18w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Hospitality-Industry-Reasons-for-Virtual-Reality-Hospitality-Industry-Growth-Importance-200x90.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Hospitality-Industry-Reasons-for-Virtual-Reality-Hospitality-Industry-Growth-Importance-300x135.jpg 300w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Hospitality-Industry-Reasons-for-Virtual-Reality-Hospitality-Industry-Growth-Importance-400x180.jpg 400w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Hospitality-Industry-Reasons-for-Virtual-Reality-Hospitality-Industry-Growth-Importance-600x270.jpg 600w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Hospitality-Industry-Reasons-for-Virtual-Reality-Hospitality-Industry-Growth-Importance-768x346.jpg 768w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Hospitality-Industry-Reasons-for-Virtual-Reality-Hospitality-Industry-Growth-Importance-800x360.jpg 800w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/05\/Virtual-Reality-Hospitality-Industry-Reasons-for-Virtual-Reality-Hospitality-Industry-Growth-Importance.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Par exemple, cela permet potentiellement <a href=\"https:\/\/www.revfine.com\/fr\/experience-client-hospitalite-industrie\/\">les clients<\/a> pour exp\u00e9rimenter une reconstitution virtuelle d&#039;une chambre d&#039;h\u00f4tel ou voir l&#039;une des attractions \u00e0 proximit\u00e9. Essentiellement, cela permet \u00e0 l&#039;industrie h\u00f4teli\u00e8re de b\u00e9n\u00e9ficier du type de <em>&#039;Essayez avant d&#039;acheter&#039;<\/em> marketing qui est monnaie courante dans l&#039;industrie alimentaire depuis des d\u00e9cennies.<\/p>\n<p>Bien entendu, les utilisations pratiques de la technologie de r\u00e9alit\u00e9 virtuelle ne s\u2019arr\u00eatent pas lorsque le client a r\u00e9serv\u00e9 une chambre d\u2019h\u00f4tel. En effet, ceux qui op\u00e8rent au sein <a href=\"https:\/\/www.revfine.com\/fr\/gestion-de-lhospitalite\/\">gestion de l&#039;hospitalit\u00e9<\/a> peut continuer \u00e0 utiliser la r\u00e9alit\u00e9 virtuelle pour fournir des informations et permettre aux clients de d\u00e9couvrir les attractions \u00e0 proximit\u00e9 une fois qu&#039;ils sont arriv\u00e9s, ajoutant ainsi \u00e0 l&#039;exp\u00e9rience de l&#039;h\u00f4tel elle-m\u00eame.<a id=\"examples-of-how-use-virtual-reality-within-hospitality-industry\"><\/a><\/p>\n\n<h2>Exemples d&#039;utilisation de la r\u00e9alit\u00e9 virtuelle dans l&#039;industrie h\u00f4teli\u00e8re<\/h2>\n<p>Le plein potentiel de la r\u00e9alit\u00e9 virtuelle dans l\u2019industrie h\u00f4teli\u00e8re n\u2019a \u00e9t\u00e9 reconnu que r\u00e9cemment. N\u00e9anmoins, trois des meilleures utilisations actuelles du <a href=\"https:\/\/www.revfine.com\/fr\/technologie-tendances-voyage-industrie\/\">La technologie<\/a> sont d\u00e9crites ci-dessous :<\/p>\n<h3>Exp\u00e9riences de voyage virtuelles<\/h3>\n<p>L&#039;une des utilisations les plus courantes de la r\u00e9alit\u00e9 virtuelle dans le <a href=\"https:\/\/www.revfine.com\/fr\/secteur-hotelier\/\">secteur h\u00f4telier<\/a> jusqu&#039;\u00e0 pr\u00e9sent, a cr\u00e9\u00e9 des exp\u00e9riences de voyage virtuelles en utilisant la technologie vid\u00e9o \u00e0 360 degr\u00e9s. Gr\u00e2ce \u00e0 cela, les utilisateurs peuvent d\u00e9couvrir une recr\u00e9ation virtuelle de diff\u00e9rents aspects du voyage, du vol \u00e0 l&#039;arriv\u00e9e jusqu&#039;\u00e0 certains des principaux sites touristiques.<\/p>\n<p>Trois exemples de ceci peuvent \u00eatre vus ci-dessous. La premi\u00e8re est une vid\u00e9o montrant comment fonctionne le processus de base, montrant des personnes portant des casques VR et faisant l&#039;exp\u00e9rience d&#039;une visite virtuelle. Pendant ce temps, les deuxi\u00e8me et troisi\u00e8me exemples sont des vid\u00e9os \u00e0 360 degr\u00e9s, qui peuvent \u00eatre visionn\u00e9es avec des lunettes VR ou un Google Cardboard pour une exp\u00e9rience plus immersive.<\/p>\n<p><strong>Exemple #1\u00a0: Une lune de miel virtuelle \u00e0 Londres et \u00e0 Hawa\u00ef<\/strong><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/i6yMqXLnpN4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Exemple #2 : Visitez Hamilton Island en r\u00e9alit\u00e9 virtuelle \u00e0 360 avec Qantas<\/strong><br \/>\n<span style=\"font-size: 10pt;\"><em>Mieux vu avec des lunettes VR ou un Google Cardboard<\/em><\/span><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 2\" src=\"https:\/\/www.youtube.com\/embed\/lJype_TafRk?