Loyal Guests: Unlocking Revenue with Loyalty Programs and Ancillaries
Studies show that loyalty program members aren’t just frequent travelers; they’re also highly engaged customers who are willing to spend on additional services to enhance their experience. In this article, you'll learn how hotels can expand their loyalty programs and integrate ancillary products and services to maximize loyalty, boost revenue, and drive long-term growth. Loyalty Programs Drive Hotel Revenue Growth One hotel trend that’s been hard to miss lately is the rapid rise of loyalty
Types of Rooms in a 5-Star Hotel: Exploring the Most Common Options
Types of rooms in a 5 star hotel vary from basic single and double rooms, through to deluxe rooms and suites. These different room types can also be sold at a variety of price points. Having multiple room types in a 5-star hotel is important because it allows you to appeal to different types of customers. Catering to the needs of more potential guests makes it easier to fill your hotel. In this article, you
Types of Hotels: Exploring Classifications and Hotel Types
The types of hotels available to customers range from full-service and chain hotels, through to boutique hotels, lodges and inns. Hotels are generally categorized based on facilities, features and marketing. Hotel options are important because the various market segments will have different needs, preferences and budgets. Hoteliers can also identify a gap in the local market and shape their hotel around plugging that gap. In this article, you can learn all about the different types
Types of Hotel Rooms: The Different Hotel Accommodation Types
Types of hotel rooms range from the simplest dorms and motel bedrooms to luxury suites and apartments. There are as many different hotel room types as there are travelers. In this article, you'll learn everything you need to know about the range of hotel rooms and how these categories are helpful. Table of Contents: What Is the Hotel Industry? The Necessity of Different Types of Hotel Rooms Most Common Types of Hotel Rooms Types of
6 Reasons Why Every Hotel Should Have a Virtual Reality Video
Interactive virtual reality video technology within the hospitality industry can provide a competitive advantage and allow customers to experience what a hotel is like before committing to a booking. However, there are also other advantages to utilizing this particular marketing method. In this article, you will learn more about six key reasons why every hotel operating today should have its own virtual reality video. What is Virtual Marketing? Virtual reality is technology-based, immersing users within
How a Virtual Reality Company Can Help Hotels with Hotel Marketing
A growing number of hotel owners are turning to virtual reality companies to assist with their hotel marketing strategies. Indeed, in many ways, virtual reality is the ultimate marketing tool for those in the travel and hospitality industries, helping to showcase facilities and increase bookings. Moreover, modern VR video tours can be viewed on all devices, including desktops, laptops, smartphones, and tablets, meaning specialist VR headsets are no longer necessary. In this article, you will
How Virtual Reality Will Revolutionize Staff Training in Housekeeping
Headlines and feature stories everywhere announced the big news in October 2021: Facebook was rebranding to Meta and would focus heavily on the metaverse. While the metaverse itself wasn’t new, Facebook’s pivot towards this virtual reality (VR) space gave it more clout than ever before. Entrepreneurs saw countless opportunities and were prepared to join this new tech revolution. Metaverse and Hospitality The hospitality industry was no exception. Thought leaders and daring innovators discussed scenarios for
Tips to Simplify Your Revenue Strategy With Analytics & Automation in 2021
As a revenue manager, analytics and automation probably aren’t new to you. But recent developments in tech, like predictive analytics, forward-looking data and live insights, take revenue management to a whole new level. Especially in the looming recovery phase, these capabilities can drastically increase your chances of success even with
4 Expert Tips to Select the Right Chatbot for Your Hotel
From a look and feel-perspective, all chatbots look similar. However, some will deliver excellent service to your guests; others will generate frustration. If you want to make the right choice for your hotel or group, look for these essential decision criteria. This article provides four tips to help you choose
8 Tips to Improve OTA Conversion Rates
In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success.
6 Tips to Fix Your Hotel’s Email Marketing and Increase Conversions
When exploring the landscape of digital marketing for hotels, we see many new emerging trends, such as AI, Automation, social media, influencer marketing, and more. Many may wonder, "Is email marketing still relevant for hotels?" And the answer is an assured yes. Why Email Marketing for Your Property? Even with
7 Tips to Choose The Right Hotel Technology For Your Property
The ever-evolving technology has been changing the working style, guest experiences, and travellers’ expectations in the industry. Therefore it is wise to assess the right technology and partner for your business. But, how can you make this decision process simple and find the right partner? Let’s find out. Why Hotel
Tips on Managing Hotel Staff During Times of Crisis
Strong leadership has always been the base for building team engagement, but it plays an even bigger role during a crisis. Straightforward? Yes, but especially when navigating through uncertain times, it can be challenging to keep your team engaged and dedicated to a common goal. In this article, three experts