Interview with CEO and Founder Uli Pillau of Apaleo
In this interview, we'll be talking with Uli Pillau. Pillau founded Apaleo, the world's first API-driven property management platform for the hotel industry, based upon an API-first architecture. This has created a full development hub for the industry as a whole. Can you tell us a bit about yourself? I'm a start-up entrepreneur with various passions in both my private and professional life. A lot of my time
Interview with Founder and CEO Tom Dibble of Screen Pilot
In this interview, we're talking to Tom Dibble, the founder, and CEO of Screen Pilot. Screen Pilot optimizes hotels' direct distribution channels with comprehensive digital marketing solutions. This provides several benefits, including increased booking and brand recognition, decreased need for third-party services, and a larger return on investment. Can you tell us a bit about yourself? I was born in the U.K. and spent a few years in
Interview with CEO & Co-founder Tiago Araújo of HiJiffy
In this article, we interview Tiago Araújo, the CEO & Co-founder of HiJiffy. Araújo launched HiJiffy in 2016 to enhance hotel guest communication. Today, HiJiffy leverages AI-driven technologies for direct bookings, new revenue streams, personalized communication with guests, and more. Can you tell us a bit about yourself? Absolutely. My educational journey began at an international school, where I was immersed in an English-speaking environment. This experience provided
Interview with President and Co-founder Dr. Ravi Mehrotra of IDeaS
In this interview, we speak with Dr. Ravi Mehrotra, the president and co-founder of IDeaS. As the son of an electrical engineer and avid chess player, he became interested in technology and how it can be applied to modeling real-world scenarios to help improve decision-making ability. With his friend Sanjay Nagalia, he co-founded IDeas, one of today's leading revenue management companies. Can you tell us a bit about
Have Lodging Businesses Outgrown The Original PMS Concept?
The property management system (PMS) is the most important part of a lodging business’s technology stack – no matter the property type or size. A PMS is used on a daily basis across teams to streamline operations and manage data. But are lodging businesses starting to outgrow the PMS? The Original PMS Has Been Slow to Evolve The hotel PMS was initially designed to include core functionality for managing workflows for front and back-office operations.
The Hospitality Industry’s Digital Evolution – PMS and RMS: The Dynamic Duo Driving Hotel Success in a Digital World
The hospitality sector is evolving rapidly. The digital age has brought new challenges and opportunities for hoteliers, making it essential to adopt advanced systems to optimize operations and enhance guest experiences. Two critical components of a hotel’s technology ecosystem are the Property Management System (PMS) and the Revenue Management System (RMS). Together, they help hotels stay competitive and adapt to modern travelers' expectations, maximizing efficiency and profitability. The Evolution of Hotel Technology Over the past
How Should Hotels Decide on their Online Platform Listings?
Question for Our Revenue Management Expert Panel: There is a growing need for hotels to be listed on multiple online platforms. What should Revenue Managers consider when deciding on where/where not to list? (Question proposed by Theresa Prins)Â Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant, TSA Solutions Nikolas Hall - Owner, H. Hall Consulting Fabian Bartnick - Founder, Infinito Tanya Hadwick - Group Revenue
7 Hotel Marketing Techniques to Boost Direct Bookings in 2022
Digital marketing is essential if you want to drive bookings and especially if you're after more direct business for your hotel. But with the countless available tools and strategies, it can be hard to decide which ones to implement. The following article highlights seven hotel marketing techniques to concentrate on
15 Essential Hotel Marketing Strategies
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will learn more about some of the essential
11 Hotel Marketing Podcasts Every Hotel Professional Should Listen To
Hotel marketing podcasts offer an excellent way for hotel professionals to access advice, learn new techniques and strategies, and hear first-hand insights and experiences from marketing experts. In this article, you can explore the rise of hotel marketing podcasts and read a list of 11 of the best podcasts available.
Hotel Marketing Plan: Tips & Tricks for Successful Hotel Marketing
A hotel marketing plan is important for establishing your marketing objectives, outlining how to achieve them, understanding your target audience(s), and pinpointing your unique selling proposition. In this article, you can learn more about how to create and continually modify your marketing plan. Table of Contents: What is the Hotel
Hotel Marketing Courses: What Will You Learn? + List of Educators
Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some
How Can a Hotel Marketing Company Boost Your Hotel’s Revenue?
In the highly competitive hotel industry, optimizing revenue means attracting plenty of attention and generating the right levels of interest from customers. Marketing plays a key role here, and while many hotels handle this internally, others opt to outsource their marketing efforts to a dedicated hotel marketing company. This article