Hoteliers Beware: AI Versus Search Is a False Narrative
There’s a growing assumption in hospitality that AI is replacing search. If AI rises, search must fall. But this zero-sum mindset isn’t reality. Instead of replacing search, AI is expanding it. And it has the power to supercharge every hotel’s Find, Book, and Grow strategy too. Why Search Is Becoming an AI-Powered Journey The problem isn’t that search is disappearing. It’s that we’re still thinking about it in the old way. Search used to be
AI Agents for Hotels: Benefits, ROI, and Implementation Strategy
AI agents for hotels represent the next evolution of artificial intelligence in hospitality. Unlike traditional AI tools or chatbots that respond to prompts, AI agents can analyze data, make decisions, and take action across departments automatically. This will enable hotels to contend with staffing challenges and continue to meet and exceed guest expectations. In this article, you’ll learn what AI agents for hotels are, how they work, where they deliver the highest ROI, and how
Hotel Review Websites and Online Reputation Management Tips
Hotel review websites play a critical role in today's digital-first landscape. Crucially, they are no longer just a platform for customers to explore options; they can also serve as vital platforms for marketing and reputation management. Managing your reputation on these platforms is important because guests often check online reviews before booking a hotel. You want to make sure they see positive reviews and professional, constructive replies to criticism. In this article, you can explore
Self-Check-in Hotel Software: Increase the Hotel Guest Experience
Self-check-in hotel solutions can help to improve the guest experience within hotels, while also making life easier for your front desk employees. In this article, you can learn all about self-check-in hotel technology, explore the different options available, gain an appreciation of the benefits and find out about the most advanced options. Table of Contents: What is the Hotel Industry? Why is Focusing on the Hotel Guest Experience Important? What is Self-Check-in Hotel Software? Self-Check-in
ChatGPT Hotel Ads Explained Before the Auction Heats Up
ChatGPT hotel ads are sponsored placements that appear beneath ChatGPT's answers when travelers research trips and accommodation. OpenAI began piloting them in early 2026, which means a channel you could previously influence only through organic visibility now has a paid layer. Whether you buy in early or prepare first is a decision worth making deliberately. Key Takeaways: ChatGPT hotel ads run as clearly labeled sponsored blocks beneath answers, sold on a cost-per-click basis. Online travel agencies moved into ChatGPT ad placements early, repeating the pattern hotels know from metasearch. Five out of six hotel properties are invisible in AI search
How Is Agentic AI Delivering ROI and Reshaping Hospitality?
Question for Hospitality Industry Expert Panel Which hotel operations are delivering measurable ROI from Agentic AI today, and how are hotels restructuring teams to manage accountability and trust these systems? (Question by Daniel Zelling) Our Hospitality Expert Panel Mariska van Heemskerk - Owner, Revenue Management Works Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Paul Ryan - CEO & Co-Founder, Otel AI Michael J. Goldrich -
How AI Is Reshaping Hotel Pricing And Distribution Strategy
Question for Our Revenue Management Expert Panel As more travellers use AI to research hotels, how will this impact hotel pricing, rate parity and distribution strategies? Our Revenue Management Expert Panel Ric van Holthe tot Echten - Founder & Managing Partner, Revenue Guru Massimiliano Terzulli - International Business Developer, Franco Grasso Revenue Team Dermot Herlihy - Group Revenue Director, Orascoma Hotels Management Tawana Muratu - Group Revenue
Luxury Mobility and Hospitality For Modern Affluent Travelers
Luxury travel is no longer judged by the hotel room alone. Modern affluent travelers expect every part of the journey to feel seamless, private, personalized, and efficient. From airport pickup to city transfers, mobility now plays a major role in shaping the guest experience. For hotels, tourism brands, and concierge
Premium Safari Pricing Strategies for Niche Tourism
Premium safari pricing is shaped by scarcity, seasonality, government fees, and the promise of a once-in-a-lifetime experience. For operators, the challenge is not simply charging more, but protecting margins while keeping guests confident about value. From Masai Mara park fees to changing traveler expectations, every cost and detail affects the
How to Measure The Profitability of Your Hotel Business
Profitability is a business's ability to generate earnings from its operations over a given period. Various methods, known as profitability ratios, gauge a business's overall profitability. This article explains the different profitability ratios and explains how revenue management can positively impact profitability. Insight in Profitability Ratios Profitability ratios provide insight