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Exemple #3 : Maldives VR 360 \u2013 Vid\u00e9o 4K<\/strong><br \/>\n<span style=\"font-size: 10pt;\"><em>Mieux vu avec des lunettes VR ou un Google Cardboard<a id=\"virtual-hotel-tours\"><\/a><\/em><\/span><\/p>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 3\" src=\"https:\/\/www.youtube.com\/embed\/MgJITGvVfR0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><span style=\"color: #ffffff;\">&#8211;<\/span><\/p>\n<h3>Visites virtuelles de l&#039;h\u00f4tel<\/h3>\n<p>Une autre utilisation courante de la technologie de r\u00e9alit\u00e9 virtuelle dans l\u2019industrie h\u00f4teli\u00e8re est la visite d\u2019h\u00f4tels en r\u00e9alit\u00e9 virtuelle. Ces visites peuvent \u00eatre propos\u00e9es sur les sites Web des h\u00f4tels, permettant aux clients ou clients potentiels de visualiser leur chambre d&#039;h\u00f4tel ou d&#039;autres parties de l&#039;h\u00f4tel avant de r\u00e9server ou d&#039;arriver.<\/p>\n<p>Bien que ces visites soient mieux v\u00e9cues avec un casque VR, elles peuvent \u00e9galement \u00eatre mises \u00e0 la disposition de ceux qui n&#039;ont pas acc\u00e8s \u00e0 un casque sur des sites de m\u00e9dias sociaux comme Facebook, en utilisant son <a href=\"https:\/\/www.revfine.com\/fr\/360-video\/\">360 vid\u00e9o<\/a> La technologie.<\/p>\n<p><strong>Exemple\u00a0: Visite virtuelle d&#039;Atlantis Duba\u00ef<\/strong><br \/>\n<span style=\"font-size: 10pt;\"><em>Mieux vu avec des lunettes VR ou un Google Cardboard<a id=\"virtual-booking-process\"><\/a><\/em><\/span><\/p>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 4\" src=\"https:\/\/www.youtube.com\/embed\/qAySitA9fYU?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>Processus de r\u00e9servation virtuelle<\/h3>\n<p>Enfin, l\u2019une des utilisations r\u00e9centes les plus int\u00e9ressantes de la technologie VR a \u00e9t\u00e9 la cr\u00e9ation de processus de r\u00e9servation en r\u00e9alit\u00e9 virtuelle. Des entreprises comme Amadeus l&#039;ont r\u00e9cemment mis en \u0153uvre, permettant aux clients de rechercher des vols, de comparer les prix des h\u00f4tels et de r\u00e9server des chambres via un casque de r\u00e9alit\u00e9 virtuelle.<\/p>\n<p>Bien que ce potentiel n&#039;ait pas encore \u00e9t\u00e9 pleinement explor\u00e9, il est facile de voir comment ce processus de r\u00e9servation VR permet aux clients d&#039;explorer des chambres d&#039;h\u00f4tel virtuelles, de d\u00e9couvrir des sites touristiques locaux et de r\u00e9server une chambre en toute transparence.<\/p>\n<p><strong>Exp\u00e9rience de recherche et de r\u00e9servation de voyages en r\u00e9alit\u00e9 virtuelle<a id=\"vr-training\"><\/a><\/strong><\/p>\n<p><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 5\" src=\"https:\/\/www.youtube.com\/embed\/Ax0BmO3DrTc?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><span style=\"color: #ffffff;\">&#8211;<\/span><\/p>\n<h3>Formation VR<\/h3>\n<p>La formation dans le secteur de l\u2019h\u00f4tellerie en r\u00e9alit\u00e9 virtuelle change la fa\u00e7on dont le personnel perfectionne ses comp\u00e9tences. Les h\u00f4tels modernes mettent \u00e0 jour leurs programmes de formation des employ\u00e9s avec la r\u00e9alit\u00e9 virtuelle, rempla\u00e7ant ou compl\u00e9tant la formation traditionnelle par des simulations avanc\u00e9es. Par exemple, une simulation permet aux stagiaires de s\u2019entra\u00eener \u00e0 trouver une chambre pour un invit\u00e9 virtuel et \u00e0 l\u2019enregistrer.<\/p>\n<p>Les stagiaires peuvent am\u00e9liorer leurs comp\u00e9tences en mati\u00e8re d&#039;entretien m\u00e9nager dans des environnements virtuels r\u00e9alistes et obtenir des informations pr\u00e9cieuses gr\u00e2ce \u00e0 des interactions avec des avatars r\u00e9alistes. La r\u00e9alit\u00e9 virtuelle permet aux stagiaires d&#039;apprendre de leurs erreurs, m\u00eame les plus graves, sans s&#039;inqui\u00e9ter des effets du monde r\u00e9el. Cela renforce la confiance et permet aux stagiaires de d\u00e9velopper leurs comp\u00e9tences avant de les d\u00e9ployer dans le monde r\u00e9el.