How Unified Guest Data Cuts OTA Costs and Grows Direct Bookings
Every night, guests check into your hotels. They share their names, email addresses, preferences, and payment details. They order room service, book spa treatments, connect to Wi-Fi, and leave reviews. Then they check out, and most of that data either disappears into a disconnected system or sits untouched in a spreadsheet no one opens again. For independent hotel groups across Europe, this is the quiet cost no one talks about. And no, we're not talking
How to Write a Restaurant Description: A Complete Guide
How to write a restaurant description is a concept at the center of every great culinary experience. A well-crafted description lets you attract guests and enrich the experience of regulars. Succinctly describing your establishment is vital to success in today’s competitive market. In this article you’ll learn how to create and leverage a restaurant description to establish brand identity and attract loyal customers. Table of Contents: Understanding Restaurant Descriptions The Importance of Restaurant Descriptions Essential
How to Use Your (Guest) Data to Increase Revenue?
The recent years with a turbulent and unpredictable market have made hoteliers used to dramatic change. Guest booking behavior and previously established travel patterns have been replaced by new ones belonging to a hotelier's daily challenges. New travel trends and changing guest behavior are here to stay; they must act upon them. The Importance of Guest Data If you, as a hotelier, manage to monitor, predict, and act on these changes, you can leverage these
How to Use Food and Beverage F&B Data to Increase Hotel Revenue
Food and beverage (F&B) data is considered a gold mine in the hospitality industry. From the moment your guests make an online reservation, to the time they leave your restaurant, your POS system or an advanced reservation platform generates valuable guest data. In this article, you'll learn how to use F&B data to improve guest experience, ultimately increasing hotel revenue. But first, let's look at what exactly F&B data is and why it's vital for
Onboarding for Different Revenue Management Team Levels
Question for Our Revenue Management Expert Panel: How Does the Onboarding Process of Revenue Management Teams Differ According to Level? Which Topics Should Be Emphasized for Each Level? (Question by Daniel Feitosa) Our Revenue Management Expert Panel Heiko Rieder - Vice President Business Development, Hirmer Hospitality and Travel Charme Hotels Alenka McMahon - Managing Director, HOTEL REVENUE SERVICES LIMITED Patrick Wimble - Founder & Managing Director, Lightbulb Consulting
The On-Site or Remote Work Debate in Hotel Revenue Management
Question for Our Revenue Management Expert Panel: As there has been a significant increase in hybrid and remote working over the last few years, should the role of revenue manager be on-site or remote? And why? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Tamie Matthews - Sales & Marketing Consultant, RevenYou Connor Vanderholm - CEO, Topline Diego Fernández Pérez De Ponga - Director of Revenue Management,
Rethinking Off-Season: Revenue Strategies Hoteliers Need to Follow
Unless you’re operating a ski resort or fortunate enough to have a property located in a year-round warm-weather travel destination, the autumn and winter months can be particularly slow for hoteliers. These low-season booking conditions can lead to some hoteliers adopting an ‘a busy hotel is a successful hotel’ strategy, accepting lower-rated business and relying on the in-house spend on food & beverage, spa, and ancillary services to boost revenue. While it might seem like
Hotel Distribution Channel Manager: What Are the Advantages?
For those in the hospitality industry, a key part of any revenue management strategy revolves around distribution channel management. After all, while direct bookings are usually preferable, maximizing bookings and revenue requires assistance from third-party distribution agents. In this article, you will find extensive information regarding distribution channel management in
Increase Hotel Direct Sales with AI & Omnichannel Communication
Omnichannel communication and artificial intelligence enable hotels to deliver a much more engaging e-commerce experience and increase direct online bookings by 10% on average. In this article, you'll find tips to increase direct hotel bookings with AI and omnichannel communication. Attract More People to Your Direct Reservation Process Through Omnichannel
Hotel Digital Marketing Strategies: A Comprehensive Guide for Modern Properties
Hotel digital marketing is an umbrella term for all activities using online and digital platforms to promote a hotel and attract guests. It can include advertising, search engine marketing, reputation management, and more. Digital marketing is important for hotels because it can increase brand recognition and create more demand for
Hotel Designs: Inspirations for Hoteliers for New Design Hotels
Hotel design is crucial to the success of a hotel business. It can be difficult to know where to start, especially if you're trying to re-imagine an existing hotel. In this article, you'll discover the importance of good hotel design and how it can help your business. You'll also read
Hotel Departments: Learn About All the 7 Sections of a Hotel
Hotel departments are the different sections that make up a hotel or resort business. A hotel is a complex system, requiring several departments to function and work together to create a cohesive whole. In this article, you'll learn all about the different departments required to run a hotel, from the
How Can Connected Hotel Systems Enable Data-Driven Revenue?
Question for Our Revenue Management Expert Panel: How can hotels improve (or begin) their PMS, RMS, CRM and POS integrations, and how does a connected tech stack enable smarter, data-driven revenue management? (Proposed by Chaya Kowal.) Our Revenue Management Expert Panel Tamie Matthews