Hotel rooms don’t sell themselves. Hoteliers need to embrace a wide range of tactics to ensure optimum occupancy. Package deals are a great way to entice guests to book at your hotel. Advertising packages online is a good idea to ensure that your package deals get the best visibility. Here are some of the top websites where you can market your hotel packages.

Table of Contents:

What Is the Hotel Industry?

The hotel industry forms part of the wider hospitality industry. Hospitality generally deals with serving guests’ needs, with the hotel industry providing accommodation. “Hotel” is defined broadly, covering everything from a basic seaside bed-and-breakfast to the most lavish and extravagant of high-end luxury hotels. Essentially, any establishment that provides overnight accommodation to guests is a part of the hotel industry. All around the world, the hotel industry is an economic powerhouse.

Hotel operations generate enormous economic activity and provide communities with important revenue. The hotel industry is a major source of employment, offering a variety of careers across different hotel departments. You’ll find entry-level positions such as housekeeping, managerial roles, and hotel financing and marketing opportunities. The hotel industry is a dynamic space. Hoteliers need to respond creatively to changes due to economic factors and shifts in how people work and travel. To earn more about the hotel industry, read “Hotel Industry: Everything You Need to Know About Hotels!”

What Is a Hotel Package?

A hotel package is a deal that offers both a room and additional items. This could be anything from meals at the hotel to travel, entertainment, and tours. Hotel packages give hoteliers an opportunity to upsell and provide guests with a more enjoyable experience. There are many different ways to create a package. Some hotels offer upgrades and add-ons during the booking, such as a room with a balcony or pool access. Other packages might include travel to the location, access to an event such as a play or other entertainment, or entry to local museums and attractions.

Marketing Your Hotel Packages on Third-Party Websites

Hotel booking websites have become much more advanced in recent years, making offering packages through those channels much easier. Online travel agencies like Expedia and Booking.com now have options that allow you to offer package deals directly through their platforms. Even so, it’s vital to investigate specialist third-party platforms allowing you to offer a greater range of packages to potential guests. These specialized websites will give you access to customers in niche markets that you might not reach through other avenues. There are many hotel package websites, catering to a variety of different markets.

Hotel Websites to Sell Your Packages Based on Traveler Type

Not every traveler is looking for the same thing in a package deal. In this section, you’ll discover various websites catering to different markets.

Luxury Escapes for the Luxury Traveler

Luxury Escapes is an OTA (online travel agency) that caters to upscale travelers. They provide a platform where travelers can book accommodation and arrange airline travel. They operate across the US, UK, Australia, New Zealand, Hong Kong, India, and Singapore, with over 3.2 million members worldwide. Offers on Luxury Escapes are discounted and time-limited. Travelers can purchase packages within a particular time frame and finalize their dates later, allowing flexibility. Luxury Escapes’ large market share makes them attractive to luxury hotels seeking to sell packages online.

Click here to visit Luxury Escapes.

All-Inclusive Outlet – for All-Inclusive Travel

All Inclusive Outlet is an OTA specializing in all-inclusive packages for travelers to resorts in the US, Mexico, Costa Rica, Panama, the Caribbean, and other destinations. They provide access to various discounted holiday packages, from multi-week family escapes to romantic weekend breaks and holiday cruises. As well as holiday deals, All Inclusive Outlet lets customers book discounted excursions and trips. They have a large customer base and a high customer satisfaction rating, making them an attractive platform for hoteliers who want to advertise packages online.

Click here to visit All-Inclusive Outlet.

Wedding Travel Company – for Travelers Getting Married

Destination weddings are more popular than ever, with an increasing number of couples now choosing to get married abroad. The Wedding Travel Company provides services for travelers seeking romantic wedding settings. They partner with venues and organizers in many popular destinations to offer packages for wedding parties, both large and small, including all the services that the happy couple is likely to need. For hoteliers who provide accommodation and services for wedding parties, the Wedding Travel Company website is an excellent platform, allowing you to tailor your packages to suit your services.

Click here to visit Wedding Travel Company.

The Adventure People – for Adventurous Families

Balancing the needs and interests of children with a drive for adventure can make holidaying a challenge for some families. The Adventure People is an OTA specializing in arranging adventure holidays, with special packages for families traveling together. They offer packages for different age ranges, incorporating plenty of age-appropriate activities so that nobody is left out or feels bored. From treks through the Pyrenees to jungle adventures in Borneo, there is a package to suit everyone. The company prides itself on working closely with local businesses and communities to ensure responsible and sustainable tourism.

