Three Sleep-Focused Upgrades Hotels Could Be Offering
When looking for a place to stay, most travelers want more than just a convenient place to lay their heads. Sleep tourism is a fairly new trend, but it’s one that has taken the industry by storm. It’s all about offering those additional little luxuries that make a stay particularly comfy and cozy, so that guests can have the best possible sleep night after night. Turning a basic hotel room into a sleep sanctuary can
Cheap Business Class Flights: How Premium Cabins Deliver ROI for Corporate Travel
Many corporate travel programs still evaluate business class mainly by comparing its price to economy, not by what the trip requires the traveler to do on arrival. As a result, long-haul flights are often booked at the lowest available fare, even when travelers are expected to go straight into meetings or site visits. When Lower Fares Deliver Higher Business Travel Value On time-sensitive itineraries, that decision can create higher costs elsewhere. A traveler arriving from
How Digital SIM Technology Is Transforming Connectivity for Indonesian Travel and Tourism
Indonesia is not a straight-line place. It is a nation of detours. Between islands and cities, you're between two worlds that are not always as connected as their positions on the map may indicate. Imagine a trip there. You might start in Jakarta and then board a plane to Bali. Next thing you know, you're on a boat to Lombok. After that, you're off to somewhere more spontaneous where plans are less specific. That style
Hotel Personalization Need Not Be Obsessive for Guests
Personalization has become one of the most discussed concepts in hospitality. Hotels are under pressure to deliver tailored guest experiences, yet many struggle to implement personalization effectively. The missing step is often segmentation. Before hotels attempt to personalize every interaction, they must understand who their guests are and which groups matter most to the business. Clear segmentation helps hotels communicate more effectively, allocate marketing resources wisely, and design experiences that match guest expectations. In this
What Does ChatGPT’s Booking Shift Mean for Hotels
AI search is quickly changing how travelers discover, compare, and choose hotels. As ChatGPT moves away from completing transactions inside the platform, hotels have a stronger opportunity to turn AI-driven discovery into direct website traffic. This shift makes Generative Engine Optimization more important than ever. Hotel websites need clear answers, structured content, schema markup, and trusted authority signals to appear in AI-generated recommendations. In this article, you’ll learn how hotels can adapt their content strategy and capture more high-intent direct bookings. What ChatGPT’s Decision to Move Away From In-Platform Transactions Means for Hotels AI-powered search engines like OpenAI’s ChatGPT are
Remote Work Tools For Hotel Teams: Improving Productivity Beyond The Office
Remote work is changing how hotel teams communicate, plan, and complete daily tasks. While hotels still depend on in-person service, many behind-the-scenes activities can now be managed from different locations, departments, or workstations. The right tools help staff share updates, track responsibilities, access documents, and stay connected without slowing operations down. In this article, you’ll learn how remote work tools support hotel teams, improve productivity, simplify communication, and create smoother workflows beyond the traditional office
Revenue Beyond Rooms: A Guide to Maximize Total Guest Value
Hotel revenue management is no longer limited to pricing rooms and protecting RevPAR. Rising costs, changing guest behavior, and growing demand for experiences are pushing hotels to rethink where revenue comes from and how value is captured. Today, guests spend across multiple touchpoints, both on and off property, creating new opportunities for hotels to increase total booking value. In this article, you will learn how revenue leaders can move beyond room-centric thinking and build strategies
How Boutique Hotels Can Compete With Major Chains Using Niche Advertising
Big chain hotels might have big wallets, but boutique and independent hotels have agility and creativity. They have the freedom to easily pivot their marketing strategies, and they are able to build unique, more engaging stories that are harder to tell at scale. They focus on attracting a profitable segment
How Can Hotels Align Pricing with Value and Market Position?
Question for Our Revenue Management Expert Panel What analysis should hotels use to evaluate pricing relative to perceived value and that of competitors? How might this influence their market positioning strategy? (Question by Mariska van Heemskerk) Our Revenue Management Expert Panel Mariska
How Can Hotels Win More Group Bookings Across Channels?
Question for Our Hotel Marketing Expert Panel What marketing strategies can hotels use to drive more group bookings, both directly and through 3rd party channels? (Question by Cory Falter) Our Marketing Expert Panel Max Starkov - Adjunct Professor Hospitality Technology, New York