9 Audiences You Can Create for Better Hotel Marketing Campaigns
The marketing department in a hotel has a crucial role in increasing revenue. Not only has to do with creating initiatives to attract new guests but also with communicating with previous guests and making them come back. The Task of Increasing Revenue Increasing revenue is hard in an industry with many brands competing for the same people. It is very easy for guests to go to another brand, especially as they may go to a
Housekeeping Department in Hotel Businesses: Why Is It So Important?
The housekeeping department in hotel businesses is one of the most important areas to focus on because it can directly impact customer satisfaction. In this article, you can learn about the impact housekeeping has on successful operations and access some helpful tips to optimize your housekeeping efforts. Table of Contents: How is the Hotel Industry Defined? What is the Housekeeping Department in Hotel? What Are the Duties of the Room Attendant? Why is the Housekeeping
How Virtual Reality Will Revolutionize Staff Training in Housekeeping
Headlines and feature stories everywhere announced the big news in October 2021: Facebook was rebranding to Meta and would focus heavily on the metaverse. While the metaverse itself wasn’t new, Facebook’s pivot towards this virtual reality (VR) space gave it more clout than ever before. Entrepreneurs saw countless opportunities and were prepared to join this new tech revolution. Metaverse and Hospitality The hospitality industry was no exception. Thought leaders and daring innovators discussed scenarios for
How Successful Hoteliers Handle Pricing Strategies for The Recovery
Analyses showed that hotels with a solid revenue management strategy came out of the Covid-19 crisis better than hotels without. In this article, you’ll learn how successful hoteliers handle pricing strategies during the post-covid era, and how to deal with spillage, spoilage, overbooking, and overselling. Quick menu: Hotels With a Solid RM Strategy Came Out of the Covid-19 Crisis Well OTA Visibility Favors Those Already Visible A Deep Dive into Spillage, Spoilage, Overbooking, Oversell, Denials
Accessible Hotel Rooms: Implementing Accessible Design Elements
Accessible hotel rooms are rooms that have been designed to cater to the needs of people with disabilities and other special requirements. These rooms may include adaptations made to improve comfort and ease of access for guests. Providing accessible hotel rooms is important for the guest experience, helping many people to enjoy their stay. In many countries, the inclusion of a certain number of accessible rooms is also a legal requirement. In this article, you can learn all about accessible hotel rooms, why they are so valuable, how they impact the guest experience and what the main accessible design elements
Guest Expectations in 2024: 8 Trends You Should Be Aware of
As time passes and technology keeps evolving, we enter into a new era of guest expectations. It's no longer enough to simply meet their needs, and the challenge now lies in exceeding them. In this dynamic landscape, where every guest is an insightful traveler armed with high expectations, how can you ensure your property fulfills those expectations and stands out? What Do Guests Expect in 2024? In the rapid world of hospitality, the only constant
What Does EBITDA Stand for?
Earnings before interest, taxes, depreciation, amortization, or EBITDA for short, is a KPI becoming increasingly prevalent in hotel management. Sometimes referred to as operating cash flow, the metric can be used to determine the operational profitability of a business, taking into account only its key daily running costs. Table of Contents: What Is EBITDA? Why Is EBITDA Important? What Is an Example of EBITDA? Uses and Limitations Tips to Optimize EBITDA in Hotel Revenue Management
Outsourcing Revenue Management: 4 Ways it Benefits Hotels
Revenue management is extremely important within the hotel industry because it allows owners to optimize how they do business, to improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specializes in
Ecotourism: What it is, Advantages & Disadvantages, Examples & More
One of the growing trends within the tourism industry is the growth of ecotourism, which centers on ecological conservation. However, to fully understand this concept, looking at the advantages and disadvantages and some real-world examples of ecotourism in action is essential. Table of Contents: What is Ecotourism? What Are the
Hotel Front Office: Learn About Tasks, Responsibilities, Roles & More
Front office hotel staff are among the most important employees in any modern property, as they are guests' regular contact points. In this article, you will learn about the front office department, its definition, the key tasks and responsibilities, and how technology can help the department. Table of Contents: What