Click here to visit The Adventure People.

Solos Holidays – for Independent Travelers

Traveling solo can have advantages but can also be a lonely experience. Solos Holidays caters to independent travelers who want the support of a like-minded and convivial group. They create trips for groups of solo travelers, all under the supervision of an expert guide. They carry travelers to destinations across Europe, Asia, the Americas, Africa, and Australia. Their packages include a range of different tour types, from nature tours and safaris to wine-tasting, golfing, and city breaks. Hoteliers can partner with Solos to offer group accommodation and package deals.

Click here to visit Solo Holidays.

Hotel Websites to Sell Your Adventure Experiences

Some hotels are fortunate to be situated in adventurous locations, such as mountains, forests, rivers, etc. These surroundings give unique hotel package opportunities.

Tripaneer

Tripaneer began as a start-up in 2013. It focuses on providing unique and varied travel experiences for travelers seeking health, well-being, spiritual development, and new adventures. Visitors to the Tripaneer website might look for yoga retreats in picturesque surroundings, culinary vacations in wine country, health camps featuring mindfulness meditation and fitness programs, or exciting safaris and surf camps with expert guides and trainers. The website is focused on connecting travelers with local hotels, businesses, and organizers to create upscale travel packages for those seeking something new and different.

Click here to visit Tripaneer.

TourRadar

TourRadar touts itself as the world’s first adventure booking platform. An established leader in the market, TourRadar was founded in 2010 as an online marketplace for multi-day tours and activities. They allow hotels to connect with tour operators and travel advisors to create individual and group tour packages for travelers across the globe. They offer cruises, romantic rail journeys, hiking, kayaking, and other adventure holidays in various enticing destinations, from the Venetian canals to India’s Golden Triangle. TourRadar is a key platform for advertising packages for hotels in popular tourist destinations.

Click here to visit TourRadar.

G Adventures

Ontario-based G Adventures specializes in escorted tours for small groups and solo travelers. The company has specialized in sustainable adventure travel since its inception in 1990 and now provides its services via its online platform. G Adventures’ tours are innovative and ideal for those interested in eco-tourism. It offers a huge potential market for hoteliers, carrying 200,000 travelers annually. G Adventures has numerous offices worldwide and offers itineraries in over 100 countries, making them an attractive partner for accommodation providers and tour organizers, particularly those offering unusual and exciting travel experiences.

Click here to visit G Adventures.

Video: 5 Reasons to travel with G Adventures

Flash Pack

Focused on travelers in their 30s and 40s, Flash Pack aims to bring solo travelers together for exciting adventure tours. Trips are intended to provide challenges and inspiration and create connections and a positive group dynamic. Experiences are intended to break travelers out of their comfort zones and help them connect to the local culture of the places they visit. Flash Pack is active across 15 countries and has carried over 130,000 travelers, nicknamed “Flashpackers”. The platform aims to create a sense of community among its users and to foster connections between like-minded travelers.

Click here to visit Flash Pack.

Adventure Nation

Adventure Nation is a joint effort between two major players in the adventure travel sphere: Snow Leopard Adventures and Yatra.com. Based in Gurgaon, India, Adventure Nation is focused on providing outdoor travel packages for active and intrepid travelers looking for something new and different. They partner with local guides, organizers, and hoteliers to deliver exciting itineraries and experiences. Adventure Nation aims to connect like-minded travelers with each other and also to provide training from their “gurus”. Activities on offer include rafting, scuba-diving, trekking and cycle tours, and nature exploration.

Click here to visit Adventure Nation.

Hotel Websites to Sell Wellness Packages

Health and well-being are increasingly important to modern travelers, with wellness travel becoming one of today’s major hotel trends. If your hotel caters to travelers looking for wellness-related services, these websites are the perfect way to reach customers.

Health and Fitness Travel

Health and Fitness Travel caters to travelers searching for better physical or mental health. Prospective customers can find over 1100 wellness programs on their platform in various destinations. There are detox retreats, yoga retreats, fitness-oriented getaways, and more. As well as fitness boot camps and nutrition-focused programs, travelers looking at the Health and Fitness Travel site may also be seeking meditation and mindfulness programs for life coaching or spiritual retreats. Independent travelers, couples, and groups can all find packages here. If you are a hotelier in the health and wellness space, this may be the platform for you.

