How Virtual Reality is Transforming the Travel Industry
Virtual reality technology has recently taken the world by storm, with VR headsets becoming a mainstream consumer product. While the gaming industry has largely driven home adoption, those within other fields, including the travel industry, are increasingly realizing and exploring the technology's potential, especially as a marketing tool. In this post, you learn how VR is transforming the travel industry. Virtual Reality (VR) Technology Explained Virtual reality technology typically involves using a VR headset, which
5 Ways Personalization Marketing Can Benefit the Hospitality Industry in 2026
For hotel owners and others operating in the hospitality industry, finding ways to stand out from rivals and appeal to potential customers is essential. One of the best ways to do this is to deliver more tailored, individual marketing messages. In this article, you will learn more about how to achieve this through personalization marketing and learn about how this concept can improve marketing efforts and revenue generation in 2026. Understanding Personalization Marketing Personalization marketing,
5 Benefits of Virtual Reality Marketing for The Travel Industry
Virtual reality is experienced through sights and sounds in an artificial environment provided by a computer. The travel and tourism industry has started adopting this tool to enhance customer experience and maximize engagements. If you want to use this innovative tool to promote your travel business, take a look at this overview of virtual reality marketing (Also known as VR marketing), its importance for the tourism sector, and 5 advantages of using virtual reality to
Revenue Management vs Yield Management
Within the hotel industry, revenue and yield management are two of the most useful tools available to managers, allowing them to maximize the money they make from guests. Although the two concepts are closely linked and share a lot of similarities, there are some important differences too. In this blog post, we explain the differences and compare the two strategies in greater detail. Table of Contents: Defining the Two Strategies Why Are Yield and Revenue
Outsourcing Revenue Management: 4 Ways it Benefits Hotels
Revenue management is extremely important within the hotel industry because it enables owners to optimize their business operations and improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specializes in this area. In this article, you will learn more about revenue management and the benefits of outsourcing. Table of Contents: What Is Revenue Management? Why Is Revenue Management Important? What Is Outsourcing Revenue Management? Why Hotels Outsource Revenue Management Why Hotels Are Turning to Outsourcing? 4 Advantages of Outsourcing Revenue Management
How to Lead with Data: Transforming Hotel Group and Meeting Bookings through Analytics
Data is the backbone of modern hospitality and relying on outdated, fragmented systems can be a recipe for disaster, especially in managing group and meeting bookings. If your hotel is not harnessing the full potential of integrated data management, you are jeopardizing the guest experience. Disjointed platforms can lead to miscommunications, missed opportunities and operational chaos. By leveraging analytics, you can streamline operations, make informed decisions, and provide exceptional experiences for meeting organizers and participants.
Collaborative Success for eCommerce and Revenue Management Teams
Question for Our Revenue Management Expert Panel: What are the best practices for building and maintaining successful collaboration and communication between hotel eCommerce and Revenue Management teams? (Question by Aida Muñoz) Our Revenue Management Expert PanelTamie Matthews - Sales & Marketing Consultant, RevenYouConnor Vanderholm - CEO, ToplineDiego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel GroupHeiko Rieder - Senior Vice President Commercial & Distribution, Step Partners
Avoid These 3 Benchmarking Errors for Hotel Revenue Success
As a revenue manager, you're undoubtedly aware of the importance of gauging your hotel's performance to maintain a competitive edge in your market. Yet, how can you be certain that you're genuinely on par with, or preferably ahead of, your competitors? Enter benchmarking for hotel revenue management. Benchmarking for Hotel
Strategies and Top Tips for Calculating Group Rates
Question for Our Revenue Management Expert Panel: What are the best practices when calculating group rates? Should hotels have a different strategy per group category, e.g., tour operators, weddings, corporate, etc.? (Question by Oleksii Kapichin) Our Revenue Management Expert Panel Connor Vanderholm
Boost Hotel Revenue with CRM and Digital Marketing Integration
Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their