Hotel Marketing Courses: What Will You Learn? + List of Educators
Hotel Marketing Courses have never been more valuable. The hotel industry is always dynamic and prone to dramatic shifts, with new technologies, new ideas, and unexpected world events constantly disrupting the status quo. In this article, you'll discover what hotel marketing courses can do for you and learn about some of the best educators in the field. Table of Contents: What is Hotel Marketing and Why is it Important? Who Should Join a Hotel Marketing
Best Practices for using Artificial Intelligence in Hotel Marketing
Question for Our Hotel Marketing Expert Panel What are the most beneficial use cases of Artificial Intelligence in hotel marketing? Where are the opportunities and what are the pitfalls for hotels to be aware of? (Question from Cory Falter) Our Marketing Expert Panel Cory Falter - Partner and Visionary at Lure Agency Thom de Graaf - Online Marketing Specialist, The Orange Studio Luminita Mardale - Director Of
Hotel Bill Format: Essential Guidelines for Professional Hospitality Invoicing
A hotel bill format is a standard framework or template used to document charges a guest has incurred over the course of their stay. This includes the cost of the room itself, as well as the charges associated with additional services used. Having a hotel bill format in place is important because it allows for accurate record-keeping and transparent communication with guests. By using an established format or template, you can save time and prevent
Front Office Technology: The Latest Tech for the Reception in 2026
Front office technology has seen significant development in recent years. Driven in part by the rise of COVID-19 and technological changes, these changes mean that today's front desk is different from the traditional reception office of the past. In this article, you'll learn about exciting developments in front-office technology and what they mean for your business. Table of Contents: What Is the Hotel Industry? What Is Front Office Technology? Why Is It Important to Follow
Luxury Travel Trends and Influences Making an Impact in 2025
Question for Our Hotel Marketing Expert Panel What is the state of luxury travel in 2025? What trends will influence decisions for luxury travel businesses? (Question proposed by Reshan Jayamanne) Our Marketing Expert Panel Moriya Rockman - Chief of Marketing, Smiling House Luxury Global Thom de Graaf - Online Marketing Specialist, The Orange Studio Kamila Zawadzka - Marketing Lead, The Orange Studio Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Elvira Wilthagen - Owner, Heads in Beds Ask Our Panel a Question Join Our Expert Panel "The
What Guests Really Want – and 5 Ways Hotels Can Deliver
Guests today expect more than a place to sleep—they're expecting experiences that feel personal and thoughtful. For hoteliers, this presents an opportunity to rethink upselling, not as selling extras, but as a way to improve the guest experience. When you focus on what guests truly value—whether it's a better view, extra comfort, or more flexibility— the results, and loyalty, naturally follow. Here are five ways to make it happen. 5 Ways a Hotel Can Deliver
Relocate to Cyprus: Essential Tips for Moving
Relocating to another country is a bold step. When you first think about relocating to Cyprus, it's easy to picture: breakfast with a view of the sea, sunny weather most of the year, and a slower pace of life. And it's true, Cyprus has a way of winning you over. But let's be honest: moving isn't a permanent vacation. It's packing boxes, paperwork, and finding a new home. In order for your relocation to Cyprus
How Integrated Payments Elevate Hotel Revenue and Efficiency
For hoteliers, making payments effortless and secure is essential to maintaining a positive guest experience and operational efficiency. Integrated payment solutions connect your payment gateway to your other hospitality software, providing a frictionless transaction experience that helps hotels boost revenue and streamline operations. Integrated Vs. Non-Integrated Payment Solutions The differences
3 Key Metrics for Evaluating Your Personalization Strategy
Personalized digital marketing is a proven approach for increasing direct bookings and growing revenue, but personalization isn't a "set it and forget it" strategy. Here's how to evaluate your marketing personalization program, and how to pivot when the metrics don't meet your expectations. Personalization is Important for Elevating Guest Experiences.
How Can Hotels use Micro-segmentation to its Full Potential?
Question for Our Revenue Management Expert Panel: How can hotels use micro-segmentation to its full potential? At what point does it become too "micro" to be valuable and what tips can you share for achieving success? (Question by Pablo Torres) Our Revenue Management