{"id":24796,"date":"2023-07-02T09:00:26","date_gmt":"2023-07-02T07:00:26","guid":{"rendered":"https:\/\/www.revfine.com\/?post_type=avada_portfolio&p=24796"},"modified":"2023-07-03T14:33:38","modified_gmt":"2023-07-03T12:33:38","slug":"case-study-how-marketing-personalization-drives-bookings-for-hotels","status":"publish","type":"avada_portfolio","link":"https:\/\/www.revfine.com\/it\/page\/caso-di-studio-su-come-la-personalizzazione-del-marketing-incentiva-le-prenotazioni-per-gli-hotel\/","title":{"rendered":"Case Study: How Marketing Personalization Motivates Travelers and Drives Bookings for Hotels"},"content":{"rendered":"
The response to marketing personalization \u2013 using data to tailor messages to an individual users\u2019 preferences, wants and needs \u2013 marks one of the most significant behavioral shifts we\u2019ve seen in a generation. Research shows that 71% of consumers expect companies to deliver personalized interactions, and 76% feel frustrated when this doesn\u2019t happen.<\/p>\n
Yet while most hospitality leaders agree that personalized marketing is the future, some marketing teams have struggled to implement personalization technology effectively and have questions about how to get started.<\/p>\n
In this compact case study, you’ll read the data that shows the importance of marketing personalization to the average traveler, find examples of hotels who currently personalize their marketing and benefit from the approach, and learn how any hotel with a digital footprint can begin to use marketing personalization to increase conversions.<\/p>\n<\/div>
Below you will find an overview of all topics.<\/p>\n