<\/p>\n<h4><strong>Vid\u00e9o : Comment Hilton utilise la r\u00e9alit\u00e9 virtuelle pour la formation <a id=\"virtual-reality-marketing\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 6\" src=\"https:\/\/www.youtube.com\/embed\/6KuL3QMgM84?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h3>Marketing de r\u00e9alit\u00e9 virtuelle<\/h3>\n<p>Le marketing VR est un outil puissant pour les h\u00f4tels. Il peut offrir aux clients une exp\u00e9rience d&#039;essai r\u00e9aliste, en les aidant \u00e0 avoir une id\u00e9e de l&#039;endroit o\u00f9 ils s\u00e9journeront, des services propos\u00e9s et de l&#039;atmosph\u00e8re de l&#039;h\u00e9bergement.<\/p>\n<p>Les invit\u00e9s peuvent <em>&quot;marcher&quot;<\/em> gr\u00e2ce \u00e0 une repr\u00e9sentation 3D des chambres dans lesquelles ils s\u00e9journeront, explorez les espaces communs et les \u00e9quipements tels que les piscines ou les spas des h\u00f4tels, et m\u00eame interagissez avec les membres du personnel virtuels comme s&#039;ils \u00e9taient \u00e0 l&#039;h\u00f4tel. En permettant aux clients d&#039;explorer une version virtuelle de l&#039;h\u00f4tel, la r\u00e9alit\u00e9 virtuelle permet aux clients de d\u00e9velopper une relation avec l&#039;\u00e9tablissement et cr\u00e9e l&#039;enthousiasme.<a id=\"virtual-reality-hospitality-experiences-metaverse\"><\/a><\/p>\n<h4><strong>Vid\u00e9o\u00a0: les leaders de l&#039;industrie h\u00f4teli\u00e8re r\u00e9agissent \u00e0 l&#039;innovation marketing VR<a id=\"enhancing-customer-experience\"><\/a><\/strong><\/h4>\n<div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Lecteur vid\u00e9o YouTube 7\" src=\"https:\/\/www.youtube.com\/embed\/0iKGz_fs7sA?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div>\n<h2>Am\u00e9liorer l&#039;exp\u00e9rience client gr\u00e2ce \u00e0 la technologie de r\u00e9alit\u00e9 virtuelle<\/h2>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"7dd4570b-238e-467d-ab52-6ff5c0c7a39b\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Dans le paysage en \u00e9volution de l\u2019industrie h\u00f4teli\u00e8re, la r\u00e9alit\u00e9 virtuelle (VR) s\u2019impose comme un outil de transformation pour am\u00e9liorer l\u2019exp\u00e9rience des clients. Cette table p\u00e9dagogique explore divers aspects de l&#039;exp\u00e9rience client qui peuvent \u00eatre am\u00e9lior\u00e9es gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 virtuelle, du divertissement immersif dans la chambre aux aper\u00e7us interactifs des destinations. Il pr\u00e9sente \u00e9galement des applications VR sp\u00e9cifiques et leurs avantages pour la satisfaction et la fid\u00e9lit\u00e9 des clients.<\/p>\n<\/p>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Aspect exp\u00e9rience client<\/strong><\/th>\n<th align=\"left\"><strong>Description de l&#039;exp\u00e9rience VR<\/strong><\/th>\n<th align=\"left\"><strong>Avantages pour la satisfaction et la fid\u00e9lit\u00e9 des clients<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong>Divertissement dans la chambre<\/strong><\/td>\n<td align=\"left\">Casques VR dans les salles proposant des films, des jeux ou des exp\u00e9riences de relaxation immersives.<\/td>\n<td align=\"left\">Fournit des options de divertissement uniques et personnalisables, augmentant ainsi la satisfaction dans la chambre.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Aper\u00e7us des destinations<\/strong><\/td>\n<td align=\"left\">Visites en r\u00e9alit\u00e9 virtuelle d&#039;attractions, de monuments et d&#039;exp\u00e9riences locales.<\/td>\n<td align=\"left\">Aide les clients \u00e0 planifier leur s\u00e9jour et les incite \u00e0 explorer le monde r\u00e9el, am\u00e9liorant ainsi la visite globale.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>S\u00e9lection de chambres et surclassements<\/strong><\/td>\n<td align=\"left\">Visites virtuelles de diff\u00e9rents types et cat\u00e9gories de chambres avant la r\u00e9servation.<\/td>\n<td align=\"left\">Permet de prendre des d\u00e9cisions \u00e9clair\u00e9es, am\u00e9liore la satisfaction des r\u00e9servations et peut augmenter les achats de surclassements.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Immersion culturelle<\/strong><\/td>\n<td align=\"left\">Exp\u00e9riences VR qui pr\u00e9sentent aux clients la culture, l&#039;histoire et l&#039;art locaux.