What Would You Tell Hotel Personnel Choosing A Tech Stack?
Question for Our Hotel Marketing Expert Panel What would you tell hotel personnel choosing a tech stack? Our Marketing Expert Panel Peter Ricci - Clinical Professor and Director of Hospitality & Tourism Management Program at Florida Atlantic University (FAU) Max Starkov - Adjunct Professor Hospitality Technology, New York University Kaylie Holley - Hospitality and Tourism Marketing Professional Matthias Dybing - Co-Founder & Director at Nuvho Thom de Graaf
What to Do When Your GM Wants You to “Fix” the Forecast
Forecasting is never easy—but it gets a whole lot harder when someone asks you to "adjust" the numbers. If your General Manager (GM) pushes for a rosier picture than the data shows, how do you stay realistic without rocking the boat? In this article, we'll walk through how to handle the pressure, maintain integrity, and turn tricky conversations into alignment. The Reality of Forecasting Pressure Let's be honest: every hotel wants to beat last year's
What the Luxury Traveler Really Wants – And How Hotels Can Deliver
Luxury travelers have redefined what exceptional service looks like. It’s no longer about excess—it’s about ease, control, and relevance. High-value guests aren’t looking for endless choices or over-the-top service. They want seamless, intuitive experiences, and they’re willing to pay for them. The hotels that understand this aren’t just elevating service; they’re creating deeper loyalty, driving higher spend, and unlocking new revenue opportunities. Less Choice, More Relevance Luxury isn’t about offering more. It’s about offering the
What Practices Make a Hotel Booking Process Effective?
Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder, The Host Kaylie Holley - Hospitality and Tourism Marketing Professional Peter Ricci - Clinical Professor and Director of Hospitality & Tourism Management Program at Florida
What Practices Make a Hotel Booking Process Effective?
Question for Our Hotel Marketing Expert Panel What Practices Make a Hotel Booking Process Effective? (Question by Thomas Dieben) Our Marketing Expert Panel Thomas Dieben - Founder, Becurious Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Jacopo Focaroli - CEO & Founder, The Host Kaylie Holley - Hospitality and Tourism Marketing Professional Peter Ricci - Clinical Professor and Director of Hospitality & Tourism Management Program at Florida
What is Yield Management?
Yield management is a pricing strategy commonly utilized by businesses in hospitality, air travel, and other tourism-related fields to generate maximum revenue from perishable inventory (e.g., hotel rooms or airline seats). Here, we answer the question 'What is yield management?' and explain why it is useful for hospitality hotel owners and others. Defining Yield Management In simple terms, yield management is a strategy based on selling to the right customer at the right time for
What Is RevPOR?
Revenue per occupied room, or RevPOR, is a KPI used within hotel management to assess financial performance. As a result, it can play a role in a revenue management strategy. Its main value to hotel owners is in giving them an idea of exactly how much revenue they make from the rooms they manage to sell. Table of Contents: What Does RevPOR Stand for? Why Is RevPOR Important? How Do You Calculate RevPOR? What Is
What Is a Hostel? A Full Hostel Guide for Hoteliers
What is a hostel tends to be asked more and more these days as travel becomes both more affordable and practical. It touches on people's desire to explore and to have safe accommodations during trips. The fundamental importance of hostels is tantamount to the importance of those qualities. An enjoyable
What Guests Really Want – and 5 Ways Hotels Can Deliver
Guests today expect more than a place to sleep—they're expecting experiences that feel personal and thoughtful. For hoteliers, this presents an opportunity to rethink upselling, not as selling extras, but as a way to improve the guest experience. When you focus on what guests truly value—whether it's a better view,
What Advice Would You Offer to Hotels Choosing Their Tech-Stack?
Question for Our Revenue Management Expert Panel: What advice would you offer to hotels choosing their tech-stack? For example, best practices, features, potential pitfalls, and how to "future-proof". Our Revenue Management Expert Panel Dermot Herlihy - Commercial Director, DUKES LONDON Mariska van Heemskerk -
4 Website Personalization Tips for Luxury Hotels to Increase Direct Bookings
Brand identity significantly influences guests, with an even more significant impact in luxury hospitality, where brand image standards are higher. As a luxury brand, it's crucial to seduce potential guests and entice them to book on your hotel website by providing each visitor with a personalized online experience, with your
Best Practices & Examples for Hotel Website Design
From showcasing the available room types to sumptuous dining options, a well-designed and structured website serves as a virtual doorway to the experiences awaiting your guests. This article delves into best practices for crafting a successful hotel website - a channel that tells your brand story, informs potential guests about
6 Ways Your Hotel Might be Missing Revenue Opportunities
You'll probably agree that seizing revenue opportunities is more important now than ever - especially with costs increasing in every area of hotel operations and demand only recovering. Otherwise, your property's profitability could take a severe hit, and its long-term business success may be at risk. Luckily, there are many