Click here to visit Health and Fitness Travel.

Vacayou

Vacayou is a platform for multi-day health and wellness programs. They offer holidays focused on fitness and activity as well as packages focused on relaxation, spa services, and meditation. As well as relaxing health and wellness programs, Vacayou offers adventure packages where guests can take on challenges such as mountaineering or ambitious cycle tours. Hotels offering spa getaway packages or in partnership with activity organizers can market their packages here, and find a ready audience of health-oriented customers searching for their products. Individuals and groups can all find programs to suit them.

Click here to visit Vacayou.

Welgrow Travels

Welgrow Travels is a private travel designer operating in the luxury travel sector. They specialize in creating bespoke travel experiences all around the world. Cruises, safaris, tropical beach experiences, and more can be arranged through their website. As well as creating packages for individuals, Welgrow Travels focuses heavily on corporate trips and activities. If a CEO is looking for a private island to host a corporate wellness retreat, Welgrow Travels might well be the first stop. For hoteliers in the luxury wellness market, especially those in outstanding locations, Welgrow Travels might be the ideal partner.

Click here to visit Welgrow Travels.

Travel to Wellness

Launched as an online travel magazine in 2004, Travel to Wellness partners with brands and businesses to craft upscale wellness travel packages. Customers can now book wellness retreats, adventure packages, and more through their website. Whether you’re seeking a platform to market your existing wellness travel packages or wish to collaborate on creating new offerings, Travel to Wellness may be the ideal platform for you. Because Travel to Wellness is an online magazine offering travel tips and recommendations, they offer great opportunities to market your hotel packages and seek information to help create new ones.

Click here to visit Travel to Wellness.

BookRetreats

BookRetreats was created by a team of yogis to facilitate creating retreats for wellness travelers. Their platform allows guests to book meditation, wellness, and yoga retreats and to seek yoga teacher training. They connect travelers with retreats worldwide in outstanding locations. The company is certified carbon neutral and works with local communities and organizations to provide sustainable travel. They also donate a percentage of booking fees to non-profit partner organizations. If your hotel hosts a retreat, you may be able to partner with BookRetreats. You can market your packages through BookRetreats without paying membership fees or undertaking other risks.

Click here to visit BookRetreats.

Bigger Picture of Hotel Marketing Strategies

Hotel marketing doesn’t stop with creating packages. In this dynamic space, staying on top of the latest hotel marketing trends is vital, as knowing how they can benefit your hotel’s revenue. In “Hotel Marketing; The Latest Trends in the Hotel Industry”, you’ll discover the latest developments in hotel marketing. Discover how new hotel technology can work for you, how hotel management systems can help you craft personalized marketing for existing guests, how influencer marketing can work for you, and how virtual reality transforms how prospective guests evaluate the accommodation.

Hotel Guests and How to Appeal to Them

While every hotel has a target market, no hotel’s guests are a monolith. Different types of guests have different needs and expectations; it’s important to know how to appeal to a varied customer base. In “Different Types of Hotel Guests and Tips on How to Appeal to Them”, you’ll gain valuable insight into what today’s hotel guests are looking for and how you can fulfill those disparate demands. Learn how to please the eco-conscious guests, the digital nomad, and the adventurous backpacker. Discover what luxury guests expect from their stays and how you can give families a fun-filled holiday to remember.

Hotel packages drive up revenue by encouraging guests to book with your hotel and offering those who have already booked an incentive to pay for additional items or services. While OTAs now facilitate packages, it’s also a good idea to market your hotel packages on specialist websites.

More Tips to Grow Your Business

Revfine.com is a knowledge platform for the hospitality & travel industry. Professionals use our insights, strategies and actionable tips to get inspired, optimise revenue, innovate processes and improve customer experience. You can find all hotel & hospitality tips in the categories Revenue Management, Marketing & Distribution, Hotel Operations, Staffing & Career, Technology and Software.

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This article is written by:

Martijn Barten

Hi, I am Martijn Barten, founder of Revfine.com. With 20 years of experience in the hospitality industry, I specialize in optimizing revenue by combining revenue management with marketing strategies. I have successfully developed, implemented, and managed revenue management and marketing strategies for individual properties and multi-property portfolios.