<a id=\"augmented-reality-artificial-intelligence\"><\/a><\/td>\n<td align=\"left\">Enrichit les exp\u00e9riences de voyage, approfondit l&#039;appr\u00e9ciation culturelle et am\u00e9liore la valeur per\u00e7ue du s\u00e9jour.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Exp\u00e9riences culinaires<\/strong><\/td>\n<td align=\"left\">Cours de cuisine en r\u00e9alit\u00e9 virtuelle ou d\u00e9gustations de mets et de vins.<\/td>\n<td align=\"left\">Engage les clients dans des exp\u00e9riences gastronomiques uniques, ajoutant un aspect m\u00e9morable \u00e0 leur s\u00e9jour.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Bien-\u00eatre et d\u00e9tente<\/strong><\/td>\n<td align=\"left\">M\u00e9ditation guid\u00e9e en r\u00e9alit\u00e9 virtuelle, s\u00e9ances de yoga ou environnements naturels tranquilles.<\/td>\n<td align=\"left\">Favorise la relaxation et le bien-\u00eatre, contribuant \u00e0 un s\u00e9jour plus rajeunissant et r\u00e9parateur.<\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Aper\u00e7us des \u00e9v\u00e9nements<\/strong><\/td>\n<td align=\"left\">Aper\u00e7us VR des configurations, des mises en page et des options de th\u00e8me des \u00e9v\u00e9nements de l&#039;h\u00f4tel.<\/td>\n<td align=\"left\">Aide \u00e0 la planification et \u00e0 la personnalisation d\u2019\u00e9v\u00e9nements, conduisant \u00e0 une plus grande satisfaction et fid\u00e9lit\u00e9 des clients.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\n<\/div>\n<\/div>\n<\/div>\n<h2>R\u00e9alit\u00e9 augment\u00e9e et intelligence artificielle<\/h2>\n<p>Souhaitez-vous en savoir plus sur d\u2019autres technologies num\u00e9riques qui peuvent b\u00e9n\u00e9ficier \u00e0 votre entreprise ? Jetez \u00e9galement un oeil aux articles <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/industrie-hospitaliere-realite-augmentee\/\">\u00ab\u00a0Comment la r\u00e9alit\u00e9 augment\u00e9e transforme l&#039;industrie h\u00f4teli\u00e8re\u00a0\u00bb<\/a><\/span> et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/intelligence-artificielle-hotellerie-industrie\/\">\u00ab\u00a0Utiliser l&#039;intelligence artificielle dans l&#039;industrie h\u00f4teli\u00e8re\u00a0\u00bb<\/a><\/span>.<\/p>\n<h2>Exp\u00e9riences de l&#039;industrie h\u00f4teli\u00e8re en r\u00e9alit\u00e9 virtuelle et m\u00e9taverse<\/h2>\n<p>Les strat\u00e9gies d&#039;hospitalit\u00e9 en r\u00e9alit\u00e9 virtuelle peuvent am\u00e9liorer la qualit\u00e9 de l&#039;exp\u00e9rience fournie \u00e0 presque toutes les \u00e9tapes du parcours client. Pourtant, cela peut passer au niveau sup\u00e9rieur en adoptant le m\u00e9taverse \u2013 le concept de mots virtuels m\u00e9taverse 3D bas\u00e9s sur les interactions sociales et aliment\u00e9s par la r\u00e9alit\u00e9 virtuelle, la r\u00e9alit\u00e9 augment\u00e9e et autres. <a href=\"https:\/\/metamandrill.com\/metaverse-devices\/\" target=\"_blank\" rel=\"noopener\">dispositifs de m\u00e9taverse<\/a>.<\/p>\n<p>V\u00e9rifiez <a href=\"https:\/\/www.revfine.com\/fr\/metaverse-hospitalite\/\"><span style=\"text-decoration: underline;\">\u00ab Opportunit\u00e9s de m\u00e9taverse pour l'industrie h\u00f4teli\u00e8re \u00bb<\/span><\/a> postez pour une analyse plus compl\u00e8te des opportunit\u00e9s du m\u00e9taverse disponibles pour les entreprises h\u00f4teli\u00e8res. Il comprend des d\u00e9finitions du m\u00e9taverse et une exploration de la mani\u00e8re dont les entreprises utilisent d\u00e9j\u00e0 la technologie du m\u00e9taverse.<\/p>\n<h2>FAQ sur la r\u00e9alit\u00e9 virtuelle dans l\u2019industrie h\u00f4teli\u00e8re<\/h2>\n<div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#212121;--awb-content-color:#212121;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#d4a763;--awb-title-font-family:&quot;Antic Slab&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:20px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-453-1\"><div class=\"fusion-panel panel-default panel-b3fb0798fc909e89b fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_b3fb0798fc909e89b\"><a aria-expanded=\"false\" aria-controls=\"b3fb0798fc909e89b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-453-1\" data-target=\"#b3fb0798fc909e89b\" href=\"#b3fb0798fc909e89b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Que signifie la VR dans l\u2019h\u00f4tellerie ?