Is it Realistic to Focus on Profitability over Revenue?
Question for Our Revenue Management Expert Panel: Is it realistic to focus on profitability over revenue? How should revenue management teams manage stakeholder expectations? Where might challenges arise? (Question by Diego Fernandez Perez De Ponga) Our Revenue Management Expert Panel Diego Fernández Pérez De Ponga - Director of Revenue Management, Palladium Hotel Group Tanya Hadwick - Group Revenue & Yield Leader, SunSwept Resorts Massimiliano Terzulli - Revenue
8 Tips to Improve OTA Conversion Rates
In the highly competitive world of online hospitality, mastering the art of OTA listings is not just an advantage—it's a necessity. With most travelers making their accommodation decisions based on OTA rankings and reviews, understanding how to climb these ranks and convert interest into bookings is the key to success. Your OTA listing can distinguish between a filled room and one that remains empty. 8 Essential Tips to Help You Improve OTA Conversion Rates But
Short-Term Rental Data: A New Technique to Forecast Demand at Your Hotel
The hospitality sector has long underestimated the influence of short-term rental accommodation on their operations, viewing it as a specialized lodging type that wouldn't impact conventional hotel reservations. However, the swift expansion of short-term rentals, spearheaded by organizations like Airbnb and VRBO, has made an undeniable mark on the hotel industry. The Importance of Short-Term Rental Bookings There's a growing intersection between the hotel and short-term rental sectors, with consumers weighing up both alternatives based
Guest Expectations in 2024: 8 Trends You Should Be Aware of
As time passes and technology keeps evolving, we enter into a new era of guest expectations. It's no longer enough to simply meet their needs, and the challenge now lies in exceeding them. In this dynamic landscape, where every guest is an insightful traveler armed with high expectations, how can you ensure your property fulfills those expectations and stands out? What Do Guests Expect in 2024? In the rapid world of hospitality, the only constant
Hospitality Leaders on Maximising ROI from Marketing Budgets
Question for Our Hotel Marketing Expert Panel Given the range of marketing channels available, from paid search to trade shows, how do you advise strategically allocating budget to maximise impact and ROI? What guides the decision-making process? Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York University Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Nicole Sideris - Founder & Principal Consultant, X Hospitality Michael J. Goldrich - Founder & Chief Advisor, Vivander Stephanie Smith-Sparks - Founder, Cogwheel
10 Best Hotel Booking Apps to Maximize Revenue and Visibility
Hotel booking apps have become a necessity in today's digitally driven market. The apps pose some unique challenges for hoteliers. However, the advantages dwarf these initial speed bumps. Apps make it easier for potential guests to find you and lock in their reservations. Likewise, visibility within the digital ecosystem gives you a significant competitive advantage. The benefits will continue to grow as mobile booking further dominates the industry. In this article, you'll learn about the
Top Revenue Management Trends for Luxury Hospitality in 2025
Question for Our Revenue Management Expert Panel: Â What are the most important revenue management trends that should be on the radar of the luxury hospitality segment this year? (Question proposed by Pallavi Gaonkar)Â Our Revenue Management Expert Panel Pallavi Gaonkar - Director of Revenue, Ayada Maldives Kathryn Baker - COO, TCRM (Total Customized Revenue Management) Pablo Torres - Hotel Consultant Heiko Rieder - Senior Vice President Commercial &
How to Attract Different Segments Through a Diverse Distribution Strategy
With so many ways to reach potential guests, developing an effective distribution strategy is more important than ever. Leisure demand is slowing down after years of exponential growth post-pandemic, while other segments, namely international, corporate, and group travel, are starting to pick up again. For hotels seeking to increase their
A/B Testing: The Secret to Success on Your Hotel Website
Digital marketers should never underestimate the power of testing. It is invaluable for understanding diverse audiences and determining what changes can result in the best online performance. The Importance of A/B Testing When it comes to a hotel website, each and every adjustment made to the booking engine, ads, CTAs,
Cruise Podcasts: Discover 11 Excellent Cruise Industry Podcasts
Cruise podcasts are audio-based, Internet-distributed, shows which focus on the cruise business. They're produced by people from a wide variety of walks of life, from professionals to enthusiasts or vacationers and everyone in between them. The podcasts are important because they can act as both education and entertainment for travel