3 Key Metrics for Evaluating Your Personalization Strategy
Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences. Travel is personal. It doesn't matter whether the purpose for a trip is business, or leisure, or other, every traveler has their own, individual set
How Can Hotels use Micro-segmentation to its Full Potential?
Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management Expert Panel Pablo Torres - Hotel Consultant Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Connor Vanderholm - CEO, Topline Heiko Rieder -
Hospitality Consulting: What is It and How Can It Benefit You?
Advisors offer Hospitality consulting services to help hospitality businesses improve operations, boost customer satisfaction, and achieve better financial results. Consulting can take many forms, and in this article, you will learn about different types of hospitality consulting and why they are so valuable. Table of Contents: What is Hospitality Consulting? Why is Hospitality Consulting Important? The Different Types of Hospitality Consultants 10 Key Benefits Associated With Hiring a Hospitality Consultant Improve Strategic Planning Enhance Customer
Hotel Room Category: Learn About Categorizing Hotel Rooms
Hotel room category definitions are typically seen as short descriptions of a room's layout. However, in reality, the category definitions include a wide range of information ranging from pricing estimates to furnishings and various amenities. It's an important subject for both hotel owners and guests as it conveys exactly what both parties expect. Guests can specify what kind of experience they're looking for, and owners can ensure the guest's satisfaction. In this article, you'll learn
Defining Premier Hospitality Standards for High-End New York Travelers
A luxury traveler lands at JFK after an overnight flight. The hotel room will be beautiful. The reservations are confirmed. The city is waiting. Yet in New York, the stay is often judged long before the guest reaches the lobby. In one of the world’s most demanding urban environments, premier hospitality is not defined by what is offered, but by how smoothly everything connects. For high-end explorers, luxury is experienced in motion. That reality has quietly reshaped what “premier” now means. In this article, you’ll learn five modern hospitality standards shaping how high-end travelers experience luxury stays in New York
26 Essential Hotel Marketing Strategies For More Bookings in 2026
The importance of having the right hotel marketing strategies is difficult to overstate, as it is a key part of launching a hotel, optimizing the number of bookings you generate, building brand awareness, and managing your reputation. In this article, you will find a list of 26 essential hotel marketing strategies for hotel businesses to focus on in 2026. Table of Contents: 26 Essential Hotel Marketing Strategies to Get More Bookings in 2026 1.
23 Revenue Management Strategies to Grow Your Hotel Business in 2026
For hotel owners looking to grow their business, a robust revenue management strategy is of the utmost importance, helping to optimize business results. However, under the broader revenue management umbrella, many smaller strategies can help to facilitate growth. In this article, you'll find 23 revenue management strategies that hotel industry employees can employ to achieve this ultimate objective in 2026. Table of Contents What Is Revenue Management? 23 Revenue Management Strategies to Grow Your Hospitality
Key Digital Trends in the Tourism and Travel Industry in 2026
It is important for hotel owners and other business leaders operating in the travel industry to keep up with the latest digital trends. Failure to do so can result in rivals gaining a competitive advantage and negatively impacting the customer experience, potentially harming your reputation. In this article, you will
Discover The Latest Restaurant Technology Trends for 2026
A crucial part of running a successful restaurant involves investing in the best technology. However, to do this, you need to build an understanding of broader restaurant technology trends. In this article, you can learn about the latest restaurant tech trends, like innovations in POS systems, contactless payments, virtual reality,
Important Restaurant Marketing Trends to Follow in 2026
Restaurant marketing is the main way that you will be able to reach new people, showcase your offerings, and attract more customers, but you will need to stay up-to-date with the latest restaurant marketing trends, too. This article teaches you about emerging marketing techniques and strategies in 2026 to remain