<\/span><\/a><\/h3><\/div><div id=\"b3fb0798fc909e89b\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_b3fb0798fc909e89b\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Dans le domaine de l&#039;h\u00f4tellerie, la r\u00e9alit\u00e9 virtuelle, ou VR en abr\u00e9g\u00e9, fait r\u00e9f\u00e9rence \u00e0 l&#039;utilisation d&#039;environnements virtuels immersifs en 3D pour am\u00e9liorer l&#039;exp\u00e9rience client. Un exemple serait de proposer des visites virtuelles d\u2019un h\u00f4tel, d\u2019une destination de voyage ou d\u2019une exp\u00e9rience avant la r\u00e9servation. Cela peut donner un avant-go\u00fbt de ce \u00e0 quoi s\u2019attendre, stimuler l\u2019engagement et augmenter les r\u00e9servations.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-b86fcf8f990c8c004 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_b86fcf8f990c8c004\"><a aria-expanded=\"false\" aria-controls=\"b86fcf8f990c8c004\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-453-1\" data-target=\"#b86fcf8f990c8c004\" href=\"#b86fcf8f990c8c004\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Quelle est l\u2019application du m\u00e9taverse dans l\u2019industrie h\u00f4teli\u00e8re ?<\/span><\/a><\/h3><\/div><div id=\"b86fcf8f990c8c004\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_b86fcf8f990c8c004\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>Le m\u00e9taverse est utilis\u00e9 dans le secteur de l&#039;h\u00f4tellerie pour cr\u00e9er des espaces num\u00e9riques interactifs et immersifs que les clients peuvent explorer et avec lesquels interagir. Tout en occupant ces environnements virtuels, les utilisateurs peuvent communiquer, effectuer des r\u00e9servations, interagir avec des services et d\u00e9couvrir certains aspects d&#039;une propri\u00e9t\u00e9 ou d&#039;une destination de voyage avant de s&#039;engager dans une r\u00e9servation.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-45419007f46cdb352 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_45419007f46cdb352\"><a aria-expanded=\"false\" aria-controls=\"45419007f46cdb352\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-453-1\" data-target=\"#45419007f46cdb352\" href=\"#45419007f46cdb352\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Comment la r\u00e9alit\u00e9 virtuelle peut-elle aider les entreprises ?<\/span><\/a><\/h3><\/div><div id=\"45419007f46cdb352\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_45419007f46cdb352\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>La r\u00e9alit\u00e9 virtuelle a le potentiel d\u2019aider les entreprises en facilitant des exercices de formation du personnel plus immersifs, notamment des simulations r\u00e9alistes de sc\u00e9narios de service client. Il peut \u00e9galement am\u00e9liorer le marketing et l&#039;engagement des clients, par exemple dans les situations o\u00f9 l&#039;entreprise propose des visites virtuelles, et peut aider \u00e0 la d\u00e9coration int\u00e9rieure et \u00e0 l&#039;am\u00e9nagement de l&#039;espace.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8f84402af2e5148c9 fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_8f84402af2e5148c9\"><a aria-expanded=\"false\" aria-controls=\"8f84402af2e5148c9\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-453-1\" data-target=\"#8f84402af2e5148c9\" href=\"#8f84402af2e5148c9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qu\u2019est-ce que la r\u00e9alit\u00e9 augment\u00e9e dans les h\u00f4tels ?<\/span><\/a><\/h3><\/div><div id=\"8f84402af2e5148c9\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_8f84402af2e5148c9\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>La technologie de r\u00e9alit\u00e9 augment\u00e9e consiste \u00e0 superposer des informations num\u00e9riques sur des environnements r\u00e9els. Dans l&#039;industrie h\u00f4teli\u00e8re, cela consiste g\u00e9n\u00e9ralement \u00e0 afficher des informations et des itin\u00e9raires touristiques, ou des informations sur les caract\u00e9ristiques de l&#039;h\u00f4tel. Les superpositions AR sont g\u00e9n\u00e9ralement visibles \u00e0 l\u2019aide d\u2019un smartphone ou de lunettes AR d\u00e9di\u00e9es.