9 Audiences You Can Create for Better Hotel Marketing Campaigns
The marketing department in a hotel has a crucial role in increasing revenue. Not only has to do with creating initiatives to attract new guests but also with communicating with previous guests and making them come back. The Task of Increasing Revenue Increasing revenue is hard in an industry with many brands competing for the same people. It is very easy for guests to go to another brand, especially as they may go to a
How to Communicate Your Front Desk Upselling Deals Effectively
Few hoteliers use front desk upselling to the max. Not only do the front desk employees need to stay up to speed with all the upselling deals, but they also need to be comfortable using essential communication skills and marketing techniques. In short, to get it right, you need to read each situation correctly and change your language accordingly. In this piece, you’ll learn which four communication skills you need to hone and the valuable
5 Digital Strategies to Attract Remote Workers to Your Hotel
As companies worldwide shift their standards to allow for more remote roles and hybrid working models, the concept of the ideal workplace has become much more subjective. With this increased flexible work environment, people are embracing the digital nomad lifestyle. This offers the ability to log in from anywhere in the world, whether in cafes, co-working spaces, and, most importantly: hotels. Catering to Remote Work While the remote workers may not stay overnight, they may
How to Attract Different Segments Through a Diverse Distribution Strategy
With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their bookings and maximize their revenue, it is crucial to explore ways to capitalize on various market segments. 5 Most Common Market Segments and How to
How to Maximize Hotel Revenue by Applying Open Pricing to Upselling
You probably already know that adjusting your room rates based on demand fluctuations can boost your revenue. But have you ever thought of applying this approach to upselling? And what about taking things yet another step further and using the principles of open pricing on upselling as well? Keep reading to discover how these techniques can take your revenue strategy and top line to the next level. The Role of Upselling in Revenue Management Upselling
How Can Hotels use Micro-segmentation to its Full Potential?
Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Connor Vanderholm - CEO, Topline Heiko Rieder -
Mastering the Art of Multi-Property Management
This article explores the nuances of managing multiple hotel properties. It emphasizes the importance of creating a unified guest experience, utilizing advanced technology to enhance operational efficiency, and incorporating local cultures into service delivery. You find three topics that discuss increasing guest loyalty, optimizing revenue, and maintaining competitiveness in the hospitality industry. Introduction to the Dynamics of Managing Multiple Properties In the hospitality realm, managing multiple properties is more than just expanding venue numbers—it's a
Hostel Management: A Complete Guide to Successful Hostel Operations
Hostel management is the process of overseeing and influencing day-to-day operations within a hostel. Successful management of a hostel will focus on achieving business objectives and delivering a positive guest experience. Effective management is important for maximizing operational efficiency, customer satisfaction and financial outcomes. It will involve taking a strategic
Hospitality TV: Key Benefits and How They Differ From Domestic TVs
Hospitality TV is the name given to the televisions found in hotels and similar businesses. These commercial televisions provide hoteliers with options like welcome messages, customization and enhanced data security. Acquiring a hospitality TV is important because the needs of customers in a hotel are different from the needs of
Hospitality Training: 20 Need-to-Know Courses to Train Your Staff
Proper training is vital in the hospitality industry. In a dynamic and increasingly competitive business landscape, no role is so minor that quality training can't impact your business's success. For those contemplating a career in hospitality, completing a training course can be a big advantage. In this article, you'll discover
Hospitality Staffing: How to Hire the Best Hospitality Employees!
Managing your hospitality staffing needs is a crucial part of effective management, but how do you actually go about hiring the best employees? In this article, you can gain some useful advice on how to optimize your recruitment process. Along the way, you will also find a breakdown of the
Hospitality Services: A Clear Overview of All Hospitality Services
Hospitality is a broad term, encompassing areas like accommodation, travel, tourism, and food and beverage services. Across these key areas, there are many different hospitality services, from hotels and restaurants, right through to theme parks, airlines, and bars. In this article, you will find an overview of hospitality and a
Hospitality Recruitment: Learn How to Recruit the Best Employees!
A good hospitality recruitment strategy is at the very core of all success stories within the industry. Hospitality businesses want the best staff in place to provide great service, respond to customer needs, and make experiences positive and memorable. In this article, you can learn how to put the right