Harnessing the Power of Generative AI in Guest Communications
The industry’s adoption of Artificial Intelligence (AI) keeps pushing the boundaries of personalization and efficiency of guest communications. The emergence of generative AI models, like ChatGPT, is yet another revolution in that area. While it enhances the already existing benefits of platforms and tools powered by conversational AI, it also poses some challenges hoteliers need to consider before deciding on implementing this innovation in their communications. The Evolving Role of AI in the Hospitality Industry
Top 3 Hotel Rate Parity Issues and How to Fix Them
Are you a hotelier struggling to maintain rate parity in today's ever-changing hospitality industry? If so, you're not alone. Despite the challenges of the last few years, rate parity remains a significant issue for hotels, and it's only getting more complicated. Top 3 Hotel Rate Parity Issues As a result of the pandemic, many hotels focused on generating short-term business and revenue, often at the expense of rate parity. However, maintaining consistency across distribution channels
Mastering Ancillary Revenue: Key Lessons and Strategies
A revenue management strategy is a common practice among hotels. What’s less common is having an ancillary revenue strategy, though. Nevertheless, it’s beneficial for hotels to have one. It’s one of the first steps to unlocking a new, powerful revenue stream and improving the hotel’s positioning and branding while enhancing the guest experience. Here’s a closer look at the other attractive benefits and how to implement this strategy. What Is Hotel Ancillary Revenue, and Why
Embracing Hybrid Hospitality: A Blueprint for Boosting Hotel Revenue
In the ever-evolving landscape of the hospitality industry, it can feel hard to stay ahead of the curve – or even in the middle of it. However, changing habits, attitudes, and trends sends a clear message: the status quo is no longer sufficient to meet the complex needs of modern guests. The solution? Embrace a flexible tech stack and adopt innovative revenue models. Enter hybrid hospitality – a game-changing concept that's redefining spaces, mindsets, and
Hotel Guide to Creating and Managing Airbnb Listings
Airbnb listing options are one of the most significant drivers of the travel industry. The average traveler has become agnostic to the particulars of a platform. When people travel, they want options ranging from boutiques to hotels, home rentals, or even serviced apartments. Airbnb is part of what makes that possible, and hoteliers leveraging those options are gaining a significant advantage over the competition. In this article, you'll discover how to tap into that demand by creating hotel listings on Airbnb, operational requirements, and optimizations. Table of Contents: What Is an Airbnb Listing? Why Should Hotels Consider Creating an Airbnb
Social Commerce, Hospitality’s Next Best Opportunity for Growth
Travelers can now book a room without leaving their favorite social media app. Is your hotel capitalizing on social commerce? This trend is redefining how customers discover and book their stays, offering hoteliers a powerful tool to turn inspiration into instant reservations. Social Commerce Transforming Travel Inspiration into Hotel Bookings Travel is a familiar theme in most social feeds. We scroll through photos of friends with fantastical drinks, videos of influencers in exotic locales, and,
Corporate Hospitality: Successful Planning and Implementation
Corporate hospitality is sometimes described as rolling out the red carpet for guests or providing entertainment. This is part of hospitality, but it's better to think of it as showing everything defining your individual brand. One of the reasons hospitality is important comes down to the basic need to ensure corporate customers feel valued. However, there's also the important element of ensuring they understand all of the available services there. In this article, you'll learn
4 Steps for Improving Meetings & Events Revenue Performance
Revenue leaders across the globe devote a considerable amount of their efforts to driving room revenue performance. It’s an understandable decision, given that rooms are the obvious staple of any hotel operation and there are only so many hours in a day. 4 Steps for Improving Meetings & Events Revenue
Hotel Operations Guide: Learn How to Run Your Hotel Successfully
When guests assess a hotel's quality, they will largely be judging the effectiveness of hotel operations. However, these operations are made up of several interlinked departments, which must deliver on their own offering while collaborating with other departments to provide a seamless guest experience. In this hotel operations guide, you
5 Reasons Why Implementing RMS in High Season Makes Absolute Sense
Check-in lines, a full luggage store, and you running around, juggling hotel admin work, staff, customer service, marketing, and prices. Welcome to the high season. Amidst this chaos, implementing a new technology solution like a Revenue Management System (RMS) might be the last thing on your to-do list. However, here