<\/p>\n<p><\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-76d1e94761f358e4c fusion-toggle-has-divider\" style=\"--awb-title-color:#212121;\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_76d1e94761f358e4c\"><a aria-expanded=\"false\" aria-controls=\"76d1e94761f358e4c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-453-1\" data-target=\"#76d1e94761f358e4c\" href=\"#76d1e94761f358e4c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Comment la r\u00e9alit\u00e9 virtuelle attire-t-elle les clients ?<\/span><\/a><\/h3><\/div><div id=\"76d1e94761f358e4c\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_76d1e94761f358e4c\"><div class=\"panel-body toggle-content fusion-clearfix\"><\/p>\n<p>La r\u00e9alit\u00e9 virtuelle peut attirer les clients en leur permettant d&#039;explorer les options d&#039;h\u00e9bergement, les destinations de voyage et d&#039;autres services de mani\u00e8re r\u00e9aliste, gr\u00e2ce \u00e0 des exp\u00e9riences num\u00e9riques immersives, avant d&#039;effectuer une r\u00e9servation. Cela peut faciliter la planification du voyage et faire de l\u2019exploration des options de voyage une exp\u00e9rience plus amusante et plus engageante.<\/p>\n<p><\/div><\/div><\/div><\/div><\/div>\n<h2>Avez-vous aim\u00e9 cet article sur la r\u00e9alit\u00e9 virtuelle dans l\u2019industrie h\u00f4teli\u00e8re ?<\/h2>\n<p>Vous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9 par les articles suivants :<\/p>\n<ul>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/blockchain-technologie-hospitalite-industrie\/\">La technologie Blockchain et ses utilisations dans l&#039;industrie h\u00f4teli\u00e8re<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/robots-hotellerie-industrie\/\">Exemples de robots utilis\u00e9s dans l&#039;industrie h\u00f4teli\u00e8re<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/internet-des-objets-hotellerie-industrie\/\">Comment l&#039;Internet des objets (IoT) peut b\u00e9n\u00e9ficier \u00e0 l&#039;industrie h\u00f4teli\u00e8re<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/voice-control-hospitality-industry\/\">Comment la commande vocale peut-elle profiter \u00e0 l&#039;industrie h\u00f4teli\u00e8re\u00a0?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/industrie-de-laccueil-reconnaissance-faciale\/\">Cas d&#039;utilisation de la reconnaissance faciale dans l&#039;industrie h\u00f4teli\u00e8re<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/smart-hotel\/\">H\u00f4tel intelligent\u00a0; Quels sont les avantages pour les propri\u00e9taires d&#039;h\u00f4tels et les clients ?<\/a><\/li>\n<li><a href=\"https:\/\/www.revfine.com\/fr\/chambre-intelligente\/\">Fa\u00e7ons de transformer une chambre d\u2019h\u00f4tel en chambre intelligente<\/a><\/li>\n<\/ul>\n<div class='code-block code-block-95' style='margin: 8px 0; clear: both;'>\n<h3>Plus de conseils pour d\u00e9velopper votre entreprise<\/h3>\n<strong>Revfine.com<\/strong> est la plateforme de connaissances leader dans le secteur de l&#039;h\u00f4tellerie et du voyage. Les professionnels utilisent nos connaissances, nos strat\u00e9gies et nos conseils pratiques pour s&#039;inspirer, optimiser leurs revenus, innover dans leurs processus et am\u00e9liorer l&#039;exp\u00e9rience client.<br><br>\n\nD\u00e9couvrez des conseils d&#039;experts sur la gestion, le marketing, revenue management, les op\u00e9rations, les logiciels et la technologie dans notre <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hotel-blog\/\">H\u00f4tel<\/a><\/span>, <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/hospitalite\/\">Hospitalit\u00e9<\/a><\/span>, et <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.revfine.com\/fr\/category\/voyager\/\">Voyages et tourisme<\/a><\/span> cat\u00e9gories.