6 Easy Ways to Spruce Up Your Hotel’s Website

Have you ever seen a great deal online and hesitated once you reached the seller’s website? Most of us spend a lot of time on the Internet, and we develop a sense of which websites are legitimate and which aren’t. Most people are reluctant to spend their money on a website that looks old and inactive. On the other hand, an updated website reassures customers — it shows them that real people on the other end will follow through with the products and services offered.

6 Ways to Update Your Hotel’s Website

While some elements of digital marketing follow the “set it and forget it” model, your hotel website is not one of them. An effective website is a living asset that needs to be updated regularly to achieve its full potential. Thankfully, it isn’t too hard to do — following a few simple steps regularly will ensure your website converts customers and generates business. Look at our best tips on keeping your website in tip-top shape.

1. Change with the Seasons

Most hotels are located in destinations that change (at least slightly) throughout the year. Summer sun, fall foliage, and winter charm are all things people travel to experience. Imagery that reflects the current season will appeal more to potential guests and help them get excited about their stay. While at it, create seasonal offers that nudge them toward booking!

2. Ensure a Clear Booking Path

Every hotel website is designed to make booking a room easy. However, things don’t always work as intended. Monitoring your website analytics to see where you’re losing website visitors is important. Which pages are they leaving from? Do those pages have clear CTAs? Digging into the data might reveal opportunities for improvement.

3. Show Off Your New Look

Old pictures never look good. Whenever you update your guest rooms or facilities, take new pictures for your website. Hiring a photographer for a one-day photoshoot can be less expensive than you think, and it can quickly pay for itself by generating more bookings.

4. Optimize for Mobile

By now, most hoteliers know that the percentage of mobile bookings continues to increase. However, mobile phones and the operating systems that run on them continue to change as well. Hoteliers must regularly check to ensure their website performs well on mobile and provides a seamless user experience.

5. Make It Personal

If your CMS allows for personalization, like Cendyn’s CMS, you have a world of possibilities. The state of travel is constantly changing, and the only way to truly maximize revenue is by regularly testing different combinations of messaging and audiences.

6. Stay Current

Design trends are always changing; if you have a target demographic, their taste is also probably changing. A design refresh might be in order if your conversion rate is dipping. Trying a new color palette or layout can make your website look current and excite users to book.

With a new set of tricks to try, you’re ready to update your hotel website and turn it into a booking-generation machine. Of course, if you need help implementing any of these tactics, the designers, engineers, and content creators at Cendyn are more than happy to help. We’d love to hear from you!

Free Guide: 5 Data-driven Strategies for Optimizing Your Hotel Revenue