Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give to your younger self on first entering the workforce? Our Marketing Expert Panel Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Kamila Zawadzka - Marketing Lead, The
9 Top Tips for Effective Pricing Strategies for Hotels & Resorts
An effective, data-driven room pricing strategy is the cornerstone of hotel distribution management, with the ultimate goal of finding the ideal price per room that ensures you can maximize revenue without losing guests to competing properties. 9 Effective Strategies for Rate Pricing While overall rate optimization is the main objective, there are various ways to get there. In this article, you will find nine effective strategies for rate pricing and how they can help drive
Why Context is Everything in Hotel Analytics: Six Real-World Lessons
In hotel management, numbers are everywhere: dashboards, reports, presentations. These numbers offer a sense of control and clarity. But numbers on their own don’t tell the full story. Relying on isolated metrics can lead to misguided strategies, missed opportunities, and costly mistakes. It’s the context that brings meaning to the numbers: in addition to the numbers as shown, is there something we don’t know that gives what we do know a different outcome or perspective?
How to Segment Your Guests: 5 Basic Tips to Boost Conversions
Understanding your guests is key to standing out as a hotel. But with diverse demographics and travel styles, a one-size-fits-all approach simply won't cut it. This is where guest segmentation comes in, a powerful strategy that allows you to personalize your offerings and communication to resonate with each guest on a deeper level. This article explores the power of guest segmentation for hoteliers, from understanding its core benefits to implementing a successful segmentation strategy within
How Luxury Hotels Use Technology to Elevate Comfort and Convenience
The hospitality industry has always been about anticipating needs before guests even realize they have them. But today's luxury hotels have taken this art to an entirely new level, weaving technology so seamlessly into the guest experience that it feels less like innovation and more like intuition. Walk into a top-tier property now, and you'll find yourself in spaces that respond to your preferences, remember your habits, and somehow manage to feel both cutting-edge and warmly personal at the same time. Here's how they're doing this. 7 Ways Luxury Hotels Use Technology to Elevate the Guest Experience Here are seven
20 Country Marketing Strategies to Attract More Tourists in 2026
One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your country's marketing plan to drive tourist traffic to your target region. There are several ways you can promote your country. This article gives insights into the best country marketing strategies that help attract more visitors in 2026. Table of Contents: What Is Country Marketing? Why Is Country Marketing Important? Who Is Responsible
Hotel Marketing Checklist and Tips for Pre-Opening Success
Question for Our Hotel Marketing Expert Panel To ensure a successful launch, what key actions should be on a hotel’s marketing checklist in the months leading up to a new opening? (Question proposed by Kamila Zawadzka.) Our Marketing Expert Panel Kamila Zawadzka - Marketing Lead, The Orange Studio Michael J. Goldrich - Founder & Chief Advisor, Vivander Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Max
8 Beautiful Destinations in Antarctica for a Wildlife Holiday
Antarctica feels like another planet, yet it is closer to your travel dreams than you think. Vast ice fields, blue glaciers, and extraordinary wildlife make every moment feel rare and rewarding. Whether you are a photographer, birder, or first-time polar explorer, you will find unforgettable encounters on sea and shore.
Is Room Standardisation Helping or Harming Hotel Profitability?
Question for Our Revenue Management Expert Panel: Is standardising room categories boosting bookings but diluting hotel individuality, or limiting a property’s ability to stand out and stay profitable? (Question by Nikolas Hall) Our Revenue Management Expert Panel Massimiliano Terzulli - Revenue Management
Hospitality Leaders Reflect on Career Lessons and Growth Tips
Question for Our Hotel Marketing Expert Panel Knowing what you know now about career paths, developing skills and gaining experience in the hospitality industry, what advice would you give to your younger self on first entering the workforce? Our Marketing Expert Panel