New Sending Requirements for Email Marketing for Hotels, and What Happens if They Don’t?
Back in February, two of the biggest players in the inbox space — Gmail and Yahoo introduced stringent rules to safeguard users' inboxes from scammers and spammers. These rules signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it's crucial to comprehend and adhere to these new requirements. New Sender Requirements for Gmail and Yahoo If you are unfamiliar, check out this blog post,
Self-Check-in Hotel Software: Increase the Hotel Guest Experience
Self-check-in hotel solutions can help to improve the guest experience within hotels, while also making life easier for your front desk employees. In this article, you can learn all about self-check-in hotel technology, explore the different options available, gain an appreciation of the benefits and find out about the most advanced options. Table of Contents: What is the Hotel Industry? Why is Focusing on the Hotel Guest Experience Important? What is Self-Check-in Hotel Software? Self-Check-in
How Optimized Housekeeping Operations Save Costs & Drive Hotel Revenue
Given the challenges the international hospitality industry faced in recent years, total hotel revenue optimization (THRO) is essential today. This probably brings up ideas like optimizing revenue generation in rooms, F&B, and the spa for you and most other hoteliers. But what about housekeeping? While this department was historically seen as a cost center, it has plenty of untapped revenue potential. Read on to learn how to optimize your housekeeping operations to save costs and
Samsung Hospitality TV: Main Benefits, Key Features and More
A Samsung hospitality TV is a television set specifically designed for use by hotels and similar businesses. It will provide features that allow the TV to serve as a great in-room entertainment option for guests. Investing in a specialized hospitality TV is important because demands in the industry are very different from demands in domestic settings. Samsung's offerings support centralized content management and provide enhanced security. In this article, you can learn all about Samsung
STR Report: Introduction Guide for Hoteliers
An STR report, sometimes known as a STAR report, is a weekly, monthly, or annual report that serves as a benchmarking tool, helping you to understand your hotel's performance within the context of rival hotels. In this guide, you can learn what an STR report is, how it works, what it can offer, and how to use it to your advantage. Table of Contents: Overview of the Hotel Industry What is an STR Report? Why
Ten Steps to Successfully Introduce AI to Your Hotel Teams
If you plan to roll out a new smart technology or artificial intelligence tool at your hotel, you need to design a thorough team onboarding process. Getting your hotel staff on board with a new solution is key to successful adoption and operational efficiency, but it can also positively impact employee morale and retention. Many hoteliers miss out on this opportunity by rushing to implement the new technology. This article lists the most important steps
4 Steps to Going from Reactive to Proactive Hotel Operations; Save Time & Money
Quick question: are your hotel operations reactive or preventive? If the answer is reactive, you are losing time and money. And if you say preventive, our great tips will help you be even more efficient. In both cases, keep reading. Introducing technology may feel cold and unwelcoming, but remember that hotel tech is not about less hospitality but better hospitality. When you free your staff from tedious tasks and unnecessary paperwork, their time and energy
Master Pick-up Analytics: Learn Why & How They Elevate Your Hotel
Pick-up analytics are essential for hotels to forecast demand, optimize pricing strategies, manage inventory, marketing, and improve revenue management. In this article, we will dive into the world of Pick-up Analytics. You will learn what Pick-up Analytics is and how to use it to help your hotel optimize performance. What
Unleashing Data for Personalized Hotel Stays
Hotels are moving from traditional transactional models to relationship-focused approaches, driven by guests’ desire for personalized experiences and seamless interactions. Unleashing data for personalized hotel stays has become the key to unlocking these enhanced guest experiences. Modern technology, especially mobile and cloud-based solutions, facilitates this transformation. Hotel owners, managers, and
6 Ways Hoteliers Can Offer a Personalized Digital Guest Experience
Travelers looking to book their holidays spend countless hours researching locations, transportation methods, itineraries, and accommodation options. Especially when booking a hotel, they're faced with a large variety of choices—and they will choose the one they resonate with best. You need to differentiate yourself from the crowd and ensure you
6 Personalization Tips for Hotels to Increase Conversions
Travel behavior has changed quite a bit in the last decade and the online booking journey has become more complex. Your website visitors have a lot of options for booking a place to stay on their next trip. You compete against other hotels, Airbnb, the many choices on OTAs and
Unlocking the Power of Personalization in Hotel Marketing
Personalization is all around us. You can completely print your cat’s face on M&M’s and customize name-brand sneakers. Your smart speaker recognizes your voice, and your streaming services offer recommendations based on the genres and artists you love.  In this article, you’ll learn how to deepen your engagement, increase conversion
5 Ways Personalization Marketing Can Benefit the Hospitality Industry
For hotel owners and others operating in the hospitality industry, finding ways to stand out from rivals and appeal to potential customers is essential. One of the best ways to do this is to deliver more tailored, individual marketing messages. In this article, you will learn more about how to