<br>\n\n<div class=\"molongui-clearfix\"><\/div><div class=\"m-a-box\" data-is-shortcode=\"yes\" data-box-layout=\"slim\" data-box-position=\"below\" data-multiauthor=\"false\" data-author-id=\"24\" data-author-type=\"user\" data-author-archived=\"\"><div class=\"m-a-box-item m-a-box-header m-a-box-headline\"><h3><span class=\"m-a-box-header-title m-a-box-string-headline\">Cet article est r\u00e9dig\u00e9 par :<\/span><\/h3><\/div><div class=\"m-a-box-container\"><div class=\"m-a-box-tab m-a-box-content m-a-box-profile\" data-profile-layout=\"layout-7\" data-author-ref=\"user-24\" itemscope itemid=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemtype=\"https:\/\/schema.org\/Person\"><div class=\"m-a-box-content-top\"><\/div><div class=\"m-a-box-content-middle\"><div class=\"m-a-box-item m-a-box-avatar\" data-source=\"local\"><a class=\"m-a-box-avatar-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martin-barten\/\"><img decoding=\"async\" width=\"125\" height=\"125\" src=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg\" class=\"attachment-125x125 size-125x125\" alt=\"Martijn Barten\" itemprop=\"image\" srcset=\"https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-12x12.jpg 12w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-66x66.jpg 66w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-70x70.jpg 70w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-150x150.jpg 150w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten-200x200.jpg 200w, https:\/\/www.revfine.com\/wp-content\/uploads\/2023\/11\/Martijn-Barten.jpg 250w\" sizes=\"(max-width: 125px) 100vw, 125px\"\/><\/a><\/div><div class=\"m-a-box-item m-a-box-data\"><div class=\"m-a-box-name m-a-box-title\"><h5 itemprop=\"name\"><a class=\"m-a-box-name-url\" href=\"https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/\" itemprop=\"url\"> Martijn Barten<\/a><\/h5><\/div><div class=\"m-a-box-bio\" itemprop=\"description\"><p>Bonjour, je suis Martijn Barten, fondateur de Revfine.com. Avec 20 ans d&#039;exp\u00e9rience dans l&#039;industrie h\u00f4teli\u00e8re, je me sp\u00e9cialise dans l&#039;optimisation des revenus en combinant revenue management avec des strat\u00e9gies marketing. J&#039;ai d\u00e9velopp\u00e9, mis en \u0153uvre et g\u00e9r\u00e9 avec succ\u00e8s des strat\u00e9gies revenue management et de marketing pour des propri\u00e9t\u00e9s individuelles et des portefeuilles multi-propri\u00e9t\u00e9s.<\/p><\/div><div class=\"m-a-box-related\" data-related-layout=\"layout-1\"><div class=\"m-a-box-item m-a-box-related-entries\" style=\"display:none;\"><ul><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/intelligence-artificielle-industrie-du-voyage\/\" itemprop=\"url\"><span itemprop=\"headline\">Comment l&#039;intelligence artificielle change l&#039;industrie du voyage<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/hotel-marketing-strategies\/\" itemprop=\"url\"><span itemprop=\"headline\">26 strat\u00e9gies marketing h\u00f4teli\u00e8res essentielles<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/revenue-management-strategies-hotel-industrie\/\" itemprop=\"url\"><span itemprop=\"headline\">23 strat\u00e9gies de gestion des revenus pour d\u00e9velopper votre activit\u00e9 h\u00f4teli\u00e8re<\/span><\/a><\/div><\/div><\/li><li><div class=\"m-a-box-related-entry\" itemscope itemtype=\"http:\/\/schema.org\/CreativeWork\"><div class=\"molongui-display-none\" itemprop=\"author\" itemscope itemtype=\"http:\/\/schema.org\/Person\"><div itemprop=\"name\">Martijn Barten<\/div><div itemprop=\"url\">https:\/\/www.revfine.com\/fr\/author\/martijn-barten\/<\/div><\/div><div class=\"m-a-box-related-entry-title\"><i class=\"m-a-icon-doc\"><\/i><a class=\"molongui-remove-underline\" href=\"https:\/\/www.revfine.com\/fr\/revenus-gestion-tendances\/\" itemprop=\"url\"><span itemprop=\"headline\">Tendances en mati\u00e8re de gestion des revenus : derni\u00e8res \u00e9volutions en 2025<\/span><\/a><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"m-a-box-content-bottom\"><div class=\"m-a-box-item m-a-box-social\"><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-facebook m-ico-\" href=\"https:\/\/www.facebook.com\/revfine\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Facebook de Martijn Barten\"><i class=\"m-a-icon-facebook\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-twitter m-ico-\" href=\"https:\/\/twitter.com\/revfine_com\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Twitter de Martijn Barten\"><i class=\"m-a-icon-twitter\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-linkedin m-ico-\" href=\"https:\/\/www.linkedin.com\/in\/martijnbarten\/\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Linkedin de Martijn Barten\"><i class=\"m-a-icon-linkedin\"><\/i><\/a><\/div><div class=\"m-a-box-social-icon m-a-list-social-icon\"><a class=\"m-icon-container m-ico-web