Tips to Take Advantage of Changing Booking Behavior Before Your Competition
While the Omicron variant slowed market recovery in 2021, STR's data reveals a strong positive trend for the hospitality industry for 2022 and beyond. In this article, you'll learn how to stay ahead of the competition by understanding the three data pillars of a forward-looking revenue strategy. Global Occupancy Increased It shows that the net propensity to travel has increased to 32% in February 2022 for domestic and international trips. This is a big leap
Hotel Owners: Understanding the Role of a Hotel Owner
Hotel owners have an important role, as they are ultimately responsible for the business and ensuring the right employees are working in the right areas. In this article, you will learn about the role of a hotel owner, find out about hotel management companies, and explore different hotel management structures. Table of Contents: What is the Hotel Industry? The Role of Hotel Owners Hotel Owners and Hospitality Management Companies Different Hotel Management Structures Franchised Hotel
Night Auditor Duties & Responsibilities in Hotel: Everything to Know
Night Auditor duties and responsibilities in hotels involve helping guests during the night hours and balancing the day's accounts. Guests arriving at night may be checked in by the night auditor, who will also take reservations and see any requests that might arise. The night auditor's duties involve processing the hotel's invoices, reconciling accounts, and processing staff pays cheques. Table of Contents: What Is the Hotel Industry? What Is a Night Auditor? Night Auditor Duties
5-Star Hotel: Overview and Features of Five-Star Hotels
A 5-star hotel is an establishment tailored to very discerning guests. To obtain a five-star designation, a hotel must offer lavish accommodations and many different amenities -- gyms, spas, gourmet restaurants, and more. Five-star hotels also provide a very high standard of service, personalized to each guest's specific needs. In this article, you'll learn what makes a five-star hotel. Table of Contents: What Is the Hotel Industry? International Standardization in Hotel Star Rating Systems What
Boost Hotel Revenue with CRM and Digital Marketing Integration
Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their digital marketing campaigns. Maximizing Hotel Profitability with Integrated CRM and Digital Marketing With over 90%* of hotel searches conducted on Google, hotels need a powerful CRM solution that seamlessly integrates with a digital marketing platform to maximize profitability. Benefits of this integration include increasing direct bookings and visibility on metasearch,
Space Tourism: 7 Space Companies That Will Make You An Astronaut
The concept of space tourism is one of the most exciting emerging features of the wider tourism industry, and companies like Virgin Galactic and SpaceX are already making waves by outlining plans to deliver various forms of commercial spaceflight in the near future. In this article, you will learn more about the space tourism industry, its history, the companies most likely to deliver on it, and what the future has in store. Table of Contents:
STR Report: Introduction Guide for Hoteliers
An STR report, sometimes known as a STAR report, is a weekly, monthly, or annual report that serves as a benchmarking tool, helping you to understand your hotel's performance within the context of rival hotels. In this guide, you can learn what an STR report is, how it works, what it can offer, and how to use it to your advantage. Table of Contents: Overview of the Hotel Industry What is an STR Report? Why
AI in Hospitality: Power Up Your Content with Generative AI
In today's competitive hospitality industry, staying ahead is essential for hotel marketers. The advent of cutting-edge technology has introduced a game-changing solution that is revolutionizing hotel operations: Generative AI (Artificial Intelligence). This powerful technology empowers hoteliers with opportunities to streamline their operations, work more efficiently, and elevate their marketing efforts
How to Use Your (Guest) Data to Increase Revenue?
The recent years with a turbulent and unpredictable market have made hoteliers used to dramatic change. Guest booking behavior and previously established travel patterns have been replaced by new ones belonging to a hotelier's daily challenges. New travel trends and changing guest behavior are here to stay; they must act
Should Hospitality Marketing be Managed In-House or Outsourced?
Question for Our Hotel Marketing Expert Panel Should hospitality marketing be managed in-house or outsourced to an external agency? With many hospitality brands operating with smaller teams, what marketing activities could be outsourced easily? Our Marketing Expert Panel Dustin Caromano - Director of