Restaurant Marketing Agency: Why Choose External Marketing
A restaurant marketing agency is a company that specializes in marketing activities that are relevant for restaurants and similar businesses. Generally, businesses will outsource many of their marketing responsibilities to these agencies to reduce their own workload and benefit from specialist knowledge. In this article, you will learn about what these agencies are, how they work, the types of marketing they use, and the benefits these agencies provide. Table of Contents: How Is the Restaurant
How to Build an Effective Commercial Hotel Organization in 2024
A hotel’s commercial team—revenue management, sales, and marketing—is critically important to the financial health of a property. When working harmoniously, these functions combine to ensure a property is filled with high-value guests while minimizing acquisition costs as much as possible. However, “harmonious” is an unlikely descriptor for many hotel commercial teams. 3 Ways to Build an Effective Commercial Hotel Organization in 2024 Revenue management and sales professionals often find themselves at odds over whether to
Uncovering the Importance of Pickup and Pace in Revenue Management
As a revenue manager, one of your essential daily inquiries is, "What was yesterday's pickup?" It's a question that sets the tone for your day and helps you make informed decisions about selling the right room, to the right guest, at the right time, at the right price. Setting the correct room price is undoubtedly the cornerstone of revenue management, how you arrive at the optimal price point requires a considerable amount of context, of
Guest Communications: Gold Standards, Key Challenges, and the AI
Time and effort going into answering guest queries should not be underestimated. How to optimize the process to benefit your guests and your staff? This article explores how hotel tech solutions powered by artificial intelligence (AI) can help you do that. Still, first, it outlines the reasons behind the high volume of guest questions, the value of achieving the gold standard in responding to them, and the challenges hoteliers face to succeed in that area.
Overcoming Dynamic Pricing Challenges in the Hospitality Industry
Question for Our Revenue Management Expert Panel: What are the most common challenges faced when implementing dynamic pricing strategies in hospitality and how can they be overcome? (Question proposed by Diego Fernández Pérez De Ponga) Our Revenue Management Expert Panel Tamie Matthews - Revenue, Sales & Marketing Consultant, RevenYou Kathryn Baker - COO, TCRM (Total Customized Revenue Management) Pablo Torres - Hotel Consultant Niko Krauseneck - Founder, RevenueRebel Massimiliano Terzulli - Revenue Management Consultant, Franco Grasso Revenue Team Mariska van Heemskerk - Owner, Revenue Management Works Heiko Rieder - Senior Vice
Restaurant Advertising Trends You Should Know About in 2026
Restaurant advertising has never been more vital in today's competitive dining landscape. As eating habits evolve and food trends emerge, diners constantly seek new culinary experiences and convenient dining spots. This guide explores cutting-edge restaurant advertising strategies to help your establishment attract more customers and boost revenue. Table of Contents: What Is the Restaurant Industry? The Significance of Restaurant Advertising 18 Major Restaurant Advertising Trends for 2026 Your Website & SEO Emphasis on Cleaning Local
Social Commerce, Hospitality’s Next Best Opportunity for Growth
Travelers can now book a room without leaving their favorite social media app. Is your hotel capitalizing on social commerce? This trend is redefining how customers discover and book their stays, offering hoteliers a powerful tool to turn inspiration into instant reservations. Social Commerce Transforming Travel Inspiration into Hotel Bookings Travel is a familiar theme in most social feeds. We scroll through photos of friends with fantastical drinks, videos of influencers in exotic locales, and,
Hospitality Consulting: What is It and How Can It Benefit You?
Advisors offer Hospitality consulting services to help hospitality businesses improve operations, boost customer satisfaction, and achieve better financial results. Consulting can take many forms, and in this article, you will learn about different types of hospitality consulting and why they are so valuable. Table of Contents: What is Hospitality Consulting?
Hotel Room Category: Learn About Categorizing Hotel Rooms
Hotel room category definitions are typically seen as short descriptions of a room's layout. However, in reality, the category definitions include a wide range of information ranging from pricing estimates to furnishings and various amenities. It's an important subject for both hotel owners and guests as it conveys exactly what
Aviation Podcasts: 10 Great Podcasts for Professionals and Enthusiasts
Aviation podcasts are audio content aimed at everyone with a passion for flight. These podcasts cover topics that can range from basic or advanced education in aviation to some of the latest aviation-related news. An aviation podcast is as important as education within the field itself and the various subjects