m-ico-\" href=\"https:\/\/www.revfine.com\/fr\/a-propos\/#about-me\" target=\"_blank\" itemprop=\"sameAs\" aria-label=\"Voir le profil Web de Martijn Barten\"><i class=\"m-a-icon-web\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La r\u00e9alit\u00e9 virtuelle, ou VR en abr\u00e9g\u00e9, est l\u2019une des plus grandes tendances technologiques \u00e9mergentes, et le monde des affaires accepte progressivement les diff\u00e9rentes opportunit\u00e9s qu\u2019elle offre. La r\u00e9alit\u00e9 virtuelle s\u00e9duit les acteurs du secteur h\u00f4telier car elle peut transporter num\u00e9riquement des clients potentiels vers un h\u00f4tel ou une destination de voyage. Cet article explique comment les h\u00f4tels peuvent tirer parti de la r\u00e9alit\u00e9 virtuelle<\/p>","protected":false},"author":24,"featured_media":457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[782],"tags":[684],"class_list":["post-453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging-hospitality-technology","tag-studio-xscape"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Virtual Reality (VR) can Enrich the Hospitality Industry<\/title>\n<meta name=\"description\" content=\"Virtual reality within the hospitality industry is only recently being recognized. We show three of the best current uses of virtual reality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revfine.com\/fr\/industrie-hospitalite-virtuelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Virtual Reality (VR) can Enrich the Hospitality Industry\" \/>\n<meta property=\"og:description\" content=\"Virtual reality (VR) within the hospitality industry is only recently being recognised. We describe three of the best current uses of virtual reality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.revfine.com\/fr\/industrie-hospitalite-virtuelle\/\" \/>\n<meta property=\"og:site_name\" content=\"Revfine.com\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/revfine\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-03T08:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T19:58:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.revfine.com\/wp-content\/uploads\/Virtual-reality-in-the-hospitality-industry-VR-travel-industry-hotel-industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Martijn Barten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Revfine_com\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martijn Barten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.revfine.com\/virtual-reality-hospitality-industry\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/virtual-reality-hospitality-industry\/\"},\"author\":{\"name\":\"Martijn Barten\",\"@id\":\"https:\/\/www.revfine.com\/pt\/#\/schema\/person\/7bbdddfe48ea719e95900f21bc806294\"},\"headline\":\"How Virtual Reality (VR) can Enrich the Hospitality Industry\",\"datePublished\":\"2024-02-03T08:00:16+00:00\",\"dateModified\":\"2024-06-04T19:58:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/virtual-reality-hospitality-industry\/\"},\"wordCount\":2536,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/virtual-reality-hospitality-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Virtual-reality-in-the-hospitality-industry-VR-travel-industry-hotel-industry.jpg\",\"keywords\":[\"Studio Xscape\"],\"articleSection\":[\"Emerging Tech\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.revfine.com\/virtual-reality-hospitality-industry\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.revfine.com\/virtual-reality-hospitality-industry\/\",\"url\":\"https:\/\/www.revfine.com\/virtual-reality-hospitality-industry\/\",\"name\":\"How Virtual Reality (VR) can Enrich the Hospitality Industry\",\"isPartOf\":{\"@id\":\"https:\/\/www.revfine.com\/pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.revfine.com\/virtual-reality-hospitality-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.revfine.com\/virtual-reality-hospitality-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.revfine.com\/wp-content\/uploads\/Virtual-reality-in-the-hospitality-industry-VR-travel-industry-hotel-industry.jpg\",\"datePublished\":\"2024-02-03T08:00:16+00:00\",\"dateModified\":\"2024-06-04T19:58:43+00:00\",\"description\":\"Virtual reality within the hospitality industry is only recently being recognized. 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