11 Types of Accommodation in the Hotel Industry
Despite what the name may imply, there are many different types of accommodation in the 'hotel' industry, with hotels being just one of these. In this article, you can explore the different accommodation types that make up this industry and gain a deeper understanding of how these types differ. Table of Contents: What is the Hotel Industry? What is the Difference Between the Hotel and Hospitality Industries? The Two Main Accommodation Categories in the Hospitality
How will TripAdvisor Plus impact Hotel Revenue Management?
Question for Our Revenue Management Expert Panel: How will hotel revenue management be affected by the introduction of the new “TripAdvisor Plus” from TripAdvisor? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Pablo Torres - Hotel Consultant, TSA Solutions Edyta Walczak - Cluster Revenue Manager, Arora Hotels Karin van Rhee -Lecturer, Hotel
TripAdvisor Plus: What Are the Advantages for Hotels?
TripAdvisor has recently launched a new service called TripAdvisor Plus, which operates on a subscription model, allowing customers to pay an annual membership fee in return for various member-only benefits, such as discounts on hotel rooms and exclusive perks. Additionally, the service now allows direct participation from hotels too. In this article, you will learn more about the service and the specific advantages for hotels that get involved. Table of Contents: What is TripAdvisor Plus?
What Is TRevPar?
Total revenue per available room, or TRevPAR, is a KPI used by those within the hotel industry to assess business results. It is concerned with the total revenue generated from rooms and space available. As a result, it can play an important role in a revenue management strategy and provide a useful snapshot of overall performance. What Does TRevPAR Stand for? TRevPAR, or total revenue per available room, is used within the field of revenue
Upselling Examples Restaurant: 12 Tips to Increase Your Revenue!
There are several upselling examples restaurant owners, managers, and other employees should be aware of, as they allow restaurants to boost key performance metrics like average revenue per customer and increase the overall revenue generated by the business. In this guide, you can learn about 12 of the most important upselling strategies. Table of Contents: What is the Restaurant Industry? What is Upselling? Why is Upselling in Restaurants Important? 12 Restaurant Upsell Tips and Examples
Upselling Tips & Examples to Improve Your Hotel Marketing Strategy
Upselling has been on hoteliers’ minds for many years. Traditionally the revenue manager would devise the underlying strategy and leave it to the front desk team to carry it out. But the deeper you dive into the world of digital upselling, the more you’ll see that it can add value to nearly every area of your hotel. In this article, Marketing manager Marlon Roosblad and his team from the QO Amsterdam hotel provide you with
Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries
Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth One hotel trend that’s been hard to miss lately is the rapid rise of loyalty
Tips to Boost Your Hotels Upsell Conversion With Powerful Visuals
Images can prompt strong emotions and move people to take action. Since you probably know this already, you use beautiful photos on your website to convince site visitors to make a reservation. But have you ever thought of applying this to pre-arrival upselling and cross-selling to increase your conversions? Read
Tips to Improve Your Hotel’s Customer Care
Nowadays, hoteliers can not only rely on their hotels’ amenities, looks, or standardized services; they need to offer more. Happy customers are the key to success in the hotel business. Customer satisfaction is increasingly important, and knowing your guests’ needs has become a must for hoteliers. So hoteliers should make
How can Hotels Overcome Challenges around Rate Parity?
Question for Our Revenue Management Expert Panel: Rate parity continues to pose challenges for hotel revenue managers. What are the top recommendations to resolve rate parity issues? (Question proposed by Tamie Matthews) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant, TSA
Hotel Revenue Management System Adoption: Tips for a Smooth Transition
A revenue management system (RMS) is a fantastic tool for attracting demand from high-value guests, driving efficient operations, improving revenue performance, and increasing profitability. Of course, the best tools in the world won't do your property much good if your staff isn't bought in on their proper usage and equipped
Tips for Reconsidering Your OTA & Direct Booking Strategy in 2021
When engaging with online travel agencies (OTAs) in this era of uncertainty, hoteliers must properly understand the value and costs associated with all distribution channels. Any relationship weighted in favour of an OTA to the detriment of a hotel’s bottom line needs to be reviewed, and steps should be taken
7 Tips For an Impeccable Online Reputation for Hotels
Global digitalization, the growth of OTAs, and the influence of social media have made businesses in the travel industry heavily reliant on their online reputation—and hotels are not an exception. This article will teach you seven methods that should become vital to your online reputation management strategy. Why You Should