Common Booking Funnel Bottlenecks and How to Overcome Them
The road from research to booking is not exactly straightforward for today’s travelers. The competition is fierce for hoteliers, and so is the pushback from OTAs. It’s crucial for hoteliers to optimize their booking funnel so that the transition from research to booking feels smooth and natural for guests. 5 Ways to Overcome the Booking Funnel Bottlenecks The booking funnel encompasses every step a potential guest takes from the moment they become aware of your
The 2024 Ultimate Guide to Google Hotel Ads
72% of travelers use metasearch engines in their booking journey! Google Hotel Ads (GHA) is a powerful metasearch solution for hoteliers looking to attract more guests and elevate their direct bookings and visibility. Whether you're a seasoned hotelier looking to enhance your direct bookings or a newcomer to the world of digital marketing, this guide will provide you with the knowledge and insights needed to navigate Google Hotel Ads effectively – including its unique features,
Hotel Association: 8 Benefits of Joining for Hotel Owners
A hotel association is a collective trade group or industry body for the hotel industry. Associations of this kind are typically made up of hotel brands, owners, management companies, suppliers, and other industry partners. Hotel associations are important because they provide support, networking opportunities, marketing assistance, guidelines, and access to valuable data. A hotel association will also advocate for the collective interests of the industry. In this article, you will learn all about hotel associations,
Marriott Hotel Brands: Exploring the Brands of Marriott International
The various Marriott hotel brands combine to make up the multinational corporation, Marriott International. These brands include hotels, resorts, and timeshare properties, with luxury, premium, midscale and extended stay options. Marriott International's importance can be highlighted by the fact that it is currently the largest hotel company in the world by total rooms available. All in all, Marriott hotel brands provide more than 1.5 million guest rooms. In this article, you can learn more about
Hotel Trends: Discover The Latest Hotel Industry Trends for 2026
Owners and marketers need to keep pace with the latest hotel trends because new technology, shifting social attitudes, demographic changes, and emerging economic realities fundamentally alter how hotels and their customers do business. In this article, you can learn more about the latest hotel industry trends for 2026. Table of Contents: The Importance of Staying Up-to-Date With Hotel Trends Understanding the Factors Driving the Main Hotel Trends Emerging Technology Lifestyle Changes 21 Important Hotel Trends for 2026 1. Sustainability 2. Staff & Labor Shortages 3. Personalization 4. Artificial Intelligence (AI) 5. Wellness and Spas 6. Unique Experiences 7. Emphasis on
How an Italian Hotel Doubled Revenue by Cracking Tripadvisor’s Top 10
Today's hoteliers want to increase their online bookings and revise corporate rates to a profitable market rate. Revenue management is a proven path to get there. This small hotel partnered with a revenue team and succeeded in doubling its revenue in two years and breaking into Tripadvisor's Top 10. Here's how. Revenue Management Boosts Online Reputation and Revises Static Corporate Rates for Hotel Success Sometimes, it's worth evaluating and redesigning your hotel's entire marketing and
20 Revenue Management Tips for Hotels
Revenue management within the hospitality industry involves predicting consumer demand to optimize sales, allowing businesses to sell at the right price to the right customer at the right time. In a hotel, this may mean turning away business now to do more profitable business tomorrow. When carried out correctly, revenue management can be extremely effective, helping companies significantly boost their profit margins. Here, we provide 12 revenue management tips for hotels. Table of Contents: 1.
Data Collection Tips for Delivering Personalised Guest Experiences
Question for Our Hotel Marketing Expert Panel What are the top tips and best practices for hotels to collect data in order to deliver personalised guest experiences? How can hotels handle data privacy? (Question by Michael J. Goldrich)Â Our Marketing Expert Panel Michael
5 Touchpoints You Can Automate to Save Time in Your Hotel
In the fast-paced world of hospitality, hoteliers often find themselves juggling multiple responsibilities. One way to streamline marketing efforts and improve overall efficiency is by automating some of your touchpoints with guests. The good news is that this is not difficult to do. By setting up intelligent triggers that automate
How Long Can a Guest Stay at a Hotel? Stay Lengths Explained
How long a guest can stay at a hotel is something that many people, both guests and hoteliers, ask. The answer needs to account for the types of service, amenities, comfort, and so much more. The subject is important since it touches on almost every aspect of the experience. Whether