How to Use Food and Beverage F&B Data to Increase Hotel Revenue
Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest experience, ultimately increasing hotel revenue. But first, let's look at what exactly F&B data is and why it's vital for
How To Upsell Throughout the Traveler Journey (+5 Best Practices)
Upsells are a simple, straightforward way to drive more revenue, increase engagement, and build customer loyalty. Implementing the right upsell strategy can improve the guest experience and your bottom line. Lodging businesses that leverage the power of upsells can increase guest satisfaction by allowing guests to customize their stay, build customer loyalty through personalized experiences, and mitigate external risks with additional revenue sources. 5 Best Practices To Upsell Throughout the Traveler Journey Below you'll learn
How to Trigger Dopamine to Maximize Your Hotel’s Direct Revenue
If you're a hotelier struggling to improve your website conversion rates, you're not alone. Maximizing hotel revenue through direct bookings is crucial, and a little something known as “dopamine” could be the key. In this article, we'll explore the connection between dopamine and positive online experiences and how personalization can help you create a memorable guest experience that boosts conversion rates and revenue. What Is Dopamine? But before diving in, let’s understand what dopamine is.
How to Start Hotel Business: 10 Steps for Launching a Successful Hotel Business
Deciding how to start a hotel business is always complex. There are many factors to consider: the location, the type of hotel you want to run, the clientele you want to attract and the services you plan to offer, and more. In this article, you'll discover everything you need to know when considering a new hotel business. Table of Contents: What is the Hotel Industry? How to Start a Hotel Business – 10 Steps Step
Rethinking Off-Season: Revenue Strategies Hoteliers Need to Follow
Unless you’re operating a ski resort or fortunate enough to have a property located in a year-round warm-weather travel destination, the autumn and winter months can be particularly slow for hoteliers. These low-season booking conditions can lead to some hoteliers adopting an ‘a busy hotel is a successful hotel’ strategy, accepting lower-rated business and relying on the in-house spend on food & beverage, spa, and ancillary services to boost revenue. While it might seem like
NRevPAR Clearly Explained!
Net revenue per available room, or NRevPAR, is used by those within the hotel industry as part of a wider revenue management strategy, helping them to assess overall business performance. As a KPI, the NRevPAR metric is similar to RevPAR, but factors in distribution costs. Therefore, it is arguably a more accurate performance indicator. What is NRevPAR? The NRevPAR metric is used to calculate the net revenue generated per available room in a hotel. In
Night Auditor Duties & Responsibilities in Hotel: Everything to Know
Night Auditor duties and responsibilities in hotels involve helping guests during the night hours and balancing the day's accounts. Guests arriving at night may be checked in by the night auditor, who will also take reservations and see any requests that might arise. The night auditor's duties involve processing the hotel's invoices, reconciling accounts, and processing staff pays cheques. Table of Contents: What Is the Hotel Industry? What Is a Night Auditor? Night Auditor Duties
Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties
Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for
Hotel Designs: Inspirations for Hoteliers for New Design Hotels
Hotel design is crucial to the success of a hotel business. It can be difficult to know where to start, especially if you're trying to re-imagine an existing hotel. In this article, you'll discover the importance of good hotel design and how it can help your business. You'll also read
Hotel Departments: Learn About All the 7 Sections of a Hotel
Hotel departments are the different sections that make up a hotel or resort business. A hotel is a complex system, requiring several departments to function and work together to create a cohesive whole. In this article, you'll learn all about the different departments required to run a hotel, from the
How Can Connected Hotel Systems Enable Data-Driven Revenue?
Question for Our Revenue Management Expert Panel: How can hotels improve (or begin) their PMS, RMS, CRM and POS integrations, and how does a connected tech stack enable smarter, data-driven revenue management? (Proposed by Chaya Kowal.) Our Revenue Management Expert Panel Tamie Matthews
Where is the Data? How Hotels are Changing Targets for Data Collection
Data is the blood life – or oxygen – for businesses, but only if one knows how to make sense of it. The sheer volume and scale of data available to hoteliers today are immense, and operators are finding new ways of turning the overwhelming deluge of information from a
How To Leverage Data Across 4 Key Hotel Departments
There is no shortage of data in the hospitality industry. From travelers browsing your website to entering information on OTAs and post-stay surveys, hoteliers collect immense amounts of hotel data daily. For this data to be useful, it must be organized and filtered, so it's decipherable and helps guide decision-making.