Marketing to Millennial Travelers: 5 Strategies for Hotels in 2023 & Beyond
Marketing to millennial travelers has become a top priority for many hotels and resorts. The generation travels at higher rates than any other, but considering their unique shopping behaviors and expectations is a must. Here are five tips for successfully marketing to millennial travelers. Marketing to Millennial Generation Millennials are maturing. The oldest of the generation are now in their 40s, but these intrepid travelers show no sign of slowing. The millennial generation – typically
Top Tips for Marketing and Selling Conference and Event Spaces
Question for Our Hotel Marketing Expert Panel How can hotels effectively market and sell their conference and event spaces? What are the best practices and tips for achieving success? Our Marketing Expert Panel Cory Falter - Partner, Lure Agency Thom de Graaf - Online Marketing Specialist, Orange Hotel Marketing Michael J. Goldrich - Founder & Chief Advisor, Vivander Luminita Mardale - Director Of Marketing And Business Development,
How Can Hotels Convey Sustainability Efforts in Marketing Messages?
Question for Our Hotel Marketing Expert Panel Today’s guests are growing increasingly aware of sustainability efforts in travel. What marketing messages best convey a hotel’s sustainability efforts? (Question proposed by Alessandro Inversini) Our Marketing Expert Panel Susanne Williams - Performance and Revenue Director, Journey Hospitality Daphne Beers - Owner, Your-Q Hospitality Academy Stephanie Smith-Sparks - Founder, Cogwheel Marketing Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Nicole
A Guide to Marketing Hotel Sustainability
Today’s travelers aren’t just better-educated and better-informed, they’re more concerned than ever about adopting responsible practices around their journeys. The upshot is that these savvy travelers actively seek experiences and accommodations that align with their values — especially concerning environmental and sustainability practices. Reasons Behind the Popularity of Sustainable Travel There are compelling reasons behind this trend. First, heightened awareness of climate change and its global consequences has prompted individual adventurers to make more responsible
What skills should hotels look for when recruiting Revenue Managers?
Question for Our Revenue Management Expert Panel: What top skills and characteristics should hotels look for when recruiting in Revenue Management leadership? Our Revenue Management Expert Panel Paulo Aragao - Revenue Management Professional Chaya Kowal - Director of Revenue Management, Potato Head Family Patrick Wimble - Managing Director, Lightbulb Consulting Theresa Prins - Founder, Revenue Resolutions Heiko Rieder - Vice President Revenue Management and Reservations, Penta Hotels Pablo
10 Reasons Why Upgrading Your PMS is a Must in 2025
The hospitality industry isn’t slowing down, and outdated property management system (PMS) solutions are dragging hotels behind. Clunky, slow, and vulnerable to cyber threats, legacy systems can no longer keep up. If your property still relies on an aging PMS, here’s why 2025 is the year to upgrade—ranked from most to least urgent. 10 Key Reasons to Upgrade Your Property Management System Below you find 10 reasons to upgrade your property management system. 1. Cybersecurity
5 Reasons Why Implementing RMS in High Season Makes Absolute Sense
Check-in lines, a full luggage store, and you running around, juggling hotel admin work, staff, customer service, marketing, and prices. Welcome to the high season. Amidst this chaos, implementing a new technology solution like a Revenue Management System (RMS) might be the last thing on your to-do list. However, here are five reasons why doing so during this time could be your best strategic move. 5 Reasons for RMS Implementation in High Season Below, you'll
The Hotel Star Rating System: Types, Benefits, Significance, Examples
The hotel star rating system is one of the main ways hotels are assessed and rated. This is important because potential customers may look at the star ratings of a hotel before deciding whether to book a room there. Here, you can learn about the types of hotel star ratings,
How to Improve Hotel Staff Retention and Stop Losing Revenue
Hotel staff retention is the discipline of keeping trained employees in active roles long enough to recover the full cost of hiring and developing them. It has become important for hoteliers because every avoidable resignation creates service gaps, recruitment costs, training pressure, and guest experience risk. Key Takeaways: Hotel staff
How to Hire the Best Hotel Staff for Your Hotel?
It is impossible to run a successful hotel without hiring the right hotel staff. After all, success in the industry relies hugely on customer service, and many additional tasks and duties need to be carried out. For instance, most hotels need marketers, receptionists, HR staff, accountants, cleaners, IT support workers,
Hotel Software: The Most Important Software Solutions for Hotels
Hotel software helps hotels streamline their processes resulting in increased revenue, cost reductions, and improved guest experiences. But which hotel software solutions does a hotel need? In this article, you will learn about the most useful hotel management software systems that will help ease your day-to-day operations. What is Hotel
Hotel Schools: Global List of Hotel Management Schools
Hotel schools provide a range of training on every topic you can think of about the hotel industry. At a hotel school, you might find courses covering everything from general management to accountancy. Hotel schools are vital to developing your career to its full potential. You'll learn about the top
Hotel Rooming List: Essential Guide for Efficient Guest Management
A hotel rooming list is a document which outlines accommodation arrangements for group bookings. It will include names, room assignment details, arrival and check-out dates, special requirements and more. Rooming lists are important for helping hotels to prepare for a group arrival and maintain guest satisfaction. Group bookings may be